10.8. SR 10-07-2019 EGty1� ,.,�� Request for Action
River
To Item Number
Mayor and City Council 10.8
Agenda Section Meeting Date Prepared by
Work Session October 7, 2019 Steve Benoit,Recreation Manager
Item Description Reviewed by
Senior Activity Center Memberships Michael Hecker, Parks and Recreation Director
Reviewed by
Cal Portner, City Administrator
Action Requested
Discuss Senior Activity Center memberships.
Background/Discussion
Staff has been reviewing the future operations of the Senior Activity Center within the new multipurpose
facility. One operational item in how membership services will be managed in the new facility.
After conducting research into comparable organizations, staff will present a membership proposal for
consideration. The two key areas to be discussed are membership rates and whether or not participants
will be required to purchase a membership to utilize the new Senior Activity Center facility.
Financial Impact
NA
Attachments
■ Draft membership form
The Elk River Vision
A PehoMing community 2a itb revolutionary and spirited resourcefulness, exceptional POWERED By
service, and community engagement that encourages and inspires prosperity INAMIRE1
You are invited to purchase a 2020 Membership to the
Activity Center!
Memberships are available to those 55+ and will begin on January 1, 2020 and will expire on December 31, 2020.
Elk River Resident Discount: Non Resident:
________Individual $22/year _________Individual $31/year
________Dual $33/year __________Dual $45/year
Make checks payable to City of Elk River
By purchasing a 2020 membership to the Activity Center, you automatically will be able to have access to the
dedicated senior area at the new multi-purpose facility.
Membership amenities include:
Billiards
Coffee Lounge
Computers
Puzzles
Library
Technology Help
Card and Game Playing
Socializing in the Fireside Lounge
With a membership you will have the ability to participate in
the following senior center sponsored groups:
Cards (500, Bridge, Smear, Hand and Foot, Cribbage)
Fitness Classes
Line Dance
Quilting/Knitting
Readers Theater
Red Hat Group
Woodcarving
Members will also receive the monthly newsletter mailed to their homes, significant discount of $10 or more
on trips, special events, specialty classes, presentations, and a discount on rentals.
Name:______________________________________________________
Address:____________________________________________________
City/State/Zip:______________________________________________
Phone:______________________Birthdate:_______________________
Email:_____________________________________________________
For Dual Memberships
Name:_____________________________________________________
Birthdate:___________________________________________________
Please return to:
Elk River Activity Center
413 Proctor Avenue
Elk River, MN 55330
763.635.4500
Memberships DiscussionSenior Activity Center October 7, 2019
City Council
New multipurpose facilityRequirement to purchase membershipRatesSpecial revenue fund
Membership Discussion
Senior Activity Center
City Council
Resident $42Non$28Non resident$33Resident$22Cost per Yearresident Type of Membership––IndividualCouple––IndividualCouple
2018 Total Memberships436
Optional Memberships
Senior Activity Center
City Council
BilliardsMahjonggQuiltersLine DancingFitness ClassesBridge)Foot, Chicago Style Bridge, Hand and Smear, PartyCard Groups (500, weekly)Group (meets Men’sRed HatsRummy)(Poker, Gin CardNonPercentage
of ParticipantsMembersMembersPlayers ActivityCoffee -Total:Members29%33%38%42%50%51%60%70%77%80%51%10628113814325121710151321292150145254101010132055587746373
Member Participation
Based on participants registered for programs (does not count drop-in participants)
Year End 2018
Membership Structures
Comparison Survey –Senior Activity Center
Brooklyn+Volunteersto senior centerAmbassadors”Various2 FTgym)(Fitness center, banquet space, indoor playground, Located within Eagandaily activities)want to participate in $12/yearOptional
Eagan+Volunteers15 PT Staff1 FT Recreation Operated and funded by City of Apple Valleyrentals(banquet and conference room)both. The Senior Center is available for Center and ice arena.
Shares a parking lot with Located$15/yearOptional Apple+Volunteers 2 AdministrativeCoordinator1 FT Recreation Operated and funded by the City of Lakevillebanquet facilities and conference
spaceHistorical Society and Yellow Ribbon and rents out Locatedpay $5 a visit$10) Non Members various groups ($5Annual Fee for $25/Ind. Non Residents: ResidentsOptional Lakeville+Volunteers1
FT Recreation Also has ice arena, banquet rooms, field house for funded by the City of Brooklyn ParkLNo MembershipParkocated within communityFee StructureCityValley“Senior in Heritage
Center that also houses the next door to Apple Valley Community : $20/Ind.#and other active sportsStaffif you -greeters -Location(s)Community Centercenter; Operated and
Shakopee+Volunteers1City of Crystalfacilities and gym space. Operated and funded by the Located within CommunityOptional Membership$19$12 ResidentsCrystal+VolunteersCoordinator1 FT Recreation
1 FT Recreation SupervisorOperated and Funded by the City of Chaska“TheNo membershipChaska+VolunteersPrograms Manager1 FT Senior and General Activities Manager1 FT Senior Services and
Services Secretary1 FT FacilityMinnetonka.facilities. Operated and funded by the City of Located within a community centerNo membership+VolunteersCoordinator1 FTfunded by the City of
Shakopee.Located within a community center. OperatedNo membershipFT Recreation SupervisorFee StructureNon ResidentsCityRecreation Lodge” is next to Chaska Community Center#Staff/Senior
Location(s)Center that has banquet that has banquet and
Special revenue fundShared cost of programming Equity among users
Why Require Memberships
City Council
Required membershipsIncremental increasesLast increase $2.00 in 2013
Recommendations
Membership
City Council
NonIndividualIndividualIndividualResident-201920212020DualDualDualResident224835342445333122423328
Visitor Pass Option: One time 7 days $3.00/day
Membership Fee Recommendations
SocializingFireside LoungeCardsGamesPuzzlesCoffee Lounge
Membership Benefits
City Council
BilliardsTechnologyLibraryComputershelp
Membership Benefits
City Council
Fitness classesRoom rental discountGuest passWoodcarvingRed Hat GroupReaders TheaterLine Dance
Membership Benefits
City Council
Current membership revenue ScholarshipsNew facility will draw new participantsMay lose participants requiring membershipsRequired membership revenue --$ 8,775 $17,550
Projected Revenues
City Council