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4.13 SR 06-06-2022Request for Action To Item Number Council and Mayor 4.13 Agenda Section Meeting Date Prepared by Consent June 6, 2022 Tim Dalton, FT Center Superintendent Item Description Reviewed by Approve elements of facility Ice User Groups Cal Portner, City Administrator Branding Proposal for the Furniture and Things Reviewed by Community Event Center Action Requested Approve, by motion, select elements of the Facility Ice User Group's Branding Proposal for the Furniture and Things Community Event Center, as approved by the Branding Task Force and the Multipurpose Facility Advisory Commission. Background/Discussion The Branding Task Force met with the major facility ice user groups, ERHS hockey, ER youth hockey, and the ER Figure Skating Club to determine their desires for branding and displays within the Furniture and Things Community Event Center. The Task Force reviewed the ice user group's proposal and made its recommendation to the Multipurpose Facility Advisory Commission regarding the branding elements. At the May 31, 2022, Special Meeting, the MPF Advisory Commission approved the production and placement of several of the proposed branding elements. Financial Impact The total cost to produce and install the branding elements approved is approximately $36,805, excluding any needed building modifications or electrical work. The ice user groups have indicated a willingness to fundraise and finance the production and installation of the branding elements listed. Mission/Policy/Goal Develop and facilitate effective branding for the Furniture and Things Community Event Center. Attachments Presentation detailing KJ Branding, mock-ups & pricing List of branding elements approved by the MPF Advisory Commission Furniture and Things Brand Guidelines The Elk River Vision A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community engagement that encourages and inspires pi ospei l_ y. M TUREJ Updated.• August 2020 Furniture & Things Event Center Interior Design Presentation 215 ATLAS AVENUE NE BUFFALO, MN 55313 WWW.KJBRANDING.COM 763.682.3127 All Mock -Ups & Pricing Presented by KJ Branding Presented By: Ben Gustafson State Banners - $300 Each Boys HS State Tournaments - 6 Girls HS State Tournaments - 5 STATE CN/JMP/ONS MAIN LOBBY STAIRS BRUSHED ALUMINUM M04UNTED LETTERS AAIL Am K g Main Lobby Stairs Pricing/Details Stairwell mounted lettering Full width: 3 3' each tile: 7" high They want large mounted dimensional lettering "HOME OF THE ELKS" Printed brushed aluminum with red &black —leaving large silver border Mounted w/decorative aluminum standoffs Qty (13) 26" high letters @ $230 each $2990 Main Lobby - Hockey Day MN usi ANNIndfli:ErtAtNT I'- - q. — —I— —low W� F, Main Lobby - Hockey Day MN Exhibit Pricing/Details Hockey Day MN Display On right side: (they can move ATM and we need to stay above protruding outlets down low) Mounted 1/2" PVC Panels 10' wide x 7' high Fabric graphic mounted in aluminum frame Left Side: Adhesive wall graphic 8' 5" wide x 7' 10" high 101" x 94" 68 sq. ft. Mounted Acrylic dimensional logo 4' high x 5' wide Hockey Day MN display: $4300 total Main Lobby - Stair Landing y!� I t EL KS CVNJV TAW V Main Lobby - Stair Landing Pricing/Details Wall on stair landing 8' wide x 2' high (approx. no measurements yet) Red vinyl graphic with white lettering "ELKS COUNTRY" $350 Main Lobby - ER Backlit Logo Main Lobby - ER Backlit Logo Pricing/Details Backlit Logo wall Backlit ER logo with 60" wide x 36" high approx. Mounted w/decorative aluminum standoffs $2200 approx. �� �FVgToMs� �R r� ,rs i�r r' ►►rirw��cs - v�5 d.� N y1(HL w p .�i�#' a 1 �' Pj,I J Jc F Upstairs Lobby -Pro/Olympian Wall Pricing/Details Pro Pla In !11 • T\ • 1 Right side Pro Player display I 2" wide x 97' high (up to height of ceiling tiles approx.) Background mural featuring Joel Otto drinking out of Stanley Cup Mounted plaques for players (6) Men, (1) Women leaving room for expansion Pro Player Display Total: $3750 Left Side: Adhesive wall graphic featuring Olympians 8' 6" wide x 7' 9" high 68 sq. ft. $1020 Mounted plaques for players (3) Men Olympian Display Total: $1950 STNA.1IN, 4111:/ 4 ssr•+r me&&y srw all NNIAAWPOOMN It Inside Arena - State Champions Wall Pricing/Details State Champs wall Qty (2) 107" x 66" Fabric graphics in Aluminum frames Mounted Acrylic photo w/ team listing and record for season: 23" x 47.75" Mounted lettering: MINNESOTA STATE HIGH SCHOOL CHAMPIONSHIPS State Champs Display Total: $5650 Boys/Girls HS Team Photos With Backlit ER Light U� yocKEr UPDATEAQLE PHOTOS FOR CURRENT TEAMS Boys/Girls HS Photo Case With Backlit ER Logo Pricing/Details Boys & Girls HS Team Display Case Qty (2) 40" x 60" Displays featuring current team pics - Protective acrylic over the top Backlit ER Logo in place of existing light Current Teams Display: Qty (2) @ $890 each Backlit ER logo: $1500 l STATE TOURNEY ACRYLIC PLAGUES CQLLERE ATHLETE ACRYLIC PLAQUES Upstairs Lobby - ER Boys/Girls Hockey History Wall Pricing/Details History Display 40' 2" wide x 9' 2" up to ledge on left 482" x 110" 370 sq. ft. Boys and Girls History displays Timeless Background wall graphic with panoramic photo and action shots on the ends State Tourney Team plaques (Boys & Girls) Qty (11) 15" x 28" x 3/8" thick Clear acrylic MN shape with team photo, record, and player listing Plaques for D 1 Athletes & D3 Athletes 41)!,xl3" approx. on 1/4" clear acrylic Name, school logo, and years at ER listed History Wall total: $9475 Based on (40) initial College Athlete plaques KJ BRANDING Travel & Installation: $2550 approx. Total will depend on project size and final production method • Mock-ups may not be true representation of actual size. • Pricing includes standard design time and I round of changes. If design will require extra work or extra rounds of changes, there will be some additional costs. • Pricing is good for 30 days. • Shipping costs are subject to change based on what actual prices • KJBranding is not responsible for damage to graphics after a KJBranding installation. • KJBranding is not responsible for damage to graphics after items have been received when shipping. • After completion of project, KJBranding is not responsible for replacement parts, repairs, damage or issues with lighted elements. Things To Consider..... • Timing? (September 1st, 2022) • Funding? • Complete In Phases? • If we wait, cost could increase and timing could be effected? Proposed Branding Elements approved by the Multipurpose Facility Advisory Commission. Approved May 31, 2022. All branding elements, graphics, applications, and installations are pending approval by the City of Elk River. 1. ERHS State participant and champion banners — hung above Cornerstone Arena Ice. 2. Hockey Day Minnesota Display - lower lobby, west. 3. "Elks Country" slogan (Revise Slogan)- landing area of stairway. 4. Lighted ER Logo under stairs - lower lobby. 5. Olympian & Pro Player/Skater Display - upper lobby, west. 6. ERHS State Champions Wall - Cornerstone Arena wall. 7. Current HS Hockey Teams display - Cornerstone Arena wall. 8. ER Boys and Girls Hockey History Wall — upper lobby, east. *Element NOT APPROVED: "Home of the Elks" Brushed Aluminum Mounted Letters — Main Lobby Stairs. table of contents central visual theme community celebration wayfinding e,;i;K p6 o jr4 All ie k 4.6 Ir r Sk jo j jp j )w j j, to 4, 4 ILP41F ".a. ti A F-P 'jh '10 P 19L j I e- if Lr 'L -i ;6 -17 br- jr jp :Ile Visual theme Wich-n-wan The original name for this area that refers to parallel rivers flowing into one, carries T a unified concept of graphic identity throughout the Furniture and Things Event Center that stream from the topographical existence of the Elk and Mississippi Rivers at the confluence of the original community origins and the roads and train tracks that follow to help define this as a connected community with a rich past and a strong future. Application of Wich-n-wan Having a central visual theme to carry throughout the hallways of Furniture and Things Community Event Center is a key component to allowing staff and the community to add visual character as a first layer of visual storytelling and character development that can help carry a positive visitor experience by reducing the feeling of large corridors. Connecting the Community Center with a visual connection of Place helps to subtly define a shared space that belongs to residents, neighbors and visitors with an inclusive feeling of discovery and association from all paths. The map graphics act as a unified foundational approach that create a unique interest and add to the architectural character that helps to soften the contrasting material tones within the public areas of the facility, while also allowing the subtly and flexibility to be added over through time and phased projects. Material application of the graphics can be done in a combination of ways to fit the appropriate budget, and due to the elegant simplicity of the linework, the map itself can visual connect across spaces that maybe using different material approaches, allowing for a visual consistency that can help balance material application varieties within the space. Painting directly on the walls Vinyl "sticker" application Type 2 commercial grade and existing finishes. over existing finishes. wallcovering applied over finishes ,oA 5 hi4 16 'sa 0 +# l dP p by CIL- ji; 'qEF27"fq-Zj III= k Zones Main Level Community Celebration Town & Country uuuwwi wuuwuu 0 0 0 0 0 Zones Concourse Level Layers of Legacy Ice History Community Celebration 12 Application of Zones The application of the Zones is away to create "neighborhoods" within the facility that help to organize themes and related sponsorship opportunities from local businesses into related areas. Each category of a Zone is a secondary form of visual communication that can bring a related program or team, historical topic, event or place that is connected to the history of Elk River and the groups that use the Community Center. The application of the zones is considered a phase 2 portion of the branded graphics programming and allows for a direction to connect different community voices through a visual celebration that is connected to their legacy. The material application of this phase would be ink and graphics applied on various types of wood to add a dimensional aspect to these pieces and allow for a collected sculptural appearance that is consistent in material application over time. Using planked timber from trees taken down for city improvement projects could be a nice layer to the civic story of recycling materials and honoring the environmental progress created by improvement projects. Reclaimed wood planks Plywood sheets Live edge wood planks 13 restroom & vending Town & Country The beautiful simplicity and striking richness of weaving the views of the City of Elk River's identity as the place where town and country meet, is artfully expressed in a combination of natural colors and tones that play with the definition of historic maps and beautiful local views with a sense of graphic pop, celebrating the future of this vibrant community. Town & Country I local map example 15 Ine Town & Country I historic regional map example ku., Ice History Visually celebrating and including the legacy of Ice Programs and Teams at the City of Elk River is an important aspect of this concept that informs as well as decorates the spaces with contributions from all eras of participation. F'1 r 5 W INTERNATIONALE 10RE GmA sTAN nF P1 AP.1171d15 ncTnea Ice History I Hockey Day example II 9� o.