9.4. SR 04-15-2019 EOty1� ,.,�� Request for Action
River
To Item Number
Mayor and City Council 9.4
Agenda Section Meeting Date Prepared by
Work Session Aril 15, 2019 Zack Carlton,Planning Manager
Item Description Reviewed by
2020 Census Complete Count Committee Cal Portner, City Administrator
Reviewed by
Action Requested
Discuss establishment of a Complete Count Committee for the 2020 Census.
Background/Discussion
Staff met with a representative from the U.S. Census Bureau to discuss the 2020 Census,where we are at
in the process, upcoming dates, and a request for assistance from the city. The Census Bureau is asking
each community for help with promoting upcoming job opportunities for the 2020 census, and
establishment of a Complete Count Committee (CCC).
A CCC is a volunteer committee established by local governments and community leaders to increase
awareness and motivate residents to respond to the 2020 census. The CCC could include representatives
from the business community, city government,religious organizations, etc. Members and roles are up to
the individual community,but the overall goal is to increase participation in the census. Census forms will
be mailed in March of 2020 and high participation is particularly important for Minnesota as we are at the
tipping point for losing a seat in Congress.
Elk River and Minnesota as a whole,has typically seen a high response rate. In 2010 Minnesota had the
second highest response rate in the nation, and Elk River saw a response rate of 85%.
If the City Council desires to form a CCC the first step is to mail a commitment letter to the regional
director in Chicago. Training for members of the committee will be provided by the Census Bureau at
locations within the greater metro area.
Financial Impact
Staff time to organize and coordinate the committee.
Attachments
■ CCC Guide
■ Census Employment Information
The Elk River Vision
A PehoMing community 2a itb revolutionary and spirited resourcefulness, exceptional POWERED By
service, and community engagement that encourages and inspires prosperity INAMIRE1
2020 Census Complete Count Committee
Guide
D-1280(RV)
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CONTENTS
Why Do We Take The Census? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
How Are Census Data Used? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Are Census Data Really Confidential? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
What Are Complete Count Committees? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
When Should a Complete Count Committee Organize? . . . . . . . . . . . . . . . . . . . . . . . . . 9
What Is the Subcommittee Structure of a CCC? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Summary: The Benefits of Complete Count Committees . . . . . . . . . . . . . . . . . . . . . . . . 13
Appendix A: 50 Ways Census Data Are Used . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Appendix B: Understanding the Language of the 2020 Census . . . . . . . . . . . . . . . . . . 15
Appendix C . Census Solutions Workshop Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
U .S . Census Bureau 2020 Census Complete Count Committee Guide 1
WHY DO WE
TAKE THE
CENSUS?
The U .S . Constitution (Article I, Section 2) mandates a
headcount every 10 years of everyone residing in the 50
states, Puerto Rico, and the Island Areas of the United
States . This includes people of all ages, races, ethnic groups,
citizens, and noncitizens . The first census was conducted in
1790 and one has been conducted every 10 years since then .
The population totals from the census determine
the number of seats each state has in the House of
Representatives . States also use the totals to redraw their
legislative and school districts . The next census occurs in
2020 .
The U .S . Census Bureau must submit state population totals
to the President of the United States by December 31, 2020 .
The population totals also affect funding in your community,
and data collected in the census help decision makers know
how your community is changing . Approximately $675
billion in federal funding is distributed to communities each
year .
Will the 2020 Census be the same as 2010?
There are some important changes in 2020:
• We are building a more accurate address list and auto-
mating our field operations—all while keeping your infor-
mation confidential and safe .
• For the first time, you will be able to respond online, by
phone, or by mail .
• We will use data that the public has already provided to
cut down on in-person follow up visits to nonresponding
households .
2 2020 Census Complete Count Committee Guide U .S . Census Bureau
HOW ARE
CENSUS DATA
USED?
Census data are widely and wisely used.
Census data are used in many ways . Some examples
include:
• Distribution of more than $675 billion annually in federal
funds back to tribal, state, and local governments .
• Redistricting of state legislative districts .
• Forecasting future transportation needs for all segments
of the population .
• Determining areas eligible for housing assistance and
rehabilitation loans .
• Assisting federal, tribal, state, and local governments
in planning and implementing programs, services, and
emergency response .
