10.2. SR 06-04-2018
Request for Action
To Item Number
Mayor and City Council 10.2
Agenda Section Meeting Date Prepared by
Work Session June 4, 2018 Cal Portner, City Administrator
Item Description Reviewed by
Recreation Facilities Discussion Tina Allard, City Clerk
Reviewed by
Action Requested
Discuss feedback from Council Listening Sessions and provide direction for facilities.
Background/Discussion
The Council has held five public listening sessions to solicit feedback from residents regarding the most
recent recreation facility improvement proposals and the opportunity to seek a voter-approved Local
Options Sales Tax (LOST) to fund facility and recreation asset improvements.
Prior to holding the listening sessions, the Council agreed any project in which a referendum would be
held should be identified for public education purposes by July 1, 2018.
A desire to hold a referendum regarding a LOST requires a Council resolution no less than 90 days
before the General Election. The resolution is required to itemize the type of improvement and dollar
value and state the date the LOST will expire. A LOST referendum may only be held during a General
Election cycle. The city, county, and school district all hold their General Election in even-numbered
years. If no decision is made, the next opportunity for a LOST referendum is in November of 2020.
This year’s General Election date is November 6. August 6, 2018, is the final Regular Council Meeting
before the 90-day window.
The county auditor also needs final ballot referendum language by August 24, 2018.
Attached are two summaries of the listening sessions, an executive level recap of the listening sessions,
and a summary of the comments from the first question, which was asked at all five sessions. Staff
attempted to identify similar themes and similar comments to ease review. The actual information has
been word processed and is on the city website under the Rec Facility Improvements tab.
Financial Impact
N/A
Attachments
Listening Session Recap
Listening Session Summary Notes
The Elk River Vision
A welcoming community with revolutionary and spirited resourcefulness, exceptional
service, and community engagement that encourages and inspires prosperity
Listening Session Recap
May 2018
Since our incorporation as a city, community leaders have acquired park land, natural open spaces, trails, and
recreation facilities to serve the diverse leisure desires of a growing community. During this time, recreational and
leisure programming has also been added to improve Elk River’s quality of life.
Issue
The City of Elk River has three recreational facilities (Elk River Ice Arena, Lions Park Center, and Senior Activity
Center) in need of costly repairs/investments to continue operations and to meet the needs of a growing
community.
In 2016, the City Council engaged a community task force and JLG Architects to review existing facilities, work
with youth athletic associations, local not-for-profit organizations, community leaders, and residents of all ages to
identify future needs, and make recommendations on how those needs are best met given our current available
facilities. In August of 2016, the Council accepted the task force findings which included three options, 1)
repair/upgrade the facilities in place, 2) combine the uses of two of the three facilities by expansion and upgrade,
and 3) construct a single facility community center. The Council chose to ask the voters to consider a single, multi-
use community center facility by referendum. The referendum failed by 816 votes out of over 12,000 cast.
The task force recommendations did not propose closing or eliminating existing facilities. Following further
discussion, the Council decided it was in the community’s best long-term interest to combine the uses of two of the
facilities, the Elk River Ice Arena and Lions Park Center, which include on-ice and non-ice activities, and
meeting/event room space. The combined use would more efficiently utilize staffing, increase revenue potential,
decrease utility and operational costs, and provide a longer-term solution for community growth.
In 2017, the Council considered the remaining task force options and directed city staff to engage the Elk River
YMCA for a senior services programming collaboration and the development of a smaller-scale, multipurpose
facility to replace the Lions Park Center uses and maximize ice arena revenue.
As the multi-purpose facility planning neared completion, community feedback to council members and through
social media resulted in a requested project pause to further review community needs and desires. On February 5,
2018, the Council approved, by motion, a council-led community listening session initiative.
Purpose/Desired Outcome
Five community feedback listening sessions were scheduled to solicit feedback regarding the status and future of
city recreational facilities. Sessions were held at varying times, locations, and days of the week to ensure an
opportunity for the largest and most representative turnout of participants.
