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3.1. EDSR 07-16-2018Request for Action To Item Number Economic Development Authority 3.1. Agenda Section Meeting Date Prepared by General Business July 16, 2018 Amanda Othoudt, EDD Item Description Reviewed by 2019 EDA Budget & Budget Goals Lori Ziemer, Finance Director Reviewed by Cal Portner, City Administrator Action Requested Information presented for discussion only. Action is to be taken at the August 20, 2018, EDA meeting. Background/Discussion As part of the budget process, a budget workshop is advisable to allow for informal discussions regarding the goals and objectives, major projects, and other items influencing the EDA budget. Staff prepared a draft budget to address several of the goals outlined in the strategic plan, downtown plan, the city’s vision worksheet, and through recent EDA discussion. In order to meet the requirements of the EDA Bylaws, the EDA must approve the budget at their August 20, 2018, regular meeting and make recommendation to the City Council at the September 4, 2018, regular meeting. As drafted, the proposed expenditures are $185,000. Due to the new comp plan implementation; this does not yet include wages and benefits. Staff is proposing a slight decrease in expenditures for office supplies, fuels, legal, conferences and schools, advertising and marketing, dues and subscriptions. Staff is proposing to allocate $45,000 towards the wetland credit bank which will be a shared initiative between the EDA and the Environmental divisions. The EDA may want to discuss allocating a certain dollar amount for the creation of a business incubator program in 2019. The EDA levy options are as follows: 1) The balanced rate will be determined when we receive the Estimated Market Value from Sherburne County. Typically received in August. 2) 0.01813% - Previous/Maximum rate will generate approximately $384,000 in revenue and would add additional revenue into reserves. All levy options are applied against the Estimated Market Value that will be obtained from Sherburne County. In addition to the tax levy, we also calculate interest income of $3,800 and $3,500 transfer from the HRA for supplies and shared costs. Financial Impact None The Elk River Vision A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community engagement that encourages and inspires prosperity Attachments  EDA 2019 Budget Goals  2017-2020 EDA/HRA Strategic Plan  EDA Budget Worksheet Division Performance Measures & Goals for 2019 Division:Economic Development Completed by:Amanda Othoudt, EDD Date:June 25, 2018 Performance Measure 2017 Actual2018 Estimated2019 Projected Conduct BR&E Visits242424 Facilitate 4 Site Visits234 Track percentage of applications 0.00%3.80%0.10% processed in the Revolving Loan Fund Division Goal Goal Objective/Task Strategic Recruiting: Attend targeted industry (data centers, manufacturing, energy, medical device technology) trade shows, leverage opportunities with local companies. Identify key decision makers, provide FAM tours, coordinate development meetings with city/county/state. Partner with Market the City of Elk River and gain positive exposure for the city Positively MN, Sherburne County and ERMU. Promote available properties on MNCAR and MN Prospector. Attend Annual Site Selector Guild Conference. Grow and maintain an inventory of private and public properties available Establish wetland bank to facilitate new development where for future developmentwetlands impede growth Maximize and leverage DEED monies, Initiative Foundation, Maintain financial incentives to enhance economic developmentSherburne County Revolving Loan Fund and other financial tools and incentives Conduct Business Retention and Expansion visits to local Celebrate and grow our existing businesses businesses Coordinate with other city departments on the creation of a Develop a Business Friendly/Siting" Welcome business packet/process. Develop and expand a microloan program to encourage 50 new green Work with ERMU and Environmental Departments collar jobs by 2024 Increase by 5 the number of companies that are actively manufacturing products or components of products that are directly or indirectly used in Work with ERMU and Environmental Departments renewable energy or energy efficiency by 2024 2016-2020 EDA/HRA Strategic Plan BUSINESS DEVELOPMENT Attract new businesses and support existing businesses to increase the city’s industrial tax base, commercial tax base and employment base. INDUSTRIAL STRATEGIES  Promote available sites, encourage business retention and expansion to grow existing light industrial base with business recruitment/attraction techniques  Diversify economic base to include professional services, corporate campuses, energy- related companies, and technology businesses  Review existing programs, resources, and services and recommend improvements to increase competitive advantage and support goals  Explore creative economic development collaborations  Utilize Energy City and its tools to recruit new and assist existing businesses COMMERCIAL STRATEGIES  Promote available sites, encourage business retention and expansion to grow existing commercial base with business recruitment/attraction techniques  Diversify economic base to include a wide variety of retail and service industries, as well as additional fine dining opportunities  Review existing programs, resources, and services and recommend improvements to increase competitive advantage and support goals  Explore creative economic development collaborations  Enhance commercial district through business recruitment and activities ACTION STEPS  Complete minimum of one BRE visit a month with participation from EDA/HRA and Council members (manufacturers and top employers) and distribute Business Finance Toolkit, Available Sites, Community Profile, Energy City Brochure, Business Recycling Toolkit and other pertinent information.  