• Designing facilities for people with disabilities, the
elderly, and children .
U .S . Census Bureau 2020 Census Complete Count Committee Guide 3
ARE CENSUS
DATA REALLY
CONFIDENTIAL?
ABSOLUTELY!
All responses to Census Bureau surveys and censuses are
confidential and protected under Title 13 of the U .S . Code .
Under this law, the Census Bureau is required to keep
respondent information confidential . We will never share
a respondent’s personal information with immigration
enforcement agencies, like ICE; law enforcement agencies,
like the FBI or police; or allow it to be used to determine
their eligibility for government benefits . The results from
any census or survey are reported in statistical format only .
Individual records from the decennial censuses are, by law
(Title 44, U .S . Code), confidential for 72 years .
In addition, under Title 13, U .S . Code, all Census Bureau
employees swear a lifetime oath to protect respondent
data . It is a felony for any Census Bureau employee to dis-
close any confidential census information during or after
employment, and the penalty for wrongful disclosure is up
to 5 years imprisonment and/or a fine of $250,000 .
4 2020 Census Complete Count Committee Guide U .S . Census Bureau
WHAT ARE
COMPLETE
COUNT
COMMITTEES?
Complete Count Committees
Complete Count Committees (CCC) are volunteer commit-
tees established by tribal, state, and local governments and
community leaders or organizations to increase awareness
and motivate residents to respond to the 2020 Census .
CCCs serve as state and local “census ambassador” groups
that play an integral part in ensuring a complete and accu-
rate count of the community in the 2020 Census . Success
of the census depends on community involvement at every
level . The U .S . Census Bureau cannot conduct the 2020
Census alone .
U .S . Census Bureau 2020 Census Complete Count Committee Guide 5
There are three kinds of Complete Count
Committees (other than the State Level CCC):
• Tribal .
• State and local government (regional, county, city,
or town) .
• Community .
A Complete Count Committee should be formed to:
• Increase the self-response rate for households
responding online, by phone, or mailing back
their questionnaire through a focused, structured,
neighbor-to-neighbor program .
• Utilize the local knowledge, expertise, and
influence of each Complete Count Committee
member to design and implement a census
awareness campaign targeted to the community .
• Bring together a cross section of community
members whose focus is 2020 Census awareness .
Let’s take a look at these and review the differences
between the common types and sizes .
Tribal and Government Complete Count
Committees
Complete Count Committees are usually formed by
the highest elected official in that jurisdiction, such
as a tribal leader, a mayor, county commissioner,
or regional chairman . The highest elected official
may appoint a chair of the CCC and may then
appoint members of the community to serve as
members of the CCC . Members appointed could be
representative of a cross section of the community,
be willing and able to serve until the census is over,
and help implement a creative outreach campaign in
areas that may pose a challenge in 2020 . Members
could include persons from the areas of education,
media, business, religion, philanthropy, and
community groups . Most local government CCCs are
small to medium size, depending on the jurisdiction .
A town may have a small committee with only 3–5
members, while a city may be medium to large size
with anywhere from 10 to more than 100 members,
depending the size of the city or tribe .
Since state, county, and regional CCCs cover a
larger geography, they tend to be larger in size, with
20–50 members . The size and number of members
depends on what works best for each jurisdiction
and what will make the most effective and successful
committee . Mayors, county commissioners, and
heads of regional boards understand the importance
of getting a complete and accurate census count
and how census data impact their communities . In
previous censuses, the most productive government
CCCs had a subcommittee structure . Examples of
subcommittees and what they do are covered under
“What Is the Subcommittee Structure of a CCC?”
Examples of Tribal and Government Complete
Count Committee Strategies
Nationwide, there were over 10,000 Complete Count
Committees formed with the Census Bureau during
the 2010 Census and the majority of them were
local government committees . Here are some of the
strategies that worked for them:
• Allocate/obtain funds for the CCC and assign a
staff person to work with the committee .
• Set clear, achievable goals and objectives .
• Identify areas of the community that may need
extra efforts, either a geographical area or a
population group that might be hard to count .
• Use a “grassroots” approach working with
community-based organizations and groups who
have direct contact with households who may be
hard to count .
• Create promotional materials and products
customized for the local area .
• Implement special events such as Census Day “Be
Counted” parades .
