Loading...
03-01-2022 TER PACKET Meeting of the EDA Together Elk River Subcommittee AGENDA Tuesday, March 1, 2022 3:00 p.m. Elk River City Hall The Elk River Vision A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community engagement that encourages and inspires prosperity 1. CALL MEETING TO ORDER 2. CONSIDER AGENDA 3. CONSENT AGENDA 3.1 July 19, 2021 Meeting Minutes 3.2 January 26, 2022 Meeting Notes 4. GENERAL BUSINESS 4.1 Together Elk River Campaign and 169 Redefine Project 5. ADJOURNMENT Meeting Protocol No sidebar discussions No interruptions State your concern Ensure you understand Don’t take things personally Adhere to time limits Come prepared Ensure all are heard Special Meeting of the Elk River Economic Development Authority Together Elk River Subcommittee Monday, July 19, 2021 Members Present: Jennifer Wagner, Economic Development Specialist, Colleen Eddy, Debbi Rydberg, Brent O’Neil, and Katie Jenison Members Absent: Charlie Blesener Others Present: None 1. Call Meeting to Order/Roll Call Pursuant to due call and notice thereof, the meeting of the Elk River Economic Development Authority Together Elk River Sub-Committee was called to order at 4:31 p.m.by Jennifer Wagner. 2. Consider Agenda Moved by Debbi and seconded by Katie to approve the agenda. Motion carried 5-0. 3. Consent Agenda Moved by Debbi and seconded by Katie to approve the agenda. Motion carried 5-0. 4. Together Elk River Marketing Campaign The group discussed “Community Business and Employee Appreciation Week” The new Spirit Week was changed from August 23-27 to September 20-24. Action items that came out of the discussion: • Jennifer will contact Brandon, a graphic designer she has worked with to see if he can help us with the needed graphics: o Event “Branding” logo o Posters 11x17 print 50 o Flyers 8.5 x 11 print 300 o Ad in newspaper  Colleen will check on pricing for ¼ page full color ad to run for 3 weeks • Katie will create content that will be utilized for the lead into the event • Kaylin will create content for the week of the event to post on social media sites o Post to submit pictures by September 15th to help promote the event • Debbi will create a QR code and link it to the City’s Together Elk River webpage • Colleen will share the Brand Ambassador list with Debbi • Debbi will send the Brand Ambassador information on the event • Debbi and Kaylin confirm the list of businesses who have digital billboards • Debbi will research the cost to promote the event on the digital billboards • Weekly winners (nominees and nominators) will receive $25 in chamber bucks – Debbi • Colleen will connect with Parks and Rec to see if there is an intern that can help deliver flyers and posters to businesses 5. Adjournment Moved by Colleen and seconded by Debbi to adjourn the meeting. Motion carried 5-0. There being no further business, Jennifer Wagner adjourned the meeting of the Elk River Economic Development Authority Together Elk River Subcommittee at 5:21 p.m. Minutes prepared by Colleen Eddy. Jennifer Wagner, Chair Tina Allard, City Clerk Meeting of the Elk River Economic Development Authority Together Elk River Subcommittee Wednesday, January 26, 2022 An unofficial meeting of the Together Elk River Subcommittee was held on January 26, 2022, with members Jennifer Wagner and Debbi Rydberg in attendance as well as Brent O’Neil as staff. The committee discussed the Highway 169 Redefine Project and elements related to the committee’s options to support businesses during the project. After discussion, those present determined that Together Elk River should initiate a campaign to provide support during the reconstruction and that exploring the use of consulting marketing and promotion services would be in order. Four firms were identified in which Brent would call to learn more about and gauge interest and availability. They were Blue Tricycle, Rapp Strategies, Orange Ball Creative, and Brandfluential. The members also suggested that four audiences be considered in any campaign, those being citizens of Elk River, businesses directly impacted by the project, all businesses in Elk River, and commuters which traverse Elk River. The group also discussed budget and being able to utilize the 2022 allocation of $10,000 from the EDA and also the availability of unspent funds from 2021. It was also asked whether a request of the city council should be made to seek additional funding for a 2022 program; the