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05-10-2021 BEAUTIFICATION COMMITTEE PACKET Meeting of the EDA Beautification Committee AGENDA Monday, May 10, 2021 10:00 a.m. Elk River City Hall The Elk River Vision A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community engagement that encourages and inspires prosperity 1. CALL MEETING TO ORDER 2. INTRODUCTIONS 3. CONSIDER AGENDA 4. CONSENT AGENDA Considered to be routine and noncontroversial by the EDA and will be approved by one motion. There will be no separate discussion of these items unless a Commissioner, staff member, or citizen so requests, in which case the item will be removed from the consent agenda and considered under the regular agenda. 4.1 April 12, 2021 Meeting Minutes 5. GENERAL BUSINESS 5.1 Potential businesses and Marketing Plan 6. ADJOURNMENT Meeting Protocol No sidebar discussions No interruptions State your concern Ensure you understand Don’t take things personally Adhere to time limits Come prepared Ensure all are heard Special Meeting of the EDA Beautification Committee Held at the Elk River City Hall Monday, April 12, 2021 Members Present: Ann McCormick, Melissa McAlpine, Ashley Welsh, and Ryan Hardin Members Absent: Rhonda Magnussen Staff Present: Colleen Eddy, Economic Development Specialist and Cal Portner, City Administrator 1. Call Meeting to Order Pursuant to due call and notice thereof, the meeting of the EDA Beautification Committee was called to order at 10:00 a.m. Introductions: the committee introduced themselves as there are two new members. 2. Consider Agenda Motion by Ryan and seconded by Ann to approve the agenda. Motion carried 6-0. 3.0 Consent Agenda Motion by Ryan and seconded by Ann to approve the consent agenda. Motion carried 6-0. Committee Chair: As Tamara Ackerman has resigned her position, the Committee Chair positions needs to be filled. Colleen nominated Ryan Hardin to fill this position. The committee approved his nomination. 4.1 Beautification Policy and Marketing Plan Colleen presented the staff report. Chair Hardin facilitated the discussion. Discussion included nominations of Aegir, Dakota Doggy Daycare, The Academy, old school district building and the new preschool moving in to the old activity center. Staff suggesting having a staff person from Planning or Building on the committee as they know of businesses who make interior improvements. Melissa would like to work with staff on the beautification brand. 5.1 Announcements 6. Adjournment Motion by Cal and seconded by Melissa to adjourn the meeting at 10:42 a.m. Motion carried 6-0. Minutes prepared by Colleen Eddy. _____________________ Tina Allard, City Clerk ___________________ Cal Portner, EDA Executive Director The Elk River Vision A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community engagement that encourages and inspires prosperity Request for Action To Economic Development Authority City Beautification Committee Item Number 5.1 Agenda Section General Business Meeting Date May 10, 2021 Prepared by Colleen Eddy, Economic Development Specialist Item Description Beautification Policy and Marketing Plan Reviewed by Cal Portner, City Administrator Reviewed by Action Requested Item presented for informational purposes. Background/Discussion The City of Elk River Beautification Program started May 1 and runs until October 2021. The program seeks to recognize commercial/industrial site improvements, commercial/industrial upgrades, landscapes, renovations, restorations, and new structures that are architecturally noteworthy. Staff from the city’s Planning department will be joining the Beautification Committee to help highlight potential businesses and in turn increase nominations. Staff is looking for direction from the committee on marketing efforts to promote the program in 2021. Financial Impact None Attachments  N/A