• Build awareness of the census and its benefits
and motivate response through social media,
newsletters, and other communications .
Sample Activities of Tribal and Government
Complete Count Committees
2018–2019
• Develop a list of barriers, groups, or concerns that
might impede the progress of the 2020 Census in
your local area, such as recent immigrants, non-
English speaking groups, high crime areas, and
areas with gated communities .
• Create ways to dispel myths and alleviate fears
about the privacy and confidentiality of census
data .
6 2020 Census Complete Count Committee Guide U .S . Census Bureau
• Place census messages on water bills, prop-
erty tax bills, social media, and local speeches
and other correspondence generated by the
jurisdiction .
• Host a Census Solutions Workshop (see Appendix
C) with others in the community .
• Develop and implement activities to involve
local government employees in the 2020 Census
Awareness Campaign .
• Encourage corporations to become official spon-
sors of your census activities .
• Have census posters, banners, and other signage
placed in highly visible public locations .
• Include the 2020 Census logo and message on
bus schedules, brochures, newsletters, social
media sites, and your local jurisdiction Web site .
• Sponsor a census booth at county fairs, carnivals,
and festivals (especially cultural or ethnic
celebrations) .
• Sponsor a contest to design a sticker or poster
promoting the 2020 Census .
• Have census information available during voter
registration drives .
January–March 2020
• Add a census message during meetings,
events, and to written or digital/electronic
correspondence like social media .
• Provide information on federally funded programs
that have benefitted the community .
• Plan a major promotional event around the start
of self-response or when households get their
invitation to respond . Advise communities that
they can respond to the census online .
• Saturate public access areas with easy-to-
read and understandable census information
customized for your community .
• Ask elected officials to encourage households to
complete the census online, by phone, or return
the questionnaire by mail .
• Place a census message on all municipal marquees
urging households to complete the questionnaire
online, by phone, or by mail .
April 2020
• Place public service announcements in local
media encouraging households to respond .
• Have census rallies or parades .
• Urge households who do not respond to
cooperate with census takers .
Community Complete Count Committees
Community Complete Count Committees are often
formed in areas that do not have a government CCC
or areas that may require a more targeted outreach
approach . Community CCCs may be formed by a
community group/organization or a coalition of
several organizations . For example, an organization
in a predominately elderly community may want
to form a CCC in order to build awareness among
that population and encourage them to respond
when the invitations to respond are delivered . A
tenants' association may form a committee to
educate tenants about the census and help those
needing assistance in completing their census .
Community CCCs identify their own chair and
committee members . They may choose individuals
who are influential leaders or gatekeepers in the
community to serve as members or others that will
help accomplish the goals of the committee . They
may also include foundations or philanthropy groups
to fund the committee's activities around a particular
audience . Community CCCs are usually small to
medium in size with anywhere from 5 to 25 members
depending on the sponsoring organization(s) and
the size of the community it represents .
Small committees may not need subcommittees,
however larger committees may find this structure
helps them focus and work more effectively .
Examples of Community Complete Count
Committee Strategies
A number of organizations formed Community
CCCs in previous censuses . Some examples of
these organizations are Community Action Groups,
Hispanic Service Center, Delta Sigma Theta Sorority,
and Human Development Commission .
U .S . Census Bureau 2020 Census Complete Count Committee Guide 7
Here are some suggestions that worked for them:
• Set clear achievable goals and objectives .
• Identify what the committee will focus on . Some
examples include increasing the response rate
in public housing communities among cultural/
ethnic groups in your area or among students in
colleges/universities, outreach and promotion to
youth and elderly in the community, or a global
approach if no other CCCs are in the area .
• Develop an action plan that includes activities and
events which will support your efforts and help
you meet your goals and objectives .
• Create promotional materials that appeal to your
community .
• Implement special events that will generate
interest and participation in the census .
• Use social media to engage your community .
Sample Activities of Community Complete
Count Committees
2018–2019
• Make a list of community-based organizations
in your area . Hold a meeting with leaders of the
organizations and solicit their help in creating
a census awareness campaign targeted to
community members .
• Host a Census Solutions Workshop with other
community-based organizations in your area to
come up with innovative and engaging ways to
reach your communities .
• Check the community calendar in your area for
events . Contact organizations to see if you can
have a census table to pass out census materials
to increase awareness .
