Hartung Powerpoint Presentation 09-08-2020Why
THE ECOLOGY PROJECT
I set out to create a space that functions as a community hub
and regional attraction; one that embodies all the great
characteristics that make Elk River a vibrant place to call home,
run a business and raise a family. My ultimate goal was to pay
respect to the historic feel of downtown while expanding the
appeal. Ecology brings together outdoor and indoor spaces,
recreation and work, old and new, and raises the bar for
responsible community driven development.
01. VISION
Prove that private
development can fulfill public
aspirations while providing a
high return on taxpayer's
dollars
02. MISSION
Grow downtown Elk River to
become the best place to
live, shop, relax, and thrive in
our local area and beyond.
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Ecology Opening 2023
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Local Connection
Building murals done by local artist pay
tribute to the town. Updates to rear entries
of Jackson ave buildings will maintain
uniform and cohesive design
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100+ 5 + 260
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Step aacKs Store Fronts Greenway
Jogs, step backs, and height Each store front with its own Significant expansion of
changes- this is not a square charm and design greenspace
Greenspace
Public and private green
space in place of parking lot
1140+ goals
ieves more than 40
jhLn the comp plan
OUR SOLUTIONS TO THE
COMMON CONCERNS
SHARED BY ALL
01. Improved Parking
There isn't a shortage of parking; there's a lack
of quality parking.
Better Streets
Eliminate cut through traffic, increase vehicle
and pedestrian safety, and plan for the future
03. Support businesses
Promote, Promote, Promote! DERBA gets the
funds and resources needed to execute its
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''ANKIN(ai T
EXfT A
Informed Safety
Better signage & flow. Enclosed, well lit,
Time limit and use Security system, night securi
limits permitted
Convenience
Elevator access, covered,
Heated, lobby direct,
Delivery options
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Upgraded
More handicap, Electric
Destination stalls,
Oversized spots
-Covered but open air
-Time Limits enforced
-Specific Uses only
-Curbside options
arking will be dramatically
mproved.........
et's see what we can
about
ncreasing the capacity of parking
downtown
-Longterm (employee parking)
-3 elevator cores for easy access
-Direct access to public lobby
-2-way traffic
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PUBLIC PARKING
1000
900
800
700
600
500
400
300
200
100
0
63% GRANITE SHORES
68% JACKSON APARTMENTS 54%
Ecology 76%
PARKING COUNTS
Ecology will set a new standard for meeting
required onsite parking needs by 76% and offer
almost 50% more public parking capacity on
to
11 Handicap Spots
5 times more spots located next to
elevator cores
25 Electric Chargers
Destination chargers will attract
customers and keep the
environment clean
Current Parking Proposed w/Ecology
18 oversized & 2 Rideshare
- Ordinance Existing Deficit Expanding the types of parking is
key to making access more inviting
TRAFFIC a STREET PARKING
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Jackson Ave becomes southbound
only greatly improving safety,
eliminates most cut -through
traffic and adds much needed
parking on east side
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The possible frontage road outlined in MNDOT study would only enhance the proposed development by creating a
local neighborhood feel to downtown and separating the highway
PROTECT TIMELINE &
LOCAL BUSINESS SUPPORT
PARTNERING 101
$150,000 earmarked for signage and marketing of downtown. All money is dedicating to
marketing downtown as a whole and notjust Ecology by teaming with DERBA.
Up to $15,000 in labor & materials will be donated to each building owner on the west
of Jackson ave to make improvements to the back entrances of their buildings.
Work will be completed by my crews so individual owners don't have to hire contractors
PRE -CONSTRUCTION
PHASE ONE
Signage placed for existing buildings,
Marketing campaign kicks off to
traffic, parking, and general information.
advertise local businesses during
construction. Contractors
Consult with Jackson owners about
incentivized to shop locally
improvements
PHASE TWO
Consistent mamt=L111g spend builds
awareness and increases revenue as
construction wraps. Improvements to
Jackson buildings are completed in
preparation for grand opening
9
LAUNCH & BEYOND
Huge marketing spend for launch
with an ongoing budget to
consistently promote downtown.
