Loading...
7.1. EDSR 10-18-2021 City of Elk �-- Request for Action River To Item Number Economic Development Authori 7.1 Agenda Section Meeting Date Prepared by General Business October 18, 2021 Colleen Eddy, Economic Development Specialist Item Description Reviewed by Marketing Update Brent O'Neil, Economic Development Director Reviewed by Cal Portner, City Administrator Action Requested Item presented for information and discussion. Background/Discussion In the first three quarters of 2021, staff marketed and promoted the city in various capacities. Advertising Ads were placed in the Site Selector, Trade and Industry and Heartland Real Estate magazines. One new adventure was advertising in the Global Executive magazine which is based in the UK. The two-page full color ad included an editorial that showcased the city and various amenities. The subscribers are mainly C-Suite Executives. Marketing The city was one of 17 partners in the new MN DEED endeavor JoinUsMN. The marketing project consisted of a new website,resource flyers,and videos,which showcase various MN sites and amenities. Sponsorships In January,the EDA was the Keynote Speaker sponsor at the Annual EDAM Winter Conference also held virtually. The EDA also sponsored the MN Real Estate Journal Golf Tournament, and the Data Center Summit. As in the past the EDA sponsored the Elk River Chamber Golf Tournament and recently sponsored the EDAM Fall Conference where staff had the opportunity to introduce City Administrator Cal Portner's session on Driving Tourism and Economic Development. Financial Impact The EDA allocated $75,550 to Marketing and Advertising. Mission/Policy/Goal The marketing and advertising budget is utilized for the promotion of the city of Elk River. Attachments ■ Quarter 3 Website Analytics ■ Advertising Impressions The Elk River Vision A n elcoming community n ith revolutionary and spirited resourcefulness, exceptional P U W E H E o s r service, and community engagement that encourages and inspires prosperity /` UR Prepared for City of Elk River Quarterly Analytics Report Q3 2021 Confidential:This report is intended solely for the use of the addressee and may contain confidential information. Any dissemination, distribution, copying, or other use of this document is strictly prohibited Golden Shovel Agency 43 East Broadway Street Little Falls, MN 56345 Phone: (320) 639-0110 Toll Free: (888) 266-4778 www.GoldenShovelAgency.com 1 2021 seems to fly by faster and faster, don’t you think? The weather is getting cooler and the days are getting shorter, which can mean only one thing: Q4 is coming! Usually, the last quarter is when teams make a big push to close the year in great shape, however, it is also a perfect time for most organizations to refresh, re-energize and revitalize their strategies and team efforts. Here at Golden Shovel, our team continues growing and striving to bring you cutting-edge updates and tools for your website, while at the same time, providing you and your organization with the support you need to overcome these unprecedented times. Of course, we are all excited to see how the different economic scenarios are improving (and yes, we’re also excited for the upcoming holiday season!) and we are witnessing acceleration and progress, but we are also fully aware that there will be new challenges ahead. Because of this, it is highly relevant for you to take the necessary steps and be prepared for the upcoming months. Think about what is important to your organization and evaluate what should be done in preparation for Q4: Review your goal list; make adjustments to your marketing strategy; reconnect with potential leads; get feedback from your team. You’ll be ahead of the curve. Lastly, don’t forget that our mission is to help you and your organization succeed and we are here to help in any way we can. The Golden Shovel Team. 2 Recent developments/upgrades on the Economic Gateway Platform Our development team has been working hard and as usual every quarter, they strive to bring you cutting edge updates and new tools for your website, this time focusing on many different areas. The most recent features developed are: ●Site Export Functionality: Functionality to gather all database and file content for an Economic Gateway site and provide it as a download for back-up purposes was built. Clients can now request such a backup from their GateKeeper rep at need. ●Custom Forms Upgrades: The ability to include labels (inserted text which is not an input field) has been added to the custom forms module. The ability to include fields for fIle uploads from users has been added to the custom forms module. (Maximum file upload size permitted is approx. 