4.3. SR 11-15-1999
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Item # 4. 3 .
MEMORANDUM
Mayor and City Council
FROM: Scott Harlicker, Senior Planner&-
DATE: November 15, 1999
SUBJECT: Northstar Corridor Update
At the November 4, 1999 meeting of the Northstar Corridor Development
Authority the Authority received an update on the ridership estimates, heard
presentations on station layout, land preservation tools and draft MnDOT
guidelines and policies on the regional commuter rail plan.
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The ridership estimates for Elk River show that in 2005 562 people will be
walking to the station and 487 will arrive by vehicle and in 2020700 people
will be walking and 602 will be driving. Staff believes these estimates are not
accurate. The consultant agreed and will be redoing the ridership estimates
for Elk River.
The consultants presented prototype stations and layouts. The stations are
likely to consist of a 10-15 foot wide platform with a two canopies. The
canopies will include a radiant heat system and some type of wind break. The
Elk River station will encompass 8 to 9 acres and include 588 parking spaces.
Areas for bus parking and car drop off will also be included. There is also the
possibility of including a shelter similar to the one located at the Northtown
bus transfer station.
The issue of land preservation tools was discussed. There are tools available
to cities which will allow for the preservation of land in and around the
proposed station. Tools include development moratoriums, interim
development controls and property acquisition. Staff will be working with the
City Attorney and the consultant on which methods might be most
appropriate for Elk River.
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MnDOT presented their draft guidelines and policies on the regional
commuter rail plan. Most significant for Elk River and other cities that will
have rail stations is the guideline that local governments own the station and
parking lots and be responsible for routine day to day maintenance of the
facility.
13065 Orono Parkway · P.O. Box 490 · Elk River, MN 55330 · TDD & Phone: (612) 441-7420 · Fax: (612) 441-7425
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Memo to Mayor and City CouncillNorthstar Corridot
November 15, 1999
Page 2
The Planning Commission met with consultants for the NCDA for a
presentation and discussion on station layout and land use policy. Attached is
a preliminary layout for the Elk River station. The Commission had a
concern about safety at the "at-grade-crossing" of 171 st Avenue. They would
like to see the possibility of an underpass for both pedestrians and vehicles
receive further consideration. They felt land uses around the station should
emphasize business park development. Towards the end of November or the
first half of December, once the design of the station is in a more final form, a
neighborhood meeting will be held.
S:\PLANNING\SCOTT\NCDANOV.DOC
Northstar Corridor Development Authority
Thursday, November 4, 1999
4:30 p.m.
Sherburne County Government Center
Elk River, MN
Action Requested
1. Minutes of October 7, 1999 Meeting* Approval
2. Executive Committee Report
a. Contract with Messerli and Kramer* Approval
b. Work Program for Extension Study to Approval
Camp Ripley*
c. Commuter Rail Capital Costs* Information
3. Ridership Estimates* Information
4. Station Planning Development Information
a. Prototype Station and Layouts
b. Land Preservation Tools - Presentation by
Dick Nowlin
c. Resolution 99-5*
d. Next Steps
5. Public Involvement Plan* Approval
6. Mn/DOT Commuter Rail System Plan Information
7. Update on BNSF Negotiations Information
8. Other
. Set next meeting
* Attached
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NORTHST AR CORRIDOR DEVELOPMENT AUTHORITY
Regular Meeting Minutes
October 7, 1999
The Northstar Corridor Development Authority met on October 7, 1999, at 4:30 p.m. at the
Sherburne County Government Center, Elk River, Minnesota.
The following members, alternates and citizens were present:
David Loch, Gerry Donlin, Mary Richards, Gabriel Guevara, Paul McCarron, Steve Billings,
Dave Saunders, Gary Erickson, Jerry Leese, Tom Cruikshank, Art Daniels, Patrick Cairns, Bob
Erdrick, Tom Wenzel, Don Meyer, Duane D. Cekalla, Carl Yilek, Gerald Goebel, Duane Grandy,
Lewis Stark, Jim Dickinson, John Norgren, Terry Nagorski, Gary Hammer, Ken Paulson, Don
Jolly, Scott Harlicker, Vic Oviatt, John Blaha, Jim Barton, Scott Knight, Jean M. Keely, Mike
Christensen, Ken Stevens, Rick Nau, Dick Wolsfeld, Jeanne Witzik, Robert Kirchner, Yvonne
Chaillet, Stephanie Eiler, Tim Yantos, Dan Erhart, Tom Gamec, Elliott Perovich, Lona Schreiber,
Marnie McGroth, Janice Rettman
1. Vice Chairperson Donlin called the meeting to order at 4:36 p.m.
2. The agenda for October 7, 1999 and the meeting minutes of September 2, 1999 were
approved as presented by unanimous consent.
3. Rick Nau presented information regarding the draft preliminary schedule for completing the
Northstar Corridor MIS/EIS and subsequent engineering design and construction dated
September 30, 1999. No action taken.
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4. Tim Yantos reviewed the process to obtain funding for the Northstar Corridor Commuter Rail
Project. No action taken.
5. Paul McCarron provided an update on the congressional appropriations. Congress has
passed legislation appropriating ten million dollars in Intermodal Transportation Funds for the
Northstar Corridor and three million dollars in New Starts funds for the Twin Cities
Transitways.
6. Jeanne Witzik, BRW, presented information on the EIS Scoping Summary Report and
Scoping Decision Resolution.
A motion was made by Dave Saunders, seconded by Duane Grandy and carried
unanimously to approve Resolution #99-_ indicating that the alternatives to be carried
forward into the Environmental Impact Statement for the Northstar Corridor Commuter Rail
Project are the No-Build, Transportation Systems Management and the Commuter Rail
Alternatives, which will include the evaluation of 14 station locations, a feeder bus system,
and connection to the Hiawatha Light Rail Transit line at Third Avenue North (said
Resolution on file with Richardson, Richter and Associates).
7. Rick Nau, BRW, Inc., reviewed the recommended evaluation measures for selecting the
Locally Preferred Transportation Investment Strategy (LPTI~) as part of the Phase II
Northstar Corridor Major Investment Study (MIS). .
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A motion was made by John Norgren, seconded by Jerry Leese and carried unanimously to
approve the recommended evaluation measures for selecting the Locally Preferred
Transportation Investment Strategy (LPTIS) as part of the Phase II Northstar Corridor Major
Investment Study (MIS), dated September 30, 1999, as presented.
8. Ken Stevens reviewed the next steps in the station area planning process. Draft layouts for .
station design and draft guidelines for development within }"4 to ~ mile around the stations
will be presented to the Technical Advisory Committee (TAC) for review and comments on
October 21. Land acquisition for station development will also be discussed at the next TAC
meeting. Tools will be presented that demonstrate how communities can effectively acquire
land without affecting the Environmental Impact Statement process.
It is anticipated that the Station Area Planning Team will begin holding meetings with the
communities along the Corridor in early November. More specific information about how
the stations will operate will be discussed at the December 2, 1999 NCDA meeting.
9. Tim Yantos, Anoka County, presented an overview of meetings with BNSF officials
discussing issues related to the operations of commuter rail on the BNSF mainline.
10. Mary Richardson reviewed the Commuter Principles and NCDA Commuter Rail Guiding
Principles. Currently the attorneys are analyzing the tax implications to BNSF relating to the
improvements and the allocation of risk and liability, indemnification and insurance.
11. Other issues:
Duane Grandy, Benton County Commissioner, reported that the Benton County Board
approved a resolution to support Benton County's share of the funding for the Northstar
Corridor commuter rail project subject to the line continuing to the City of Rice.
Mary Richardson reported on changes in the Joint Powers Agreement. An informational .
document showing the changes to the Joint Powers Agreement was handed out.
The St. Cloud City Council passed a resolution asking Benton, Sherburne and Stearns
counties to support funding of the Northstar Corridor project.
The City of Coon Rapids unanimously approved a resolution supporting the Northstar
Corridor project.
Discussion was held regarding Coordinating members. Janice Rettman, Ramsey County
Commissioner, expressed that Ramsey County would like to be reconsidered as a [voting]
member of the NCDA.
Members were reminded to sign the Joint Powers Agreement and return it to Mary
Richardson, Richardson, Richter and Associates, Inc., by December 2, 1999.
