3.0. EDSR 04-29-2020J
City of
Elk = -.
River
Request for Action
To ,
Item Number
Economic Development uthority
3.0
Agenda Section
Meeting Date
Prepared by
General Business
Aril 29, 2020
Amanda Othoudt, ED Director
Item Description
Reviewed by
Small Business Marketing Campaign
Cal Portner, City Administrator
Reviewed by
Action Requested
For discussion purposes.
Background/Discussion
At their April 20, 2020, meeting, CM Wagner proposed a new marketing campaign that would help
support the business community now and in the wake of the COVID19 pandemic.
On Thursday, April 23, 2020, staff met with Elk River Chamber representatives and CM Wagner to
discuss a brand for this campaign and brainstorm marketing ideas.
CM Wagner will present a budget to the commission and next steps.
Financial Impact
Staff has identified $9,000 from the 2020 marketing, conference, and travel budgets that will go unspent
due to the COVID-19 pandemic to be reallocated to this marketing initiative.
Attachments
■ N/A
The Elk River Vision
A welcoming community with revolutionary and spirited resourcefulness, exceptional
service, and community engagement that encourages and inspires prosperity
P0WERER 0
AURE
TOGETHER ELK RIVER
Dines • Shops • Plays • Grows • Supports • Gives
T111711111111111
MEDIUM
BUDGET
VENDORAD
BILLBOARDS
$
500.00
Franklin
Hwy 10 Electronic Billboard
$
500.00
Franklin
Hwy 169 Electronic Billboard
$
700.00
Franklin
Printing of vinyl for permanent billboard:
initial location East facing for Westbound
traffic from Ramsey
DOWNTOWN LIGHT POLE BANNER
HANGERS
$ 3,250.00
Internal
Cost Share w/HRA
DOWNTOWN LIGHT POLE
BANNERS
$
660.00
Internal
Downtown
TAR NEWS
$
864.00
Star News
Front page banner May 16, 23, 30
ARD SIGNS
$
495.00
Franklin
24" x 18" yard signs with stakes
WINDOW DECALS
$
500.00
Preferred Sign & Graphics
6" x 6" window clings - businesses and
vehicles
ERACC E -NEWSLETTER
$
-
ER Chamber
Chamber Chat Weekly E -newsletter
SOCIAL MEDIA
$
-
Internal
Official Elk River Government Facebook
and Twitter pages
TOTAL
$ 7,469.00
*ALL COMPANIES ARE ELK RIVER BASED &/OR
ERACC MEMBER
a
DRAFT - NOT FINAL CONCEPTS OR LOGO
TOGETHER
I E L K R I V E R I
TOGETHER
ELK RIVER
TOGETHER
ELK RIVER
Secondary logo option would include Together Elk River Shops,Together Elk River Dines, etc.
DRAFT - NOT FINAL CONCEPTS OR LOGO
DISSEMINATION METHODS
City of Elk River Communications
■ Dedicated webpage
■ Social media posts across all channels
Partnership with Elk River Chamber of
Commerce
■ Delivery of signs & window clings
■ Sharing of social media posts
■ Information inclusion in weekly e -newsletter
Other Community Partners
■ ISD 728
■ Elk River Youth Sports Association
■ ERHS DECA
Action Items
1. EDA to authorize the reallocation of expenditures from the
conferences, travel and marketing budgets to fund this
campaign in the amount of $7,469.
2. EDA to authorize
a subcommittee
consisting of
one to two
commissioners to
work with staff
on finalizing a
logo and
marketing materials.