8.2. EDSR 01-21-2020
Request for Action
To Item Number
Economic Development Authority 8.2
Agenda Section Meeting Date Prepared by
General Business January 21, 2020 Cal Portner, City Administrator
Item Description Reviewed by
Business Survey Work Plan
Reviewed by
Action Requested
Review, discuss and provide direction regarding staff-identified work plan items as a result of feedback
from the business survey.
Background/Discussion
The EDA requested a survey of developers and businesses regarding their satisfaction with city
community development services. The Elk River Area Chamber of Commerce was asked to facilitate the
survey to ensure transparency and avoid potential or perceived conflict of interest.
Following the completion of the survey, clarification of the responses and outcome was desired by city
staff. Councilmembers/Commissioners Westgaard and Wagner volunteered to coordinate with the
Chamber and their respondents to provide clearer direction.
The attached matrix includes the direct responses from follow up meetings with some of the respondents.
The city administrator has worked with management staff to identify possible tasks to meet the
expectations/concerns of the respondents.
The Authority is asked to review the information and ensure we are going in the right direction. If so, we
asked they volunteer further action items they would like to see explored.
The administrator will then identify and delegate tasks to be developed and discussed by the proper body.
When complete, the items will be brought back to the Authority for a final report.
Financial Impact
N/A
Attachments
Work Plan Matrix
The Elk River Vision
A welcoming community with revolutionary and spirited resourcefulness, exceptional
service, and community engagement that encourages and inspires prosperity
Action Plan
Elk River Area Chamber of Commerce Focus Group Discussions
July 30 & 31, 2019
The matrix below includes the items provided to the Elk River Economic Development Authority by the Elk River Area Chamber of Commerce as a
follow up to a survey completed at the Authority’s request regarding business-friendly service. The original survey was sent to 135 developers, contractors,
and permit holders who did business in Elk River over a five-year period.
From the list of 135 permit holders, 38 responded to the original survey. Chamber and EDA representatives invited respondents to participate in focus
group discussions to further clarify results of the survey and to identify concrete recommendations for implementation consideration by the elected and
appointed bodies. The focus group discussions included 13 participants who provided the following information.
The Concerns/Recommendations in column one were taken verbatim from the Chamber report. The items in Bold font were reported as
recommendations. The remaining list of themes was grouped by type of concern. Column three identifies possible actions to be considered.
Concerns/Recommendations Type of Task/Action
Concern
If the city really wants to be known for supporting renewable energy, they Policy Review Comprehensive Plan Update
should reconsider their incentive programs to support projects that are in line -Explore programs to support goals
1
with the stated objectives in the Comprehensive plan: to be more energy -Explore ordinances that provide
efficient, preserve resources, even if it means ordinance or design flexibility. flexibility to meet goals
Current rebate programs are insufficient to achieve the objectives of the stated Policy Review ERMU, EDA and HRA Commission
goals. Reviews
2 -Discuss programs to achieve Comp Plan
Goals
-Determine what is sufficient
Clearly outline what is being inspected for the entire project and limit the Communication Citizenserve Software Implementation
inspection to that list. New items should not pop up with every inspection
Formal letters of explanation
3
Preconstruction meetings
Develop inspection policy for each
permit with explanation sheet for each
permit to include relevant code citation
Clear written instruction including citing relevant code for each infraction. Communication Citizenserve Software Implementation
The remedy should be clearly defined so there is less re-work that needs to be
5
done
Can there be an ombudsman or advisor type position to negotiate the maze of Budget/Position Council Budget discussion
city rules on the business owner’s behalf? This person could develop Addition
6
relationships proactively with business owners and encourage a partnership
mentality between owners and city staff.
Use the velvet glove approach when delivering requirements for compliance. Customer Service -Customer Service Training
Think of the business owners as customers. -Professional Standards Training
The business customer often does not feel their risk is appreciated or
understood. Empathy does not mean bending the rules.
It is generally understood that rules are rules; it’s the attitude and approach of
7
those tasked with compliance/enforcement that makes the difference.
FAQ guides
Can Compliance and Customer Service both be accomplished or balanced?
Find a way to say “yes” and not always “no”. Find a way to be more welcoming
Authority/Council review/craft of
in the process, even when the answer might be “no”. Can staff help to find a
ordinance and policy purpose statements
way to say “yes” with suggested changes in design?
There is a need for balance between desire for beautification and business use of Policy Council Review/Action on city
8
property (storage, signage etc.) ordinances
Education -Incorporate Pre-application meetings
Can there be a proactive approach to business development such as educating
Planning and ED -Encourage Work Session Reviews
builders, contractors, owners before a project is submitted?
Review and update project checklists
Communications regarding process requirements for Building permits, Codes,
Meet with Minneapolis planners
Loan programs and Ordinances needs to be timely, consistent, clear, transparent
9
regarding their Business Navigator Office
and communicated up front, before excessive money is spent.
Citizenserve Software?
Website Update – Opening a business in
ER
Communication -Public Information for CUP compliance
Communicating in person vs. sneaking around taking pictures or sending
process
threatening letters would be appreciated more.
-Council/Authority work session
Several references to the ‘enforcement’ verbiage on the city truck were used as
10
discussion regarding legal compliance /
an example of a philosophy being tilted away from personable customer service.
notice requirements
Re-brand nuisance code division
EDA/HRA Loan processes are cumbersome. Can they be simplified and expedited? Policy EDA/HRA policy review
11
There is no substitution for product knowledge, some examples of staff not fully Training Remedial staff training
12
knowledgeable of the code, ordinance, process or loan. Additional training can help.
How can the Planning and Zoning process be streamlined and given more authority Policy Council policy discussion regarding:
13
to reduce timelines? - Policy delegation
- Ordinance standards
- Uses and approval process
- Eliminate one of two public hearing
requirements.
- Eliminate some permitting
requirements
A review of the city fee schedule is needed both by comparison cities and philosophy. Policy Council Work Session Discussion on
(i.e. bldg. permit, sac/wac, utility deposits) Fees
14
Fee Comparison Study
Communication Public education on city process/rules
Some perceived that the personal agenda of a staff member can influence the
Education
way City process is interpreted.
15
Perception
Council/Authority work session on
Shouldn’t it be a collective effort, or common goal, for staff and entrepreneurs
processes
to build and grow the business community in Elk River together?