12. The next meeting of the Northstar Corridor Development Authority is scheduled
for Thursday, November 4, 1999, at 4:30 p.m. at the Sherburne County Government
Center.
13. The meeting was adjourned at 5:30 p.m.
Date
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Betsy Wergin Chairperson
2
.'*NORTHSTAR
CORRIDOR
Agenda Item #2f
Memorandum
October 27, 1999
To:
Northstar Corridor Development Authority
From:
Executive Committee
Subject:
Agreement with Messerli & Kramer P.A. to Perform
Government Relations Services
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As the NCDA seeks funding from the Minnesota Legislature in 2000, it will be necessary
to have professional representation to assist the NCDA in its effort. Government
representation is a major area of practice and expertise within the law firm of Messerli &
Kramer. With a staff of seven full-time government relations experts and five legislative
assistants, Messerli & Kramer has been representing their clients at the state capitol for
over 25 years. They are prepared to provide the NCDA with administrative and
legislative representation in its effort to obtain a financial commitment from the state that
will support local contributions and help secure federal funding through TEA-21
legislation.
The Executive Committee has reviewed Messerli & Kramer's qualifications and
proposed services and recommends that the NCDA hire the firm to provide
governmental affairs representation that will include:
· developing a strategy to maximize potential funding sources;
meeting with key decision makers at the Minnesota Department of Transportation,
Metropolitan Council, the Legislature, the Governor's Office, and any agency,
individual, or entity that may provide funding assistance;
· assisting in any manner necessary to secure a financial commitment from the state
for the Northstar Corridor; and
· closely monitoring all potential funding initiatives.
Messerli & Kramer has agreed to perform these services for a not to exceed cost of
$35,000, plus allowable expenses, for a term commencing November 4, 1999 through
December 31,2000. The contract will provide for a one-year renewal, as negotiated and
agreed to by the NCDA and by Messerli & Kramer.
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Action Reauested: That the NCDA authorize the Chair to finalize negotiations and
execute a contract with Messerli & Kramer as summarized above.
Northstar Corridor Development Authority
2100 3cd Avenue, Anoka, Minnesota 55303-2265 (612) 323-5700 Fax: (612) 323-5682
.UTIlORlZED TO PRACTICE lAW IN
MINNEsOTA, WISCONSIN, IOWA,
SOUTIl DAKOTA, WASHINGTON D.C.,
COLORADO, ILLINoIS AND CALiFoRNIA
Messerli
&
Kramer
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ATTORNEYS AT LAw
MINNEArous OFFICE
1800 FIFTH STREET TOWERS
150 SOUTIl FIFTH STREET
MiNNEAPous, MINNEsOTA 55402-4218
TELEPHONE (612) 672-3600
FACSIMILE (612) 672-3777
professional association
WRITER'S DIRECT DIAL NUMBER
October 20, 1999
LEAGUE OF MINNEsOTA Crrn:s BUll-DING
SUITE 450, 145 UNIVERSITY AVENUE WEST
ST. PAUL, MINNEsOTA 55103-2044
TELEPHONE (651) 228-9757
FACSIMll.E (651) 228-9787
Commissioner Paul McCarron
Northstar Corridor Executive Board Member
Responsible for Intergovernmental Relations
Government Center
Seventh Floor
2100 Third Avenue
Anoka, Minnesota 55303
RE: Government Affairs Representation
Dear Paul,
. Thank: you for considering Messerli & Kramer P .A. to provide the Northstar Corridor
Development Authority with administrative and legislative representation.
As we discussed, government representation is a major area of practice and expertise within our
law firm. Messerli & Kramer P.A. has been present at the state capitol on behalf of its clients for
over twenty-five years. We have seven full-time government relations experts and five legislative
assistants who are able to provide complete state government representation throughout the entire
year. For the benefit of others in the Northstar Corridor Development Authority who may not be
familiar with our firm, I would like to emphasize a number of our particular strengths.
Our finn has developed a "team" approach to lobbying that has proven extremely effective over
the years. A lead lobbyist, assistant lobbyist and legislative assistant are selected to work with each
client. These individuals provide regular "hands-on" representation. Additionally, all members of
the department are regularly kept apprised of the work being done for all other clients so as to be
capable of assisting, should the need arise.
Messerli & Kramer P.A. is one of the few law firms that has a truly bi-partisan profile at the
Capitol. We have equally solid relationships with members of both parties and do not align
ourselves with a particular party or political philosophy. Since the vast majority of issues before
the legislature are non-partisan, our firm considers the vote of each legislator important, and none
is taken for granted.
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Our lobbying team has developed and helped pass into law some of the most complex and .
controversial legislation enacted in Minnesota. We have worked with every agency as well as all
committees in the legislature, a claim very few firms can make. The best measure of our efforts is
reflected in the fact that virtually all our clients were referred to us by legislators and other
lobbyists who were familiar with our work.
Messerli & Kramer P.A. has provided administrative and legislative representation on transit,
transportation and transportation funding issues to organizations such as the Suburban Transit
Association, Joint Powers Board on Light Rail Transit, DM & E Railway Corporation,
Metropolitan Airports Commission and the Minnesota Regional Railroads Association. This unique
experience in transportation is unparalleled and makes the firm particularly well-suited to assist you
in your efforts to obtain state funding for the Northstar Corridor.
It is our understanding that the Northstar Development Authority is seeking administrative and
legislative representation to obtain a significant financial commitment from the state that will
support local contributions and help secure federal funding through the Transportation Equity Act
(TEA-21) legislation. Messerli & Kramer P.A. is prepared to provide complete governmental
affairs representation that will include: developing a strategy to maximize potential funding
sources; meet with key decision makers at the Minnesota Department of Transportation,
Metropolitan Council, the Legislature, the Governor's office and any agency, individual or entity
that may provide funding assistance; assist in any manner necessary to secure a [mancial
commitment from the state for the Northstar Corridor; and closely monitor all potential funding
initiatives, including all related legislative activities that may impact the success of the Northstar .
Corridor.
If chosen to provide administrative and legislative representation, the Government Relations
Division suggests that Ross Kramer serve as lead legislative counsel, with the assistance of Tom
Poul and legislative assistant, Ryan McGary. Should you desire different counsel, that can be
arranged. Additional details on Mr. Kramer and Mr. Poul are included in the enclosed documents.
Messerli & Kramer P.A. offers to act as your administrative and legislative counsel and provide
these services from November 1, 1999 through December 31, 2000, for a retainer of $70,000
payable in monthly installments of $5,000 due on the first of each month. We have agreed that this
retainer will be reviewable in the event we encounter a workload we had not initially anticipated.
In addition, the contract will be mutually extendible from January 1, 2001 through December 31,
2001 with the annual retainer to be re-negotiated for that period. In addition, expenses for
duplication, telephone communication, mailings, facsimiles and other service-related expenses will
be billed separately on the same monthly invoice. We would be glad to negotiate a cap on these
expenses as well. Since this is a retainer agreement, hours worked will not be itemized.
In addition, our firm is acutely aware that conflicts between clients can be devastating to their
legislative or administrative representation, as well as to our reputation at the Capitol. We assume
the affirmative obligation of examining these issues presented by any potential client for conflicts
with existing clients' legislative or administrative programs. We have discovered no conflict of
interest between our current clients and representing the interests of the Northstar Corridor.
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However, we have included a copy of our fIrm's conflict of interest policy and do encourage your
revIew.
Accompanying this proposal you will fmd biographical information on our government relations
attorneys, a list of our current clients, highlights of the major legislative issues on which we have
worked in the past and other general information concerning our fIrm.
Again, thank you for considering Messerli & Kramer P.A. to serve as your administrative and
legislative counsel. We are excited about the possibility of representing the Northstar Corridor and
look forward to your response. We are available at your convenience to meet and discuss this
matter further and answer any questions you may have.
~
Ross E. Kramer
Shareholder
Enclosure
3
.. *NORTHSTAR
CORRIDOR
Agenda Item #2A!J
Memorandum
October 28, 1999
To:
Northstar Corridor Development Authority
From:
Executive Committee
Subject:
Revised Work Plan for the Extension of the Northstar Corridor Commuter
Rail Feasibility Study North of the City of Rice to Camp Ripley
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The study to determine the feasibility of extending the Northstar Corridor Commuter Rail
system north of the City of Rice to Camp Ripley is being conducted by BRW,
Inc. pursuant to an Agreement with the Minnesota Department of Transportation
(MnDOT). The revised work plan for the Rice to Camp Ripley extension study follows
the basic outline of the original scope of work that was prepared for the Northstar
Corridor from downtown Minneapolis to St. Cloud and is consistent with the west St.
Cloud extension study currently underway. The cities of Rice, Royalton, and Little Falls,
as well as Camp Ripley, will be a part of this study.
Action Requested: That the NCDA approve the BRW Work Plan for the Extension of
the Northstar Corridor Commuter Rail Feasibility Study North of the City of Rice to
Camp Ripley.
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Northstar Corridor Development Authority
2100 3'J Avenue. Anoka. Minnesota 55303-2265 (612) 323-5700 Fax: (612) 323-5682
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EXHIBIT A
Revised Work Plan for the
Extension of the Northstar Corridor Commuter Rail Feasibility Study
North of the City of Rice
to Camp Ripley
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September 16, 1999
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Work Plan
The Work Plan that follows is composed of the following tasks in order to complete an extension study
north of the City of Rice to Camp Ripley. The Work Plan follows the basic outline of the original scope
of work that was prepared for the Northstar Corridor from downtown Minneapolis to St. Cloud. The
following areas will be a part of this extension study: Rice, Royalton, Little Falls and Camp Ripley.
Estimates of system usage, costs, and public interest in having stations in these locations will be gauged
consistent with the Phase I study.
1. Public Involvement
2. Commuter Rail Feasibility Analysis (which includes stations, patronage, track, signal and
communication system engineering, operating and maintenance costs, capital costs, and BNSF
integration)
3. ProductslDeliverables
Task 1 - Public Involvement
The public involvement program will follow the program that was set up as part of the Northstar Corridor
Phase I MIS and Commuter Rail Feasibility Study work program. The program is based on the following
beliefs:
· Citizens have access to the planning process.
· Input is actively sought at critical stages of planning.
· A representative cross-section of interests is engaged.
· Citizens' inquiries, suggestions and ideas are answered or accounted for in the planning process.
The public involvement process will consist of the following:
· An Advisory Committee will be formed to provide input and review project activities. The Advisory
Committee will consist of representatives of the jurisdictions within the BNSF railroad corridor
between Rice and Camp Ripley. The Advisory Committee will meet monthly. It's recommendations
will be forwarded to the NCDA.
· A Morrison County Extension Study Update will be prepared following each Advisory Committee
meeting. The Update will be mailed to Committee members and others as appropriate.
· A mailing list will be developed by MnDOT and BRW with the assistance of county and local
officials and will be used for the dissemination of information about the extension study to Camp
Ripley.
The north extension study area participants will be added to the current Northstar Corridor Development
Authority (NCDA) mailing list. The NCDA Project Management Team (PMT) will be copied on north
extension study mailings and materials.
As is being completed for the west extension study, a planning forum will be held in the Little Falls area
to discuss potential station locations and a system operating plan. The planning forum will be used to
pose questions to stakeholders, business people, and politicians on their view of what type of service is
needed in the area north of the City of Rice.
Exhibit A - Revised Work Plan for the Extension of the Northstar
Corridor Commuter Rail North of the City of Rice to Camp Ripley
1
September 16. 1999
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Civil Facilities
Conceptual engineering will be completed for the civil facilities that are agreed to as a result of the
analysis of the capacity modeling output.
Cost estimates will be consistent with the assumptions made in the Northstar Corridor MISIEIS work and
coordinated with the BNSF Railroad. Since the Railroad will ultimately perform the track and systems
work with their own forces, or with a contractor under their control, they typically are cooperative in
providing cost data based on their force account experience.
Unit costs for various construction elements will be developed for extrapolation over uniform segments
of similar work. Station costs will be developed for a prototype station. Unique track design elements,
special station features, or non-typical segments of alignment or profile will require a greater level of
design and corresponding effort to estimate costs.
Deliverables will include cost estimating methodology, detailed cost backup materials, and cost summary
tables.
Stations
Preliminary station locations for the Northstar Commuter Rail service extension will be identified and
input into the rail operations analysis. Station area planners will seek input from the corridor
communities through their representatives on the Advisory Committee and their technical staff, and
BNSF on the station locations. Conceptual site plans will be prepared for two stations for the north
extension study area.
Maintenance and Service Facilities
Assumptions for maintenance and service facilities will be defined. Major maintenance of vehicles is
assumed to be accommodated in the base Northstar Corridor study. Conceptual site plans will be
prepared for one additional end of line facility.
Systems Engineering and Costing
The assumptions used in the Northstar Corridor Commuter Rail work will be used in the extension study
and include the following:
Vehicles
The vehicle type and size assumed in this extension study will be consistent with the assumptions made
in the Northstar Corridor core study.
The Team will assess the availability of new and used equipment, and estimate rolling stock acquisition
costs through either outright purchase or lease. Vehicle maintenance costs also will be estimated.
Fare Collection
The fare collection assumed for the extension study will be consistent with the operating concepts
assumed for the Northstar Corridor study.
Exhibit A - Revised Work Plan for the Extension of the Northstar
Corridor Commuter Rail North of the City of Rice to Camp Ripley
3
September 16, 1999
Estimate Operating'and Maintenance Costs
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The annual operations and maintenance (O&M) costs will be estimated consistent with work being
completed for the Northstar Corridor Commuter Rail Study. The estimation of operating and
maintenance costs for the extension study will be completed for a TSM Alternative and the Commuter
Rail alternative and its feeder bus alternative. The BRW Team will develop resource build-up cost
models consistent with Ff A guidelines for commuter rail and bus models.
Operating costs will be estimated both before and after fare revenues are deducted. Fare policies and
assumptions will be consistent with and based on core Northstar Corridor work.
Bus O&M Cost Model
The bus O&M cost model developed to estimate costs of feeder bus service in the study corridor will be
used for the extension study. The bus operating and maintenance cost model for the extension study will
be completed for a TSM Alternative and for the Commuter Rail alternative and its feeder bus
components. The bus O&M cost model will be based on current expenses and operations.
Commuter Rail O&M Cost Model
The same methodology and assumptions being used for this task in the Northstar Corridor Commuter
Rail Study will be used for the extension study to Camp Ripley. The commuter rail model will be
adapted for the study area using local wage rates and fringe benefits, non-labor unit costs, and
assumptions regarding the administration and operation of the rail system.
. Subtask 2-D Detailed Ridership Forecasting
The same methodology used for this task in the Northstar Corridor Phase I MIS and Commuter Rail
Feasibility Study will be used for the extension study to Camp Ripley.
The ridership forecasting model will be expanded to include the area north of downtown Rice to Camp
Ripley. The forecasting process will take into account an understanding of the characteristics of existing
travel in the corridor. The same forecast years will be developed and analyzed as were developed in the
Northstar Corridor Phase I MIS and Commuter Rail Feasibility Study.
The following work tasks will be completed:
> Modification of the zone system outside of the Twin Cities and St. Cloud metropolitan areas to add
sufficient detail around proposed additional stations.
> Reevaluating work trip in new zones based on census journey to work data as done in the original
Northstar commuter rail work.
> Adding detail to the highway network and transit network around potential new stations.
> Rerunning models as completed during the Phase I Northstar commuter rail work.
> Addressing potential rail trips around new stations without the use of a model but using the
consultant's "best judgment".
> Preparing a summary of results.
Preliminary results will be reviewed with Morrison County and Northstar Corridor staff. Modifications
. based on these reviews will be incorporated before completing this task.
Exhibit A - Revised Work Plan for the Extension of the Northstar
Corridor Commuter Rail North of the City of Rice to Camp Ripley
5
September 16. 1999
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sources (including local, state, and federal funding for both capital and operating assistance as may be
projected at the time of the study), and new and additional sources of funding that could be developed in
the future, including innovative financing techniques.
Task 3 - Deliverables
The following deliverables will be produced.