13065 Orono Parkway
Elk River, MN 55330 Phone:
763.635.1000
www.ElkRiverMN.gov
Process
A postcard mailing was sent to each mailing address within the local zip code. Ads and information articles were
placed in the Elk River Star News weekly newspaper. Information was shared on social media and the city
website. Invitations were sent via email blast to recipients on city information lists and contacts from local youth
athletic associations were notified of the scheduled meetings. The Elk River Area Chamber of Commerce was
also engaged to solicit participation from the local business community.
Citing concerns from social media posts regarding the recreation facility discussions and the lack of a true
community conversation, the City Council indicated it was imperative that every member of the community
have the opportunity to contribute to the conversation and it was implied that voices that did not participate
were in agreement with the Council’s direction on the final project.
In an effort to ensure all residents were aware of the listening sessions, information was disseminated by every
communication means available.
Participants
Between 17 and 50 participants attended each of the meetings, excluding city staff and elected officials. A small
handful of individuals attended two or more sessions.
Session Elements
Each session opened with an overview of the purpose for the listening session and included visual displays of
the three proposals discussed since 2016, a timeline of recreation facility acquisition, expansion, and
improvements, and a facility plan option comparison.
Four of the five meetings were facilitated by retired ISD #728 Community Engagement Director Charlie
Blesener and the other meeting facilitated by City Administrator Cal Portner. Each session utilized a
Community Café format with questions answered by participants and shared on a poster board.
Following the Community Café input, participants spent the remainder of the time in a Question and Answer
format.
The final two sessions included a straw poll regarding the implementation of a Local Option Sales Tax as a
funding mechanism and a poll to determine the most desired project of the three options recently considered.
Summary of Feedback
Responses to the three Community Café questions were shared on the city website.
Straw polls identified an overwhelming support for a Local Option Sales Tax and a desire for the Multi-purpose
Recreational Facility.
Next Steps
The City Council will have a number of conversations throughout the month of June with careful consideration
from the feedback they received. They intend to have a final decision by July 1, 2018, to ensure the community
is fully educated on their proposal should it be left for another voter referendum.
New Facilities/Infrastructures/Investment
13
Fixing buildings instead of new
11
Recreation center
8
Facilities
5
Made broad investments and general community amenities i.e. parks/trails/facilities
4
Skate park
2
Grow city services for community growth
2
Parks
Adding senior space
Adequate parking
Assessable
Baseball, football, and hockey
Bike track
Clean lake
Comfortable spaces
Concert complex
Decided to make community investment.
Energy efficient
Equity
Fix netting at Orono park
Improve existing facilities
Improve roads and railroad
Indoor walking
Intelligent investing of resources
Nature parks
Outdoor recreation for families
Park expansion
Places for seniors and kids to be active
Public safety facilities and personnel
Quality
Rink
Sports facility
Voting for bond issue is passed
Water center
Leadership/Communication/Planning
5
Made broad investments and general community amenities i.e. parks/trails/facilities
4
Good council and leadership
3
Leaders had comprehensive vision for growth
3
Community input in needs of city
3
Value for money
2
City proactive to long term needs of Elk River
2
Engaged council
2
Council should listen to the people
2
Community involvement
2
Community working with government to create quality facilities, opportunities, and programs
2
Facility and parks planning
Accurate assessment of community size and demands
Citizens took proactive role to build future
City government responsive to needs and desires of community
Communicate vision
Consider whole community
Decided to make community investment.
Define vision/plan for Elk River
Elk River wins fiscal responsibility award
Forward thinking
Get involved
Good communication
Good community leadership
Good location
Leaders took action regardless of cost
Long term funding strategy
Needs of all generations from youth to seniors
Notice of meetings after meeting took place
Predict the future
Smart budget planning and investment
Voice of people
Economic Development/Growth
4
Good transportation/regional transportation
4
More businesses and larger employees
3
Panda Express
2
The 169 expansion
2
Impact access to health care
2
Technology
Amazon and Best Buy
Business friendly
Community outreach
Economic center between St. Cloud and Minneapolis
Grocery stores and farmers market
Growth
Highway 10 improvements
Increase employment
Increase in small local business
Industrial parks
Mean household income
More job opportunities
New business
New housing
New restaurants
Shopping and jobs
Vibrant commercial district
Redevelopment
Maintain housing values
Rehab old neighborhoods
Waste Management Landfill closes
Decreased Spending/Investment Limiting
2
Keep taxes in check
Affordable housing and taxes
Council isn’t listening to people
Deed ice arena to ISD 728
Huge cost – too much
Limit spending before referendum
Low property taxes
Privatize hockey – transfer to association
Referendum on everything.