• Plan and solicit sponsors for a “Census Day/Night
Street Festival” in late 2019 . Think of creative
games or activities where census information can
be incorporated .
• Develop a 2019 Census Activity Calendar, ask
organizations to choose a month in which they
will sponsor census activities or promote census
awareness .
• Ask organizations to include a census article or
message in all of their publications and social
media channels from April 2019 to July 2020 .
January–March 2020
• Encourage organizations to include 2020 Census
on the agenda of their meetings, workshops, or
conferences .
• Distribute/post on social media fliers announcing
the invitation to respond to the census at busy
locations in the community .
• Make public statements of support and the impor-
tance of participating in the 2020 Census .
April 2020
• Encourage households to complete the question-
naire online, by phone, or by mail .
• Plan a Census Day event to motivate the commu-
nity response .
• Look online or check with your census contact
person about response rates for your community .
If rates are low, plan special events or activities to
motivate individuals to respond .
• Remind households if they didn’t respond online,
by phone, or mail their questionnaire back, a cen-
sus worker may come to their home . Encourage
households to cooperate with census workers .
May 2020
• Continue to encourage community individuals to
cooperate with census workers .
• Evaluate what worked best for your community
and briefly report this information to your census
contact .
• Celebrate your success and thank all those
involved in making it happen .
U .S . Census Bureau 2020 Census Complete Count Committee Guide 9
WHEN SHOULD
A COMPLETE
COUNT
COMMITTEE
ORGANIZE?
Get Organized RIGHT NOW!
Although the 2020 Census may seem a ways off, the census
awareness campaign should start TODAY . The 2020 Census
jobs are being advertised . Households will begin to experi-
ence, by the end of 2019, some type of census operation
such as address listing . These operations are necessary
to verify the accuracy and location of each address in the
United States .
The immediate formation of a CCC will ensure that local
households are kept abreast of the various census opera-
tions before the information is nationally circulated .
The more informed households are about the 2020 Census
operations, the better their understanding of the census
process becomes, thus increasing their willingness to be a
part of the successful enumeration in 2020 .
10 2020 Census Complete Count Committee Guide U .S . Census Bureau
WHAT IS THE
SUBCOMMITTEE
STRUCTURE OF
A CCC?
The Structure
The Census Bureau partnership staff will serve as a liaison or
an informational resource .
The operation of the CCC flows from the tribal leader or
highest elected official or community leader to the chair-
person, the committee members, and/or to the community
at large .
The tribal leader or highest elected official or community
leader appoints a chairperson . The chairperson is the liaison
or main source of contact between the CCC and the Census
Bureau .
The chairperson collaborates with the highest elected offi-
cial or community leader to select subcommittee chairs .
The CCC should involve every aspect of a local community
in its subcommittee structure—government, education,
faith-based organizations, media, community-based organi-
zations, business, foundations or other philanthropic organiza-
tions, and recruiting . The Census Bureau does not
manage Complete Count Committees .
The following are examples of a typical subcommittee
structure . Other subcommittees may be formed based
on the focus of the CCC or the needs of the community .
Examples of other subcommittee topics are migrant and
seasonal farmworkers, children/youth services, immigrants,
senior services, and the disabled community .
The subcommittee chairpersons may recruit members for
their respective teams . The ideal candidates for a Complete
Count Committee are those community members who have
U .S . Census Bureau 2020 Census Complete Count Committee Guide 11
expertise, influence, and experience in the area of
the respective committee . Committees that invest
time, resources, and energy in this project are more
productive and successful .
Recruiting subcommittee—Disseminates
information about census job openings for the
2020 Census . Information will include the number of
jobs available and types of jobs available .
Government subcommittee—Assists in all activities
between the Census Bureau and the local govern-
ment, such as participation in decennial geography
programs and identifying other resources for CCC
activities .
Education subcommittee—Facilitates census
awareness for local schools from prekindergarten
through twelfth grade, as well as postsecondary
education institutions in the area . May also
encourage school administrators, teachers, and
students to use Statistics in Schools materials .
Faith-based subcommittee—Creates and
coordinates activities and materials that can be
used by any local faith-based institution in the
promotion of the 2020 Census awareness and
participation .
Media subcommittee—Facilitates ways to get the
census message to all community households, using
all available sources such as local newspapers,
newsletters, fliers, local festivals, billboards, social
media, radio, and television .
Community-based organizations subcommittee—
Collaborates with community organizations to
inform individuals of the importance of participating
in the 2020 Census and the benefits derived from
census data .
Business subcommittee—Creates and coordinates
activities that involve businesses in census
awareness, such as distribution of census
information and census messages on packaging
(grocery bags) and the inclusion of the census logo
and message on sales promotion materials .
Figure 1 .
Suggested CCC Membership
SUGGESTED
MUNICIPAL CCC
MEMBERSHIP
*Partnership Specialist is advisor and
Census Bureau liasion to Municipal CCCs
Mayor or
Designee
(Chair)
Heads of Relevant
Government Agencies
and Departments
Heads of Public
School System
Heads of
Regional
Associations
Heads of
Community
Organizations
Council Members From
Priority Target Areas
Representatives
From
Faith-Based
Organizations
Executive
Director
Deputy
Director
Heads of
Business
Associations
State CCC
Representative
Heads of Large
Universities/
Colleges
Foundations/
Philanthropic
Organizations
SUGGESTED CCC
MEMBERSHIP
U .S . Census Bureau 2020 Census Complete Count Committee Guide 13
SUMMARY:
THE BENEFITS
OF COMPLETE
COUNT
COMMITTEES
CCCs speak the language of and know the pulse of its com-
munity, therefore establishing an information highway that
even the internet cannot rival—neighbor informing neighbor .
The CCCs will help ensure an accurate 2020 Census count .
The CCCs gain valuable knowledge about the census pro-
cess at the local level and develop a plan to impart that
knowledge to each and every household as only neighbors
and fellow stakeholders can do .
The CCCs help maximize participation and response rates
by increasing awareness throughout the 2020 Census .
14 2020 Census Complete Count Committee Guide U .S . Census Bureau
APPENDIX A:
50 WAYS CENSUS DATA
ARE USED
• Decision making at all levels of
government .
• Drawing federal, state, and
local legislative districts .
• Attracting new businesses to
state and local areas .
• Distributing over $675 billion
annually in federal funds and
even more in state funds .
• Forecasting future transporta-
tion needs for all segments of
the population .
• Planning for hospitals, nursing
homes, clinics, and the location
of other health services .
• Forecasting future housing
needs for all segments of the
population .
• Directing funds for services for
people in poverty .
• Designing public safety
strategies .
• Development of rural areas .
• Analyzing local trends .
• Estimating the number of
people displaced by natural
disasters .
• Developing assistance pro-
grams for American Indians
and Alaska Natives .
• Creating maps to speed emer-
gency services to households
in need of assistance .
• Delivering goods and services
to local markets .
• Designing facilities for people
with disabilities, the elderly, or
children .
• Planning future government
services .
• Planning investments and eval-
uating financial risk .
• Publishing economic and
statistical reports about the
United States and its people .
• Facilitating scientific research .
• Developing “intelligent” maps
for government and business .
• Providing proof of age, rela-
tionship, or residence certifi-
cates provided by the Census
Bureau .
• Distributing medical research .
• Reapportioning seats in the
House of Representatives .
• Planning and researching for
media as background for news
stories .
• Drawing school district
boundaries .
• Planning budgets for govern-
ment at all levels .
• Spotting trends in the eco-
nomic well-being of the nation .
• Planning for public transporta-
tion services .
• Planning health and educa-
tional services for people with
disabilities .
• Establishing fair market rents
and enforcing fair lending
practices .
• Directing services to children
and adults with limited English
proficiency .
• Planning urban land use .
• Planning outreach strategies .
• Understanding labor supply .
• Assessing the potential for
spread of communicable
diseases .
• Making business decisions .
• Understanding consumer
needs .
• Planning for faith-based
organizations .
• Locating factory sites and dis-
tribution centers .
• Distributing catalogs and
developing direct mail pieces .
• Setting a standard for creating
both public and private sector
surveys .
• Evaluating programs in differ-
ent geographic areas .
• Providing genealogical
research .
• Planning for school projects .
• Developing adult education
programs .
• Researching historical subject
areas .
• Determining areas eligible for
housing assistance and reha-
bilitation loans .