~ Forty (40) copies of a Commuter Rail Extension Report, incl.uding and/or summarizing the
following:
./ Executive Summary
./ Extension Area Purpose and Need
./ Capital Cost Estimate
./ Signal System Assessment
./ Operating Plan
./ Operating and Maintenance Cost Estimate
./ Ridership Forecast Technical Memorandum
./ Financial Analysis Technical Memorandum for the extension study area
./ Social, Environmental, and Economic Technical Memorandum
./ Map of Extension Study area indicating rail alignment, stations and maintenance facility if
appropriate.
Task 4 - Management Plan and Schedule
The following is a framework for the Management Plan for the extension of the Northstar Corridor
project north of downtown Rice to Camp Ripley.
~ Coordinate with the NCDA Project Management Team and appropriate staff on a regular basis to
discuss work products and project schedule.
~ Refine the scope of work, if necessary, based on changing project conditions.
~ Give technical direction to and coordinate with the various disciplines and specialists working on the
project.
~ Coordinate with the Northstar Corridor Project Management Team on the public participation
program for the extension study area.
~ Assure the project work program is completed on time and within budget.
~ Prepare monthly progress reports.
It is assumed that the extension study from north of downtown Rice to Camp Ripley will be completed in
coordination with the Northstar Corridor MIS and Commuter Rail EIS. Where scheduling constraints
arise, the extension area analysis may be completed following the currently defined corridor analysis.
Exhibit A - Revised Work Plan for the Extension of the Northstar
Corridor Commuter Rail North of the City of Rice to Camp Ripley
7
September 16, 1999
. CAP
COST ELEMENT
Northstar Corridor Minneaplis to E
Including:
Stations, Vehicles, Maintenance &
Facilities, and Rail Capacity Impro
East St. Cloud to Rice Extension
COST ELEMENT
LRT Connection
3rd to 5th
Nicollet to 3rd
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* Estimated assuming 3.5% annual inflatio
** PreliminaIy MnOOT cost estimate is $10
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Northstar Conidor Commuter Rail
Capital Cost Estimate - Working Draft
Table 1
ITAL COST SUMMARY ESTIMATE
TOTAL PROJECT COST
1999 DOLLARS 2003 DOLLARS*
ast St. Ooud
Lay-Up.
vements
192,690,000
219,000,000
3,580,000
4,000,000
TOTAL
$196,270,000
$223,000,000
TOTAL PROJECT COST
1999 DOLLARS 2003 DOLLARS*
9,220,000
10,500,000
10,340,000
11,780,000
TOTAL
$19,720,000
$22,120,000
n, 1999 to 2003.
to $11 million; does not include any additional light rail vehicles.
October 21,1999
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Figure 13
PRELIMINARY RAIL RIDERSHIP RESULTS
NORTHSTAR CORRIDOR - Concept B to Downtown St. Cloud
Average Weekday Daily Ridership - Year 2020
Southbound to Minneapolis. Boardlngs by Station of Origin (1)
Station Work Trip Other Trips All Trips
Drive Access Walk Access Drive Access Walk Access Drive Access Walk Access
(2) (3) (2) (3) (2) (3)
Downtown SI. Cloud 66 41 3 16 69 57
East SI. Cloud 64 41 3 16 67 57
Clear Lake 20 33 1 13 21 46
Becker 8 44 0 17 8 61
Big Lake 493 138 22 52 515 190
!lk River 576 508 26 192 602 700
Ramsey/Anoka 615 479 18 105 633 583
Coon Rapids 1,133 592 39 145 1,172 738
Fridley 1,244 330 76 132 1,320 461
NE. Minneapolis 0 436 0 192 0 628
Downtown Minneapolis - . - . . .
Total 4,219 2.643 188 879 4.407 3,521
.
Northbound to St Cloud. Boardlngs by Station of Origin (1)
Station Work Trip Other Trips All Trips
Drive Access Walk Access Drive Access Walk Access Drive Access Walk Access
(2) (3) (2) (.3) (2) . (3)
Downtown Minneapolis 5 10 0 4 5 14
NE. Minneapolis 0 3 0 1 0 4
Fridley 16 1 1 0 17 1
Coon Rapids 5 2 0 1 5 .. . .' 3
Ramsey/Anoka 5 0 0 0 5 0
Elk River. 30 18 1 7 31 25
Big Lake 74 30 3 11 77 41
Becker 3 1 0 0 3 1
Clear Lake 2 11 0 4 2 15
East 51. Cloud 2 2 0 1 2 3
Downtown 51. Cloud . . . . . .
Total 142 78 6 29 148 107
Notes:
(1) For example, a round trip from Anoka to Minneapolis is counted as 2 boardings at the Anoka station.
(2) Includes driving to feeder bus station if available.
(3) Includes walking to feeder bus station.
.
.
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Figure 14
PRELIMINARY RAIL RIDERSHIP RESULTS
NORTHSTAR CORRIDOR - Concept B to Rice
Average Weekday Daily Ridership - Year 2020
Southbound to Minneapolis. Boardlnas by Station of Origin (1)
Station Work Trip Other Trips All Trips
Drive Access Walk Access Drive Access Walk Access Drive Access Walk Access
(2) (3) (2) (3) (2) (3)
Rice 73 2 3 1 76 2
East 51. Cloud 159 45 7 17 166 62
Clear Lake 20 33 1 13 20 46
Becker 8 44 0 17 8 61
Big Lake 493 138 22 52 515 190
Elk River 576 508 26 192 602 700
Ramsey/Anoka 615 479 18 105 633 583
Coon Rapids 1,133 592 39 145 1,172 738
Fridley 1,244 330 76 132 1,320 461
NE. Minneapolis 0 436 0 192 0 628
Downtown Minneapolis . . . - . -
Total 4,320 2.607 193 865 4,513 3.472
.
Northbound to Rice. Boardlngs bY Station of Origin (1)
Station Work Trip Other Trips All Trips
Drive Access Walk Access Drive Access Walk Access Drive Access Walk Access
(2) (3) (2) (3) (2) (3)
Downtown Minneapolis 5 10 0 4 5 14
NE. Minneapolis 0 3 0 1 0 4
Fridley 15 1 1 0 16 1
Coon Rapids 5 2 0 1 5 3
Ramsey/Anoka 5 0 0 0 5 0
Elk River 26 17 1 6 27 23
Big Lake 62 31 3 12 65 43
Becker 4 1 0 0 4 1
Clear Lake 3 10 0 4 3 14
East 51. Cloud 1 0 0 0 1 0
Rice - - - . - .
Total 126 75 6 28 132 103
Notes:
(1) For example, a round trip from Anoka to Minneapolis is counted as 2 boardings at the Anoka station.
(2) Includes driving to feeder bus station if available.
(3) Includes walking to feeder bus station.
.
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Figure 15
PRELIMINARY RAIL RIDERSHIP RESULTS
NORTHST AR CORRIDOR - Concept B to Downtown St. Cloud
Average Weekday Daily Ridership - Year 2005
Southbound to Minneapolis 0 Boardlngs by Station of Origin (1)
Station Work Trip Other Trips All Trips
Drive Access Walk Access Drive Acce.s Walk Access Drive Access Walk Access
(2) (3) (2) (3) (2) (3)
Downtown St. Cloud 71 40 3 . 15 74 54
East St. Cloud 58 40 3 15 60 54
Clear Lake 19 31 1 12 20 43
Becker 6 35 0 13 6 48
Big Lake 418 112 19 42 437 155
\IfIIJtive' . XC.v '". .. 4108 21 154 487 562
Ramsey/Anoka 536 386 16 85 552 470
Coon Rapids 1,075 529 37 130 1,112 658
Fridley 1,218 327 75 131 1,293 458
NE. Minneapolis 0 413 0 182 0 595
Downtown Minneapolis 0 0 0 0 - -
Total 3,867 2.321 174 779 4.041 3,099
:f
.
