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2. HRSR 07-10-2017Request for Action ToItem Number Housing and Redevelopment Authority2.0 Agenda Section Meeting DatePrepared by N/AJuly 10, 2017Amanda Othoudt, EDD Item Description Reviewed by Discuss 2018HRA Budget & Budget GoalsLori Ziemer, Finance Director Reviewed by Cal Portner, City Administrator Action Requested Information presented for discussion only. Action is to be taken at the August 7, 2017,HRA meeting. Background/Discussion As part of the budget process, a budget workshop is advisable to the goals and objectives, major projects, and other items influe To this end, staff has prepared a draft budget that attempts to address several of the goals outlined in strategic plan, downtown plan, the citys vision worksheet, and recent HRA discussion. In order to meet the requirements of the HRA Bylaws, the HRA must approve the budget at their August 7, 2017, regular meeting and make recommendation to the city Council at the September 4, 2017,regular meeting. As drafted, the proposed 2018 expenditures are $197,550, a decrease of 35% from the previous year. Staff is proposing to decrease expenses from other professional servic schools, contractual services. The HRA levy options are as follows: 1)Previous rate (0.01276%) 2)Maximum rate (0.01850%) 3)Balanced rate (will be calculated once the Estimated Market Value is obtained from Sherburne County) All levy options are applied against the Estimate Market Value o. This information has not been made available by Sherburne County. In addition to the tax levy we also calculate interest income of $5,500. Financial Impact None Attachments HRA 2018 BudgetWorksheet HRA 2018 Goals 2017-2020EDA/HRA Strategic Plan Template Updated 4/14 2018 BUDGET DETAIL SHEET Dept:Housing & Redevelopment Authority 2017 BUDGET2018 BUDGET Acct. 201420152016 Explanation/Detail of Supplies or Services No.DetailTotalDetailTotal ActualActualActual PERSONAL SERVICES 4101Regular Pay39,02346,21356,38159,85063,250 4103Part Time Pay3,209653 4104PERA2,6473,4844,2924,5004,750 4105FICA2,2652,9383,5453,7003,900 4107Medicare530687829850900 4108Insurance4,9755,7477,1577,7008,400 4109Workers Comp209202278300300 4110Re-employment Comp252 TOTAL PERSONAL SERVICES53,11059,92472,48276,90081,500 SUPPLIES 4201Office Supplies18749-- (shared with EDA) TOTAL SUPPLIES18749 OTHER SERVICES & CHARGES 4304Legal Fees7,8071,0231,9785,0003,000 Misc.5,0003,000 4319Other Professional Services7,61822,41020,05010,050 Downtown Plan implementation20,00010,000 Solid Waste fee (downtown parking lot)5050 4322Postage646201,2501,250500500 4331Travel, Conferences & Schools1,3502,0217,5001,000 Misc. Training (Housing courses-Colleen)1,500 NDC Training (Housing Finance Prof. - Colleen)2,500 NDC Travel3,500 MREJ - Housing Seminars1,000 4349Advertising/Marketing4001,8286,32811,45013,900 Housing program brochures - marketing/printing5,0006,500 Holiday Cards750500 HRA/EDA Shared Website5,7005,700 Lead Forensics - Split between HRA/EDA1,200 4359Publishing893721252,500150 Public hearing notices2,500150 4361Insurance1,200 Property insurance - 426 Main St-1,200 4389Utilities - 426 Main St-600600 4401Building Repair/Maint. Services-1,900 Lawn/snow removal - 426 Main St.1,900 4409Contractual Services18,76327,9317,952150,00050,000 Blighted Properties Program Funding50,00050,000 Elk River HRA Rehab Program100,000 4433Dues & Subscriptions191237250250 Downtown Spotlight250250 4440Miscellaneous75,311-- TOTAL OTHER SERVICES & CHARGES35,48754,85193,972198,00082,550 TRANSFERS OUT28,25033,500 4721General Fund22,85023,25024,75024,75030,000 4735Economic Development Authority (shared expenses)3,5003,5003,5003,5003,500 TOTAL HOUSING & REDEVELOPMENT AUTHORITY115,134141,525194,753303,150197,550 7/7/2017 Division Performance Measures & Goals for 2018 Division:Economic Development\HRA Completed by:Amanda Othoudt, EDD Date:July 10, 2017 Performance Measure 2016 Actual2017 Estimated2018 Projected 500 Direct Mailings Sent. Four 500 Direct Mailings will be sent to Promote new applications for the Elk projects were completed in 2017. residential homeowners and one River HRA Rehabilitation Program 500 Direct Mailings Sent. Four projects Four more applications are educational meeting will be by identifying the percentage of were completed in 2016 resulting in a .8% estimated to be submitted by conducted . Estimating Five projects response from direct mailings and response rate. December 2017. Resulting in a 1.6% to begin in 2017 resulting in a educational meetings response rate.projected 1% response rate. Promote new applications for the 1 property is estimated to be Blighted Properties 1 property has been rehabilitated rehabilitated through the Commercial/Industrial Forgivable through the Commercial/Industrial Commercial/Industrial Loan Loan Program. Identify Response Loan Program. Program. rate. Related Vision Statement Division Goal Goal/ObjectiveComments Work with Sherburne County