120MB). ●CKEditor Styles: CKEditor in the admin has been upgraded to show in the text editor the custom styles from the front-end of a website. This helps give a clearer sense of what the content being styled will look like. ●FAQ Upgrade: The FAQ template has been upgraded to include a Quick Search field, which allows users to dynamically filter the List Maker content on the page by typing in keywords. ●Soft Deletion: Modules which incorporate public submission forms (Business Directory, Events, Jobs, News, People, Resources, Real Estate) have been upgraded to include 'soft delete' functionality. This means that listings which are deleted are moved to a 'deleted' section and there can be either restored or permanently deleted. (This is a first step in the process of creating mass-deletion functionality, to facilitate clean-up of spam submissions which sometimes happen when using public submission forms.) ●News Mass Deletion: The News module now supports mass deletion. A deletion icon is available for each article on the View All page for the module. Clicking it flags the article for deletion and removes it from the main list of articles for the site (and from the front end of the site). All articles flagged for deletion can then be reviewed in the Deleted section to double-check that they are to be removed, and then deleted in a single process. ●For the convenience of our site admins, a link to the front end of the site being worked on is now available at the upper right corner of the admin. All of these upgrades are available to you at no extra charge. Please get in touch with your Gatekeeper representative for further details about these and other upgrades available for your website. 3 Support and Resources Free Webinars We've made a commitment to stay on top of economic development trends and technologies. We take that seriously. In that same spirit, Golden Shovel Agency frequently conducts online webinars. These are planned for you to learn from qualified experts in the economic development field, at no extra cost to you. If you didn’t get a chance to join our most recent session, click here to view the recording on the webinars page in our website or you can access them directly from the link below. Do's and Don'ts of Economic Development Websites As an economic developer, you are the community hero. You fight the good fight to bring in jobs, investment, improve quality of life, and solve workforce challenges. But what if your website is holding you back? A website is unlike other marketing collateral. It’s a living, breathing entity with a job to do 24/7. In order to do this job, your site needs to be regularly refreshed with relevant, engaging data and SEO-friendly articles that are worthwhile to both site selectors and local businesses of all sizes and scopes. If your website isn’t working as hard as you are, don’t panic quite yet. We can help!Click here to view the recording! Save your seat for our upcoming webinar! Remote Work as an Economic Development Strategy: Side Hustle or Next Big Thing? You want to recruit remote workers to your community, but how? Join our next webinar to find out.Experienced economic developer and author Mark Lautman will be joined by Shelly Fausett as they present information on five programs that have been proven to effectively recruit remote workers. Join us on October 12 at 11 AM, CST . Discover how these innovative programs can be used to build the economic base of all sized communities, how the program works, and what you need to get started.Save your seat today! 4 In case you missed it... Yes. We know we’re all busy and with no time to keep up with updates, news, press releases, emails and everything else going on. We got you, no worries. We strive to stay on top of the latest economic development trends and when we find something new that may be relevant and of value to you, we make sure you are on top of it. So,here is a summary of the most relevant updates published through the Golden Shovel's newsletter “Economic Developer's EDGE”. Check them out and feel free to let us know if you have an update to share with your audience and how we can help you spread the word! When is the Best Time to Redesign an Economic Development Website? Do most of your leads come from your website? If your site is outdated, you may be losing leads every day while your competition is busy converting those leads into revenue. Needless to say, if you're already looking to give your economic development organization (EDO) a general rebrand, a new website should be part of the initiative. However, if you have no upcoming rebrand in the works, yet feel unsure about the effectiveness of your online presence, these 20 questions can help you.Read the full article! How To Use Social Media in Conjunction with Your Economic Development Website Social media plays a powerful role in many people's lives. Harnessing that power can allow your EDO to engage with important stakeholders on a meaningful level, promote your brand, and drive considerable traffic to your website. EDOs that understand the most efficient and effective ways to make the use of those "free" resources have a great advantage. Social media finesse is a skill anyone can learn. In addition to building a broader awareness of your community, social media can strategically increase transparency and improve the level of public service your EDO provides. That loyalty and trust will help build your brand by strengthening relationships, highlighting opportunities, and serving as a ready resource for crisis communication.Read the full article! 