Northbound to St. Cloud. Boardings by Station of Origin (1)
Station Work Trip Other Trips All Trios
Drive Access Walk Acce.s Drive Acce.. Walk Access Drive Access Walk Access
(2) (3) (2) (3) (2) (3)
Downtown Minneapolis 9 10 0 4 9 14
NE. Minneapolis 0 5 0 2 0 7
Fridley 14 1 1 0 15 1
Coon Rapids 4 1 0 0 4 . 1
Ramsey/Anoka 4 0 0 0 4 0
....' 18 11 1 4 19 15;
Big Lake 51 19 2 7 53 26
Becker 2 1 0 0 2 1
Clear Lake 2 8 0 3 2 11
East St. Cloud 1 1 0 0 1 1
Downtown St. Cloud - - 0 - - 0
Total 105 57 5 22 110 79
if'
Notes:
(1) For example. a round trip from Anoka to Minneapolis Is counted as 2 boardings at the Anoka station.
(2) Includes driving to feeder bus station If available.
(3) Includes walking to feeder bus station.
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Figure 16
PRELIMINARY RAIL RIDERSHIP RESULTS
NORTHST AR CORRIDOR - Concept B to Rice
Average Weekday Dally Ridership - Year 2005
.
Southbound to Minneapolis. Boardlngs by Station of Origin (1)
Station Work Trip Other Trips All Trips
Drive Access Walk Access Drive Access Walk Access Drive Access Walk Access
(2) (3) (2) (3) (2) (3)
Rice 71 2 3 1 75 2
East 51. Cloud 158 41 7 15 155 55
Clear Lake 18 32 1 12 19 45
Becker 5 35 0 13 5 48
Big Lake 417 112 19 42 435 155
Elk River 456 408 21 154 487 562
Ramsey/Anoka 535 385 15 85 552 470
Coon Rapids 1,075 529 37 130 1,112 558
Fridley 1,218 327 75 131 1,293 458
NE. Minneapolis 0 413 0 182 0 595
Downtown Minneapolis - . - . - .
Tolal 3,955 2,285 178 755 4,145 3,050
Northbound to Rice. Boardlngs by Station of Origin (1)
Station Work Trip Other Trips All Trips
Drive Access Walk Access Drive Access Walk Access Drive Access Walk Access
(2) (3) (2) (3) (2) (3)
Downtown Minneapolis 9 10 0 4 9 14
NE. Minneapolis 0 5 0 2 0 7
Fridley 13 1 1 0 14 1
Coon Rapids 4 1 0 0 4 1
Ramsey/Anoka 4 0 0 0 4 0
Elk River 16 9 1 3 17 12
Big Lake 47 23 2 9 49 32
Becker 2 1 0 0 2 1
Clear Lake 2 9 0 3 2 12
East 51. Cloud 0 0 0 0 0 0
Rice - . - . - -
Total 97 59 4 22 101 81
Notes:
(1) For example, a round trip from Anoka to Minneapolis is counted as 2 boardings at the Anoka station.
(2) Includes driving to feeder bus station if available.
(3) Includes walking to feeder bus station.
.
.
Northstar Corridor Phase 2 Commuter Rail Boarding Summary
Average Weekday Daily Ridership (Linked Trips.)
Year 2005 -- Minneapolis to Downtown St. Cloud
Home Based Work Total Daily
Station To Minneapolis To S1. Cloud CBD To MiMeapolis To 51. Cloud CBD
Walk Acc Drive Acc Walk Acc Drive Acc Walk Acc Drive Acc Walk Acc Drive Acc
St Cloud CBD 54 76 0 0 99 98 0 0
E 5t Cloud 40 66 0 I 99 97 0 2
Clear Lake 48 15 4 I 108 17 15 1
Becker 42 8 0 0 82 10 0 0
Big Lake 147 516 5 20 239 662 17 28
fIk'--i'. SOS S66 3 8 821 784 10 11
AnokaIRamsey 244 438 0 0 302 287 0 0
Coon RapidsIFoley 752 1,241 0 I 965 1,393 0 2
Fridley 420 1,387 0 3 535 1,460 0 4
NE Minneapolis 401 0 0 0 565 0 0 0
Minneapolis CBD 0 0 I 0 0 0 3 0
Total 2,653 4,313 13 34 3,815 4,808 45 48
Northstar Corridor Phase 2 Commuter Rail Boarding Summary
Average Weekday Daily Ridership (Linked Trips.)
Year 2005 - Minneapolis to Rice
.
Home Based Work Total Daily
Station To Minneapolis To S1. Cloud CBD To Minneapolis To 51. Cloud CBD
Walk Acc Drive Acc Walk Acc Drive Acc Walk Acc Drive Acc Walk Acc Drive Acc
Rice 2 76 0 0 3 92 0 0
E 5t Cloud 53 186 0 0 122 262 0 0
Clear Lake 48 15 4 1 108 17 15 I
Becker 42 8 0 0 82 10 0 0
Big Lake 147 514 5 20 239 659 17 28
.~ SOS 566 2 7; 821 784 6 10
AnokalRamsey 244 438 0 0 302 287 0 0
Coon RapidsIFoley 752 1,241 0 I 965 1,393 0 2
Fridley 420 1,387 0 4 535 1,460 0 6
NF Minneapolis 401 0 0 0 565 0 0 0
Minneapolis CaD 0 0 1 0 0 0 3 0
Total 2,614 4,431 12 33 3,742 4,964 41 47
Note:
· .. For example, a round trip from Anoka to Minneapolis is counted as 2 boardings at the Anoka station.
-- Walk Access includes walking to a feeder bus station.
-E>rive-Aeeess-includes-drm~t&+feedtP-bttntationrik~ble.-
09-0ct-99
.
(
.
Northstar Corridor Phase 2 Commuter Rail Boarding Summary
Average Weekday Daily Ridership (Linked Trips.)
Year 2020 - Minneapolis to Downtown St. Cloud
Home Based Work Total Daily
Station To Minneapolis To St. Cloud CBD To Minneapolis To St. Cloud CBD
Walk Ace Drive Ace Walk Ace: Drive Ae:e: Walk Ae:c Drive Ace: Walk Ace: Drive Ace:
St Cloud CBD 54 73 0 0 102 95 0 0
E St Cloud 44 72 0 2 103 105 0 2
Clear Lake 49 16 4 I 116 19 15 1
Becker 54 8 0 1 107 9 0 1
Big Lake 177 608 6 29 286 768 20 38
,6Ik River 62$ 704 4 It 1,020 970 13 19
AnokalRamsey 291 477 0 1 364 289 0 2
Coon RapidslFoley 830 1,325 0 1 1,062 1,476 0 2
Fridley 423 1,420 0 6 540 1,488 0 11
NE Minneapolis 419 0 0 0 592 0 0 0
Minneapolis CBD 0 0 I 0 0 0 3 0
h
Total 2,966 4,703 15 52 4,292 5,219 51 76
.
Northstar Corridor Phase 2 Commuter Rail Boarding Summary
Average Weekday Daily Ridership (Linked Trips.)
Year 2020 -- Minneapolis to Rice
Home Based Work Total Daily
Station To Minneapolis To St. Cloud CBD To Minneapolis To St. Cloud CBD
Walk Ace: I Drive Ae:e: WalkAe:e: Drive Ace: Walk Ace: Drive Ae:e: Walk Ace: Drive Ae:e:
Rice 2 81 0 0 3 94 0 0
E St Cloud 56 189 0 0 122 267 0 0
Clear Lake 49 15 4 2 116 18 15 2
Bee:ker 54 8 0 1 107 9 0 1
Big Lake 177 610 6 24 286 771 20 32
'Elk River 625 704 4 10 1;020 970 13 17
AnokalRamsey 291 477 0 1 364 289 0 2
Coon RapidslFoley 830 1,325 0 I 1,062 1,476 0 2
Fridley 423 1,420 0 5 540 1,488 0 9
NE Minneapolis 419 0 0 0 592 0 0 0
Minneapolis CBD 0 0 1 0 0 0 3 0
Total 2,926 4,829 15 44 4,212 5,382 51 65
Note:
· = For example, a round trip from Anoka to Minneapolis is e:ounted as 2 boardings at the Anoka station.
... Walk Ae:e:ess ine:ludes walking to a feeder bus station.
-- Drive Ae:e:ess includes driving to a feeder bus station, if available.
09.()ct.99
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REGIONAL COMMUTER-
RAIL SYSTEM PLAN
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acqu i rerai I road rig hts-of-wayto
the maximum extent possible
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Northstar Corridor Development Authority
Strategic Plan For
Public Information & Public Involvement
June 1999 - December 2000
.
.
