4.8 SR 11-15-2021Request for Action
To
Item Number
Mayor and Council
4.8
Agenda Section
Meeting Date
Prepared by
Consent
November 15, 2021
Joe Audette, Liquor Operations Manager
Item Description
Reviewed by
Resolution: Accept Donations from Liquor
Lori Ziemer, Finance Director
Reviewed by
Operations Fundraiser
Cal Portner, City Administrator
Action Requested
Adopt, by motion, a resolution acknowledging contributions to the Liquor Operations fundraiser for the benefit
of the Elk River Fire Department.
Background/Discussion
Coors approached the Minnesota Municipal Beverage Association regarding a hyper -localized Fire Department
fundraiser.
Staff decided this would be good recognition for the liquor stores and an opportunity to support the Fire
Department. Customers were given the opportunity to make a monetary donation at time of purchase, bid on silent
auction items donated by vendors, and a dollar pledge per case of Coors sold during the promotional period of
8/1/21- 9/11/21.
An event was held at Northbound and Westbound Liquors on Friday, August 27 including a ladder truck, jaws of
life extraction event, food trucks, and silent auction items. This was the third annual ERFD fundraiser event and a
total of $9,240 was raised for the Elk River Fire Department to be used towards thermal imaging and extrication
equipment.
Financial Impact
$9,240 donations for Elk River Fire Department.
Mission/Policy/Goal
Community engagement that encourages and inspires prosperity.
Attachments
■ Resolution
■ Fundraiser Event Recap
The Elk River Vision
A welcoming community with revolutionary and spirited resourcefulness, exceptional
service, and community engagement that encourages and inspires pi ospei ly.
M
TUREJ
Updated.• August 2020
City of
Elk
River
City of Elk River
City Council
Resolution 2 1 -
A Resolution of the City Council of the City of Elk River Acknowledging
Contributions
WHEREAS, the City of Elk River is grateful to all civic groups, organizations, and
individuals for their contributions to the community; and
WHEREAS, the City of Elk River liquor operations raised $9,240 in fundraising at the
liquor stores and silent auction. Silent auction items were donated from Coors, Dahlheimer
Distributing, Diageo, Bernick's, Johnson Brothers, Breakthru Beverage, Gallo, Phillips, Play
It Again Sports, the Elk River Fire Auxiliary, and the public with the intent it be used by the
Elk River Fire department for the purchase of thermal imaging and extrication equipment.
NOW, THEREFORE, BE IT RESOLVED by the City Council, by at least four -fifths
vote, to acknowledge the support and commend Coors, Dahlheimer Distributing, Diageo,
Bernick's, Johnson Brothers, Breakthru Beverage, Gallo, Phillips, Play It Again Sports, the
Elk River Fire Auxiliary, and the public for their donation.
The motion for adoption of the foregoing resolution was introduced by Councilmember
and duly seconded by Councilmember , and upon vote
being taken thereon, the following voted in favor thereof:
and the following against:
whereupon said resolution was declared duly passed and
adopted.
The following members were present:
and the following absent:
Passed and adopted this 151h day of November 2021.
John J. Dietz, Mayor
ATTEST:
Tina Allard, City Clerk
AMOUNT RAISED:
Cash Donations
rokk Support our hometown heroes!
Elk River Fire Dept.
FUNDRAISER
FRIDAY FREE beer, wine and craft spirit sampling
Aug, 27 Food and beverages
Firefighters and trucks on site
4:04 to 6:00 p.m. ,Silent auction items include:
Northbound Liquor Firepits, Eric Kendricks jersey,
6:00 to 8:00 p.m. Signage, YETI coolers and more!
Westbound Liquor
�_Ot)2d1_
2019 2020 2021
$2,191 $6,222 $4,054
SilentAuction & Smash for Cash $2,056 $3,887 $4,034
(new 2020)
Coors Sales Portion $1,273 $1,641 $1,152
($1 per case sold)
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
TOTAL raised
$5,520 $11,750 $9,240
EVENT FACEBOOK REACH: 3,010
Elk Rive`—J
LIQUOR
REACH DEMOGRAPHICS for the main event post on Elk River Fire Department's Facebook page:
145%
�r
11.3% n.ww
10.iK 8.8% 102%
200
l ASP°, 0.05%
B,8e%
200
{A6%
10p
3.15%
0 015 0.�27'. 'Il,'
13-17 18-24 25-34 35-44 45-54 .'.aa 55•
Elk Rivet, MiMWAIE 21.6
Minnevalis. Mmnesota
Zimmerman. MmnwIs 4.35
Ramsey. Minne5ala 2.31 %
g100&lyn Park. 2.29
Mmneaa'a
Among Facebook pages: ELK RIVER LIQUOR STORE, ELK RIVER FIRE DEPARTMENT,
ECONOMIC DEVELOPMENT AUTHORITY AND ELK RIVER CITY GOVERNMENT
EVENT PROMO REACH: 7,953 1 EVENT RESPONSES: 80
EVENT ENGAGEMENT: 329 1 TOTAL SHARES: 25