7.4. EDSR 03-15-2021 City of
Elk �-- Request for Action
River
To Item Number
Economic Development Authori 7.4
Agenda Section Meeting Date Prepared by
General Business March 15, 2021 Colleen Eddy, Economic Development Specialist
Item Description Reviewed by
Marketing Update Cal Portner, City Administrator
Reviewed by
Action Requested
Item presented as information.
Background/Discussion
In the first three months of 2021, staff marketed and promoted the city in various capacities.
Advertising
In the first quarter,ads were placed in Site Selector, Trade and Industry and Global Executive magazines. And the
city will once again take out a full color ad in the MN Twins Yearbook.
Marketing
Staff is planning on updating the 2019 Community Profile and will partner with Prime Advertising on the
layout and updating the graphics.
EDA website
The EDA website went through a redesign and now includes a video montage, three drone footage videos
showcasing the EDA's available sites and updated project information and graphics.
Videos
Staff is working with the city's cable coordinators on new Pon"ered by our Business videos which will showcase
various Elk River businesses.
Sponsorships
In January,the EDA was the Keynote Speaker sponsor at the Annual EDAM Winter Conference held
virtually via the Whova app. The keynote speaker was Peter Kageyama who presented For the Love of Cities.
The attendee engagement stats include:
122,987 sponsor impressions; 5267 for the City of Elk River
1,151 sponsor webpage views
183 active users on the conference platform
• 703 attendee 1-on-1 interactions
The Elk River Vision
A n elcoming community n ith revolutionary and spirited resourcefulness, exceptional P U W E H E o s r
service, and community engagement that encourages and inspires prosperity /` UR
Financial Impact
The EDA allocated $75,550 to Marketing and Advertising.
Mission/Policy/Goal
The marketing and advertising budget is utilized for the promotion of the city of Elk River.
Attachments
■ Email from EDAM
From:Colleen Ayers
To:Eddy, Colleen
Subject:RE: Thank you from EDAM
Date:Friday, March 5, 2021 10:23:55 AM
Attachments:image001.png
image002.png
image003.png
It was exciting for us to see these numbers too.
Happy weekend!
Colleen
From: Eddy, Colleen <CEddy@ElkRiverMN.gov>
Sent: Friday, March 5, 2021 10:01 AM
To: Colleen Ayers <colleen@edam.org>
Subject: RE: Thank you from EDAM
Hi Colleen,
This is AWESOME information!! I can't wait to share it with our EDA! Thank you!
Have a great weekend.
Colleen
Sent from my T-Mobile 4G LTE Device
-------- Original message --------
From: Colleen Ayers <colleen@edam.org>
Date: 3/4/21 1:59 PM (GMT-06:00)
To: "Eddy, Colleen" <CEddy@ElkRiverMN.gov>
Subject: Thank you from EDAM
Dear Colleen,
Thank you for your support as a sponsor of our 2021 Winter Conference in January! We recently
received some attendee engagement stats and wanted to share them with you so you can better
understand the impact of your sponsorship.
122,987 sponsor impressions; 5267 for the City of Elk River
1,151 sponsor webpage views
183 active users on the conference platform
703 attendee 1-on-1 interactions
We are truly grateful for your contribution to bringing education and networking opportunities to
the economic development community. We couldn’t do it without you!
Colleen Ayers, CAE
Executive Director
Economic Development Association of Minnesota
4248 Park Glen Road, Minneapolis, MN 55416
p: (952) 928-4640 | f: (952) 929-1318
www.edam.org