15 2020 Census Complete Count Committee Guide U .S . Census Bureau
APPENDIX B:
UNDERSTANDING THE
LANGUAGE OF THE 2020 CENSUS
GLOSSARY
The 2020 Census From A to Z
A
Address Canvassing
The Address Canvassing program implements meth-
ods to improve and refine the U .S . Census Bureau’s
address list in advance of the 2020 Census enumera-
tion . The Census Bureau needs the address and
physical location of each living quarter in the United
States and Puerto Rico to conduct and tabulate the
census . An accurate list ensures that residents will be
invited to participate in the census and that the cen-
sus counts residents in the correct location .
American Community Survey (ACS)
A monthly sample household survey conducted
by the Census Bureau to obtain information similar
to the long-form census questionnaire . The ACS is
sent to a small percentage of the U .S . population on
a rotating basis . First tested in 1995, it replaced the
long form for the 2010 Census . Since 2004, ACS has
provided annual data for social and economic char-
acteristics for many geographic areas and population
groups .
Area Census Office (ACO)
A temporary office established to oversee cen-
sus operations in a specific area . These operations
include address listing field work, local recruiting,
and visiting households to conduct the 2020 Census .
C
Census Bureau
An agency within the U .S . Department of Commerce
and the country’s preeminent statistical collection
and dissemination agency . It publishes a wide variety
of statistical data about people, housing, and the
economy of the nation . The Census Bureau conducts
approximately 200 annual surveys, conducts the
decennial census of the U .S . population and housing,
the quinquennial economic census, and the census of
governments .
Census Day
The reference date for collection of information for
a census . For the decennial census, this has been
April 1 of the decade year (year ending with zero)
since the 1930 Census . April 1, 2020, is the refer-
ence date, Census Day, for the 2020 Census .
Census Information Center (CIC)
The CIC program was established in 1988, when
the Census Bureau and the National Urban League
entered into a joint agreement to create a pilot proj-
ect to make census data and information available
to minority communities . Over the next 2 years, the
Census Bureau added four additional organizations
to the pilot program; the National Council of La
Raza, the Asian and Pacific Islander American Health
Forum, Americans for Indian Opportunity, and the
Southwest Voter Research Institute (now the William
C . Velasquez Institute) .
In 2000, the CIC network became an official
Census Bureau program . That year, the Census
Bureau expanded the network to a total of 59
organizations .
Census Solutions Workshop
A Census Solutions Workshop is a creative, col-
laborative, problem-solving event that brings
together diverse thinkers . The Census Solutions
Workshop is specifically geared to generate new
ways of communicating the importance of census
data, reaching hard-to-count populations, and
encouraging participation in Census Bureau sur-
veys and programs .
16 2020 Census Complete Count Committee Guide U .S . Census Bureau
Commitment
An agreement or pledge to carry out a particular
task or activity that will in some way help the census
achieve its goals .
Complete Count Committee (CCC)
A volunteer committee established by tribal, state,
and local governments, and/or community orga-
nizations to include a cross section of community
leaders, including representatives from government
agencies; education, business, and religious organi-
zations; community agencies; minority organizations;
and the media . The committees are charged with
developing and implementing a 2020 Census out-
reach, promotion, recruiting, and enumeration assis-
tance plan of action designed to target and address
the needs of their communities .
Confidentiality
The guarantee made by law (Title 13, U .S . Code) to
individuals who provide information to the Census
Bureau, ensuring that the Census Bureau will not
reveal information to others .
D
Decennial Census
The census of population and housing taken by the
Census Bureau in each year ending in zero . Article
l, Section 2, of the U .S . Constitution requires that a
census be taken every 10 years for the purpose of
apportioning the U .S . House of Representatives . The
first census of population was taken in 1790 .
E
Enumeration
The process of interviewing people and recording
the information on census forms .
Enumerator
A Census Bureau employee who collects census
information by visiting households during census
field operations .
G
Group Quarters (GQ)
The Census Bureau classifies all people not living
in housing units as living in group quarters . There
are two types of group quarters: institutional group
quarters (for example, correctional facilities for
adults, nursing homes, and hospice facilities) and
noninstitutional group quarters (for example, col-
lege/university student housing, military quarters,
and group homes) .