Prepared by Shandwick International
October 28, 1999
.
.
.
Public InformationlInvolvement Work Plan-I0/28/99
The NCDA Draft Work Plan
Contents
Overview... ..... .............. ........ ............ ............ ............... .......... ...... ..... ... ............ 3
Goals for This Plan ............................. ........................................ ........ ..... ....... 4
Key Audiences. ...... ....... ..... ..... .... ................. ... ...................... ... ... ..... ........ ....... 5
Key Messages............................ ........................... ...... ..................... ............... 6
Public Information Strategies and Tactics ...................................................... 7
Public Involvement Strategies and Tactics ................................................... 10
Other Major Activities... ............ ............................. ......................... ............. 13
Time Line .... ..... ............. ..... ..... .... .............. ... ... ............ .......... ... ...... ............... 14
page 2 of 15
Public Information/Involvement Work Plan-1O/28/99
Overview
.
The Northstar Corridor Development Authority (NCDA) is conducting a major
investment study to determine transportation improvements in the Northstar
Corridor, a 70-mile area running between St. Cloud and Minneapolis. This is the
fastest growing area in the state, including urban, suburban and rural areas, and
serves as a link: to major economic and educational centers.
The overarching goals for this work plan are to inform the NCDA's key audiences
and help secure adequate funding. The plan is intended to be a systematic
approach to ensure people have the information they need to make informed
decisions.
The NCDA seeks to inform and involve the public, including business leaders and
other stakeholders, in the development of commuter rail along the corridor.
Active public involvement is particularly needed as the NCDA studies station
location and design, approaches to sustainable development and other factors such
as noise, parking and traffic around the stations. The primary objective of this
work plan is to involve the public as the major investment study and the
environmental impact study are conducted, and at the same time adequately
explain the process and keep the public informed.
When both studies are completed, the community should feel it has been an active
partner in the process and that the results reflect a community consensus. A
successful communications plan will create enthusiasm and support for commuter
rail and sustainable development along the corridor.
.
This document will serve the NCDA as a guide for public information and public
involvement strategies related to its proposed commuter rail line. This work plan is
intended to guide activity from June 1999 through December 2000.
This work plan was developed primarily through the following resources:
· Working closely with the NCDA Administration Team since June 1999
· Interviewing key NCDA stakeholders
· Conducting a survey of residents who live near the proposed commuter rail line
· Analyzing media coverage of the proposed commuter rail line and other regional
transit projects
· Review of plans and materials from other transit projects across the country
Outcomes and recommendations based on these resources are detailed throughout the
strategies and tactics portion of this document.
While this plan is intended to be as comprehensive as possible, there could be unforeseen
developments that will require the NCDA to make necessary adjustments to this plan.
.
page 3 of 15
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.
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Public Information/Involvement Work Plan-I0/28/99
Goals for This Plan
The NCDA's goals for public information and public involvement between June 1999
and December 2000 are outlined below.
All public information/public involvement goals-and subsequent strategies and
tactics-are intended to complement the NCDA's organizational goal: To secure
local, state and federal funding while developing and maintaining the support of
people along the corridor.
Public Information
1. Build public awareness and support of the proposed Northstar
Corridor commuter rail line.
Public Involvement
1. Involve local communities in the NCDA's planning processes. Due to
the nature of the project, it will be necessary to make clear the role of
the public's influence.
2. Build a contingent of local third-party advocates-primarily
businesses-who support the NCDA and commuter rail project.
3. Increase support of government officials and transportation
planners.
page 4 of 15
Public InformationlInvolvement Work Plan-1O/28/99
The NCDA's Key Audiences
The following key audiences are the primary groups the NCDA would like to address
during coming months. Public information and public involvement strategies have been
developed with these people in mind:
.
. Local Businesses
CEOs; Chambers of Commerce as well as full-time and part-time employees
· Key Public Policy Leaders
The governor; MnDOT; Metropolitan Council; members of the U.S. Congress;
members of Minnesota's Congressional delegation; Minneapolis Downtown Council;
special interest groups such as Transit for Livable Communities and the Minnesota
Environmental Partnership; St. Cloud Area Planning Organization
· State and local elected officials as well as city planners
. Print and Broadcast Media*
*This audience will be a conduit for reaching the NCDA's affected publics
Because the NCDA is still in the early phases of its several year process. the
followine people are considered to be affected publics audiences at this point. We
would expect these eroups to become primary key audiences in 2001 and beyond:
.
. Residents along the Northstar Corridor
· Post-secondary educational institutions
Administration, faculty and students
. Seniors
· Transit-dependent citizens
Including persons with accessibility issues
· Environmental groups
· Neighborhood leaders and groups
. Developers
. Church leaders
.
page 5 of 15
Public Information/Involvement Work Plan-IOI28/99
. The NCDA's Key Messaees
The following key messages have been developed to position the NCDA as a leader on
transit. These will serve as overarching messages that will be tied to all the NCDA
public information/public involvement activities (through December 2000) to ensure a
constant, consistent image for the NCDA and the commuter rail line:
1. Northstar commuter rail makes sense: The tracks are already there
and it's a wise investment for the long term.
2. The Northstar commuter rail project is popular with local citizens.
3. Regardless of the weather outside, commuter rail offers a
comfortable ride, convenient access and "on-time" trains.
.
4. We can't build our way out of traffic congestion: The timing is right
for safe alternatives such as commuter rail.
S. Northstar commuter rail will strengthen local communities by
providing connections to regional opportunities and amenities.
To enhance credibility of these key messages, statistical information and data supporting
these key messages will be provided to the NCDA spokespeople.
Additional, secondary key messages may be developed on an as-needed basis for specific
issues, key audiences and events. For instance, because "sprawl" is a prominent issue in
the Twin Cities, the NCDA may be asked-by the public or by the media-to describe
how the proposed commuter rail project may affect sprawl.
NOTE: Whenever secondary key messages are developed, they will complement the
NCDA's primary key messages.
.
page 6 of 15
Public /nformationlInvolvement Work Plan-/0/28/99
Public Information: Strateeies and Tactics
All strategies and tactics in this section support the Public Information Goal:
Build public awareness and support of the proposed commuter rail line.
.
1. Establish and maintain a consistent, progressive image for the
Northstar Corridor commuter rail line.
· NCDA Logo-Refine existing logo(s) for consistent look in all communications.
./ Define acceptable usage and PMS colors.
· NCDA Letterhead-Create one or two standards for the NCDA letterhead.
./ Include postal, email and Web site addresses, as well as phone and fax numbers.
· Existing and Future Communication Channels-Ensure all materials meet
established NCDA image standards.
· NCDA Spokespeople-Identify people who will serve as official spokespeople for
the Northstar Corridor commuter rail line.
./ Key geographical areas of the Northstar Corridor will each be represented by a
spokesperson.
./ Spokespeople will gather for a roundtable session to ensure they agree upon and
are comfortable delivering the NCDA's key messages.
· Image Library-Gather and maintain videos, photos and electronic image files.
./ Example: Photos and video taken during U.S. Rep. James Oberstar's tour of the
Northstar Corridor commuter railline--copies of which are currently housed at .
both the Anoka County office as well Shandwick International.
./ For multipurpose use: the media, public displays, presentations, etc.
./ Research and collect train images from other commuter rail projects.
· Signage Opportunities-Consider posting signs at proposed station sites,
announcing potential development of station sites.
./ Research legality of posting opportunities; work with Richardson, Richter &
Associates.
./ Investigate signage opportunities at major congestion points along highways.
· Miscellaneous Collateral Projects-Unpredictable opportunities are likely to arise
for which it will make sense for the NCDA to react to or have a presence. Such
opportunities that have occurred since June 1999 include Rep. James Oberstar's
tour of the commuter rail line, for which we hired a photographer and videographer,
as well as the model train that was designed.
2. Refine and maintain existing NCDA communication channels.
· Core Distribution List-Continually refine the original "list of 1,000 names."
./ Add individuals who request to receive more information.
./ Add special interest groups as necessary.
· Project Updates-Write, edit and send one-page fact sheets on a monthly basis to
core NCDA distribution list.
· Quarterly Newsletters-Ensure all newsletters incorporate the NCDA key
messages and supporting information.
./ Incorporate findings of general population and key audience surveys.