Promote available sites through exhibits at various expos (minimum 2x/yr.) st  Utilize 171 FAST implementation plan to create a marketing piece for Nature’s Edge Business Center and an annual redevelopment action plan to monitor progress of implementation  Partner with ERMU to identify applicable rebates for available city-owned property 1  Promote applicable incentives through direct mailings (minimum 3x/yr.)  Promote Elk River to the restaurant industry through website (www.elkrivermn.gov/restaurants), direct mailings, Constant Contact email blasts and other marketing venues  Partner with Elk River Area Chamber of Commerce to coordinate Chamber goals with economic development goals through various implementation tasks  Utilizing economic development publications make contact with businesses looking to expand, relocate, etc.  Review Micro Loan Program and recommend improvements to increase competitive advantage and support goals  Partner with ECC and ERMU to explore a joint incentive to attract energy-related technology businesses  Partner with local schools and manufacturers to hold quarterly meetings to encourage students to explore a career in manufacturing through plant tours, youth apprenticeship programs, energy city tours and programs, and job shadowing  Update a powerful website for the Elk River Economic Development Department and the Housing and Redevelopment Authority. Provide analytic reports on a quarterly basis.  Demonstrate support for existing manufacturers and raise awareness regarding their impact on the community through various promotional activities and tours during Minnesota Manufacturers Week  Identify target industries (e.g. craft brewery, manufacturing and medical device, etc.) and create specific marketing pieces to identify advantages and programs to assist in business recruitment  Host quarterly Manufacturers’ Connection events with local manufacturers to promote financial incentives, resources and relevant topics to promote business retention and appreciation  Produce an energy conservation best-practices brochure to provide to businesses  Coordinate with Energy City to plan and market energy city events e.g. Energy City Business of the Year  Partner with Energy City and the Streets Department and continue to promote proper disposal of Fats, Oils and Grease through videos, flyers, emails, social media, and other media  Host and Promote a quarterly business rountable event with local business leaders and community stakeholders.  Partner with the Elk River Area Chamber of Commerce to hold annual event to promote economic development resources and incentives (Juice Up Your Morning, Chamber luncheon, Money Breakfast, etc.)  Continued contact and relationship development with Twin City commercial real estate brokers/developers 2 REHABILITATION AND REDEVELOPMENT Undertake strategies that facilitate rehabilitation and redevelopment of aging commercial, industrial and residential areas to ensure private reinvestment and sustainability. COMMERICAL/INDUSTRIAL STRATEGIES  Maintain a listing of available commercial /industrial sites  Promote available sites through various marketing initiatives  Identify and examine potential areas for revitalization  Review existing programs, resources, and services and recommend improvements to increase our competitive advantage and support goals  Enhance downtown commercial district through business recruitment and people- generating activities  Develop and implement a blighted properties program for both commercial and residential properties ACTION STEPS  Identify target areas for the blighted properties program  Partner with downtown business association and civic groups to promote existing and explore new downtown activities (i.e. BNI, Chamber Connections, etc.).  Partner with Elk River Area Arts Alliance to explore funding concepts for an arts center within the downtown study area  Create and distribute a survey to businesses to identify recommended improvements to existing programs, resources and services, in addition to identifying preferred methods of communication to improve Elk River business climate  Identify current property owners’ and businesses’ interest in redevelopment efforts both north st and south of HWY 10 and in 171 Focused Area Study area  Create a redevelopment policy regarding capitalizing the HRA development fund and identify parameters for purchasing parcels  Create and distribute comprehensive business directory to promote downtown Elk River  Update short videos promoting available sites and applicable initiatives to distribute through social media outlets, constant contact and website 3 RESIDENTIAL STRATEGIES  Maintain listing of vacant/foreclosed properties  Address housing gaps with Comprehensive Housing Market Study recommendations  Proactively review neighborhoods annually to ensure all home are properly maintained through the code enforcement process  Seek and promote available programs to improve existing housing stock and incentivize homeownership through CMHP  Provide educational opportunities regarding foreclosure prevention and housing assistance programs by developing brochures/pamphlets ACTION STEPS  Distribute MN Home Ownership Center foreclosure prevention, Energy City conservation brochure, and Elk River Housing Toolkit information to local lenders, realtors, churches, non- profits, builders, etc. (minimum 4x/yr.)  