10.2. SR 06-03-2019 EGty1� ,.,�� Request for Action
River
To Item Number
Mayor and City Council 10.2
Agenda Section Meeting Date Prepared by
Work Session June 3, 2019 Joe Audette,Liquor Operations Manager
Item Description Reviewed by
Liquor Operations Reorganization Plan Lori Ziemer, Finance Director
Reviewed by
Cal Portner, City Administrator
Action Requested
Discuss a liquor operations reorganization plan and authorization to post for two Liquor Store Managers.
Background/Discussion
With the impending retirement of the Assistant Liquor Operations Manager,management has taken the
opportunity to review and evaluate the organizational structure of the city liquor operations.
In our current structure, the Assistant Liquor Operations Manager is responsible for Northbound
operations and the Liquor Operations Manager is responsible for Westbound, as well as the overall
municipal liquor operation. When either manager takes time off, one of the stores is absent an onsite
manager which creates a workload burden of ordering,inventory and receiving deliveries for two stores.
In order to create a better management structure of the liquor operations, staff would like to hire a store
manager for each store and eliminate the Assistant Liquor Operations Manager position. This structure
would no longer require Lead Liquor Clerk positions which would be replaced with regular full-time
Liquor Clerks. The Liquor Operations Manager would continue to cover for the store managers during
their absence, thereby providing management coverage at all times.
The benefit of this structure is more effective and efficient management of the city's liquor operations
and allows each store to be operationally self-sufficient. Also, this allows the Liquor Operations Manager
to concentrate on liquor operation goals and policies, marketing and promotional events, and community
outreach.
Financial Impact
Transitioning to the proposed organizational structure would be cost neutral with a potential savings of
about$20,000 when fully implemented.
Attachments
■ Current and Proposed Organizational Chart
■ Liquor Store Manager Job Description
The Elk River Vision
A PehoMing community Pith revolutionary and spirited resourcefulness, exceptional
service, and community engagement that encourages and inspires prosperity POWERED
INAMIRE1
Current Liquor Organizational
iquor
Operations
Manager
Asst. Liquor
Operations
Manager
Northbound Westbound
Lead Clerk Lead Clerk
Full-time Clerks Full-time Clerk
(2) (1)
Part-time Clerks Part-time Clerks
Proposed Liquor Organizational Structure
Liquor
Operations
Manager
Northbound Westbound Store
Store Manager Manager
Full-time Clerks Full-time Clerk
(3) (1)
Part-time Clerks Part-time Clerks
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City of Elk River
City of Liquor Store Manager
ElEk
River Position Description
Department/Division: Immediate Supervisor:
Finance/Liquor Store Liquor Operations Manager
Pay Grade: FLSA Status: Last Updated: (date)
7E Exempt 5/2019
Positions Supervised:
Full-time Liquor Store Clerk, Part-time Liquor Store Clerk
Position Summary
The Liquor Store Manager is responsible for the supervision of the operation and staff of the
assigned liquor store in a manner which results in good customer service, sound business practices,
financial success, and the controlled legal sale of alcohol in the community.
Essential Job Functions
1. Manages the operation of the municipal liquor store including operations, sales,building and
grounds, and personnel.
2. Ensures outstanding customer service by providing a friendly and courteous environment
and maintaining all other components of exceptional customer service.
3. Monitors and complies with city ordinances and state regulations regarding the sale of
alcohol.
4. Ensures the compliance of all liquor store policies, procedures and practices; and supports
security and loss control efforts.
5. Maintains strong product knowledge of store inventory to assist and advise customers in
selection of various brands of all products sold.
6. Performs inventory management functions:
A. Orders product— determines which products and brands to carry based on sales
history and trends and maintains adequate inventory levels.
B. Assists in setting prices for merchandise sales to ensure profitability.
C. Receives incoming shipment of goods,processes returns to vendors, stocks
merchandise on shelves,in coolers and in storeroom, and sets up displays of
merchandise to promote sales and interest in products.
D. Updates inventory records and retrieves data from the store's liquor management
information system.
E. Conducts, compares, and verifies merchandise inventory counts periodically.
7. Performs retail operations.
A. Directs and coordinates financial controls on daily operations:
• Effectively operates and maintains the POS system.
• Reconciles sales to receipts,prepares bank deposits, and submits daily cash
and sales records.
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• Assures completion of all transactions and the proper control of all cash and
media according to liquor policies and procedures.
• Reviews and authorizes all vendor requests for disbursement.
• Reviews all daily,weekly, and monthly financial and inventory reports.
B. Performs proper store opening and closing procedures.
C. Assists in planning and directing the liquor retail operations including forecasting
sales and profit margins.
D. Assists in developing an operating plan and budget that projects revenues, expenses,
and profits along with capital expenditures.
E. Assists in controlling expenses while maintaining an acceptable profit margin.
F. Assists with special projects,which may include marketing and promotional plans,
social media,in-store events, committees, and external events.
G. Supervises housekeeping, security, and overall maintenance of buildings, surrounding
grounds, and all equipment.
8. Performs supervision activities.
A. Assists in the recruitment and selection of employees.
B. Trains staff and ensures compliance with liquor operations laws,policies, and
procedures.
C. Responsible for employees working at assigned store. Responds to employee
questions during hours of operation.
D. Develops and posts employee work schedules. Ensures adequate coverage for all
hours of operation.
E. Evaluates employee performance on a formal and informal basis. Performs timely
annual performance reviews of all employees supervised.
F. Recommends and administers discipline for employees who do not adhere to city
policies or have work performance issues.
G. Ensures store employees comply with all city policies.
9. Performs other essential job duties.
A. Performs other duties and assumes other responsibilities as become apparent or as
delegated.
B. Regular and timely work attendance.
C. Participates in safety training and follows all safety procedures.
D. Increases and maintains knowledge and management skills by attending seminars,
conferences, etc. to stay current with market evaluations, techniques, and new laws
and regulations.
E. Maintains good public relations;resolve any complaints from customers, suppliers
and employees.
Required Knowledge, Skills, and Abilities
❑ Knowledge of products,profit margins, overhead.
❑ Complete and thorough knowledge of inventory management systems.
❑ Ability to develop complete and thorough knowledge of Keystroke POS/inventory
management system.
❑ Ability to supervise employees.
❑ Ability to communicate positively and effectively with customers and employees.
❑ Skill in operating a cash register, computer, and calculator.
❑ Ability to effectively implement change.
❑ Ability to attend seminars and classes as directed.
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❑ Ability to work a variety of hours including evenings,weekends, and holidays.
❑ Ability to lift 50 pounds.
Minimum Qualifications
❑ High school diploma or equivalent.
❑ Three years of experience as a head cashier or above in a medium to large size off-sale liquor
operation.
❑ One year supervisory experience.
❑ Valid driver's license and good driving record.
Preferred Qualifications
❑ Degree in business,marketing, or related field.
❑ Municipal Liquor Store experience.
❑ Liquor, beer, and wine product knowledge.
This Position Description is not intended to be all-inclusive. It is within the City of Elk River's discretion
to assign additional duties and responsibilities or remove duties and responsibilities at any time.
This Position Description does not constitute a Contract of Employment.
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