• AiA o SOW Ilk a meeting 23 amr 1% � *1960 I Atomi(:3,City The Elk River reactor, as it was generally known in the AEC parlance of the day, was a pioneering effort in America's nuclear energy history. Hailed widely as "Rural America's first atomic power plant;' the intention was to provide a pilot installation of a small, simple, and inexpensive nuclear steam supply system that could be duplicated at many far flung locations. Unfortunately for the concept, the Elk River plant in the end proved unable to meet the task for technical reasons; yet, it remains firmly in history as one of the well known early nuclear . - energy installations. — In the late 1980s, GRE's power plant was converted to burn refuse - derived fuel. This innovative source of energy was one factor that helped Elk River receive the designation of "Energy City" by the Minnesota Environmental Initiative in October 1997. As Energy City, t Minnesota's energy industries demonstrate cutting edge renewable and energy efficient technologies in Elk River. IqGWF. lx� 40 IL . IA Pppp- CAN 6 0 PPPP7 Fos PPPP7 Fos BEER L 'r J 4 °F 1 W LP' [ le P, IV .j .1 01: LA I entry way experience Community Pride Wall Visually celebrating and including the individuals that create a community and their accomplishments to continue the legacy of the City of Elk River is an important aspect of this concept that informs as well as decorates the spaces with contributions from all types of industry. The installation is a modular installation that has a dual purpose of creating an artful display and also helping to guide visitors through the atrium. The modular quality allows the installation to be added on to over time, while also softening the visual impact of the lobby experience with tones of wood as a metaphor to the building blocks that came together to create the community of Elk River. Images and type are laser etched printed on to various wood surfaces, each tone defining the group participating such as ice sports, community activism, history and leadership of all types. 11 w IV - W WW,- am l� 29 `��/ ■�© trT � \# \ f q r entry way experience Community Celebration Continuing the spirit of celebrating community and creating a unique entryway experience, the Community Celebration installation is intended to take the spirit of civic pride up the staircase, and also be visible from the large window views, allowing this installation to be seen as a major focal point from the outside viewing area, in. Two approaches to creating a display that shows a variety of images of people and events for this location would be to do an analogue approach by using a "picture flap" system that would be rotating and flipping pieces of imagery in a lavish texture application that creates a sculptural presence, evoking the mosaic style that shows how all pieces of these views create a community. The second approach utilizes projection screen applications that can digitally transition images and messaging across the staircase wall. 31 32 33 i •'`�• .e rE i Li tWA 34 0 wayfinding Signage Elegant and dimensional, signag e in the corridors can be mounted throughout the facility to help orient people and add a sculptural element. Signage should be simple and contrasting to see but also made out of durable materials to with stand the day to day activities. For a more memorable and playful side, using vinyl to illustrate over doors is also a great way to show character and get the message across in a visual way for the use of the entry. ,q7 q'qN 'IN 35 The surface of the signage uses bright colors to grab attention and folds over architectural elements to create a sculptural presence that grabs attention and hugs the building. The lettering is dimensional mounted letters that pop from the surface allowing for maximum visibility. The length of each directional blade can subtly imply the length ofthe distance down the corridors. Defining each "department" in a different color also helps to add a pop of hue while also helping visitors to sort out which information they need and helps to make each different sign readable from the series. All red hues should match existing pantone colors. Font used is Helvetica for maximum visbility and neturality between brand expressions of Sponsors. 36 - • E � OKF I rpO W "W Signage for doors that enter into specific areas such as locker rooms use a playful illustration that also helps to guide the user experience and add personality to the entry. This signage is created with a durable vinyl as a "sticker" application over the existing color of the door, using colors and tones to contrast for maximum visibility. 37 suggested manufacturers First Impression Group contact: Bart Harvey bart@1igprint.com Inver Grover Heights, MN experience with printing, fabricating and installing custom vinyl, wallcovering and signage archtype contact: Gary Stemler garys@archtypedesign.com Bloomington, MN experience with printing, fabricating and installing custom vinyl, wallcovering and signage Oat Foundry www.oatfoundry.com Philadelphia, PA Design engineers specializing in pictoral flip installations 1TO tir-