staff to identify Tax Forefieted properties that could utilize the newly created Blighted Properties Residential Forgivable Targeting individuals that maybe interested Promote Preservation of HRA Loan program. Collaborating with Building Inspections to create a Point of in the blighted properties program and the Housing Stock Sale program. Protection of rental properties. Strengthen rental properties HRA Housing Rehab program. program. Promote a vital downtownMississippi ConnectionsResearch redeveloping downtown north of Hwy 10. Enhance Redevelopment Targeting business owners that maybe Work with the building department staff to identify properties that could Opportunities for interested in redeveloping blighted utilize the newly created blighted properties commercial/industrial program. Commercial/Industrial Propertiescommercial/industrial properties. 2016-2020 EDA/HRA Strategic Plan BUSINESS DEVELOPMENT Attract new businesses and support existing businesses to increatax base, commercial tax base and employment base. INDUSTRIAL STRATEGIES Promote available sites, encourage business retention and expansexisting light industrial base with business recruitment/attraction techniques Diversify economic base to include professional services, corporate campuses, energy- related companies, and technology businesses Review existing programs, resources, and services and recommend increase competitive advantage and support goals Explore creative economic development collaborations Utilize Energy City and its tools to recruit new and assist exis COMMERCIAL STRATEGIES Promote available sites, encourage business retention and expansexisting commercial base with business recruitment/attraction techniques Diversify economic base to include a wide variety of retail and service industries, as well as additional fine dining opportunities Review existing programs, resources, and services and recommend increase competitive advantage and support goals Explore creative economic development collaborations Enhance commercial district through business recruitment and act ACTION STEPS Complete minimum of one BRE visit a month with participation from EDA/HRA and Council members (manufacturers and top employers) and distribute Business Finance Toolkit, Available Sites, Community Profile, Energy City Brochure, Business Recycli information. Promote available sites through exhibits at various expos (minim.) st Utilize 171 FAST implementation plan to create a marketing piece for Natures Edge Business Center and an annual redevelopment action plan to monitor progress of implemen Partner with ERMU to identify applicable rebates for available c-owned property 1 Promote applicable incentives through direct mailings (minimum 3x/yr.) Promote Elk River to the restaurant industry through website (www.elkrivermn.gov/restaurants), direct mailings, Constant Contact email blasts and other marketing venues Partner with Elk River Area Chamber of Commerce to coordinate Chamber goals with economic development goals through various implementation tasks Utilizing economic development publications make contact with businesses looking to expand, relocate, etc. Review Micro Loan Program and recommend improvements to increase and support goals Partner with ECC and ERMU to explore a joint incentive to attract energy-related technology businesses Partner with local schools and manufacturers to hold quarterly meetings to encour to explore a career in manufacturing through plant tours, youth , energy city tours and programs, and job shadowing Update a powerful website for the Elk River Economic Development Department and the Housing and Redevelopment Authority. Provide analytic reports on Demonstrate support for existing manufacturers and raise awareness regarding their impact on the community through various promotional activities and tours during Minnesota Manufacturers Week Identify target industries (e.g. craft brewery, manufacturing and medical device, etc.) and create specific marketing pieces to identify advantages and programs toassist in business recruitment Host quarterly Manufacturers Connection events with local manufacturers to promote financial incentives, resources and relevant topics to promote business re Produce an energy conservation best-practices brochure to provide to businesses Coordinate with Energy City to plan and market energy city event the Year Partner with Energy City and the Streets Department and continue to promote proper disposal of Fats, Oils and Grease through videos, flyers, emails, social media, and other media Host and Promote a quarterly business rountable event with localers and community stakeholders. Partner with the Elk River Area Chamber of Commerce to hold annu economic development resources and incentives (Juice Up Your Morning, Chamber lun Money Breakfast, etc.) Continued contact and relationship development with Twin City co brokers/developers 2 REHABILITATION AND REDEVELOPMENT Undertake