H
Hard to Count (HTC)
Groups or populations who have historically
been undercounted and/or traditionally have not
responded well to the decennial census question-
naire, such as ethnic/minority populations, renters,
and low income households .
Hard to Enumerate (HTE)
An area for which the environment or population
may present difficulties for enumeration .
Highest Elected Official (HEO)
The elected or appointed person who is the chief
executive official of a governmental unit and is most
responsible for the governmental activities of the
governmental unit such as the governor of a state,
chair of a county commission, or mayor of an incor-
porated place, tribal leader, or chairman .
Household (HH)
A person or group of people who occupy a housing
unit as their usual place of residence . The number of
households equals the number of occupied housing
units in a census .
Housing Unit (HU)
A house, townhouse, mobile home or trailer, apart-
ment, group of rooms, or single room that is occu-
pied as separate living quarters or, if vacant, is
intended for occupancy as separate living quarters .
M
Master Address File (MAF)
A Census Bureau computer file of every address and
physical location, including their geographic loca-
tions, that will be used to conduct the next decen-
nial census, as well as some ongoing surveys . This
address file is updated throughout the decade and
is supplemented by information provided by tribal,
state, and local governments .
U .S . Census Bureau 2020 Census Complete Count Committee Guide 17
N
Nonresponse (NR)
A housing unit for which the Census Bureau does
not have a completed questionnaire and from which
the Census Bureau did not receive a telephone or
Internet response .
Nonresponse Followup (NRFU)
A field operation designed to obtain a completed
interview from households where a self-response
was not received . Enumerators will make personal
visits to these households to obtain completed
interviews . The enumerator will collect respondents’
answers to interview questions or information about
the status of the housing unit (for example, vacant or
nonexistent) . If all attempts to contact the individu-
als of a household are unsuccessful, an enumerator
will obtain as much information as possible about
the household from a neighbor, building manager, or
another reliable source .
P
Partner
A partner is a group or individual that commits to
participate in some way with census activities .
Partnership
An agreement with tribal, state, and local govern-
ments, national organizations, and community
groups (faith-based organizations, businesses,
media, schools, etc .) that allows their active partici-
pation in various census activities .
Partnership Specialist
The Partnership Specialist takes a lead role in out-
reach and promotional efforts before and during
census operations . Their main duties are increas-
ing awareness and outreach in communities and
gaining cooperation and participation from those
communities .
Privacy Act
The Privacy Act of 1974 requires that each fed-
eral agency advise respondents of their rights .
Specifically, every respondent must know under
what law the information is being collected, how the
information will be used, whether he or she must
answer the questions, and the consequences of not
answering the questions .
R
Regional Census Center (RCC)
One of six temporary Census Bureau offices estab-
lished to manage census field office and local census
office activities and to conduct geographic programs
and support operations .
Regional Office (RO)
One of six permanent Census Bureau offices that
direct and advise local census offices for the 2020
Census . The Regional Office also conducts some
one-time and ongoing Census Bureau surveys, such
as the Current Population Survey (CPS), which is
used to publish unemployment figures each month,
and the American Community Survey (ACS), a
nationwide survey designed to obtain information
similar to long-form data and to provide commu-
nities a fresh, more current look at how they are
changing .
Respondent
The person who answers the Census Bureau’s ques-
tions about his or her living quarters and its occu-
pants . The respondent is usually the member of the
household who owns or rents the living quarters .
Response Outreach Area Mapper (ROAM)
A Web mapping application developed to make it
easier to identify hard-to-count areas and to provide
a socioeconomic and demographic characteristic
profile of these areas using American Community
Survey estimates available in the Census Bureau
Planning Database, available at <www .census .gov
/roam> .
S
Self-Response
Self-response is where households complete and
return their census questionnaire in a timely man-
ner, directly to the Census Bureau, without requiring
a census worker to visit the house to obtain their
responses in person . Self-response—by internet, mail,
or phone—is significantly less costly than in-
person followup .
State Data Center (SDC)
The State Data Center (SDC) program is one of the
Census Bureau's longest and most successful part-
nerships . This partnership between the 50 states, the
18 2020 Census Complete Count Committee Guide U .S . Census Bureau
District of Columbia, Puerto Rico, the island areas,
and the Census Bureau was created in 1978 to make
data available locally to the public through a network
of state agencies, universities, libraries, and regional,
and local governments .
