6.3. SR 07-16-2018 EOty1� ,.,�� Request for Action
River
To Item Number
Mayor and City Council 6.3
Agenda Section Meeting Date Prepared by
Presentations,Awards, July 16, 2018 Kaylin Clement, Sr. Communications Coordinator
and Recognition
Item Description Reviewed by
Communications Report Cal Portner, City Administrator
Reviewed by
Action Requested
Receive presentation outlining the new Communications Report,which includes website and social media
statistics for the month of June.
Background/Discussion
Staff will provide a closer look at who is visiting the website,what people are looking for once there, and
which social media posts were most engaging. It is a great way to gauge what issues are important to
residents and to plan proactively for future communications.
Financial Impact
N/A
Attachments
■ Communications Report—June 2018
The Elk River Vision
A PehoMing community 2a itb revolutionary and spirited resourcefulness, exceptional POWERED By
service, and community engagement that encourages and inspires prosperity INAWRE1
Communications
Performance Report
June 2018
WEBSITE VISITORS
Elk RiverFest 2,081
Riverfront Concert 1,949
Parks & Rec 1,773
Employment 1,556
Elk RiverFest
Fireworks 1,113
Parks & Rec — Youth 880
Police Department 864
Departmental Listing 717
Agendas 664
Pinewood Golf 907
10 Most Visited Pages
NOTE: The number of website visitors represent the number of times the website was visited, without regard to repeat visitors. The most visited pages reflects all
Current Month: 23,474
Previous Month: 18,179
Farmers Market 64
Lot Line Setbacks 31
Bed and Breakfast
Permit
19
Home Alone Safety 17
Franchise Fee 14
Fireworks 10
Parade 9
Police Reports 9
Septic 9
Elk River Parade 10
10 Top Search Terms
1
NOTIFY ME
**Inactive Notify Me categories**
Parks & Rec
e-Newsletter
13,318
Arena 5,895
Economic Development 566
City e-Newsletter 537
Liquor Store Specials 129
Website Updates 173
Proposed Ordinance 90
Rec Facility Updates 74
Categories / Subscribers
City of Elk River Weekly E-Subscribe Email
Sent to 1,957 subscribers in June
Opened by 466 subscribers
Open Rate = 23.8%
New “Likes” in June: 234
Total “Likes”: 1,442
Total June Reach: 25,050
FACEBOOK
New Followers in June: 58
Total Followers: 58
Total June Impressions: 14,264
TWITTER
Facebook Reach: The number of people who had any post from our page enter their screen.
Twitter Impressions: The number of times users saw your content on Twitter.
2
SOCIAL MEDIA
Top 3 Top 3
No. 2 - Compost Site Dumping
Reach: 7,366
Reactions: 214
Shares: 14
No. 1 - MnDOT Big Lake to Clear Lake
Reach: 11,556 Reactions: 210 Shares: 74
No. 3 - Signs and City Code
Reach: 3,555
Reactions: 26
Shares: 7
I
ELK RIVER
No. 1 - National Pollinator Week
Impressions: 3,850 Engagement: 49
No. 2 - Elk RiverFest, NO Fireworks
Impressions: 1,670
Engagement: 55
No. 3 - Elk River Hybrid PHEV
Impressions: 1,389
Engagement: 64