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2. AGENDA 02-12-2020Special Meeting Notice Elk River City Council Wednesday, February 12, 2020 4:30 p.m. Elk River City Hall 13065 Orono Parkway Elk River, Minnesota The purpose of the meeting is as follows: • Interview naming right consultants for the Multi -Purpose Facility. 2-6-2020 John J. Dietz Date I HEREBY CERTIFY, that this notice has been posted and that I have served this notice upon the members of the City Council by mail at least one day prior to the above -called special meeting. In accordance with State Statute, this notice will be posted at least three days prior to the meeting date. Tina Allard, City Clerk Date P 0 W E I E 1 81 NATUR Special Meeting of the City Council AGENDA Wednesday, February 12, 2020 4:30 p.m. Elk River City Hall The Elk River Vision A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community engagement that encourages and inspires prosperity 1. CALL MEETING TO ORDER 2. PLEDGE OF ALLEGIANCE 3. INTERVIEW NAMING RIGHTS CONSULTANTS FOR THE MULTI-PURPOSE FACILITY 4. ADJOURNMENT Meeting Protocol No sidebar discussions No interruptions State your concern Ensure you understand Don’t take things personally Adhere to time limits Come prepared Ensure all are heard CITY OF ELK RIVER FEBRUARY 12, 2020NAMING RIGHTS CONSULTING SERVICES INTRODUCTION 2.clientsourforrevenueseatingpremiumandsponsorshipRights,Naminginbillion2$thanmoredeliveredhasSuperlativeyears,26pasttheOver•partnershipsauditingandsalesclosingtovaluationandresearchfrom processmarketingsponsorshipentiretheManage•accountantsandattorneysanalysts,valuationexecutives,salesofteamleading-industryanisSuperlative,1994inFounded•IrelandDublin,andVegasLasinofficessatellitewith ,OHCleveland,inHeadquartered•BACKGROUND We3 BACKGROUND Premium Seat Sales•ightsRouring PSource -Single•Institutional Corporate Partnership Programs•Preferred Partnership ProgramsUniversity •Public Infrastructure Marketing•ManagementCapital Campaign •MarketingMunicipal •Salesand Valuation Rights and Corporate Partnership Naming •INTRODUCTION.clientssectorprivateandpublicforsponsorshipscorporateandRightsNamingofandvaluationtheinexpertfo remostStates’Unitedtheare INTRODUCTION Fox Valley Park District•CenterFresno Convention & Entertainment •OHCuyahoga County, •CAof Sacramento, City •OHCounty, Cuyahoga •City of Palmdale, CA•City of St. Catharines, ON, Canada•Sedgwick County, KS•EXPERIENCE Hamilton County Sports Authority•ArenaAmerican Airlines •Dade County, FL-Miami•FLCity of Fort Lauderdale, •City of Pompano Beach, FL•City of Frisco, TX•Placer Valley Tourism•Houston First Corporation•COCity and County of Denver, •DistrictPark Rockford •.D.CEvents •Convention CenterTowne Exposition Center & Salt Palace South •MNCity of Woodbury, •• PHASE I:VALUATION METHODOLOGY PROJECT 6 SUPERLATIVE VALUATION METHODOLOGY.impressionsofmodelinitialanSuperlativedata,gatheredtheWith•.localaccurateestablishtoorderinadvertisersbillboardandstationsradiofromgatheredareratesLocal•.c hannelsmediaotherandviews,aerialsignage,roadsidefromimpressionsconsidersandassetsspecificforstatisticstrafficinvolvesphaseThis•EXPOSURE.specificationsvenueandopportunitiessignageexistingofnumberassuc hdetailskeydocumenttomapssitegathersGroupSuperlativeThe•.processsalestheduringmaterialspromotionalofdevelopmentduringsubsequently,andprocessvaluationtheduringusedisthatlocationeachforcompiledisdigita lA•.valuedbeingassetstheviewtorelevantwherearevisitsSite•.propertythetorelatedinformationgatheranddocumentationrelevantreviewtoresearchdesktopinitialoutcarriesGroupSuperlativeThe• QUANTITATIVE 7 SUPERLATIVE VALUATION METHODOLOGY BENCHMARKING .processsalesIIPhasetheforprioritiesestablishtorevenuegeneratetopotentialoforderinrankedthenareAssets•.assetindividualeachofreachgeograph icthealsobutbasis,nationaland/orregionallocal,aon,wholeaasopportunitysponsorshipaofreachgeographictheaccountintotakesSuperlative.assetsponsorableeachofreachgeographicandinterest,RightsNaminglikelyass et,eachofprestigetheconsidersSuperlativecomparisons,benchmarkevaluatingWhen•.S.UtheandMinnesotainpropertiessimilarforsponsorshipsandightsRNamingforpaidpricestheinvestigatesSuperlativeaccurate,andappr opriateisvaluationbased-impressionanthatconfirmtoorderIn•.