8.1 SR 03-07-2022Request for Action
To
Item Number
Mayor and Ci T Council
8.1
Agenda Section
Meeting Date
Prepared by
General Business
March 7, 2022
Michael Hecker, Parks and Recreation Director
Item Description
Reviewed by
Furniture and Things Community Event Center
Tim Dalton, Multipurpose Facility Superintendent
Branding Plan
Reviewed by
Cal Portner, City Administrator
Action Requested
Approve, by motion, the branding plan for the Furniture and Things Community Center
Background/Discussion
HGA was contracted to work with a task force made up of Multipurpose Facility Advisory Commissioners and
Councilmember Jennifer Wagner, with a mission of creating guidelines and concepts for the branding of the
Multipurpose Facility.
The document will guide the Commission in the development and placement of future branding and graphics
elements in the facility. The branding plan was reviewed and recommended by the MPF Advisory Commission.
Glenn Waguespack and Heather Novak, from HGA, will present the plan.
Financial Impact
None
Mission/Policy/Goal
Responsibly grow. Work with citizens to achieve goals
Attachments
■ HGA Branding Plan
The Elk River Vision
A welcoming community with revolutionary and spirited resourcefulness, exceptional
service, and community engagement that encourages and inspires pi ospei ly.
M
TUREJ
Updated.• August 2020
FURNITURE AND THING$ COMMUNITY EVENT CENTER
H G ALJ1� ENVIRONMENTAL AND BRANDING GRAPHICS
WORKSHOP 2
AUGUST 12, 2021 1 CITY OF ELK RIVER, MN
AGENDA
1. PROCESS/SCHEDULE REVIEW
2. DESIGN CONCEPTS REVIEW
3. NEXT STEPS
02021 IAGA 1 08,12,21
PROJECT SCHEDULE
7/29
8/12
WEEK WEEK2
E.................................................................................................... E.........
visual listening
,goals vision �
sto ryte ( l i n g
WEEKS
........................................:..............
concepts
Strategic
9/2
WEEK 4 WEEK 5
.............................. E.............................................
renderings
io
9/9
WEEK 5 WEEK 7
..................................................... E ...............................
standards
10
hinking
applications
& experiences:
.graphics
9/23
WEEKS
.......................................................
manual
standards
finalize
02021 HGA 108.12.21 1 3
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DESIGN CONCEPTS
1
Concepts
Town & Country
The beautiful simplicity and striking richness of
weaving the views of the city cf Elk River's identity
as the place where town and country meet, is
artfully expressed in a combination of natural
colors and tones that play with the defi nition of
historic maps and beautiful local views with a
sense of graphic pop, celebrating the firture of this
vibrant community.
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Concepts
Layers of Legacy
The concept of Layers of Legacy celebrate the
marry facets of what makes the community of Elk
River amazirg and celbrates the past with the
promise of the future, layered together as a visual
foundation of the elements that hew it tog ether.
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J ELK RIVER
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Concepts
Community
Visually celebrating and including the
individuals that create a community and their
accomplishments to continue the legacy of the City
of Elk River is an important aspect of this concept
that informs as well as decorates the spaces with
contributions from all types of industry.
INTER NATIONALE
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tomic City
In the late 1980s, GRE's power plant was converted to
burn refuse -derived fuel. This inn ova tivesourceofenergy
was one factor that helped Elk River receive the desig-
n ation of "Energy City" by the Minnesota Env iron mentaI
Initiative in October 1997. As Energy City, Minnesota's
energy industries demonstrate cutting edge renewable
and energy efficient tech noIogies in Elk River.
By the 1990s, Elk River and Sherburne County were in
one of the fastest growing corridors in the state and in
I
the country.This pop.�lation growth and the area's high
commuter rate factored into the ultimate approval and
.t. SAW implementation of the Northstar Commuter Rail service
Now
from Minneapolis to Big Lake, which began service on
November 16, 2009.
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