.
page 7 of /5
Public 1nformationlInvolvement Work Plan- /0/28/99
.
,/ Incorporate outcomes of station area planning meetings.
· Direct Mail-Distribute a newsletter to every household along the Northstar
Corridor that serves as a "call to action" for influencing state legislators.
,/ Timing would coincide with beginning of the 2000 legislative session.
,/ Newsletter would incorporate color and photos/graphics, but would eschew
glossy paper and other accoutrements.
,/ Newsletter could provide contact information for state legislators.
,/ Distribution list could be built from zip code base that was developed for the
survey of residents along the corridor.
· Web Site-Due to lack of resources, we recommend postponing a Web site
redesign, instead focusing on maintaining/upgrading the site on a monthly basis.
,/ Link with MnDOT Web site.
,/ Explore transferring from BRW server to a new hosting server. If it's cost
prohibitive, keep the Web site on BRW's server; Shandwick would provide
BRW with monthly updates or train account team member to handle updates.
,/ Post Project Updates; news releases; public meeting dates; quarterly newsletter;
quotes from key advocates; etc.
,/ Explore partnership with SCSU in which students would help update site.
.
3. Raise visibility for the NCDA and the commuter rail line via public
events and transportation/state planning conferences.
· Traveling displays-Maintain recently developed display for the general public
(used at Anoka County Fair), and post at public events. Also circulate at city halls,
businesses, libraries, churches and shopping centers.
,/ When applicable, tailor one-page display handout targeting specific key
audiences such as businesses, students, seniors and people with disabilities.
· Speaking Opportunities-Identify and pursue speaking opportunities for the
NCDA spokespeople.
,/ Local government meetings
,/ Major businesses along the Northstar Corridor, such as Medtronic
,/ Chamber and Rotary meetings
,/ Maintain record of public presentations and appearances
4. Establish proactive relationship with print and broadcast media.
.
· Media List-Maintain media list that has been developed.
· Monitor News Coverage-Track all media coverage of the Northstar Corridor
commuter rail line and other regional rail projects, as well as related issues
concerning transportation, sprawl and development.
,/ Continue to use clipping service for articles that specifically mention the
NCDA. (These clips typically arrive one to two weeks after their print date.)
,/ Shandwick will continue to scan the St. Cloud Times, Star Tribune and Pioneer
Press on a daily basis and forward pertinent articles to the NCDA
,/ Maintain clip books for the NCDA, commuter rail and related issues.
page 8 of 15
Public InformationlInvolvement Work Plan-10128/99
,/ Obtain radio and TV clips that feature the NCDA spokespeople or prominent .
advocates, such as U.S. Rep. James Oberstar or Gov. Ventura.
· Information Kit-Develop flexible information kit that will be primarily intended
for use by the media, but can also be distributed to the NCDA key audiences.
,/ Kit would be flexible to accommodate critical updates and/or special events.
· Media Alerts and News Releases-Distribute alerts and news releases to
appropriate media when the NCDA has significant news to share. We seek a
balance in terms of frequency-while we'd like the NCDA to remain top-of-mind
with the media, we don't want to saturate them with quasi-news and risk losing
credibility.
,/ Draft and distribute news release in advance of Scoping Meetings.
,/ Draft and release alerts in advance of station area planning meetings.
,/ Highlight key findings from initial survey of residents along the Northstar
Corridor-nearly three quarters of respondents favor the project and more than
one third say they would personally benefit. Consider timing to coincide with
station area planning meetings.
,/ Target business reporters with pertinent findings from the initial survey.
,/ Draft and distribute release upon completion of MIS.
,/ Draft and distribute release when the NCDA submits its report to the Federal
Transit Authority.
,/ Weigh future NCDA events, updates and milestones for media potential; a
recent example was U.S. Rep. James Oberstar's tour of the Northstar Corridor.
· Media Relations-Target print and broadcast media along the Northstar .
Corridor.
,/ Field calls from reporters inquiring about the Northstar Corridor and make
interview arrangements.
,/ Place targeted media calls that coincide with distribution of media alerts and
press releases.
,/ Establish and build relationships with key reporters so they keep the NCDA
spokespeople top-of-mind when covering rail and transportation issues.
· Conduct Editorial Board Meetings-If and when appropriate, have the NCDA
spokespeople meet face-to-face with editorial boards to make sure they understand
the Northstar Corridor commuter rail project, its goals and its perspectives.
,/ Pursue the St. Cloud Times, Star Tribune and Pioneer Press.
,/ When/where applicable, meet with editors of weekly papers. An example
would be immediately before or following individual station planning meetings.
· Opinion Columns-If and when appropriate, draft and submit columns on behalf
of the NCDA that address its key issues and outline rationale behind critical
decisions.
,/ Byline(s) would be one or more of the identified NCDA spokespeople.
,/ One column could be tied to the final decision regarding station sites.
· Letters to Editors-If and when appropriate, draft and submit letters on behalf of
the NCDA in response to articles and editorials (both pro and con) related to
transportation and development in the Northstar Corridor region.
,/ Target the St. Cloud Times, Star Tribune, Pioneer Press as well as weekly .
papers along the corridor.
page 9 of 15
Public Information/Involvement Work Plan-IOI28/99
.
Public Involvement: Stratesdes and Tactics
All strategies and tactics in this section support one or more of the Public Involvement
Goals. See asterisks for more details.
1. Gauge perceptions and attitudes of local citizens concerning the
Northstar Corridor and commuter rail project. *
*This strategy and subsequent tactics support the Public Involvement Goal: Involve
local communities in the NCDA ' s planning processes. Due to the nature of the
project, it will be necessary to make clear the role of the public's influence.
.
· Determine Scope of Citizen Influence-It is critical that the NCDA first
determine the manner of how local citizens and groups will be involved and how
to get timely response to the design team.
,/ Other transit planners have found that their "residents are not satisfied that their
input has helped shape plans," and "residents are frustrated that they have been
allowed to envision Grand Central Station when cost limitations permit little
more than a glorified bus shelter."
· Survey Northstar Corridor Residents*-Residents of Anoka, Benton,
Hennepin, Sherburne, Stearns and Wright counties were polled in August 1999
via telephone.
,/ Share survey findings with Project Management Team; NCDA Board;
legislators; and design team.
· Public Meetings-Publicize scoping and station area planning meetings.
,/ To publicize three scoping meetings: 1) Place Notice of Intent in Federal
Register; 2) Prepare Scoping Booklet and distribute 15 days in advance of
meeting to NCDA mailing list and EQB distribution list; 3) Place notice in EQB
Monitor; 4) Distribute media alert to print and broadcast outlets along the
corridor and in the Twin Cities.
,/ For station area planning meetings: 1) Distribute media alerts to print and
broadcast outlets along the corridor; 2) Make follow-up calls to local media in
advance of each meeting; 3) Distribute one-page flier to community centers and
other public gathering places; 4) Distribute public notice as required; 5) Partner
with entities-such as a city councilor chamber--on mailings when applicable.
,/ Planning and coordinating for 12-14 station area planning meetings.
,/ Allow time for question-and-answer session at each meeting.
,/ Review court reporter minutes to determine if follow-up action is required.
,/ Maintain sign-in sheets at public meetings and inquire as to whether attendees
would like to be added to the NCDA's core distribution list.
,/ Solicit additional public feedback via response cards distributed at public
meetings.
,/ Forward public comments to Project Management team and other individuals as
appropriate.
· Speaking Opportunities-Offer presentations by NCDA spokespeople to
targeted groups, such as chambers and rotaries.
,/ NCDA spokespeople could incorporate PowerPoint presentation.
,/ NCDA spokespeople should distribute sign-in sheet and request feedback.
page 10 of 15
.
Public InformationlInvolvement Work Plan-1O/28/99
./ Forward public comments to Project Management team and other individuals as .
appropriate.
2. Engage businesses along the Northstar Corridor that will potentially
benefit from the commuter rail project. *
*This strategy and subsequent tactics support the Public Involvement Goal: Build a
contingent of local third-party advocates-primarily businesses-who support the
NCDA and commuter rail project.
· PowerPoint Presentation-Update and enhance NCDA's PowerPoint document.
./ Tailor presentation for audiences whenever applicable.