(CPI)IndexPriceConsumertheinchangestoproportioninannuallyescalatewouldpaymentsRightsNamingthatassumevaluesSuperlative’s•.RiverElkofCitytheofc omponentssaleablethefittomodeltheadjustedandtimeoverdevelopedhasitmodelfinancialausesSuperlativevalues,thesedevelopingIn•.opportunitybrandingeachwithassociatedsponsorpossibleaforexposureofreachandstr engththeonbasedRights,Namingforavailablecomponenteachtovaluebased-CPMaassignsSuperlative• PHASE II: SALES CAMPAIGN SALES 9 SUPERLATIVE SALES PROCESS Activation and Audit (Term of Agreement).o Management and Audit of Ongoing Rights/Royalties;o Management of Contract Fulfillment;o Presentation of Corporate Partnerships to the Media;o Negotiation and Completion of Agreements;o TSG also leads the following tasks:•Financial investment o Options for renewal o benefits and optionsNaming Rights/Sponsorship o Value justification for unmeasured media o Measured media value o Market / demographic data o corporate partners including: providing specific information for Create presentation material•assets and initiatives.the City of Elk with a description of generating campaigns-Promote revenue•existing relationships.recommendations and / or River on the City of Elk with Collaborate closely •valuable assets.with the logical and most corporations Match the marketing needs of •corporate contacts, which is continually regional, national and international of TSG’s Exhaust contact database• SUPERLATIVE EXPERIENCE SUPERLATIVE EXPERIENCE 11.ComplexSportsBielenbergthetoHealthEastwithagreementRightsNamingmillion8.1$year,-14aecuredS•)ComplexSportsBielenberg(complexmultisportindoorandCenter)Sports(Nationalstadiumso ccerClub’sFootballUnitedMinnesotaforpartnerssponsorshipandRightsNamingsecuretoRetained• SUPERLATIVE EXPERIENCE 12MinneapolisMeettoconsultantsponsorshipandRightsNamingtheasretainedsubsequentlywasandPepsiwithagreementrightspouringmillion1$year,-10aSecured•MinneapolisMeetbynecessarydeemedd utiesotherandtermsbusinessoffers,exchangingcalls,conferenceandmeetingscoordinatingincludingvendorssodaexclusivepotentialwithnegotiationsconductingofprocessthethroughoutconsultationandadvicewithMinnea polisMeetrovidedP•distributionandsellingmachines,vendingbeverageforneedsitsallwithCenterConventionMinneapolisthesupplytosponsordrinksoftsource-singleexclusiveanoutseektoAssociationVisitors&Convention MinneapolisMeetthebyiredH• SUPERLATIVE EXPERIENCE 13.BaseballProfessionalIndependentofAssociationAmericantheinagreementRightsNaminglucrativemosttheisagreementRightsNamingThis.years13overmillion15$for.IncCHS,withreachedwasagree mentAn•.days90thanlessinreportinventoryassetandeliveredandValuationandInventoryProjectIPhasefullaCompleted•.MNPaul,.StdowntowninballparknewSaints’Paul.SttheforopportunitiesPartnershipCornerstoneandRi ghtsNamingofvaluationandidentificationncludedI•.SaintsPaul.Sttheto2012inConsultantSalesRightsNamingexclusivetheaservedS• SUPERLATIVE EXPERIENCE 14.SystemHealthMercyRockfordtheandIISportscorethebetweenmillion5.2$year,-10•.HealthWisconsinofUniversityandDowntownSportscorenewthebetweenmillion75.2$year,-10•:AgreementsRights NamingfollowingthesecuredSuperlative•IISportscoreandDowntownSportscoreRPD’stheforconsultantsponsorshipandRightsNamingsoletheasHired• THE SUPERLATIVE GROUP INC.15 9400-592-21644113OH Cleveland, 2843 Franklin Blvd.