2. HRSR 07-10-2017Request for Action
ToItem Number
Housing and Redevelopment Authority2.0
Agenda Section Meeting DatePrepared by
N/AJuly 10, 2017Amanda Othoudt, EDD
Item Description
Reviewed by
Discuss 2018HRA Budget & Budget GoalsLori Ziemer, Finance Director
Reviewed by
Cal Portner, City Administrator
Action Requested
Information presented for discussion only. Action is to be taken at the August 7, 2017,HRA meeting.
Background/Discussion
As part of the budget process, a budget workshop is advisable to
the goals and objectives, major projects, and other items influe
To this end, staff has prepared a draft budget that attempts to address several of the goals outlined in
strategic plan, downtown plan, the citys vision worksheet, and recent HRA discussion. In order to meet
the requirements of the HRA Bylaws, the HRA must approve the budget at their August 7, 2017, regular
meeting and make recommendation to the city Council at the September 4, 2017,regular meeting.
As drafted, the proposed 2018 expenditures are $197,550, a decrease of 35% from the previous year. Staff
is proposing to decrease expenses from other professional servic
schools, contractual services.
The HRA levy options are as follows:
1)Previous rate (0.01276%)
2)Maximum rate (0.01850%)
3)Balanced rate (will be calculated once the Estimated Market Value is obtained from Sherburne
County)
All levy options are applied against the Estimate Market Value o. This
information has not been made available by Sherburne County. In addition to the tax levy we also
calculate interest income of $5,500.
Financial Impact
None
Attachments
HRA 2018 BudgetWorksheet
HRA 2018 Goals
2017-2020EDA/HRA Strategic Plan
Template Updated 4/14
2018 BUDGET DETAIL SHEET
Dept:Housing & Redevelopment Authority
2017 BUDGET2018 BUDGET
Acct.
201420152016
Explanation/Detail of Supplies or Services
No.DetailTotalDetailTotal
ActualActualActual
PERSONAL SERVICES
4101Regular Pay39,02346,21356,38159,85063,250
4103Part Time Pay3,209653
4104PERA2,6473,4844,2924,5004,750
4105FICA2,2652,9383,5453,7003,900
4107Medicare530687829850900
4108Insurance4,9755,7477,1577,7008,400
4109Workers Comp209202278300300
4110Re-employment Comp252
TOTAL PERSONAL SERVICES53,11059,92472,48276,90081,500
SUPPLIES
4201Office Supplies18749--
(shared with EDA)
TOTAL SUPPLIES18749
OTHER SERVICES & CHARGES
4304Legal Fees7,8071,0231,9785,0003,000
Misc.5,0003,000
4319Other Professional Services7,61822,41020,05010,050
Downtown Plan implementation20,00010,000
Solid Waste fee (downtown parking lot)5050
4322Postage646201,2501,250500500
4331Travel, Conferences & Schools1,3502,0217,5001,000
Misc. Training (Housing courses-Colleen)1,500
NDC Training (Housing Finance Prof. - Colleen)2,500
NDC Travel3,500
MREJ - Housing Seminars1,000
4349Advertising/Marketing4001,8286,32811,45013,900
Housing program brochures - marketing/printing5,0006,500
Holiday Cards750500
HRA/EDA Shared Website5,7005,700
Lead Forensics - Split between HRA/EDA1,200
4359Publishing893721252,500150
Public hearing notices2,500150
4361Insurance1,200
Property insurance - 426 Main St-1,200
4389Utilities - 426 Main St-600600
4401Building Repair/Maint. Services-1,900
Lawn/snow removal - 426 Main St.1,900
4409Contractual Services18,76327,9317,952150,00050,000
Blighted Properties Program Funding50,00050,000
Elk River HRA Rehab Program100,000
4433Dues & Subscriptions191237250250
Downtown Spotlight250250
4440Miscellaneous75,311--
TOTAL OTHER SERVICES & CHARGES35,48754,85193,972198,00082,550
TRANSFERS OUT28,25033,500
4721General Fund22,85023,25024,75024,75030,000
4735Economic Development Authority (shared expenses)3,5003,5003,5003,5003,500
TOTAL HOUSING & REDEVELOPMENT AUTHORITY115,134141,525194,753303,150197,550
7/7/2017
Division Performance Measures & Goals for 2018
Division:Economic Development\HRA
Completed by:Amanda Othoudt, EDD
Date:July 10, 2017
Performance Measure
2016 Actual2017 Estimated2018 Projected
500 Direct Mailings Sent. Four 500 Direct Mailings will be sent to
Promote new applications for the Elk
projects were completed in 2017. residential homeowners and one
River HRA Rehabilitation Program 500 Direct Mailings Sent. Four projects
Four more applications are educational meeting will be
by identifying the percentage of were completed in 2016 resulting in a .8%
estimated to be submitted by conducted . Estimating Five projects
response from direct mailings and response rate.
