06-18-2018 EDA MIN SPECIALSpecial Meeting of the Elk River
Economic Development Authority
Held at the Elk River City Hall
Monday, June 18, 2018
Members Present: President Tveite, Olsen, Westgaard, Ovall (5:22 p.m.), Wagner, and
Blesener
Members Absent: Commissioner Provo
Staff Present: Economic Development Director Amanda Othoudt, Economic
Development Specialist Colleen Eddy, and Executive
Secretary/Deputy City Clerk Jessica Miller
I . Call Meeting to Order
Pursuant to due call and notice thereof, the special meeting of the Elk River
Economic Development Authority was called to order at 4:00 p.m. by President
Tveite.
2.1 Tax Rate Comparison
Ms. Ziemer presented a tax rate comparison for 14 peer cities. The EDA discussed
the report.
Commissioner Blesener asked if the city's tax rate is where it should be. Ms. Ziemer
indicated the tax rate has actually dropped as a result of the net tax capacity.
President Tveite explained looking at tax rate alone is not a good picture because
there are a myriad of other things that go in to looking at tax rate and levy, including
how cities operate.
2.2 City Addressing Procedure
Mr. Leeseberg presented information on addressing and map abbreviation for Elk
River.
Commissioner Blesener questioned the process for when a developer comes in with
an idea. Ms. Othoudt stated typically certain staff including economic development,
environmental, utilities, planning, and building will meet with the developer to
discuss the idea or project and identify how to proceed.
Mr. Leeseberg indicated staff can come back for further explanation if the EDA still
has questions.
2.3 Review Goals and Strategic Plan
® Strategic Plan 2016-2020
Economic Development Authority Special Meeting Minutes
June 18, 2018
■ Current Goals and Performance Measures 2018
■ EDA Developed Goals — May 25, 2018
■ EDA Developed SWOT Analysis — May 25, 2018
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The EDA discussed prioritizing the EDA goals set at the last meeting.
Identfed Goals by Year 1
The EDA felt goals 1, 2, 4, 5 and 6 as listed were similar and should be combined in
to one goal relating to customer service.
Commissioner Blesener suggested a statement in the Strategic Plan informing people
of the mission and goals. He would like people to feel like they were assisted by the
city all the way through the process.
Commissioner Westgaard indicated there is no step by step process defined for
people who don't work with development all the time. Ms. Othoudt stated she ran
across a developer pamphlet she can look at updating for distribution that may be
helpful. President Tveite noted the guide should include realistic timeframes
explaining to people the process takes time and why. Commissioner Blesener likes
the idea of having a guide. Ms. Othoudt indicated she will work on putting
something together.
Commissioner Wagner questioned if the city could assign a project manager to
people when they come in. She noted staff could alternate the position. Ms. Othoudt
indicated if the project has a public financing component economic development
assists and if not, planning assists.
Consensus of the EDA was to combine the following goals in to one.
1. Clarify current city process for initial meetings with developers.
2. Identify three ways in which out process can be better.
4. Improve communication.
5. Articulate the process of how to get things done.
6. Improve our customer service.
Identified Goals by Year 3
Commissioner Blesener stated he likes the SWOT goals and suggested they be
included in Year 1 or Year 2 goals.
Commissioner Westgaard believes it should begin with the Strategic Plan.
Commissioner Westgaard questioned if goal 7, increasing land inventory, means the
city owns all the land. Ms. Othoudt explained she would like to see some formal
agreement in place with land owners such as a first right of purchase or for the city
to assist in marketing their property. She noted the best way to approach this will
have to be researched. President Tveite stated staff should evaluate what works best
noting it may be a different process for individual property owners.
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Economic Development Authority Special Meeting Minutes
June 18, 2018
EDA consensus was to identify land options possibly partnering with landowners to
get more land in the city inventory.
Identified Goals by Year S
Commissioner Blesener indicated if economic development is successful with the
year one and year three goals it may be beneficial to capitalize on the synergy and
keep going with those goals.
President Tveite noted the implications from the Corridors of Commerce project for
Highway 169 should be included in all year one and year 3 goals.
Ms. Othoudt indicated staff will bring back action steps for the goals at a later date.
2.4 EDA Marketing Discussion
■ Budget 2018
■ Lead Forensics
■ Tracking Spreadsheets
Ms. Othoudt distributed handouts for marketing/advertising, conferences, projected
projects, and website information for the EDA to review.
President Tveite indicated he appreciates when the jobs information is included in
the breakdown.
Commissioner Wagner questioned if any projected projects have come from
marketing efforts. Ms. Othoudt outlined a few examples including Stream Data
Center, another data center not listed, and CDI.
3. Adjournment
There being no further business, President Tveite adjourned the meeting of the Elk
River Economic Development Authority at 5:29 p.m.
Minutes prepared by Jessica Miller.
Dan Tveite, EDA President
Tina Allard, City Clerk
P 0 o E s E 1 / Y
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