6.1.F ERMUSR 06-09-2020UTILITIES COMMISSION MEETING
TO:FROM:
ERMU Commission Michelle Canterbury– Executive Administrative Manager
MEETING DATE: AGENDA ITEM NUMBER:
June 9, 2020 6.1f
SUBJECT:
Staff Update
ACTION REQUESTED:
None
DISCUSSION:
The annual commissioner self-evaluation will be conducted during the July 14
commission meeting. Questions for the evaluation will be sent out in advance via Survey
Monkey. Staff will be emailing out a link to the survey towards the end of June.
Inserts for the June billings include a promotional flyer for Clean Energy Choice for
Business, and a Summer Energy Saving Checklist. The Communications Coordinator and
Conservation & Key Accounts Manager worked together to develop the new Summer
Energy Saving Checklist to help educatecustomers onthe steps they can take to reduce
their energy consumption and save money. The flier also spotlights additional ERMU
resources that are available for customers wanting to learn more about energy
conservation and best practices.
June social media posts will feature a variety of topics including: summer energy and
conservation tips, the irrigation tune-up rebate, National Hydration Day, completion of
the Auburn Street water tower rehabilitation project, planting trees and shrubs wisely
near underground utility lines, and celebrating new employees and promotions. A
notice will also be posted regarding the June commission meeting being held virtually.
Administration and Communications staff are in the process of analyzing the
effectiveness of our social media communication efforts. Our Communications
Coordinator put together a detailed report that tracked likes, reach/impressions, breath
of audience, and content performance for each of our platforms over the past year.
Based on observations taken from the report, staff has developed action steps and
strategies to help increase our audience size. We are pleased to report that the overall
average increase in audience size across all platforms for the 12-month period was an
impressive 20.7%. Commissioner members are encouraged to follow us on Facebook,
Twitter, Instagram, or LinkedIn.
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TheERMU website overhaul initiativecontinues to progress as planned. We are
currently in stage 3 of the web development process which is the programmingstage.
As Prime Advertising & Design works through the programming stage, which typically
takes betweenfive to eight weeks, ERMUstaffwill be working concurrently on some of
the requiredcopy and imagesfor the new site.
ATTACHMENTS:
Bill Insert – Clean Energy Choice for Business
Bill Insert – Summer Energy Saving Checklist
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SUMMER ENERGY
SAVING CHECKLIST
Reduce Electric Costs
Your energy needs and usage change with
every season, but most customers will see
the greatest increases during the winter
and summer months.
The Summer Energy Saving Checklist was
made to help you and your family save
energy and money.
Customers can also access free publications
from ERMU that will help reduce electric costs.
Your Guide to Home Energy Use is a booklet
available for download from our website, and
while you’re there, be sure to sign up for our
monthly e-newsletter, The Connector.
Switch outdoor lights to LED bulbs. They use 75% less energy and preform great in all temperatures.
Attach motion sensors, photocells sensors, or timers to outdoor lights.
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FOR CUSTOMERS
Your Guide to Home Energy Use
The Connector
The Connector e-newsletter. This monthly email brings you engaging and
best practices and cutting edge technology.
Articles in The Connector are researched and written by industry
professionals to educate readers so they can count on the best information
About Us and then Newsletter.
Note: ERMU adheres to consumer privacy practices which restrict the sharing of
ERMUMN.COM | 763.441.2020 | 13069 ORONO PARKWAY | PO BOX 430 | ELK RIVER, MN 55330-0430
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