5 What's the Secret to Successful Economic Development Virtual Meetings? Successful economic development virtual meetings can be a game-changer. Not only do virtual meetings save time and money, but they also allow you to augment reality at a level that does more than mimic real life. Anyone can become a virtual virtuoso. You simply need to be creative, enthusiastic, and ready to embrace the concept. Of course, it also helps to know a few ground rules for success. While the centerpiece of your meeting will be the immersive, 360-degree video FAM or Site-Specific Tour, it's up to you to create a powerful context, structure, and group dynamic for your event.Read the full article here! WordPress Versus Economic Gateway Websites WordPress has been around since 2003. The code was developed as an open-source, standalone project. Like all open-source software, it's available for everyone to use and share because its design is publicly accessible. The WordPress platform was originally designed for blogs and was later adapted for more versatile purposes by a huge, and ever-growing community of contributors. WordPress sites offer a user-friendly content management tool that lets non-programmers build, update, and manage their websites. Because WordPress was coded with a limited purpose in mind, adapting it for other uses is done by incorporating various plug-ins. I know - it's a little confusing. Let us break it down for you.Read the full article! How Economic Developers Can Engage & Collaborate With Communities Virtually For economic developers, knowing how to engage and collaborate with communities virtually is a (new) essential skill. Communities that want to be taken seriously must be perceived as being technologically sophisticated. Having an online presence is no longer only about informing. It's about connecting, engaging, and empowering. Successful EDOs have discovered that in addition to enhancing a community's image far and wide, a solid virtual presence can be a superb catalyst for creating a closer and more interactive relationship with the local citizens, businesses, and organizations. The rules for success in the virtual community are simpler than many people realize because they follow conventional logic.Want to learn more? Read the full article here! 6 Check out our latest episode of the ShovelTalk Podcast! Episode 10 of Shovel Talk is here!Steve Grove, Commissioner of the Minnesota Department of Employment and Economic Development, joins the Golden Shovel team on this episode of Shovel Talk. Formerly with Google and YouTube, Commissioner Grove has a unique perspective on what it takes to build a system that is equitable and accessible by all. That mindset is at the focus of his department’s efforts to spur economic recovery and growth in Minnesota. He shares strategies, insights, and recommendations for how leaders can work to build an economy that works for everyone. Oh! And he also played Shovel Toss. You’ll never believe his answers to Amanda’s questions! You can listen on the Golden Shovel’s website or your favorite podcast app! PlaceVR: Virtual Reality for Economic Development At Golden Shovel Agency, we know that you want to be a respected leader of a growing community. How do you become just that? You need to make your community stand out to people and businesses. We understand how hard you work to uplift your community, but sometimes the resources and support run low. We're here to help equip you with tools to excel at your job.Golden Shovel Agency's PlaceVR is the first in the industry to develop VR Familiarization (FAM) Tours for business attraction, workforce attraction, and tourism. Imagine being at a trade show and asking the interested business owner to "step into your community" and experience for themselves what your community has to offer. Our talented film crew tells the story of your region and makes it come to life for the audience you want to target. We also use the latest technology to create 3D modeling of buildings, drone video, and 3D facility tours - ideal for marketing shovel-ready sites and redevelopment opportunities. 7 Virtual reality and 360-degree video are transforming how people view and interact with the world, especially now as everyone navigates through the COVID pandemic. Rather than simply watching a video, with virtual reality and 360-degree video, viewers can walk through a virtual site tour, experience a day hiking through the mountains, or see a factory in action.Want to learn more about virtual reality?Click here! Economic Development Website Design Project Planning Guide Standards for economic development websites are evolving. What worked in the past, may not work any longer. We have the secrets to launching successful websites - and we're finally sharing them with you. Your website is the most important component of your marketing strategy and it better be working as hard as you are, bringing in money for your community!If you want to know how the experts design economic development websites, this guide is for you.Download your copy today and contact us to begin building your successful economic development website! Now, let’s take a look at your website stats and metrics! 