A consistent message and real marketing budget will build brand
- PreCon
- Phase two
awareness over time and exponentially increase revenue
- Phase one
Launch Ongoing
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ECOLOGY PROPOSED TIMELINE
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Feb 2021
Present final drawings, traffic
studies, completed plans, &
bank commitment
May 2021
Submit engineering and
plans for approval, obtain
p permits and close on funding
O� July 2021
LO Construction begins
D. 18-month countdown
Q Dec 2021
Parking ramp opens in time
O O O for holiday season
Jan 2023
Grand Opening with business
and residents beginning to
move in
AMENITIES & BUILDING FEATURES
PRIVATELY
BUILT FOR
PUBLIC USE
Proposing more than $5,000,000 dollars worth of public
improvements to the downtown area without the need to
increase taxes or divert precious equipment and man
hours
logy
Roof Top Restaurant
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RETRACTABLE
GLASS RO
Public Lobby 24/7
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01. SUSTAINABLE 02. SOLAR PANEL 03. RUNOFF TREATMENT 04. WASTE RECYCLING
Green roof, living walls, world leading State of the art solar array fills every Rainwater collection recovers and Dedicated recycling chutes on each
efficient building technologies. available space stores water for irrigation. level promote recycling
Rooftop Theater
27' wide theater for residents will be
opened up through out the year for movies
in the park events
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Pools
Featuring a resort style enclosed pool &
u''. — one of a kind European style sun pool
More Amenities
Pet Friendly elevated dog run and dog
wash area to keep the streets clean
24/7 gym with studio rooms for fitness
classes and overlooks the pool area
DOG
PARK
CREATE MAXIMUM IMPACT WITH THE DETAILS
ENERGY & UTILITIES "—(= COMMUNICATION SERVICE HIGH SPEED INTERNET
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All included in rent prices with a Web portal for residents to Dedicated high speed internet
single bill for high quality of life connect with other residents via ncluded with rent
local social media
Community Room BREAK OUT SPACE SYNERGISTIC LIFESTYLE
Large community room with Tenants receive discounts to local
private deck for private parties restaurant, business owners and
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employees get discounted rent
Private Terrace WAREHOUSING SERVICE Night security
Lounge area with yard games Loading doc to accept goods for With the hotel and lobby being
and grills 90001] residents and businesses as well 24/7 we will have nighttime
as Jackson ave businesses security for peace of mind
STUDIO
UP TO 550SQFT
ONE PARKING STALL
MICRO OR FULL-SIZE UNITS
ALL UTILITIES INCLUDED
UNIT BREAKDOWN
725SQFT TO 1150SQFT
MULTIPLE FLOOR PLANS
ONE PARKING STALL
ALL UTILITIES INCLUDED
RIVERVIEW OR CITYVIEW
TOWN HOMES/PENTHOUSE
1440SQFT TO 1600SQFT
2 OR 3 BEDROOMS
2 PARKING STALLS
ALL UTILITIES INCLUDED
PRIVATE ROOFTOP DECKS
DIRECT STREET ACCESS
HOTEL
1 BD, 213D, OR SUITE
ONE PARKING STALL
ACCESS TO ALL AMMENITIES
UNIT BREAKDOWN
TIPSY CHICKEN
HEATED PARKING
ROOFTOP & STREET SEATING
PHOTO -OP LOCATIONS
COMMERCIAL/RETAIL
STREET OR 2ND STORY SPACE
ACCESS TO AMMENITIES
1 STALL PER 200SQFT
SUITES HAVE KITCHENETTES PRODUCE GROWN ONSITE EXECUTIVE OFFICE SPACE
PRIVATE BANQUET ROOM
PRIVATE ROOFTOP DECKS
PRIVATE EQUITY
20-30% equity
supplied by very small
group of investors
Af
M
PROPOSE
IMPROVEMENTS
A simple and effective trade of the land & all permit, utility, zoning, and related fees
public improvements to parking, restrooms, street/sidewalks,
greenspace, and informational lobby. For every $3 of public improvements $1 is
This partnership greatly benefits the city because taxpayers will receive an instant
300% return on their money. In addition to the expansion of public amenities and
services the city will save millions in cash, labor hours, and equipment time for the
long-term upkeep of the existing lot.
What the comprehensive plan says.....
Does the comp plan support the incentives?
• The comp plan calls specifically for incentives to be provided to support green building technologies, sustainable
development, preservation of natural spaces, and economic growth. (chp 7 pages 83 and 84, 90, chp 12 page 129)
• The comp plan calls for collaborative efforts with those that have a shared vision —chapter 2, page
Does this project line up with the goals of the comp plan?
• The comprehensive plan is filled with more than 50 statements that call for the city and its related departments to support
Green technologies, sustainable development, preservation of open space, the expansion of the commercial tax base,
expansion of local business and etc.
• This project will provide solutions to all of the above listed city goals at a fraction of the costs of various independent efforts
Will Ecology positively impact the Image of Elk River?
• Chapter 13 goes into great detail the importance of the core image of Elk River and it's "powered by Nature" theme (page
132), this project will literally be powered by nature with solar panels
• Effectively marketing the City as a place with a high quality of life is called out on page 132, this project embodies the core
tenants of a high quality of life and will have a dedicated marketing budget to promote the building and the city as a whole
!!!This project fulfills the goals and objectives on more than 40 pages of the Elk River
Comprehensive plan!!!
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FOR YOUR CONSIDERATION TONIGHT
E
01. INCENTIVES
Agree in principle to the incentives with final
decision and dollar amounts based on 3rd
party ROI determinations
03. TRAFFIC & STREETS
Willingness to consider alternate street and
traffic flows downtown if studies indicate
improvements are possible.
02. PARKING
Accept parking quantities proposed as a
worst -case minimum, with an understanding
that additional improvements may be possible
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04. TIMELINE
Commitment that the city will work as fast as I
can to get final docs back to council for review
and approval.
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THANK YOU
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