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4.8. SR 12-17-2018 EOty1� ,.,�� Request for Action River To Item Number Mayor and City Council 4.8 Agenda Section Meeting Date Prepared by Consent December 17, 2018 Lauren Wipper, Human Resources Representative Item Description Reviewed by Communications Coordinator Position Description Tina Allard, City Clerk Reviewed by Cal Portner, City Administrator Action Requested Approve,by motion, the updated communications coordinator position description. Background/Discussion The communications coordinator position description wasn't updated when we created the senior communications position. Before going to market we reviewed the position description and have made some changes. This does not change the pay grade of the position. Financial Impact None Attachments ■ Communications Coordinator Position Description The Elk River Vision A PehoMing community 2a itb revolutionary and spirited resourcefulness, exceptional POWERED By service, and community engagement that encourages and inspires prosperity INAWRE1 City of City of Elk River E k ,-%,,.., Communications Coordinator River Position Description Department: Immediate Supervisor: Administration/Administrative Services City Clerk Pay Grade: FLSA Status: Last Updated: (date) 7E Exempt 12/2018 Positions Supervised: N/A Position Summary The Communications Coordinator provides marketing,graphic,publication,media release, and general public/media relations support. Essential Functions 1. Utilizes marketing tools for communications,public relations, and general information including publications,websites and social media. A. Creates and edits written and visual content. B. Creates and coordinates graphics,photos, and other design needs. C. Assists with coordination of special events and celebrations (ribbon cuttings, opening ceremonies,meetings, etc.). D. Creates and maintains a media archive of press clippings, articles,photographs, etc. E. Supports and assists city marketers in other departments. F. Provides communication assistance in the event of an emergency or disaster. G. Matches messages to communication tools and target audiences. H. Monitors effectiveness of communications and communications tools and recommends changes to enhance effectiveness. 2. Manages web services. A. Responsible for basic maintenance of city internal and public websites. B. Works with departments to ensure accurate and timely information is posted. C. Recommends and implements website changes as appropriate. 3. Graphic design services. A. Utilizes software to design promotional materials such as fliers,web graphics,brochures, and electronic promotional materials. B. Translates written content, statistical, and other data into maps, charts,graphs, illustrations,project slides, and other presentation media. 4. Assists with social media. A. Provides social media content. B. Monitors and responds to social media inquiries, complaints, and comments. 5. Assists with media releases. A. Assists the city's public information officer. B. Writes, distributes, and monitors releases and ads to appropriate news media and professional journals. Assists departments in this area as needed. C. Builds relationships with media contacts/journalists to promote image of the city,provides statements, and coordinates interviews as needed. Page 1 6. Utilizes and monitors marketing and branding of the city. A. Updates the branding plan for the city. B. Works with other departments to ensure the delivery of internal and external communications is consistent with the city message,brand, and vision. 7. Performs other essential job duties. A. Regular and timely work attendance. B. Follows all safety procedures. C. Participates in safety training. D. Coordinates special projects as needed. E. Responsible for supporting policies and procedures for communication functions. Required Knowledge, Skills, and Abilities ❑ Extensive knowledge with Adobe Creative Suite (specifically Illustrator, Photoshop, and InDesign,Microsoft Suite, and PC operating platform. ❑ Knowledge of the English language including excellent spelling,grammar,punctuation, form and style skills. ❑ Knowledge of current principles in designing for the web. ❑ Skilled in the use of related computer software programs. ❑ Skilled in communicating clearly and effectively orally, electronically, and in writing. ❑ Demonstrated ability to design a wide range of pieces and express creativity and innovation while adhering to current style guides and budget. ❑ Ability to produce required materials quickly,within specified deadlines while maintaining graphic standards. ❑ Ability to manage contracts to meet production timelines,budget, and standards. ❑ Ability to self-direct activities and work independently to meet goals and ob)ectives. ❑ Ability to establish and maintain a working relationship with City Council, staff, other public officials, the media and public. ❑ Ability to write, edit, and maintain quality control and standards per city policies. Minimum Qualifications ❑ Two-year degree in communications,graphic design, or related field. ❑ Two years' experience writing newsletters, articles, and press releases. ❑ Two years' experience designing and maintaining websites. ❑ Two years' experience demonstrating proficiency with Adobe Creative Suite. ❑ Valid driver's license and good driving record. Preferred Qualifications ❑ Bachelor's degree in communications or journalism or closely related degree. ❑ Extensive experience with computer graphics,web design, desktop publishing, and related publishing tools and resources. ❑ Additional coursework or experience in marketing, design, photography,web site design, and development, advertising, cable and/or public relations. ❑ Previous experience in a government setting. This Position Description is not intended to be all-inclusive. It is within the City of Elk River's discretion to assign additional duties and responsibilities or remove duties and responsibilities at any time. This Position Description does not constitute a Contract of Employment.