8 Lead Forensics Stats 9 Jul 1 2021 - Sep 30 2021Date Range: Report:Visitor Statistics (Industry) Print Date: Oct 5 2021 11:10PM Industry % of Visits Number of Visits Government 51.32%97 Computing 6.35%12 Hospital and Healthcare 4.23%8 Manufacturing 3.70%7 Education 3.70%7 Real Estate 2.65%5 Retail 2.12%4 Logistics and Supply Chain 2.12%4 Financial Services 2.12%4 Engineering 2.12%4 Training Providers 1.59%3 Marketing and Advertising 1.59%3 Individual and Family Services 1.59%3 Hospitality 1.59%3 Telecommunications 1.06%2 Oil and Energy 1.06%2 Maritime 1.06%2 Legal Services 1.06%2 Glass, Ceramics and Concrete 1.06%2 Business Services 1.06%2 1/2 Building and Maintenance Services 1.06%2 Religious Institutions 0.53%1 Media 0.53%1 Horticulture 0.53%1 Fundraising 0.53%1 Food and Beverages 0.53%1 Consumer Goods 0.53%1 Charities and Non Profit Organizations 0.53%1 Business Supplies and Equipment 0.53%1 Aviation and Aerospace 0.53%1 Architecture and Planning 0.53%1 Agriculture 0.53%1 Other 5.83% Government 51.32% Computing 6.35% Hospital and Healthcare 4.23% Education 3.70% Manufacturing 3.70% Real Estate 2.65%Engineering 2.12% Financial Services 2.12% Logistics and Supply Chain 2.12%Retail 2.12% Hospitality 1.59% Individual and Family Services 1.59% Marketing and Advertising 1.59% Training Providers 1.59% Building and Maintenance Services 1.06% Business Services 1.06% Glass, Ceramics and Concrete 1.06% Legal Services 1.06% Maritime 1.06% Oil and Energy 1.06% Telecommunications 1.06% 2/2 Jul 1 2021 - Sep 30 2021Date:Report:Visitors Most Active Print Date: Oct 5 2021 11:11PM Company Name Location Website Telephone Pages Visits Category State of Minnesota Saint Paul (MN) United States www.mn.gov (651) 201-3400 271 91 Erado Renton (WA) United States www.erado.com (866) 673 7236 46 2 Career Partners International Twin Cities Bloomington (MN) United States www.cpitwincities.com (877) 274 3343 12 3 Mathias Die Company South St Paul (MN) United States www.mathias-die.com (651) 451 0105 11 2 New Prospect UnitedHealth Group Minnetonka (MN) United States www.unitedhealthgroup.com +1 (800) 328 5979 8 1 Waste Management Houston (TX) United States www.wm.com (713) 512 6200 7 2 TEAM Informatics, Inc.Arden Hills (MN) United States www.teamim.com +1 (651) 222 8326 7 1 States Manufacturing Corporation Minneapolis (MN) United States www.statesmfg.com (763) 588 0536 7 1 City of Roseville, Minnesota Roseville (MN) United States www.ci.roseville.mn.us +1 (651) 792 7000 7 2 CentraCare St. Cloud (MO) United States www.centracare.com +1 (320) 251 2700 6 3 Sharp & Associates LLC Anoka (MN) United States www.sharp-associates.com (763) 425 2002 5 2 CBRE Dallas (TX) United States www.cbre.com +1 (214) 979 6100 5 1 American Fence Company La Vista (NE) United States www.theamericanfencecompany.com +1 (844) 401 8447 5 1 US Postal Service Lakeville (MN) United States www.usps.com +1 (800) 275 8777 4 1 University of Minnesota Minneapolis (MN) United States www.umn.edu (612) 625-5000 4 2 Twin Cities Orthopedics Eden Prairie (MN) United States www.tcomn.com +1 (952) 456 7470 4 1 Consolidated Telecommunications Company Brainerd (MN) United States www.goctc.com +1 (218) 764 3296 4 1 Catholic Charities of the Diocese of St. Cloud Saint Cloud (MN) United States www.ccstcloud.org +1 (320) 650 1550 4 1 1/5 Company Name Location Website Telephone Pages Visits Category Village Bank St Francis (MN) United States www.villagebankonline.bank +1 (763) 753 3007 3 1 University Sports Publications New York (NY) United States www.uspsports.com +1 (212) 244 0075 3 2 Sunset Technologies Spring Lake Park (MN) United States www.sunsetsecure.com +1 (855) 861 8833 3 1 Premier Marine, Inc Wyoming (MN) United States www.pontoons.com (651) 462 2880 3 2 PlanForce, Inc Minneapolis (MN) United States www.planforcegroup.com +1 (952) 541 9969 3 1 CenterPoint Energy, Inc.Houston (TX) United States www.centerpointenergy.com (713) 207 1111 3 1 UMKC Kansas City (MO) United States www.umkc.edu +1 (816) 235 1000 2 1 Tri-CAP Inc Waite Park (MN) United States www.tricap.org (888) 765 5597 2 1 State of Minnesota St. Paul (MN) United States www.mn.gov (651) 201 8000 2 2 Location 1 Plaisted Companies Inc Elk River (MN) United States www.plaistedcompanies.com (763) 441 1100 2 1 P&F Machining, Inc Otsego (MN) United States www.pfmachining.com (763) 428 3100 2 1 Minnesota State University, Mankato Mankato (MN) United States www.mnsu.edu (507) 389 1866 2 1 Local Government Information Systems Golden Valley (MN) United States www.logis.org +1 (763) 543 2600 2 1 Jacobs Trading Company Hopkins (MN) United States www.jacobstrading.com (763) 843 2000 2 2 Delta Air Lines Inc Atlanta (GA) United States www.delta.com +1 (404) 715 2600 2 1 Courtyard by Marriott Roseville (MN) United States www.courtyard.com (651) 746 8000 2 1 Country Inn & Suites Elk River (MN) United States www.countryinn.com +1 (763) 241 6990 2 2 CoStar Group Inc Washington (DC) United States www.costargroup.com +1 (888) 226 7404 2 2 Area Development Westbury (NY) United States www.areadevelopment.com (800) 735 2732 2 1 2/5 Company Name Location Website Telephone Pages Visits Category 43rd Street Lighting Maple Grove (MN) United States www.43rdstreetlighting.com +1 (763) 497 8143 2 1 Yardi Systems Inc.Cluj-Napoca Romania www.yardi.com +40 264 595 091 1 1 WSB Minneapolis (MN) United States www.wsbeng.com (763) 541 4800 1 1 West Virginia University Foundation Morgantown (WV) United States www.wvuf.org (800) 847 3856 1 1 University of Nebraska Lincoln (NE) United States www.unl.edu (402) 472 7211 