group recommending working from the EDA allocation to start with. A recent campaign in Waconia for the Highway 5 project was referenced as a positive comparison potential efforts in Elk River. It was also discussed to do proper outreach to the community and businesses prior to determining the course for any campaign. The group decided to look at a come-and-go style open house to invite the business community in to talk about their needs and requests during the project. Brent would schedule. Utilitizing digital feedback through surveys was discussed as a supplement to an open house. Events Calendar May 9 Sister Saturday June 6 Lola’s Lake Waconia Half Marathon 11 Waconia’s Music in the Park (Thursdays through August 6) 20 Lake Waconia Marching Band Festival 22 Taste of Ridgeview Golf Event 28 Lake Waconia Triathlon July 2-5 A Taste of Minnesota 4 Lake Waconia Fireworks Festival 13 Waconia Chamber Golf Scramble 17-18 PRCA Waconia Rodeo & Ribfest August 1 Tour de Tonka Bike Tour 5-9 Carver County Fair 14 Relay for Life - Waconia 15-16 HITS Triathlon Series September 19 Nickle Dickle Day 25-27 Edge of the Big Woods Art Wander October 8-18 Scarecrow Tour November 7 DEAR Hunting (Divas Enjoying Awesome Retail) 27 Community Tree Lighting December 5 Homespun Holiday What will you do with your #WaconiaMinute? It just takes a minute.It means everything toyour local businesses. With this summer’s road improvements, shopping local might take just a minute longer than you’re used to. Share your #WaconiaMinute with us on Facebook, Twitter and Instagram! DestinationWaconia.org Follow us online for the latest project information. We enjoyed the Fourth of July fireworks by the lake! #WaconiaMinute - Sara L. I sang a song from the radio in the car with my kids! #WaconiaMinute - Kellie S. I stopped for a mocha at my favorite local coee shop! #WaconiaMinute - Jack M. DestinationWaconia.org facebook.com/DestinationWaconia twitter.com/WaconiaChamber #ShopWaconia #ShopWaconia Great things arecoming to Waconia!For the latest projectinformation, please visit:DestinationWaconia.orgRoad Improvement MapWaconia ParkwayCR59/Main StClosed May - NovClosed June 8 - Sept 3June - NovTo Hwy 212 Great things arecoming to Waconia! What will you do withyour #WaconiaMinute? It just takes a minute. It means everything to your local businesses. With this summer’s road improvements, shopping local might take just a minute longer than you’re used to. #ShopWaconia DestinationWaconia.org facebook.com/DestinationWaconia twitter.com/WaconiaChamber Visit us here for the latest project information and to share your #WaconiaMinute. We enjoyed a great day in the boat on Lake Waconia! #WaconiaMinute - Sara L. I sang a song from the radio in the car with my kids! #WaconiaMinute - Kellie S. I stopped for a mocha at my favorite local coee shop! #WaconiaMinute - Jack M. #ShopWaconia Business Survival Kit WHAT’S INCLUDED: TANGIBLES •100 Brochures and 1 Plexiglass Brochure Holder •3 Employee Buttons •1 Table Tent •1 Poster •1 Small Trac Cone • #WaconiaMinute Sign Contact us to order your FREE kit! Chamber Member Benet. Additional supplies available. Contact the Chamber for prices and to order. ELECTRONIC •Digital Trac Cone Graphic This can be used on your website to link to the most current project information at: www.destinationwaconia.com • Facebook & Twitter Posts The Chamber will be posting project related information and Shop Local messages three times a week through Facebook and Twitter. • Facebook & Twitter Business Spotlight Posts We have Facebook/Twitter Business Spotlight posts available for $25 to expose your business to our Chamber followers. Reserve today and be one of 26 businesses to be spotlighted. We’ll design your spot, you get the exposure! • #WaconiaMinute We will be encouraging people to share on Facebook, Twitter and Instagram their own personal #WaconiaMinute highlights. We are recognizing that travel to and through Waconia may take a minute longer, but emphasizing the power of that minute. Using the #WaconiaMinute hashtag, we will look to develop community involvement in the project and create a fun experience. We are encouraging businesses to take photos with happy customers and post them online using the hashtags #WaconiaMinute and #ShopWaconia. • PDF’s to Download, Links to Maps Call us anytime at (952) 442-5812 Questions about the Survival Kit, the #WaconiaMinute campaign or additional project details?