December 2017. Resulting in a 1.6% to begin in 2017 resulting in a
educational meetings
response rate.projected 1% response rate.
Promote new applications for the
1 property is estimated to be
Blighted Properties 1 property has been rehabilitated
rehabilitated through the
Commercial/Industrial Forgivable through the Commercial/Industrial
Commercial/Industrial Loan
Loan Program. Identify Response Loan Program.
Program.
rate.
Related Vision Statement
Division Goal
Goal/ObjectiveComments
Work with Sherburne County staff to identify Tax Forefieted properties that
could utilize the newly created Blighted Properties Residential Forgivable
Targeting individuals that maybe interested
Promote Preservation of HRA
Loan program. Collaborating with Building Inspections to create a Point of
in the blighted properties program and the
Housing Stock
Sale program. Protection of rental properties. Strengthen rental properties
HRA Housing Rehab program.
program.
Promote a vital downtownMississippi ConnectionsResearch redeveloping downtown north of Hwy 10.
Enhance Redevelopment Targeting business owners that maybe Work with the building department staff to identify properties that could
Opportunities for interested in redeveloping blighted utilize the newly created blighted properties commercial/industrial program.
Commercial/Industrial Propertiescommercial/industrial properties.
2016-2020 EDA/HRA Strategic Plan
BUSINESS DEVELOPMENT
Attract new businesses and support existing businesses to increatax base,
commercial tax base and employment base.
INDUSTRIAL STRATEGIES
Promote available sites, encourage business retention and expansexisting
light industrial base with business recruitment/attraction techniques
Diversify economic base to include professional services, corporate campuses, energy-
related companies, and technology businesses
Review existing programs, resources, and services and recommend
increase competitive advantage and support goals
Explore creative economic development collaborations
Utilize Energy City and its tools to recruit new and assist exis
COMMERCIAL STRATEGIES
Promote available sites, encourage business retention and expansexisting
commercial base with business recruitment/attraction techniques
Diversify economic base to include a wide variety of retail and service industries, as well
as additional fine dining opportunities
Review existing programs, resources, and services and recommend
increase competitive advantage and support goals
Explore creative economic development collaborations
Enhance commercial district through business recruitment and act
ACTION STEPS
Complete minimum of one BRE visit a month with participation from EDA/HRA and Council
members (manufacturers and top employers) and distribute Business Finance Toolkit, Available
Sites, Community Profile, Energy City Brochure, Business Recycli
information.
Promote available sites through exhibits at various expos (minim.)
st
Utilize 171 FAST implementation plan to create a marketing piece for Natures Edge Business
Center and an annual redevelopment action plan to monitor progress of implemen
Partner with ERMU to identify applicable rebates for available c-owned property
1
Promote applicable incentives through direct mailings (minimum 3x/yr.)
Promote Elk River to the restaurant industry through website
(www.elkrivermn.gov/restaurants), direct mailings, Constant Contact email blasts and other
marketing venues
Partner with Elk River Area Chamber of Commerce to coordinate Chamber goals with economic
development goals through various implementation tasks
Utilizing economic development publications make contact with businesses looking to expand,
relocate, etc.
Review Micro Loan Program and recommend improvements to increase
and support goals
Partner with ECC and ERMU to explore a joint incentive to attract energy-related technology
businesses
Partner with local schools and manufacturers to hold quarterly meetings to encour
to explore a career in manufacturing through plant tours, youth ,
energy city tours and programs, and job shadowing
Update a powerful website for the Elk River Economic Development Department and the
Housing and Redevelopment Authority. Provide analytic reports on
Demonstrate support for existing manufacturers and raise awareness regarding their impact on
the community through various promotional activities and tours during Minnesota
Manufacturers Week
Identify target industries (e.g. craft brewery, manufacturing and medical device, etc.) and create
specific marketing pieces to identify advantages and programs toassist in business recruitment
Host quarterly Manufacturers Connection events with local manufacturers to promote financial
incentives, resources and relevant topics to promote business re
Produce an energy conservation best-practices brochure to provide to businesses
Coordinate with Energy City to plan and market energy city event
the Year
Partner with Energy City and the Streets Department and continue to promote proper disposal
of Fats, Oils and Grease through videos, flyers, emails, social media, and other media
Host and Promote a quarterly business rountable event with localers and
community stakeholders.