1 1 Toll Gas & Welding Supply Plymouth (MN) United States www.tollgas.com (877) 865 5427 1 1 Thies & Talle Management Chanhassen (MN) United States www.thiestalle.com (952) 949 2200 1 1 Social Security Baltimore (MD) United States www.ssa.gov (800) 772-1213 1 1 Sit Investment Associates, Inc Minneapolis (MN) United States www.sitfunds.com +1 (800) 332 5580 1 1 Sidekick Advanced Document Service Minneapolis (MN) United States www.sidekickinc.com +1 (952) 835 5425 1 1 Scott County Community Development Agency Shakopee (MN) United States www.scottcda.org (952) 402 9022 1 1 Sambatek Inc Minnetonka (MN) United States www.sambatek.com (763) 476 6010 1 1 Powder-Solutions Group Chanhassen (MN) United States www.powder-solutions.com (877) 933 2556 1 1 Peterson Companies Chisago City (MN) United States www.petersoncompanies.net +1 (651) 257 6864 1 1 Omnetics Connector Corporation Minneapolis (MN) United States www.omnetics.com +1 (800) 343 0025 1 1 North Memorial Health Robbinsdale (MN) United States www.northmemorial.com +1 (763) 520 5200 1 1 Neutronic Stamping and Plating Corona (CA) United States www.neutronicstamping.com (714) 964 8900 1 1 Minnesota State Colleges and Universities St Paul (MN) United States www.minnstate.edu +1 (800) 456 8519 1 1 Microsoft Corporation Redmond (WA) United States www.microsoft.com +1 (425) 882 8080 1 1 3/5 Company Name Location Website Telephone Pages Visits Category Mayo Clinic Rochester (MN) United States www.mayo.edu (507) 284-2511 1 1 Marketing Alliance Punta Gorda (FL) United States www.marketingallianceinc.com +1 (941) 347 7412 1 1 Living Word Brooklyn Park (MN) United States www.lwcc.org (763) 315 7000 1 1 John Day Company Omaha (NE) United States www.johnday.com +1 (402) 455 8000 1 1 Heritage Title of Valencia County Minneapolis (MN) United States www.oldrepublictitle.com (800) 328 4441 1 1 Hennepin County Minneapolis (MN) United States www.hennepin.us (612) 348 3000 1 1 Great River Energy Maple Grove (MN) United States www.greatriverenergy.com (763) 445 5000 1 1 Golden Shovel Agency LLC Little Falls (MN) United States www.goldenshovelagency.com (888) 266 4778 1 1 Fireball Fab & Metal Sales Wyoming (MN) United States www.fireballfab.com +1 (651) 770 0400 1 1 Federal Premium Ammunition Anoka (MN) United States www.federalpremium.com (800) 379 1732 1 1 Fairview Health Services Minneapolis (MN) United States www.fairview.org (800) 824 1953 1 1 Dijital Majik Computer Clinic St Cloud (MN) United States www.dmcconline.com +1 (320) 230 7525 1 1 DeFur Voran LLP Muncie (IN) United States www.defur.com +1 (765) 288 3651 1 1 Cvent Inc.Gurgaon India www.cvent.com 1 1 Cushman & Wakefield Tempe (AZ) United States www.cushmanwakefield.com +1 (480) 346 2273 1 1 CodeWeavers, Inc St Paul (MN) United States www.codeweavers.com +1 (651) 523 9300 1 1 City of West Allis West Allis (WI) United States www.westalliswi.gov +1 (414) 302 8200 1 1 City of Rosemount Rosemount (MN) United States www.ci.rosemount.mn.us (651) 423 4411 1 1 City of Lake City. Minnesota Lake City (MN) United States www.ci.lake-city.mn.us (651) 345 6812 1 1 4/5 Company Name Location Website Telephone Pages Visits Category Central Minnesota Jobs and Training Services Inc Monticello (MN) United States www.cmjts.org (800) 284 7425 1 1 C.H. Robinson Worldwide, Inc.Eden Prairie (MN) United States www.chrobinson.com +1 (855) 229 6128 1 1 Brizo Data, Inc.Quebec City (QC) Canada www.brizodata.com +1 917 780 2609 1 1 Braun Intertec Corporation Minneapolis (MN) United States www.braunintertec.com (800) 279 6100 1 1 Boston Scientific Marlborough (MA) United States www.bostonscientific.com +1 (800) 876 9960 1 1 Arthur J. Gallagher & Co.Rolling Meadows (IL) United States www.ajg.com +1 (630) 773 3800 1 1 Alliance Core Technologies Auburn (NH) United States +1 (603) 634 4200 1 1 Alibaba.com San Mateo (CA) United States www.alibaba.com (408) 785 5580 1 1 3M Company St. Paul (MN) United States www.3m.com +1 (888) 364 3577 1 1 5/5 Users Jul 1 J u l 9 Jul 17 J ul 25 Aug 2 Au g 10 Aug 18 Aug 26 Sep 3 Sep 11 Sep 19 Sep 27 0 20 40 60 Users 953 New Users 934 Sessions 1,092 Number of Sessions per User 1.15 Pageview s 2,181 Pages / Session 2 Bounce Rate 69.14% Avg. Session Durat ion 00:01:02 New Visit or Returning Visitor 6.3% 93.7% Country Users 1.United States 611 2.Indonesia 27 3.Canada 6 4.India 6 5.Philippines 4 6.Sweden 3 7.Pakista n 2 8.Ukra ine 2 9.Mexico 1 10.Kenya 1 ▼ Highe r Trac Countries What device ar e people using? Device Users 1.desktop 699 2.m obile 243 3.ta blet 11 ▼ desktop mobile tablet 25.5% 73.3% Your audience at a glance! Jul 1, 2021 - S e p 30, 2021 ▼Google Analytics Audie nce Ove rvie w Keyboard sh ortcu ts Map data ©2021 Terms of Use Higher Trac - Countries Let's learn a bit more about yo ur users! Acquisition Sources Source Use rs 1.