The SDC lead organization is appointed by the
Governor of each state/commonwealth, Puerto
Rico, the Island Areas (American Samoa, Guam, The
Commonwealth of the Northern Mariana Islands,
Virgin Islands) or the mayor of the District of
Columbia .
Since its creation, the SDC network has provided
access and education on Census Bureau data and
products as well as other statistical resources to mil-
lions of data users .
Statistics in Schools (SIS)
A national program component of the 2020 Census
with an emphasis on kindergarten through eighth
grade students in schools located in hard-to-count
areas . The purpose of Statistics in Schools is to
educate all of the nation’s K–12 students about the
importance of the 2020 Census .
T
Title 13 (U.S. Code)
The collection of laws under which the Census
Bureau operates . This law guarantees the confidenti-
ality of census information and establishes penalties
for disclosing this information . It also provides the
authorization for conducting censuses in Puerto Rico
and the Island Areas .
Transitory Locations
Sites that contain movable or mobile housing that
may include transitory units such as boats, motorized
recreational vehicles or trailers, tents, or other types
of portable housing .
Transitory locations also include hotels or motels if
being occupied on a transitory basis because the
occupants have no other residence .
U
Update Enumerate (UE)
The UE operation is designed to update the address
and feature data and enumerate respondents in per-
son . UE is designated to occur in areas where the
initial visit requires enumerating while updating the
address frame, in particular in remote geographic
areas that have unique challenges associated with
accessibility .
Update Leave (UL)
This operation is designed to update the address and
feature data and leave a choice questionnaire pack-
age at every housing unit (HU) identified to allow the
household to self-respond . UL is designed to occur
in areas where the majority of HU do not either have
mail delivered to the physical location of the housing
unit, or the mail delivery information for the HU can-
not be verified .
V
Value Added
Refers to any service or activity provided by part-
ners that would ordinarily require payment such as
room/space for training, use of staff time, and use of
other business resources .
What Is A Census Solutions Workshop?
Why It Matters
A complete count ensures accurate census
data that is critical for government programs,
policies, and decision-making, but participation
in Census Bureau surveys has declined in recent
decades . We want to support your efforts to
generate innovative and engaging ways to
reach your communities .
How Can You Host A Workshop?
Businesses, city officials, community-based
organizations, or anyone else can host a
workshop . We created a toolkit to give you
step-by-step guidance on how to host one .
The toolkit is available at:
www .census .gov/partners .
For more information, please contact us at:
census .partners@2020census .gov .
A solutions workshop is a creative,
collaborative, problem-solving event that
brings together diverse thinkers .
A Census Solutions Workshop generates
new ways of communicating the
importance of census data, reaching hard-
to-count populations, and encouraging
participation in Census Bureau surveys and
programs .
TM
Appendix C. Census Solutions Workshop Overview
U .S . Census Bureau 2020 Census Complete Count Committee Guide 21
CONTACT
INFORMATION
For additional information about the Complete Count
Committee Program, please contact your regional
census center .
If you reside in:Please contact:
Alabama, Florida, Georgia,
Louisiana, Mississippi,
North Carolina,
and South Carolina
ATLANTA
Atlanta .rcc .partnership
@2020census .gov
Arkansas, Illinois,
Indiana, Iowa,
Michigan, Minnesota,
Missouri, and
Wisconsin
CHICAGO
Chicago .rcc .partnership
@2020census .gov
Arizona, Colorado, Kansas,
Montana, Nebraska,
New Mexico, North Dakota,
South Dakota, Oklahoma,
Texas, Utah, and Wyoming
DALLAS
Dallas .rcc .partnership
@2020census .gov
Alaska, California, Hawaii,
Idaho, Nevada, Oregon,
and Washington
LOS ANGELES
Los .Angeles .rcc .partnership
@2020census .gov
Connecticut, Maine,
Massachusetts,
New Hampshire,
New Jersey, New York,
Rhode Island, Vermont, and
Puerto Rico
NEW YORK
New .York .rcc .partnership
@2020census .gov
Delaware, District of
Columbia, Kentucky,
Maryland, Ohio,
Pennsylvania, Tennessee,
Virginia, and West Virginia
PHILADELPHIA
Philadelphia .rcc .partnership
@2020census .gov
e
9
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Cnsus
2020
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