Referendum turned down
Spend taxes wisely
Town doesn’t go bankrupt
Partnership/Collaboration
11
Community working together
5
Schools
2
Communicate with school/service providers to avoid duplicate services
2
Foresight to improve/add schools
2
Excellent schools
Broad support for community impact
ECFE
Engagement opportunities
ERHS suicide rate zero
Expand school district
Organizations work together
Proactive on grants
Reach outside community
River Rider
Shore arena costs with Zimmerman
Solar power
Stronger, cooperative, involved community stakeholders
Transportation Northstar
Programming/Opportunity
Additional sports
Centralize activity/sports registration tool
Community events
Elk River recognized for returning hockey to outdoor sport
Family friendly venues and entertainment
Growth in early childhood activity and community
Park & recreation opportunities
Variety of activities for all ages
Community Identity
4
Pride in community
3
Pride in facilities
2
Family based community, i.e. age groups/diversity/housing/recreation
2
Small town feel with modern amenities
2
Low crime rate
Clean city
Clean facilities
Close proximity to metro with suburban feel
Competitive sports availability
Embrace growth
Healthy community with increased participation in youth and senior activities
Location. River. Move out of city
People want to live in Elk River
Place for youth and seniors to be active and thrive
Quality of life
Sports legacy
Statewide recognition
Welcoming to outsiders
Where “country and city meet”
Minneapolis based full-service market and research firm
With almost 50 years of combined experience in market and opinion research, Bill Morris and Peter
Leatherman know the industry inside and out, and they know how best to serve their clients efficiently
and effectively.
Research Methods
COMPARISON OF ADVANTAGES AND DISADVANTAGES: Mail -Out Census
versus Telephone Survey of Random Sample
Mail -Out Census: In this type of approach, a written questionnaire is sent to all the households in a
community. The survey "package" may or may not include a stamped, self-addressed return envelope.
The questionnaire requires respondents to follow directions and answer each question in a specific
manner (circling a letter, checking a box, etc.). After a specific period of time, all residents are mailed a
reminder postcard. Results are based upon the number of returned surveys at the pre -announced "cut-
off' date.
Telephone Random Sample: In this type of approach, a random sample of households is selected to be
interviewed by telephone. All households have an equal chance of being selected and the adult
respondent in each household is also chosen randomly. Questionnaires are administered over the
telephone by trained and supervised interviewers. Telephone numbers are tried at least six times during a
one-week period and an additional six time a second week before another household is substituted for
the original selection. Results are based upon a pre-set number of completed interviews.
Mail -Out Census
Type of Sample Convenience sample, based upon who
responds to the mailing
Representativeness Residents with more intense feelings likely
to respond, potentially biasing the results
Probable Response 10%-40%
Rate
Accuracy of Questionable; low response rate makes
Results distortion by "extremists" more likely
Fieldwork Time 4-6 weeks
Cost Low -to -moderate, depending on size of
questionnaire, size of the community, and
number of reminders
Telephone Survey
Random sample, including pre -designated
target households and substitutions
Random samples can be projected
statistically to the entire population within
specific limits of accuracy
90%+
Statistically significant; e.g., 400
respondents provide results within t 5.0%
of the entire population 95% of time
2 weeks
Moderate, depending on size of
questionnaire and size of sample
Focus Groups: In this type of approach, potential participants are screened and invited to participate in a
discussion section at a specific time and location. The facilitator engages the group in a discussion based
upon a scripted series of open-ended questions. The proceedings can be videotaped, electronically
recorded, or transcribed by a note -taker. If there are a series of focus group discussions taking place, the
common discussion guide will facilitate later comparisons between groups. In order to ensure an
acceptable participation rate among targeted individuals, financial incentives are usually offered and
refreshments are served at the session.
Telephone Random Sample: In this type of approach, a random sample of individuals is selected to be
interviewed by telephone. All individuals have an equal chance of being selected and interviewed.
Questionnaires are administered over the telephone by trained and supervised interviewers. Telephone
numbers are tried at least six times during a one-week period, before another household is substituted for
the original selection. Results are based upon a pre-set number of completed interviews.
