7.2. EDSR 11-16-2020 ��i
City of
Elk , Request for Action
River
To Item Number
Economic Development Authori 7.2
Agenda Section Meeting Date Prepared by
General Business November 16, 2020 Colleen Eddy, Economic Development Specialist
Item Description Reviewed by
Together Elk River Campaign Update Cal Portner, City Administrator
Reviewed by
Action Requested
Item presented for informational purposes.
Background/Discussion
The Together Elk River subcommittee recently established a Brand Ambassador group consisting of 25
businesses leaders and have held two meetings. They are creating videos to showcase the personal side of their
businesses.
The video will be produced by Jake Pace,the city's Cable Coordinator and once completed will be posted on
the EDA website and its social media outlets.
The Together Elk River Committee is also working on a Shop Local"Tag Line" that will reinforce the
community to Shop Local"First" this holiday season.
Financial Impact
At their April 29, 2020, meeting,the EDA re-allocated $9,000 from the 2020 marketing, conference, and travel
budgets that will go unspent due to the COVID-19 pandemic to this marketing initiative.
Mission/Policy/Goal
To
getber Elk River is a community initiative to encourage, engage, and support local businesses,non-profits, and
neighbors in need through challenging times.
Attachments
■ N/A
The Elk River Vision
A welcoming community with revolutionary and sprited resourcefulness,exnptional service,and community engagement p 0 N E R E U A Y
that encourages and ins�iires�iros�ierity ® E .