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5.4 ECCSR 05-19-2021Communications Plan (concept) DesiredGoal Alignment •. • OPIR Budget Other Direct and written Energy City eport on status of Action Plan In -person Energy City (ECAP), 1, 2, City Council presentation, Commission goals 3,4 Inform General public Web, Facebook Annual) Create brand and Create and integrate ensure graphic branding in all and/orTP Consistency in communications I Consistency included in all All I Ongoing all messaging Focus on: Home Create four Business informational videos Educate and Government, Communications annually ECAP 2 promote Recycling General public Video Quarterly Department Publish and/or Promote energy release photo News initiatives and cutline of Releases, accomplishments ECAP 2, 3 1 Promote initiatives General public Facebook I Once month) Take, publish, Photographically action and/or highlight energy storytelling initiatives ECAP 3 Inform photos General public Insta ram 4 x month) Publish op-eds 4 x annually and/or letters to the Inform/ Identify key Local and/or as Change in editor ECAP 3 1 Influence initiatives General public newspaper I applicable behaviors Acquire Acquire qualitative/ feedback for Survey quantitative Identify key Target Online survey Annually and/or decision- communit ies ECAP 4 feedback initiatives, audiences tools as applicable making Create community Coordinate/assign city newsletter and/or Promote, departments minimum handouts ECAP 3,4 Inform, Educatel General public of one initiative Communications Plan (concept) Desired Promote energy Objective • OPR Budget Other tours, meetings, General/ presentations and Educate, Targeted focus groups ECAP 4 Inform audiences Support city energy General si nee ECAP 3 1 Inform public Implement a limited Educate, Target speakers bureau ECAP 3 Inform audiences Newcomers Develop materials Educate, Realtors, adapt energy for Realtors ECAP 3 Inform newcomers saving tips Coordinate with Chamber of Commerce ECAP 3,4 Promote, Facebook educate, Online community Expand social media ECAP 3 inform subscribers sites, Twitter Bi-weekly