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7.1. EDSR 03-21-2022 Request for Action Cir•ci Elk - River= To Item Number Economic Development Authority 7.1 Agenda Section Meeting Date Prepared by General Business March 21, 2022 Brent O'Neil, Economic Development Director Item Description Reviewed by Together Elk River— 169 Redefine Cal Portner, City Administrator Reviewed by Action Requested Item presented for information and discussion purposes. Background/Discussion The Together Elk River committee has been formulating plans to engage in a business support campaign during the impacts of the 169 Redefine construction. The committee held discussions with two marketing/promotion firms and has requested formal proposals from both. The committee may have a recommendation on a preferred firm by the time this EDA meeting is held as well as impacts to the budget. Financial Impact The EDA has budgeted $10,000 for Together Elk River in 2022. Additional funding may be available with EDA approval. Mission/Policy/Goal Supporting impacted businesses and capitalizing on opportunities associated with the 169 Redefine project is a stated goal of the EDA Strategic Plan. Attachments ■ N/A The Elk River Vision P O N E R E o R Y A welcoming community avith revolutionary and spirited resourcefulness, exceptional [NAfUR service, and community engagement that encourages and inspires prosperity. Updated.August 2020 7.1 EDSR Handout 03-21-2022 orangeBa�� CREATIVE 3.16.2022 ELK001 Name City of Elk River 169 Redefine Marketing Project, 2022-2024 500 N. Pine Street, Suite 203 Chaska, MN 55318 John Gamades 952.994.0682 john@orangebal Icreative.com Name City of Elk River Contact Brent O'Neil Email BOneil@ElkRiverMN.gov • We will be working from the Together Elk River branded marketing materials, leveraging the existing foundation that has been set and is already recognized. This eliminates any costs associated with creating a new "shop local" brand. • We will also continue leveraging the existing #TogetherElkRiver hashtag. • The goal of this marketing project will be to promote the positive outcomes that will come from the work, keep morale in the community high during the project, and address the "elephant in the room" reality that this will come with some challenges. • The audience for this campaign will primarily be local customers and the Elk River community. They wield the most power to create a positive impact for local businesses. It will be much harder to capture the attention of commuters and travelers as we lack some of the social media connections to these individuals and they will likely be looking for alternative routes during the project. • The project will be done in close collaboration with the Together Elk River Committee. This relationship will be especially key as we are developing social content that communicates project progress and timing, as well as helping connect OrangeBall with local businesses as needed. Pricing below is based on a combination of design/creative time as well as communication time. PRINT CAMPAIGN -$3,300 (See examples on pages 3-4) • Develop three pieces of print collateral for businesses: A handout (postcard or brochure), a table%ounter tent, and a poster • The print will be designed to focus on the positive outcomes that the community will experience when the project is completed, reminders to continue shopping local, and information on where to find the latest project updates. • Pricing does not include printing costs. OrangeBall to provide print-ready digital files for all pieces. SOCIAL CAMPAIGNS (May-Oct 2022, May-Oct 2023, May-Oct 2024) -$5,400/year (See examples on pages 3-4) • The social media campaign will include two posts/week on Tuesdays and Thursdays, created by OrangeBall, starting in May of each year and wrapping up in October. We will post less in May and October and more during the middle of the project. - May: 4-5 posts (Tuesdays ONLY) - June: 8-9 posts (Tuesdays/Thursdays) - July: 8-9 posts (Tuesdays/Thursdays) - August: 9-10 posts (Tuesdays/Thursdays) - September: 8-9 posts (Tuesdays/Thursdays) - October: 4-5 posts (Tuesdays ONLY) - If desired and budget allows, we can look at adding additional posts in April and November as well. • Tuesday Topics: Shop Local, Support Our Businesses, Construction Updates, Celebrating Progress, Business Spotlights, Events • Thursday Topics: Construction Updates, Weekend Updates, Getting Around Town, Events • OrangeBall creates social posts/content, your team posts them to social accounts • TOTAL: 43-45 posts/year, depending on the calendar Print Campaign Downpayment: $1,350 - Upon signed approval of proposal. Due upon receipt. Print Campaign Payment 2: $1,350 - Due upon delivery of inessaging deliverables. (Plus any client-approved additional time spent) May and October Social Campaign Payments: $600/month, billed at the end of each month. June-September (6) Monthly Social Campaign Payments: $1,050/month, billed at the end of each month. ,�-a. ��I;§» %`4:;.,a u i ^�: "..,u � b:�°m,_ �',� a �i * � _z .'i „< ., r,,;`u� , x h- �.s�::n �,:. r,s.s x �.,�... � .> ., , »...::..Nsu , y:: �,. � .;..-. .. � OrangeBall Authorized Signature/Date 3.16.2022 Client's Authorized Signature/Date Client's Name and Title RIGHTS The undersigned parties hereby agree that all work done is considered work for hire and all rights, copyrights, titles and interest in any design work performed by OrangeBall Inc on behalf of Client, belong solely and exclusively to the Client free from any claims whatsoever. RUSH Rush, holiday and weekend work necessitated by ClienYs directive is billed in addition to the fees quoted at a mutually agreed upon fee, TBD. PURCHASING All purchases made on clienYs behalf will be billed to client. In all cases, such prices will reflect a markup of 10%. Charges for sales tax, insurance, storage, and shipping and handling are additional to the price of each purchase. In the event client purchases materials, services, or any items other than those specified by the designer, the designer is not liable for the cost, quality, workmanship, condition, or appearance of such items. MODIFICATIONS Modification of the Agreement must be written, except that the invoice may include, and Client shall pay, fees or expenses that were authorized via email in order to progress promptly with the work. LIMITATION OF LIABILITY Client agrees that it shall not hold OrangeBall Inc liable for any incidental or consequential damages that arise from OrangeBall's failure to perform any aspect of the Project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of OrangeBall or a third party. SCHEDULE OF PAYMENT All invoices are payable within 15 days of receipt. 3% convenience fee will be added to all Credit Card and PayPal payments. DEFAULT IN PAYMENT The client shall assume responsibility for all collection of legal fees necessitated by default in payment. TERM OF PROPOSAL The information contained in this proposal is valid for 30 days. Proposals approved and signed by the Client are binding upon the Designer and Client beginning on the date of ClienYs signature. All information in this proposal is subject to the Terms and Conditions listed herein. Poster � � � � � .. �:::�.._ � —r" 1 — tn �� : �� 09 r�� T�� ," � � �w " �' � �� - � �"k f�� .� �. c ' � � �� r,�� ,� »-a�; � �. � �� • With this summeYs road improvements, shopping local might take just a minute longer than you're used to. WACONIA #ShopWaconia � Facebook Cover Photo Social Posts ; �� ' WACONIA � FARMERS MARKET � � � i Saturday ,� i',�� Mornings in City Square Park 4 � a I I i �; .-� ' � I '� � �' � ��.`�"�. ' � ~�:�'�.....�, .. c_ � Road Improvement � '� � � '� Y�� - _d _ ` Parking is Back! r Municipal Lot #1 is nearing completion. �a Road Improvement . • � �._ For more information visit: destlnationwaconla.org 6 Lola's Lake Waconia Half Marathon 11 Waconia's Music in the Park �« � ��,ro�9ra�9��6� 20 Lake„Waconla Marchin9 Band Festival 22 Taste of Ridgeview Golf Even[ 28 Lake Waconia Tria[hlon I � � � •••. • �• WA LSeskinakionWac .a. L Brochure/Handout WACONIA #SM1epWacenla � , WACONIA y YShopWaconia � Road Improvement Map I ... ... b�... � � . ' . ' ' �' ..� —,� � I o...w � n'� `m.. ..,b, WA� Nc� �� u��., Sidewalk Sales starting this Thursday and running through Nickle Dickle Day! � =� 4� 7 ." � ' `r �` .', I`. 1%fl� "6, � . • �:rr. ... �. 0 m e� � ��m � o � nk.�,.�.,.i.�n�� WAGONIA Poster � � � , NoN,Uaa�Yu��e� �� / � � � ' '- Here are same af the exciting new features ta came fram � � ! the raad impravements: � wdlG.. � '� . i �� s� 2 20�� J =�men�snn. WJ � � � . �a��a��o,a�a,�� w��e.��ak�� ;�� a8e�vo��m� i� e°°N;° ��N„a � � �_,� �� au� �� `,�� a,�, 3 v �omoa� ��H �.�. 4 w�� a�<e � w. � ��e � �wa.�� e� 8 � „� w� �e, � eb,� �a�n� 7 Na�� e� a�< m�m„aa � � ,,� �a� e�, a�e�, . 2 ° o, �, e, 3 ��.�o�me� o o . 4� � e�� a � wev. 5 w�� e��oe� a��. �Kw� � w� a�a� e� a�� tre�� a��E�roMOR�E�r. �� e�o,a ae a� o�r a,o�rn,da Brochure/Mailer Ko�� A/�� _ JYOYf1�o01� oGM/ /q�n¢NiCp Ia � J� � � � : ... . 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