Focus Group Series of 4 Sessions with Telephone Survey Sample of 400 People
15 People
Type of Sample Convenience sample, based upon who
is willing and able to participate
Representativeness Citizens with more intense feelings
likely to respond, potentially biasing the
results
Probable Response 10%-40%
Rate
Accuracy of Questionable; group dynamics may
Results invalidate results; not statistically
projectable
Fieldwork Time 4-8 weeks
Cost Moderate, depending on recruitment
and reminder costs, as well as
incentives
Get in Touch
The Morris Leatherman Company
3128 Dean Court
Minneapolis, MN 55416
Phone: 612.920.0337
Random sample, including pre -designated target
households and substitutions
Random samples can be projected statistically to
the entire population within specific limits of
accuracy
90%+
Statistically significant; e.g., 400 respondents
provide results within f 5.0% of the entire
population 95% of time
4 weeks
Moderate, depending on size of questionnaire
and size of sample
Duluth left in the
cold by Legislature
As Duluthians know, it's often "colder by the lake." But the chill
that Republican State Convention delegates experience in the city
this weekend may have an origin other than Lake Superior. The
Republican -controlled Legislature this year spurned both of Duluth's
top requests, leaving that city's leaders feeling justifiably ill -served.
Atop the Zenith City's legislative list was a request that ought to have
been easy to accommodate. Last November, Duluth voters overwhelm-
ingly said yes to a 0.5 -percentage -point increase in the sales tax rate
within the city, hoping to raise $7 million per year to be used for street
improvements.
All that was needed to impose that tax was a green light from the
Legislature. No state money was required. "We are willing to solve our
own problem here," Mayor Emily Larson told an editorial writer. More
than 20 public meetings ensured that the tax proposal was well under-
stood by voters, she said. The referendum was approved with 76.5 per-
cent of the vote.
Larson spent 15 days at the State Capitol making the case. One sur-
vey rated S5 percent of Duluth's streets "in critical condition." Her city
needs to spend at least $10 million a year to drive that number down, she
explained. When she became mayor in 2016, Larson pushed for spend-
ing cuts to boost a$2.8 million annual street budget to $3.8million. More
cuts won't cut it, she said.
The Legislature's response was no response. Neither the House nor
the Senate version of the eventually vetoed tax bill gave Duluth permis-
sion to raise its sales tax. Other cities seeking permission for local sales
tax increases were also turned down, Duluth DFL Sen. Erik Simonson
noted, but among them only Duluth had already obtained the consent of
local voters.
"They intentionally disregarded the will of the electorate," Larson
complained. "It feels very disrespectful to the voters."
Duluth's hope for state help with infrastructure of another kind was
also dashed. The city sought assistance in paying the municipal costs
associated with the proposed Essentia Health redevelopment in down-
town Duluth. That $800 million project, dubbed Vision Northland, is
planned to be the largest private development in the city's history. The
request for state aid relied in part on state bonding and was fashioned
after the assistance extended to the Destination Medical Center in Roch-
ester in 2013. That year, the Legislature authorized matching funds for
Rochester ofup to $400 millionto bepaid over 20 years; this year, Dulu-
th's request for less than half of that stalled in committee.
That's a regrettable result—even though it's likely not the final word,
on either front. Duluth intends to bring the same or similar requests to
the 2019 Legislature. Still, this year's inaction will delay and add to the
cost of both street improvements and the municipal components of
the Essentiaproject. And it will fuel a growing sense among Minnesota
local governments that state government is no longer a reliable partner.
The 2018 Legislature didn't reject everything on Duluth's wish list.
The bonding bill included $1.9 million for the Duluth Zoo, $6.9 million
for its proposed Superior Street steam heating project and $4 million
to refurbish the Glensheen mansion.
But while those smaller gains are welcome, they did little to soothe
city leaders' disappointment about their two priorities. They are left to
wonder whether then city's propensity to elect DFLers contributed to the
result. "I hate to assume that it was partisanship, but Idon'thave any bet-
ter answer," Simonson said. Our hunch is that some of his 86,000 fellow
Duluthians will be asking Republican legislators for one this weekend.