4.2. EDBE 07/08/2019 hik -�-1 Request for Action
River
To Item Number
Economic Development Authority City Beautification Committee 4.2
Agenda Section Meeting Date Prepared by
General Business July 8, 2019 Amanda Othoudt,ED Director
Item Description Reviewed by
EDA City Beautification Policy discussion Cal Portner, City Administrator
Reviewed by
Action Requested
Review the Draft EDA City Beautification Policy.
Background/Discussion
At their June 10, 2019,Beautification Committee meeting,members discussed revising the beautification
policy as follows:
1. Changing the policy to allow a larger pool of applicants,with one winner at the end of the
season.
2. Adding an interior beautification component.
3. Recognizing service groups who have contributed to beautifying areas within the city.
4. Incorporating videos and public input.
5. Providing an incentive for the grand winner in November.
At their June 17,2019,meeting,the EDA discussed changing the policy to incorporate the suggestions of
the committee. The EDA is supportive and encouraged the committee to discuss the policy and bring
back to the EDA.
Based upon discussions at the City Beautification Committee and the EDA, staff made some suggested
changes to the policy. Any changes to the program and/or policy would be implemented in 2020.
Financial Impact
None
Attachments
• DRAFT Beautification Policy
The Elk River Vision
A welcoming community with revolutionary and spirited resourcefulness, exceptional POIEREI 1 1
service, and community engagement that encourages and inspires prosperity NATURE
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City of
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City Beautification
Award Policy
City Beautification Award Policy
What is a City Beautification Award?
The City Beautification Award recognizes business owners whose efforts to clean,repair,
improve and enhance the overall aesthetics,,,t ., . of their property
thereby maintaining the beauty of their neighborhood and surroundings.It is presented to
encourage community improvements,enhance our city's visual image and economic vitality.
From May through October,one winner will be chosen each month.the • Formatted:Normal, No bullets or numbering
Beautification Committee will select several semi-Buaincaafinalist.The semi-finalist owners
would - :receive public recognition aat the monthly EDA meeting for making
the city of Elk River beautiful!
In November of each year,all of the semi-finalist will compete to win the grand
prize.The winner will receive an engraved plaque to display at the following EDAmeeting [Formatted:Highlight
presented by the EDA President.All of the winners will be recognized by the Mayor and _
City Council at their November meeting., Formatted:Font:
Businesses can be nominated for this award by others within the community or they may
nominate themselves(self-nomination is encouraged!).Winning properties may be shown in
promotional materials with owner's consent.
What does the Beautification Committee look for?
The City of Elk River Beautification Committee seeks to recognize commercial/industrial
site improvements,commercial/industrial upgrades,landscapes,interior;exterior
renovations,restorations,and new structures that are architecturally noteworthy.
A major criterion is how the project visually enhances the surrounding neighborhood and
community.How the business incorporates design,maintenance,color,organization and
creativity within the existing community.Improvements to structures,interior/outdoof
spaces and the landscaping are important elements for consideration.
Applications will be evaluated based on the overall visual appearance of the completed
project.
Application Requirements
1. Submit completed entry form plus two recent high-quality digital photos,including a
"before"if available and"after" (if applicable)by the first Monday of each month
beginning in May through October of each year.
2. Deliver via email by the end of the business day on the first Monday of the month:
Subject:Attention City of Elk River Beautification Committee
Attach the completed and signed form and pictures to the
Economic Development Specialist:ceddy(y ElkRivenMMN.gov
3. The Beautification Committee will meet and select wee:semi-finalist.
4. `, N.;we l)nr of each rear.all of the ser-+ F _alist ��' ,r,acre to win the grand
The winner will receive an engraved plaque to display at the following EDA Formatted:Highlight
meeting presented by the EDA President.All of the winners will be recognized by
the Mayor and City Council at their November meeting.
Eligibility
• Properties must be located within the City of Elk River corporate limits.
• Self-nominations are encouraged!
• Pr Mgt-be visi'�€�;�a-p b'_i_s c_t,-A photo release approval may be
needed to authorize the use of photos in various social media and print forums.
• For new construction,a certificate of occupancy must have been issued.
• Public projects are not eligible.
■ -'rojcct3 Properties that have rreceived the grand prize in previous two years are
not eligible.
City Beautification Award Entry Form
Nominee:
Business Address:
Email:
Office Phone: Cell
Description/Reason for the nomination:
Judging Rubric
This award recognizes commercial properties that contribute to the beautification of the city
through landscaping and architecture.Businesses need to scare a minimum of 10 points in order to
qualify for the award.
Judging is limited to the property visible from the public right of way
Criteria Does not meet Neutral Meets the Exceeds the
the criteria criteria criteria
The business visually
enhances the surrounding
neighborhood?
The property is well
maintained?
The property incorporates a
visually pleasing color
scheme?
The property incorporates
creativity and design?
The business made
substantial improvements
to their
landscicifreproperty.eithei
!exterior _
The business consistently
maintained their property in
an attractive and well-kept
manner?
Grand Total
City Beautification Award
Policy History
Adopted by: On(date) Item#
EDA 12/19/2016 6.2
EDA 4/17/2017 6.4
EDA 5/15/17 6.5
EDA 10/16/2017 3.5
EDA 12/17/2018 6.2