Partner with applicable non-profits (MNHOC, Tri-CAP, etc.) to hold educational events to promote foreclosure prevention and housing programs (minimum 2x/yr.)  Continue to partner with the CMHP housing organization to fund and support a selective housing removal and rebuilding program  Host an annual Realtors’ Day to educate realtors about the programs, processes and amenities offered by the city 4 COMMUNITY BRAND Utilize community brand strategies to effect necessary changes to strengthen and enhance community image STRATEGIES  Continue to implement and enhance marketing plan that reflects the Powered by Nature brand, identifies desired target market(s), and complements other local efforts to promote the community internally and externally  Maintain existing and build new community support for the Powered by Nature brand  Establish benchmarks for performance measurement ACTION STEPS  Distribute window clings and larger windows signs of the logo  Promote the brand, engage residents, and distribute materials at expos (3x per year) and at events such as Realtors’ Day, Leadership Elk River, and Manufacturers Connection  Create profiles on first-tier business owners in Salesforce – a tracking software used to record information on local businesses and visits   Benchmark the impact of the Powered by Nature brand with data from Google Analytics and a search engine optimization analysis.  Promote Public Art Installation and research opportunities to expand public art within the city. 5 TRANSPORTATION Advocate and support proactive planning for improvements to the local and area transportation system in a way that will support existing businesses and complement new economic growth. STRATEGIES  Advocate regional and local transportation improvements  Encourage transportation improvements as part of redevelopment/development opportunities  Support efforts to leverage local funds with state/federal resources ACTION STEPS (submitted by City Engineer)  Increase contact with legislators for state highway transportation improvements  Complete low cost/high benefit enhancements to improve traffic flow through the existing street intersections  Advocate for the continued use and expansion of Northstar commuter rail service. st  Continue implementation of transportation improvements as detailed in the 171 Focused Area Study  Assure all proposed development improvements are consistent with our local and regional transportation plans.  Leverage State and Federal investment for mobility improvements to TH 169 and TH 10 with the already spent local dollars for the planning of improvements to these sections.  Evaluate all available grant opportunities to determine if the local matching amounts are a cost effective and feasible solution to support our objectives and strategies.  Promote the Quiet Zone, Northstar Commuter Train and Bike paths. 6 2019 BUDGET DETAIL SHEET Dept:Economic Development Authority Acct.2018 BUDGET2019 BUDGET 201520162017 Explanation/Detail of Supplies or Services No.DetailTotalDetailTotal ActualActualActual PERSONAL SERVICES 4101Regular Pay69,31984,57189,87194,850 4103Part-time Pay13,57912,60012,60012,600 4104PERA5,4066,5356,8307,450 4105FICA4,6345,4485,7476,650 4107Medicare1,1361,3181,3901,550 4108Insurance8,62010,73511,69112,550 4109Workers Comp278398406500 4110Re-employment Comp TOTAL PERSONAL SERVICES102,972121,605128,535136,150 SUPPLIES Office Supplies3,6904,3101,307 42013,4002,100 Office supplies 1,5001,100 Computer Software/Licensing (MNCAR, Sketchup, etc.)1,9001,000 Fuels & Lubes18412045 4212400200 Unleaded gas400200 TOTAL SUPPLIES3,8744,4301,3523,8002,300 OTHER SERVICES & CHARGES Legal Fees3888,9516,525 430411,0007,000 Misc.11,0007,000 Other Professional Services17,0002,000 4319 ED Strategic Plan Telephone9119221,211 43211,0001,000 Cell phone reimb. (Colleen - $30/mo)400400 Cell phone w/hotspot (Amanda - $50/mo)600600 Postage250278302 4322300350 Marketing mailings300350 Conferences/Schools14,72918,63210,319 433112,85011,500 EDAM5001,300 Annual IEDC Conference2,700 Chamber Events250175 MREJ400375 MNCAR150 CMMA250100 SLUC - Springsted400400 Ehlers200 Site Selector Conference2,5002,550 Economix Spring/Fall1,5003,000 Misc. training1,000200 MADCE - (Data Center Conference)3,0003,400 Advertising/Marketing78,10972,94569,286 434973,40071,850 Community Profiles1,5001,500 Advertising (Production & Publication)17,50022,450 Direct Mailings - Mfg Week1,500200 Business Retention & Expansion Visits - Promo items10,0005,000 Special events2,5002,150 Sponsorships (City/EDA)11,00010,500 7/13/2018 Dept:Economic Development Authority Acct.2018 BUDGET2019 BUDGET 201520162017 Explanation/Detail of Supplies or Services No.DetailTotalDetailTotal ActualActualActual Catalyst2,4004,100 Trade Shows & Lead Generation (includes travel)16,00016,050 EDA Website (EDA share - 1/2 EDA & 1/2 HRA)5,7005,700 Lead Forensics (Shared by EDA/HRA)1,2001,200 Promotion & Awards1,1001,100 Powered by Nature sponsorships2,0001,600 Holiday card marketing1,000300 Publishing149258 4359350350 Public notices, etc350350 Insurance458763 4361100100 Insurance100100 Dues/Subscriptions2,5754,0624,083 44335,2004,550 EDAM 450500 Chamber480500 Constant Contact300 CMMA250250 MNCAR300300 IEDC 820700 Misc.300 Finance and Commerce300300 Rotary250250 MN Marketing Partnership700700 MAEDC300300 MPLS/ST Paul Business Journal300300 Greater MSP/Salesforce License450450 Miscellaneous11,88288,9004,776 444048,00048,000 Initiative Foundation3,0003,000 Wetland credit bank45,00045,000 TOTAL OTHER SERVICES & CHARGES126,038197,03596,565152,200144,700 TRANSFERS OUT 36,60038,000 Transfers - - 66,000 4720 General Fund32,00034,80034,800 472136,60038,000 TOTAL ECONOMIC DEVELOPMENT AUTHORITY264,884357,870327,252328,750185,000 7/13/2018