The URL can be used to link to this page

4.5. EDSR 04-17-2023 Request for Action To Item Number Economic Development Authority 4.5 Agenda Section Meeting Date Prepared by Consent Agenda April 17, 2023 Joshua Mollan, Economic Development Specialist Item Description Reviewed by 2023 Agreement with OrangeBall Creative Brent O’Neil, Economic Development Director Reviewed by Cal Portner, City Administrator Action Requested Approve, by motion, the attached proposal with OrangeBall Creative for services in 2023. Background/Discussion OrangeBall Creative was hired in 2022 to support the 169 Redefine project on behalf of the Together Elk River Committee and EDA. For 2023, OrangeBall proposes to generate 44 social posts and post between March and October of this year. We are also scheduled to have 5.5 hours of calls with OrangeBall to provide construction updates, and feedback on social posts. The fee for the social media campaign reflects an increase from $5,400 due to the campaign extending over a longer construction season in 2023. Financial Impact The total cost of services in 2023 is $6,335 of which $330 is for print campaign updates and $6,005 is for the social media campaign. Mission/Policy/Goal Supporting impacted businesses and capitalizing on opportunities associated with the 169 Redefine project is a stated goal of the EDA Strategic Plan. Attachments  OrangeBall Creative 2023 Proposal The Elk River Vision A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community engagement that encourages and inspires prosperity. Updated: January 2023 PROPOSAL DATE 4.11.2023 ORANGE I.D. ELK002 PROJECT Name City of Elk River 169 Redeﬁ ne Marketing Project 2023 DETAILS• We will be working from the 169 Reasons campaign that began in 2022, leveraging the existing foundation that has been set.• We will also continue leveraging the existing #169Reasons #TogetherElkRiver #169Redeﬁ ne hashtags.• The goal of this marketing project will be to promote the positive outcomes that will come from the construction, keep morale in the community high during the project, and address the “elephant in the room” reality that this will come with some challenges. • The audience for this campaign will primarily be local business customers and the Elk River community. They wield the most power to create a positive impact for local businesses. It will be much harder to capture the attention of commuters and travelers as we lack some of the social media connections to these individuals and they will likely be looking for alternative routes during the project. • Similar to 2022, the project will be done in close collaboration with the Elk River City and Chamber of Commerce sta . This relationship will be especially key as we are developing social content that communicates project progress and timing, as well as helping connect OrangeBall with local businesses as needed. Pricing below is based on a combination of design/creative time as well as communication time. PRINT CAMPAIGN UPDATES - $330• Update 2022 print pieces to change the “coming 2022” wording.• Pricing does not include printing costs. OrangeBall to provide print-ready digital ﬁ les for all pieces. SOCIAL CAMPAIGNS March-Oct 2023 $6,005/year• The social media campaign will include two posts/week on Tuesdays and Fridays, created by OrangeBall, starting March 24 and going through the end of May as the project is ramping up. The project will then transition to 1 post per week once construction season is in full swing, beginning in June and continuing through the end of October, with 2 additional posts in July and August as tra c conﬁ gurations change each of these 2 months. In addition, the project includes a 1-hour kick-o call, and half-hour weekly calls to begin the campaign, transitioning to 1/2 hour every-other-week calls in May and running through the end of October. - March: 3 posts (with 1 hours of calls) $535 - April: 8 posts (with 1 hours of calls) $920 - May: 9 posts (with 1 hours of calls) $1,050 - June: 4 posts (with .5 hour of calls) $600 - July: 6 posts (with .5 hour of calls) $850 - August: 6 posts (with .5 hour of calls) $850 - September: 4 posts (with .5 hour of calls) $600 - October: 4 posts (with .5 hour of calls) $600• Topics will be a combination of: Support Our Businesses, Construction Updates, Celebrating Progress, Getting Around Town• OrangeBall creates social posts/content, your team posts them to social accounts• TOTAL: 44 posts PAYMENTS Payments: Amount listed above will be billed at the end of each month upon completion of that month’s projects. 223 West Court NYA, MN 55368 orangeballcreative.com SUBMITTED BY John Gamades 952.994.0682 john@orangeballcreative.com CLIENT INFORMATION Name City of Elk River Contact Brent O’Neil Email BOneil@ElkRiverMN.gov TERMS AND CONDITIONS RIGHTS The undersigned parties hereby agree that all work done is considered work for hire and all rights, copyrights, titles and interest in any design work performed by OrangeBall Inc on behalf of Client, belong solely and exclusively to the Client free from any claims whatsoever. RUSH Rush, holiday and weekend work necessitated by Client’s directive is billed in addition to the fees quoted at a mutually agreed upon fee, TBD. PURCHASING All purchases made on client’s behalf will be billed to client. In all cases, such prices will reﬂ ect a markup of 10%. Charges for sales tax, insurance, storage, and shipping and handling are additional to the price of each purchase. In the event client purchases materials, services, or any items other than those speciﬁ ed by the designer, the designer is not liable for the cost, quality, workmanship, condition, or appearance of such items. MODIFICATIONS Modiﬁ cation of the Agreement must be written, except that the invoice may include, and Client shall pay, fees or expenses that were authorized via email in order to progress promptly with the work. LIMITATION OF LIABILITY Client agrees that it shall not hold OrangeBall Inc liable for any incidental or consequential damages that arise from OrangeBall’s failure to perform any aspect of the Project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of OrangeBall or a third party. SCHEDULE OF PAYMENT All invoices are payable within 15 days of receipt. 3% convenience fee will be added to all Credit Card and PayPal payments. DEFAULT IN PAYMENT The client shall assume responsibility for all collection of legal fees necessitated by default in payment. TERM OF PROPOSAL The information contained in this proposal is valid for 30 days. Proposals approved and signed by the Client are binding upon the Designer and Client beginning on the date of Client’s signature. All information in this proposal is subject to the Terms and Conditions listed herein. If the information in this Proposal meets with Client’s approval, Client’s signature below authorizes OrangeBall Inc to begin work. Kindly return a signed copy of this Proposal/Agreement to your OrangeBall design associate. OrangeBall Authorized Signature/Date _________________________________________________________ Client’s Authorized Signature/Date _________________________________________________________________________ Client’s Name and Title ____________________________________________________________________________________ If the information in this Proposal meets with Client’s approval, Client’s signature below authorizes OrangeBall Inc to begin work. Kindly return a signed copy of this Proposal/Agreement to your OrangeBall design associate. _________________________________________________________ _________________________________________________________________________ 3.22.2023