(direct)537 2.google 302 3.bing 60 4.yahoo 15 5.du ckduckgo 13 6.m.fa cebook.com 9 7.facebook.com 6 8.sherburnehra land.com 3 9.l.fa cebook.com 2 10.pinpoint.goldenshovel.c…2 ▼ (direct ) google bing yahoo duck duck go m.facebook.com facebook.com sherburnehralan… l.facebook.com others 6.3% 31.6%56.1% Sta te Use rs 1.Minnesota 457 2.Illinois 29 3.Ria u Isla nds 27 4.Ca lifornia 22 5.Texa s 11 6.Wisconsin 10 7.Wyoming 7 8.Georgia 6 9.North Ca rolina 6 10.F lorida 6 ▼ Higher Trac - Pages Tr ac Type Google Analytics Audie nce Ove rvie w 6.1% 6.3% 31.6%5 6.1 % De fault Channel Grou…Use rs 1.Direct 537 2.Orga nic Sea rch 390 3.Social 18 4.Referral 12 ▼ 111 576576576 City Users 1.Elk River 107 2.Min neapolis 80 3.Ba tam 27 4.Chica go 26 5.Sa int Pa u l 24 6.Otsego 15 7.Maple Grove 14 8.Plym outh 12 9.St. Cloud 12 10.Buffa lo 12 ▼ Higher Trac - States (globally) Higher Trac - Cities (globally) USA Audience Page Title Users Pa ge views 1.Elk River, MN Econ om ic Developm en t 221 369 2.Universal Report 89 89 3.Elk River Econ om ic Developm en t Business Directory 70 140 4.Elk River Econ om ic Developm en t Reh a bilita tion Progra m 65 107 5.Elk River Econ om ic Developm en t Sta ff 65 93 6.Ava ilable Sites and Properties 57 82 7.im a p by Econom ic Gateway 34 42 8.Business Toolbox for Elk River, MN 31 60 9.Elk River City News 25 156 10.Elk River Housing 25 48 ▼ Elk River, MN Economic Develo… Universal Report Elk River Economic Develo… Elk River Economic Develo… Elk River Economic Develo… Available Sites a… imap by Economi… Business Toolbo… Elk River City Ne… others 18.1% 7.3% 5.7% 46.1% Social M edia Followin g 1K + Followers What time of day users visit your website? Users 12 AM 3 AM 6 AM 9 AM 12 P M 3 PM 6 PM 9 P M 0 25 50 75 100 357 Follow ers 859 Followe rs Thank you for being a valued client! Advertising City of Elk River, MN 2021 Month Magazine Focus Specs # Subscribers Rate Magazine Focus Specs # Subscribers Rate Cost of Impressions Tri -County Manufacturing Directory Elk River one full b/w page 650 $425.00 $0.65 MN Twins Program Elk River and Northstar 1/4 page full color 10,000 $2,500.00 $0.25 Vikings Program Elk River and Northstar 1/4 page full color 10,000 $2,500.00 $0.25 Heartland Real Estate Journal MN State directory page 1/4 page full color 10,000 $1,700.00 $0.17 Trade and Industry Data center 1/4 page full color 25,000 $1,000.00 $0.04 Elk River Community Guide EDA 1/4 page full color 25,000 $1,358.00 $0.05 Site Selector MN edition 1/3 page 4 -color 51,000 $3,000.00 $0.06 Expansion Solutions Elk River Medical Device 1/3 page 4 -color 75,000 $2,000.00 $0.03 Global Executive Ad ran in two editions two page ad and editorial 50,000 $2,500.00 $0.05 DEED ad Ran on MN Site Selector page 51,000 $500.00 $0.01 Totals 307,650 $17,483.00 $0.06 r Elk River is located just 35 miles northwest of Minneapolis -St. Paul between the Twin Cities and St. Cloud on the Mississippi River. As the Sherburne County seat, the city covers an area of 44 square miles making it one of the largest land -based cities in the state and the largest city within the county with nearly 25,000 residents. The city continues to develop while retaining its historical perspective and small-town flavor. Highways 10, 169, 101, nearby Interstate 94, and the Northstar Commuter Rail provide fast and easy access to the greater metropolitan area as well as the gateway to Minnesota's lake country. Designated a Minnesota Energy City, Elk River is internationally recognized for innovative and.progressive leadership in energy conservation, alternative energy, Public education, and environmental stewardship. Elk River is a great place to live and work. The city has invested in parks, facilities, and recreation opportunities for all ages to enjoy. Educational opportunities exist at highly -regarded public, charter, and private schools serving residents from kindergarten to post -secondary education. The community is proud of its full spectrum of housing options for all ages and lifestyles. The city has 41 parks totaling nearly 1,444 acres ranging from neighborhood and community parks, playfields, and beaches to vast acres of primitive green space. A river city, the community has public access to the Mississippi and Elk Rivers as well as Lake Orono. Elk River has 75 miles of paved and unpaved walking trails including access to the Mississippi River Trail (MRT). The MRT courses along Americas backbone, the Mississippi River, from its headwaters in Itasca, Minnesota to the Gulf of Mexico. A truly Powered by Nature community, Elk River offers numerous seasonal outdoor activities including hockey, ice skating, and downhill sledding at the historic Handke Pit, disc golf, Hillside Park mountain bike course, trails, cross- country skiing, fishing, swimming, beach volleyball, lake and river boat launches and a splash fountain. Rivers Edge Commons Park, overlooking the Mississippi River in the historic downtown district, is host to free weekly outdoor summer concerts that are a favorite of young and old alike! The city also owns and operates the new Furniture and Things Community Event Center that houses two indoor ice arenas, a fieldhouse and its Senior Activity Center. Elk River's Economic Development Authority (EDA) strives to proactively facilitate business growth, redevelopment, housing diversity, and reinvestment in the community. The EDAs successful Business Microloan Program continues to assist the growth of local businesses. It also supports a successful grant application on behalf of our highly -regarded school district. Microloans Industrial Incentive Encourages industrial and high technology business development that supports the tax base and brings quality jobs to the city. Energy Efficiency Provides low -interest loans to businesses to invest in energy efficiency and improve their profitability through reduced energy costs. Micro -Brewery Available to business and property owners located within the City of Elk River. Job Incentive Provides financial and technical assistance for the creation and retention of new employment. Downtown Revitalization Encourages business and property owners in the downtown area to rehabilitate and restore older buildings, as well as new business development. Financing Tools Tax Increment Financing (TIF) Encourages desirable development or redevelopment that would not otherwise occur. Tax Abatement Encourages desirable development or redevelopment that would not F otherwise occur but -for the assistance provided through the tax abatement. 