./ Add testimonials from notable third-party advocates whenever possible, such as
Gov. Ventura's comments on WCCO-AM and comments from U.S. Rep. James
Oberstar during his July tour of the commuter rail line.
· Executive Level Business Meetings-Meet face-to-face with a select group of
key business executives along the corridor.
./ Identify person or entity on the NCDA who is best connected with businesses.
./ Identify local business leaders who are proponents of the Northstar Corridor
commuter rail project, as well as those who have reservations about the project.
./ Consultant Jill Brown will meet face-to-face with the selected executives to
discuss the commuter rail project and solicit feedback.
./ Forward business executives' comments to Project Management team and other .
individuals as appropriate.
· Business Roundtable-Meet face-to-face with a large, select group of business
leaders, addressing concerns/issues identified during executive level business
meetings.
./ Extend invitations via Chamber and Rotary groups, or possibly via Medtronic
CEO William George.
./ Host one luncheon meeting with this group to identify benefits and address
concerns related to commuting workers.
./ Identify key stakeholders who are willing to be spokespeople.
./ Solicit quotes and profiles that can be used in NCDA communications.
./ Develop corporate contact list and tap this group for informal surveys and
feedback, ideally via email.
3. Expand existing support from elected officials and transportation
planners for the Northstar Corridor commuter rail line. *
*This strategy and subsequent tactics support the Public Involvement Goal: Increase
support of government officials and transportation planners.
· Briefings-Conduct high-level, face-to-face briefings with elected officials,
policymakers and key legislative leaders.
./ Target the governor, MnDOT, Metropolitan Council, etc.
./ Create ongoing dialog with appropriate local officials and policymakers
.
page 11 of 15
Public InformationlInvolvement Work Plan-IOI28/99
.
,/ Solicit quotes and profiles from these individuals that can be used in NCDA
communications.
· Commuter Rail Demonstration-Invite public officials to ride along the
proposed commuter rail line in a commuter rail car.
,/ The purpose would be to showcase the Northstar Corridor and proposed station
locations.
,/ Officials along the corridor, as well as MnDOT and the Metropolitan Council,
would be the primary audience.
,/ BNSF is willing to coordinate logistics with the NCDA.
,/ Ideally, timing would occur toward beginning of Minnesota's 2000 legislative
seSSIOn.
· Public Affairs Outlets-Include public affairs outlets-such as KTCA's
"NewsNight Minnesota," Politics in Minnesota, MN Law & Politics and the
St. Paul Legal Ledger-in alert and news release distributions.
,/ If and when appropriate, reach key contacts at these organizations via telephone,
email and fax.
.
.
page 12 of 15
Public Information/Involvement Work Plan-l 0/28/99
Other Major Activities
In addition to the strategies and tactics outlined in the preceding two sections, Shandwick
will be responsible for the following:
1. Work Plan-Develop public information/public involvement work plan that will
serve as a guide for the NCDA's activities between June 1999 and December 2000.
Activity includes:
· Initial Research-Review NCDA documents as well as other information about
other rail projects across the country.
· Determine Scope of Project-Attend NCDA meetings in order to assess, plan
and prioritize future activities.
· Plan Development-Draft and present draft work plan to various NCDA groups
and incorporate feedback into final working document.
2. Crisis Plan-An NCDA crisis management plan is being developed separately
from this public information/public involvement work plan. Activity includes:
· Interviews with Key Stakeholders-We have conducted one-on-one interviews
with the NCDA members, staff and a BNSF representative.
· Identification of Potential Issues/Scenarios-Based on what we learn from the
interviews, we will develop issues and scenarios the NCDA may have to respond
to over the next 18 months.
· Strategies-We will develop and prioritize strategies to deal with potential issues
and scenarios.
3. Public Record-Shandwick will continue to develop a record of public comments
gathered between June 1999 and December 2000, and will catalog information
detailing public involvement activities.
· Documentation-The NCDA will receive binder(s) with supporting documents.
4. Project Management, Evaluation and Final Report-Shandwick will
prepare a final report documenting the public information strategies and materials
developed between June 1999 and December 2000. The final report will stem from:
· Weekly Reports-Shandwick will continue to provide weekly activity/status
reports to the NCDA Administration Team.
· Board Updates-Based on weekly reports, Shandwick will provide a one-page
communications update for monthly NCDA Board meetings.
· Ongoing Evaluation-Shandwick will continue to have frequent contact with the
NCDA Administration Team, via phone calls, email and face-to-face meetings.
We will make adjustments to strategies and tactics on as-needed basis.
· Second Survey-We will conduct a second survey of residents to determine the
effect of public information activities.
· Documentation of Strategies-The NCDA will receive hard copy final report
plus binder( s) that contains supporting documents of implemented strategies and
tactics.
5. Recommendations for 2001 Work Plan-Shandwick will develop a
recommendation for the NCDA regarding public information and public involvement
for implementation in 2001.
· Recommendation will include audiences, strategies, timeline and budget.
page 13 of 15
.
.
.
.
e
.
Time Line
Following is a suggested time line for public inf.
NOTE: This schedule will need to be fluid and:
P = Planning
I = Implementation
Media Alerts/Releases
P = Planning
I = Implementation
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NORTHSTAR CORRIDOR DEVEWPMENT AUTHORl1Y
LAND USE PLANNING & CONTROL
RESOLUTION NO. 'J 9-..;j-
Whereas the Nortbstar Corridor Development Authority is a joint powers board created pursuant
to MinD. Stat. ~ 411.59 for the purpose of improving mobility and safety minimizing adverse
environmental impacts. fostering positive environmental effects, encouraging transportation-
supportive land use and development patterns and providing a cost effective and efficient
transportation system within the Nortbstar Corridor which extends between the Cities of Rice and
Minneapolis which is bordered by the Mississippi River on the west and approximately three to
five miles east ofTH 10/41; and
Whereas the NCDA has completed a major investment study and is preparing an Environmental
Impact Statement for the Nortbstar Corridor project involving the analysis of the No Build
Alternative, the Transportation Systems Management (TSM) Alternative and the Commuter Rail
Alternative; and
Whereas station locations were identified within the Corridor during the MIS study and the land
use and other impacts associated with station area development at these locations are being
considered and assessed in connection with the preparation of the EIS; and
Whereas the procedure for completing the EIS. selecting among the various alternatives under
consideration, securing funding for the development of transportation improvements for the
project is complex and lengthy and will not likely be completed before June. 200 1; and
Whereas it is extremely important that local land use and development decisions during the period
prior to the completion of the project analysis and selection activities do not preclude. impede or
adversely impact the possible COnstruction of the transportation alternatives under consideration;
and
Whereas transportation improvement projects for which is there is independent need and funding
such as the construction of park and ride facilities, road and bridge improvements need to proceed
during the project analysis period provided they do not prejudice the consideration of alternative
transportation improvements incident to project assessment; and
Whereas the relationship between transportation improvements and land use patterns along and
adjacent to the Corridor and within potential station areas must be carefully assessed and planned
in order to ensure that the transit/transportation system improvements which may be constructed
and development within and adjacent to the Corridor are mutually compatible and supportive. To
-. -. this end comprehensive plan and zoning provisions applicable to lands within and adjacent to the
Corridor and the station areas need to be assessed and considered with the goal of incorporating
changes which stimulate transit oriented development within and adjacent to the Corridor.
" ..... ...........r.'........,....".................._..,.. ..., . .", ..............
Now, therefore, be it resolved as follows:
1. That cities, counties and townships through which the Corridor extends and where
possible station locations have been identified are encouraged to undertake planning
studies, adopt official land use controls and take such other actions as may be necessary to
prevent the planning and development of incompatible land use and development during
the project study period and to maximize the development of compatible land use
following the completion of the project development analysis.
2. That cities, counties and towns within the Corridor continue the process of planning and
constructing transportation improvements within and for the Corridor which are needed
and independently useful and would improve mobility and safety within the Corridor
provided that they do not preJudice the alternative selection process being undertaken in
connection with the development of the EIS for the project; and
. 3. That the preliminary selection oflocations for stations within the Corridor as well as the
consideration of other transportation system elements incident to the preparation and
completion of the EIS does not constitute a commitment to construct particular
improvements at any particular location.
.
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