7.3. EDSR 01-22-2019
Request for Action
To Item Number
Economic Development Authority 7.3
Agenda Section Meeting Date Prepared by
General Business January 22, 2019 Amanda Othoudt, EDD
Item Description Reviewed by
Consideration of Staff Assignments Cal Portner, City Administrator
Reviewed by
Action Requested
Provide direction and confirm priorities relating to Economic Development Activities for 2019.
Background/Discussion
The EDA Bylaws, as part of the annual meeting, suggest assigning staff projects for the year. The City of
Elk River utilizes the adopted City Council Vision and Goals, the adopted Economic Development
Strategic Plan, as well as the Mississippi Connections Plan and budget performance measures to structure
the annual work plan.
The EDA reviewed these goals and performance measures during the July 16, 2018, budget workshop
and approved them on August 20, 2018. Based on these documents, staff’s priorities will be:
Market the City of Elk River and gain positive exposure for the city.
Grow and maintain an inventory of private and public properties available for future development
Maintain financial incentives to enhance economic development.
Celebrate and grow our existing businesses.
Develop a business friendly siting packet.
Develop and expand a microloan program to encourage 50 new green collar jobs by 2024.
Increase by 5 the number of companies that are actively manufacturing products or components
of products that are directly or indirectly used in renewable energy or energy efficiency by 2024.
Financial Impact
N/A
Attachments
2019 Adopted Budget Goals and Performance Measures
The Elk River Vision
A welcoming community with revolutionary and spirited resourcefulness, exceptional
service, and community engagement that encourages and inspires prosperity
Dept:Economic Development Authority
Acct.
No.Detail Total
PERSONAL SERVICES
4101 Regular Pay 101,850
4103 Part-time Pay 12,600
4104 PERA 7,750
4105 FICA 7,000
4107 Medicare 1,650
4108 Insurance 16,200
4109 Workers Comp 550
TOTAL PERSONAL SERVICES 147,600
SUPPLIES
4201 Office Supplies 2,100
Office supplies 1,100
Computer Software/Licensing (MNCAR, Sketchup, etc.)1,000
4212 Fuels & Lubes 200
Unleaded gas 200
TOTAL SUPPLIES 2,300
OTHER SERVICES & CHARGES
4304 Legal Fees 7,000
Misc.7,000
4321 Telephone 1,000
Cell phone reimb. (Colleen - $30/mo)400
Cell phone w/hotspot (Amanda - $50/mo)600
4322 Postage 350
Marketing mailings 350
4331 Conferences/Schools 11,500
EDAM 1,300
Chamber Events 175
MREJ 375
CMMA 100
Springsted 400
Site Selector Conference 2,550
Economix Spring/Fall 3,000
Misc. training 200
MADCE - (Data Center Conference)3,400
4349 Advertising/Marketing 71,850
Community Profiles 1,500
Advertising (Production & Publication)22,450
Direct Mailings - Mfg Week 200
Promo items 5,000
Special events 2,150
2019 BUDGET
2019 BUDGET DETAIL SHEET
Explanation/Detail of Supplies or Services
Dept:Economic Development Authority
Acct.
No.Detail Total
2019 BUDGETExplanation/Detail of Supplies or Services
Sponsorships (City/EDA)10,500
Catalyst 4,100
Trade Shows & Lead Generation (includes travel)16,050
EDA Website (EDA share - 1/2 EDA & 1/2 HRA)5,700
Lead Forensics (Shared by EDA/HRA)1,200
Promotion & Awards 1,100
Powered by Nature sponsorships 1,600
Holiday card marketing 300
4359 Publishing 350
Public notices, etc 350
4361 Insurance 100
Insurance 100
4433 Dues/Subscriptions 4,550
EDAM 500
Chamber 500
CMMA 250
MNCAR 300
IEDC 700
Finance and Commerce 300
Rotary 250
MN Marketing Partnership 700
MAEDC 300
MPLS/ST Paul Business Journal 300
Greater MSP/Salesforce License 450
4440 Miscellaneous 48,000
Initiative Foundation 3,000
Wetland credit bank 45,000
TOTAL OTHER SERVICES & CHARGES 144,700
TRANSFERS OUT
38,000
4721 General Fund 38,000
TOTAL ECONOMIC DEVELOPMENT AUTHORITY 332,600
Division Performance Measures & Goals for 2019
Division:Economic Development
Completed by:Amanda Othoudt, EDD
Date:June 25, 2018
Performance Measure
2017 Actual2018 Estimated2019 Projected
Conduct BR&E Visits242424
Facilitate 4 Site Visits234
Track percentage of applications
0.00%3.80%0.10%
processed in the Revolving Loan Fund
Division Goal
Goal Objective/Task
Strategic Recruiting: Attend targeted industry (data centers,
manufacturing, energy, medical device technology) trade
shows, leverage opportunities with local companies. Identify
key decision makers, provide FAM tours, coordinate
Market the City of Elk River and gain positive exposure for the city
development meetings with city/county/state. Partner with
Positively MN, Sherburne County and ERMU. Promote
available properties on MNCAR and MN Prospector. Attend
Annual Site Selector Guild Conference.
Continue to fund the wetland bank in order to facilitate new
Grow and maintain an inventory of private and public properties available development where wetlands impede growth. Develop a
for future developmentstrategy and vision for the CRT as part of the Cooridors of
Commerce Project.
Maximize and leverage DEED monies, Initiative Foundation,
Maintain financial incentives to enhance economic developmentSherburne County Revolving Loan Fund and other financial
tools and incentives.
Conduct Business Retention and Expansion visits to local
Celebrate and grow our existing businesses
businesses.
Coordinate with other city departments on the creation of a
Develop a Business Friendly/Siting"Welcome business packet/process. Re-establish a siting
packet for businesses.
Develop and expand a microloan program to encourage 50 new green
Work with ERMU and Environmental Departments.
collar jobs by 2024
Increase by 5 the number of companies that are actively manufacturing
products or components of products that are directly or indirectly used in Work with ERMU and Environmental Departments.
renewable energy or energy efficiency by 2024