0.L� Energy Incentive This program offers a savings to qualified applicants on their Elk River Municipal Utilities (ERMU) electric bills for up to two years. Commercial Blighted Properties The goal is to spur new construction, create and retain employment opportunities and promote the sale and redevelopment of structurally substandard properties. More information available at E1kRiverMN.gov/EconDev Elk River's Economic Development Authority Call today! We are eager to assist you in any way we can. Colleen Eddy Economic Development Specialist • 763.635.1000 • ElkRiverMN.gov � f r City of ElkOft ,,-„_(_ River a. 0 • -VLER ONKLIN TIGHT END • Caught 75 posses and first career touchdown in final four games of 2024 season ° Averaged 73.3 yards per reception through ftrst three seasons • Joined Vikings as a fifth -round pick in 2078 after Minnesota traded up 10 spats to 157th overall position • Caught a 76-yard touchdown pass from Bills (and former Wyoming) QRlash AI[en fn 2078 Reese's Senior Bowl f • played Division H college basketboll [2013-74) at fllorthwood University before transferring to Central Michigan and focusing on football • Visited students at Seyuoyoh Elementary School in his hametown of Chesterfield, Michigan, for NotionoI Reading Month in March 2079 !1■1' of ver ■ M9Qs ■ _ MEW ��W4 D kL S ■ Visif Do(e.eorm to (earn more! - _ _ n - opt Cumpany. In TWINS IN THE COMMUNITY �nnnunnlnnnnunnrnnullnrunuurnnrrnnnnmiruuruunni numnlnnnn!nrnnruunrunrnrrrnnmrnrrrnrrm�ullu>Irrl FUNDTWINS C11MMUNItY ON= -JAR www.twinscommunityfLind.org THE FUND S The Minnesota Twins Community Fund was founded 30 years ago to lead the ballclub's charitable efforts. In those three MISSION decades, the Community Fund has worked to use the games of baseball and softball to improve lives and strengthen communities, and ensure that every kid has access to the resources they need to play the game that we love. The work of the Twins Community Fund is made possible by the generous support of the Minnesota Twins Baseball Club, our cornerstone partners Target, U.S. Bank, Treasure Island Resort & Casino, Delta Air Lines, Twins players and especially Twins fans. The Twins Community Fund is working to help kids and organizations return safely to the ballfieid in 2021. YOUTH BASEBALL Cr SOFTBALL PROGRAMS • Twins Youth Clinics provide free youth baseball and softball instruction in communities across the region. Coaching Clinics promote the importance of coaching youth and improve coaching skills. May Ball! Minnesota is a collaboration of youth baseball and softball organizers working together to promote and improve baseball and softball (playballmn.org). Twins Reviving Baseball in Inner Cities (RBI) organizes summer youth baseball and softball programs in the cities of Minneapolis and St. Paul (twincitiesrbi.com). GRANT PROGRAMS • Fields for Kids Grants renovate or construct youth baseball and softball fields. • Jr. Twins Equipment Grants provide equipment donations to youth baseball and softball organizations and educational resources they need to train coaches, run their leagues and get more kids in the game. •. Youth Coaching Grants provide dollars to youth organizations to hire high school- or college -age coaches or administrators. • Hennepin County Youth Baseball/Softball Grants provide support to youth baseball and softball capital projects located in Hennepin County. • Southwest Florida Community Grants provide grants to nonprofit organizations in Southwest Florida. RECOGNITION PROGRAMS • Carl R. Pohlad Award recognizes the outstanding community involvement and on -field performance of a current Twins player each season. • Kirby Puckett Award recognizes a Twins alumnus (player or coach) who best exemplifies Kirby's legacy of community service and involvement. • Play Ball! Minnesota Terry Ryan Award recognizes a member of the Minnesota baseball and/or softball community that is a leader in supporting the game of youth baseball and/or softball by contributing to the advocacy and promotion of the game and its participants. • Play Ball! Minnesota Mr. Baseball and Ms. Softball Awards honor the top Minnesota high school athlete in baseball and softball. MMUNITY FUND THE HEART OF TWINS TER RlTORV iullnnnl VISIT tIlr mi twinscommunityfund.org to learn more or to make a donation BUSINESS i City of River UPLURE, DREAM. DISCOVER [INN r4 s T1 COMMUNITY OkRiverMN.gov 1 763.635.1000 138 0 Shovel Ready Sites ,AAr _%L, Shovel Ready Sites 40 some cases are 'certified' as such, certainly hold a competitive are in fact immediately ready for development." He adds that advantage in a site selection search for these types of operations." t SURPRISES I Facility developers and other executives need to do their ecological homework, says Wyatt Kendall, Partner at Morris, Manning, & Martin, LLP. "Proper environmental due diligence is essential to confirm that projects marketed as 'shovel -ready' Get it done fast. Get it done right. That's better business. Bring your business to our community. Elk River, Minnesota is shovel.ready! 