Partner with the Elk River Area Chamber of Commerce to hold annu
economic development resources and incentives (Juice Up Your Morning, Chamber lun
Money Breakfast, etc.)
Continued contact and relationship development with Twin City co
brokers/developers
2
REHABILITATION AND REDEVELOPMENT
Undertake strategies that facilitate rehabilitation and redeveloaging commercial, industrial
and residential areas to ensure private reinvestment and sustainabil
COMMERICAL/INDUSTRIAL STRATEGIES
Maintain a listing of available commercial /industrial sites
Promote available sites through various marketing initiatives
Identify and examine potential areas for revitalization
Review existing programs, resources, and services and recommend
increase our competitive advantage and support goals
Enhance downtown commercial district through business recruitmen-
generating activities
Develop and implement a blighted properties program for both com
residential properties
ACTION STEPS
Identify target areas for the blighted properties program
Partner with downtown business association and civic groups to p
new downtown activities (i.e. BNI, Chamber Connections, etc.).
Partner with Elk River Area Arts Alliance to explore funding conarts center within
the downtown study area
Create and distribute a survey to businesses to identify recommended improvements to existing
programs, resources and services, in addition to identifying pre
communication to improve Elk River business climate
Identify current property owners and businesses interest in redevelopment efforts both north
st
and south of HWY 10 and in 171
Focused Area Study area
Create a redevelopment policy regarding capitalizing the HRA dev
parameters for purchasing parcels
Create and distribute comprehensive business directory to promot
Update short videos promoting available sites and applicable initiatives to distribute through
social media outlets, constant contact and website
3
RESIDENTIAL STRATEGIES
Maintain listing of vacant/foreclosed properties
Address housing gaps with Comprehensive Housing Market Study recommendations
Proactively review neighborhoods annually to ensure all home are
through the code enforcement process
Seek and promote available programs to improve existing housing and incentivize
homeownership through CMHP
Provide educational opportunities regarding foreclosure prevention and housing
assistance programs by developing brochures/pamphlets
ACTION STEPS
Distribute MN Home Ownership Center foreclosure prevention, Energy City conservation
brochure, and Elk River Housing Toolkit information to local lenders, realtors, churches, non-
profits, builders, etc. (minimum 4x/yr.)
Partner with applicable non-profits (MNHOC, Tri-CAP, etc.) to hold educational events to
promote foreclosure prevention and housing programs (minimum 2x/.)
Continue to partner with the CMHP housing organization to fund and support a selective
housing removal and rebuilding program
Host an annual Realtors Day to educate realtors about the programs, processes and amenities
offered by the city
4
COMMUNITY BRAND
Utilize community brand strategies to effect necessary changes to strengthen and enhance community
image
STRATEGIES
Continue to implement and enhance marketing plan that reflects the Powered by
Nature brand, identifies desired target market(s), and complements other local efforts
to promote the community internally and externally
Maintain existing and build new community support for the Powere
Establish benchmarks for performance measurement
ACTION STEPS
Distribute window clings and larger windows signs of the logo
Promote the brand, engage residents, and distribute materials at expos (3x per year) and at
events such as Realtors Day, Leadership Elk River, and Manufact
Create profiles on first-tier business owners in Salesforce a tracking software used to record
information on local businesses and visits
Benchmark the impact of the Powered by Nature brand with data fr
search engine optimization analysis.
Promote Public Art Installation and research opportunities to expand public art within the city.
5
TRANSPORTATION
Advocate and support proactive planning for improvements to the
in a way that will support existing businesses and complement new economic growth.
STRATEGIES
Advocate regional and local transportation improvements
Encourage transportation improvements as part of redevelopment/d
opportunities
Support efforts to leverage local funds with state/federal resou
ACTION STEPS (submitted by City Engineer)
Increase contact with legislators for state highway transportation improvements
Complete low cost/high benefit enhancements to improve traffic f
street intersections
Advocate for the continued use and expansion of Northstar commuter rail service.
st
Continue implementation of transportation improvements as detail Focused Area
Study
Assure all proposed development improvements are consistent with
transportation plans.
Leverage State and Federal investment for mobility improvements to TH 169 and TH 10
already spent local dollars for the planning of improvements to
Evaluate all available grant opportunities to determine if the l
effective and feasible solution to support our objectives and st
Promote the Quiet Zone, Northstar Commuter Train and Bike paths.
6