10.2. SR 08-05-2019 EGty1� ,.,�� Request for Action
River
To Item Number
Mayor and City Council 10.2
Agenda Section Meeting Date Prepared by
Work Session August 5, 2019 Michael Hecker, Parks and Recreation Director
Item Description Reviewed by
Elk RiverFest Update Cal Portner, City Administrator
Reviewed by
Steve Benoit,Recreation Manager
Action Requested
Provide a summary of the Elk RiverFest held on Saturday July 6.
Provide direction to staff on the date to hold the 2020 Elk RiverFest.
Background/Discussion
Elk RiverFest was open from 2—9 p.m. and offered a variety of activities for families including touch-a-
truck, carnival games, crafts,mini-golf, arts and crafts vendors,not-for-profit organizations, food
vendors,bingo,beer and wine sampling, a demonstration area, and a concert. The event was capped off
with a fireworks display held on the Elk River High School campus. A larger area of downtown Elk River
was blocked off than the previous year in order to expand the side of the event.
Various city departments came together to make the event happen. In addition, a large number of
community organizations also participated. The First National Bank of Elk River was the key sponsor of
the event. Other sponsors include The Bank of Elk River and Park Dental.
The attendance was estimated at 7,000 as compared to 5,000 in 2018.
The idea of consistently holding Elk RiverFest on the first Saturday in July has been discussed. In 2020
July 4 will fall on the first Saturday in July which will cause an increase in costs.
Financial Impact
N/A
Attachments
■ N/A
The Elk River Vision
A PehoMing community 2a itb revolutionary and spirited resourcefulness, exceptional POWERED By
service, and community engagement that encourages and inspires prosperity INAMIRE1
2019
Elk R *iverFest
Community Partners in Attendance
■ Minnesota Reading/Math Corps
■ Elk River Ambassadors and Royalty
■ Elk River Youth Football
■ Boy Scouts
■ Community Education
■ Community Bible Camp (w/area Churches)
Community Partners in Attendance
■ Beyond the Yellow Ribbon of Elk River
■ Elk River Area Cub Scouts
■ Elk River Quarterback Club/Flag Fo o tb all
■ Sherburne County Fair
■ International Student Exchange
■ Land of Lakes Choirboys
Participating City Departments
■ Parks and Recreation
■ Streets and Parks Maintenance
■ Police
■ Fire
■ Municipal Liquor
■ ERMU
■ Planning
■ Administration/Communications
Event Areas
■ Info Tent
■ Touch a Truck
■ Inflatables
■ Mini Golf
■ Face Painting
■ Main Street Magician
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Event Areas
■ Kids Games
■ Bingo
■ Concert
■ Riverside Craft Market
■ Food Alley
■ Sips on Main
■ Fireworks
Estimated Attendance 7,000
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Financials-Income
Sponsorships Total $000
■ First National Bank of Elk River $5,000
■ Park Dental $2,000
■ Bank of Elk River $1 ,000
Vendor Fees Total $3,025
■ 9 Food vendors at $125 $1 ,125
■ 38 Craft vendors at $50 $1 ,900
Financials-Income
Sips on Main sales $7,594
■ Pre-sales at $20 per ticket $3,669
■ Sales at event $25 per ticket $3,925
Water Sales at information table
■ 238 bottle at $1 each $238
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Financials-Expenses
■ Street Closure $3,510
■ Tent Rental $2,033
■ Concert $1 ,800
■ Sips on Main Glasses $351 ($1,406)
■ Marketing $2413
■ Misc. expenses $5405
Total $15,512
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Financials-Staff Expenses
Staff Expense per department:
■ Parks and Streets $2,003
■ Fire $800
(Aaron fireworks 10 hours $575)
■ Police $3,596
■ Recreation Planning $15,370
■ Rec. Employees Day of Event $4,217 (102 hours)
■ Seasonal Employees Day of Event $2,198
2019 Budget Summary
■ Total Revenue $181857
■ Total Expenses $431696
■ Difference ($24,839)
2020 Potential and Estimates
■ Same layout, event schedule, and areas
■ July 41112020 is a Saturday, federal holiday is July 3
■ Continue first Saturday of July?
■ Vendor availability
■ Increased Costs
■ Staffing ($4,000 OT/Holiday Pay)
■ Band Estimates ($3,000 to $6,000)
■ Fireworks 4111 of July (minimum $2,000)
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