27+ acre site Adjacent to two Fortune 50 data centers Redundant electric service Municipally owned utility - Excellent rates! Competitive fiber-optic providers Elk River is a leader in energy innovation Electrical engineering training available Reliable staff within local government, ready to assist Minnesota's world class workforce Close proximity to the Minneapolis/St Paul metro — home to 21 Fortune 500 companies Cool northern climate Elk 1 River For more information call: Elk River's Economic Development Authority Colleen Eddy, Economic Development Specialist projects underway still may have ecosystem issues and problems. "And even if a project is truly shovel -ready, there may still be environmental issues that must be addressed during the construction stage and suchissues can impact development timing and cost and require regulatory interaction and approval." A shovel -ready site, for the State of Tennessee Department of Economic -and Community Development (TNECD), means a site that has no surprises, says Kirby Lewis at the TNECD. "The site needs to show that all of the CALLTODAY! We are eager to assist you in any way we can. applicable due diligence is completed with positive results; that the site is under control, whether that be through an option on private property or direct ownership by a public entity; that the necessary infrastructure is in place with adequate capacity; and that the site is relatively flat." Lewis explains that site selection is a game of elimination. "For shovel -ready sites, we want to make sure that we have done everything we can to ensure we are, showing sites that don't have an easy reason to be eliminated." Developers dislike unexpected news on their sites and projects, says Tracey Hyatt Bosnian at Biggins Lacy Shapiro & Co. "'No surprises' is foundational to the concept of 'shovel ready,"' Hyatt Bosnian tells Expansion Solutions. "Any unexpected contamination, historic, wetlands/floodplain, or environmental/ wildlife issues that pop up can cause significant delays and pose a material risk to the timely and successful completion of a project." There are countless critical factors that need to be evaluated in locating the right site; and some of those factors may or may not be on the shovel -ready checklist. Bill Schalliol, Esq., who is Executive Director of Economic Development in St. Joseph County, Indiana's Department of Infrastructure, Planning & Growth, offers this advice for expanding companies looking for the best shovel -ready location for a new facility: "I would encourage executives looking for shovel -ready sites to make sure the information that About the AUTHOR has been collected for site certification Michael Keating is an award -winning journalist -editor -web content producer is current and up-to-date. Executives and business communicator. He produces content on the government market, need to be willing to consider sites that HVAC certification, site location, procurement, infrastructure & technology provide the most competitive logistics at Expansion Solutions & other prestige publications. For three decades he compiled an annual forecast on government budgets and procurement for and broadband -powered opportunities. national publications. He's also constructed metro -area and state rankings on If the site is difficult to get to or has bad health care costs, quality of life, knowledge workforces, logistics and other topics. Keating has broadband, the situation will likely be a master's degree in library science and volunteers at the annual Decatur, GA Book Festival. difficult to improve." Go to his Linkedln profile at https://www.linkedin.conviv/mikekeat/ or visit http://mikekeat. net/for more details. You can reach him at mikekeat@gmail. com. ACCESS THE LARGEST MANUFACTURING WORKFORCE IN THE SOUTHEASTERN U.S. Get the workforce you need in North Carolina. We are a right to work state with a robust talent " pipeline including 460,000 manufacturing employees, 22,000 STEM degrees awarded , annually, and 18,000 exiting military veterans ready to work. North Carolina ranks among the top 10 states for Best Business Climate, Workforce Development, Manufacturing Employment, and Foreign Direct Investment. Ranked #1, Largest Manufacturing Workforce in the Southeast Ranked #2, Competitive Labor Environment by Area Development, 2018 1► Elite higher Education — 53 colleges and universities including the Tier 1 research universities NCSU, Duke, and UNC To learn more or to see a full list of available Smart Sites and Shell Buildings, contact Brenda Daniels at 800.768.7697 ext. 6363 or bdaniels@electricities.org. 66 1 ExpansionsolutionsMagazine.com ExpansionSolutionsMagazine.com 167