strategies that facilitate rehabilitation and redeveloaging commercial, industrial and residential areas to ensure private reinvestment and sustainabil COMMERICAL/INDUSTRIAL STRATEGIES Maintain a listing of available commercial /industrial sites Promote available sites through various marketing initiatives Identify and examine potential areas for revitalization Review existing programs, resources, and services and recommend increase our competitive advantage and support goals Enhance downtown commercial district through business recruitmen- generating activities Develop and implement a blighted properties program for both com residential properties ACTION STEPS Identify target areas for the blighted properties program Partner with downtown business association and civic groups to p new downtown activities (i.e. BNI, Chamber Connections, etc.). Partner with Elk River Area Arts Alliance to explore funding conarts center within the downtown study area Create and distribute a survey to businesses to identify recommended improvements to existing programs, resources and services, in addition to identifying pre communication to improve Elk River business climate Identify current property owners and businesses interest in redevelopment efforts both north st and south of HWY 10 and in 171 Focused Area Study area Create a redevelopment policy regarding capitalizing the HRA dev parameters for purchasing parcels Create and distribute comprehensive business directory to promot Update short videos promoting available sites and applicable initiatives to distribute through social media outlets, constant contact and website 3 RESIDENTIAL STRATEGIES Maintain listing of vacant/foreclosed properties Address housing gaps with Comprehensive Housing Market Study recommendations Proactively review neighborhoods annually to ensure all home are through the code enforcement process Seek and promote available programs to improve existing housing and incentivize homeownership through CMHP Provide educational opportunities regarding foreclosure prevention and housing assistance programs by developing brochures/pamphlets ACTION STEPS Distribute MN Home Ownership Center foreclosure prevention, Energy City conservation brochure, and Elk River Housing Toolkit information to local lenders, realtors, churches, non- profits, builders, etc. (minimum 4x/yr.) Partner with applicable non-profits (MNHOC, Tri-CAP, etc.) to hold educational events to promote foreclosure prevention and housing programs (minimum 2x/.) Continue to partner with the CMHP housing organization to fund and support a selective housing removal and rebuilding program Host an annual Realtors Day to educate realtors about the programs, processes and amenities offered by the city 4 COMMUNITY BRAND Utilize community brand strategies to effect necessary changes to strengthen and enhance community image STRATEGIES Continue to implement and enhance marketing plan that reflects the Powered by Nature brand, identifies desired target market(s), and complements other local efforts to promote the community internally and externally Maintain existing and build new community support for the Powere Establish benchmarks for performance measurement ACTION STEPS Distribute window clings and larger windows signs of the logo Promote the brand, engage residents, and distribute materials at expos (3x per year) and at events such as Realtors Day, Leadership Elk River, and Manufact Create profiles on first-tier business owners in Salesforce  a tracking software used to record information on local businesses and visits Benchmark the impact of the Powered by Nature brand with data fr search engine optimization analysis. Promote Public Art Installation and research opportunities to expand public art within the city. 5 TRANSPORTATION Advocate and support proactive planning for improvements to the in a way that will support existing businesses and complement new economic growth. STRATEGIES Advocate regional and local transportation improvements Encourage transportation improvements as part of redevelopment/d opportunities Support efforts to leverage local funds with state/federal resou ACTION STEPS (submitted by City Engineer) Increase contact with legislators for state highway transportation improvements Complete low cost/high benefit enhancements to improve traffic f street intersections Advocate for the continued use and expansion of Northstar commuter rail service. st Continue implementation of transportation improvements as detail Focused Area Study Assure all proposed development improvements are consistent with transportation plans. Leverage State and Federal investment for mobility improvements to TH 169 and TH 10 already spent local dollars for the planning of improvements to Evaluate all available grant opportunities to determine if the l effective and feasible solution to support our objectives and st Promote the Quiet Zone, Northstar Commuter Train and Bike paths. 6