5.1D MFACSR 02-04-2021
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October 13, 2020
Mr. Michael Hecker, CPRP
Parks and Recreation Director
City of Elk River
13065 Orono Parkway
Elk River, MN 55330
Via Email: mhecker@elkrivermn.gov
Re: Branding Consultation
Dear Michael:
292 Design Group (292) is pleased to submit this proposal/contract to provide consultation services to develop
environmental graphic standards for the new Elk River Multisport Facility. I appreciate the opportunity to assist the
city with this project. This proposal is in response to a request from you and it is organized in the following manner:
1. Project Understanding
2. Scope of Services
3. Compensation
4. Time Frame
1. PROJECT UNDERSTANDING
292 understands that City would like to contract with 292 Design Group to develop environmental graphic standards
for the new Multisport Facility. The city wants to be proactive in creating design standards that help with organizing
and defining the graphic design for such items as banners and signage elements that will be added to the facility
by facility partners such as the high school, naming rights partner, youth organizations, etc. The services will include
the following tasks:
• Banner Signage Design
o Color palette: including primary and secondary colors to use
o Layouts: recommend layouts and sizes per piece
o Typography: font styles and size standards
o Logos/Images: recommend logos/images and their typical placement within the layout
• Graphic Imagery Development
o Suggest locations for graphic displays
o Develop graphic ideas based on the initial work completed by 292 during the building design phase
o Develop options to allow graphics to be incorporated into the facility over time
• Implementation
o Display guidelines: hanging heights and spacing
o Materials: type and thickness
o Methods: recommend hanging and fastener methods
o Placement: recommend locations in the building
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2. SCOPE OF SERVICES
The scope of services includes the following:
• Floor plans showing locations for the different types of graphics
• Graphic artwork in Ai file format
• Meetings with facility management, marketing, and interested stakeholders to brainstorm and help define
the scope of the environmental graphics plan
• Develop a user-friendly design manual to provide to prospective project partners, including advertisers,
youth sports associations, high school/school district, senior center partners, etc.
3. COMPENSATION
292 proposes to perform the scope of services as described above for the following fee:
Floor Plans showing graphic $2,000
Graphic Artwork Concepts (Banners and Imagery) $6,500
Meetings (5 meetings) $3,500
Design Manual $5,000
Reimbursable Expenses (Estimated) $200
Total Fee $17,200
This Agreement may be terminated by the Owner upon not less than seven days' written notice to the Architect for
the Owner's convenience and without cause.
In the event of termination not the fault of the Architect, the Architect shall be compensated for services performed
prior to termination, together with reimbursable expenses then due.
Project will be invoiced monthly as work progresses; no down payment is required.
Additional architectural services, if required, will be provided on an hourly basis as follows:
2020 292 Hourly Billable Rates:
• Principal $185
• Architect $100-150
• Technician $85-100
• Interior Designer $85-115
• Administration $50-75
Reimbursable expenses include the following:
• Printing, plotting, and reproduction expenses associated with the project.
• Long distance telephone charges
• Express mail and delivery handling charges for project communications.
• Photographic expenses related to the project.
• Fees paid for securing approval of authorities with jurisdiction over the project.
Please note that all reimbursable expenses are marked up 10%.
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4. TIME FRAME
292 is prepared to begin work upon acceptance of this proposal made by your signature in the space provided
below. We look forward to the opportunity to work with you. If you have any questions regarding this proposal,
please do not hesitate to contact me.
Sincerely,
Thomas J. Betti, Partner
APPROVED BY:
City of Elk River
By:
Its: Date:
292 Design Group
By:
Its: Date: