7.3. EDSR 05-15-2023
Request for Action
To Item Number
Economic Development Authority 7.3
Agenda Section Meeting Date Prepared by
General Business May 15, 2023 Joshua Mollan, Economic Development Specialist
Item Description Reviewed by
Placer.ai Presentation Brent O’Neil, Economic Development Director
Reviewed by
Cal Portner, City Administrator
Action Requested
Item presented for information and discussion purposes.
Background/Discussion
Staff will use this time to share a presentation of relevant reports and features from Placer.ai which include an
updated city leakage report, Furniture and Things Community Event Center visit trends, and more.
Financial Impact
N/A
Mission/Policy/Goal
Support Elk River’s existing businesses through relationship building, programmatic offerings, and high-quality
city services. Attract new business development to Elk River to build the City’s economic vibrancy, job offerings
and tax base.
Attachments
None
The Elk River Vision
A welcoming community with revolutionary and spirited resourcefulness, exceptional
service, and community engagement that encourages and inspires prosperity.
Updated: January 2023
Placer.ai 2023 Results Overview
Leakage Report Understand where potential tax dollars are lostIdentity entities for which residents leave the mostIdentify unmet needs for residents
Leakage Report
Leakage Report
Leakage Report
Leakage Report
Leakage Report 32,000Maple Grove: –Costco 33,000Rogers: –Kohl’s 34,000Rogers: –Target 63,000Coon Rapids: –Costco 291,000Otsego: –Target Retail (2022)–City of Elk River 31,000Maple
Grove: –Costco 36,000Rogers: –Target 43,000Rogers: –Kohl’s 68,000Coon Rapids: –Costco 304,000Otsego: –Target Retail (2021)–City of Elk River
Leakage Report 9,000Rogers: –Noodle’s & Company 10,000Maple Grove: –Raising Cane’s 11,000Coon Rapids: –Raising Cane’s 12,000Maple Grove: –A -fil-Chick14,000Coon Rapids: –A -fil-Chick(2022)Fast
Food & QSR –City of Elk River 8,000Rogers: –Freddy’s 9,000Maple Grove: –Raising Cane’s 9,000Maple Grove: –A -fil-Chick13,000Coon Rapids: –Raising Cane’s 14,000Coon Rapids: –A -fil-Chick(2021)Fa
st Food & QSR –City of Elk River
Leakage Report 42,000Coon Rapids: –Riverdale Commons 61,000Ramsey: –Marketplace Northstar63,000Albertville: –Albertville Premium Outlets 75,000Maple Grove: –Arbor Lakes Retail Center
77,000Maple Grove: –The Shoppes at Arbor Lakes Community Shopping Centers(2022)–City of Elk River 51,000Coon Rapids: –Riverdale Commons 66,000Ramsey: –Northstar Marketplace 67,000Maple
Grove: –The Shoppes at Arbor Lakes 67,000Albertville: –Albertville Premium Outlets 71,000Maple Grove: –Arbor Lakes Retail Center Community Shopping Centers(2021)–City of Elk River
Furniture and Things Community Visits Trend Event Center Visitation
Furniture and Things Community 6,100Boys Hockey 5A Section Finals: –Wed March 1, 20236,500Boys Hockey 5A Section Finals and Youth Baseball: –Wed March 2, 2022 6,600Boys Hockey: –Sat
February 11, 2023 6,900Boys Hockey, Youth Hockey Tournament, Youth Softball: –Sat January 29, 2022 7,000Boys Hockey and Holiday Market: –Sat December 4, 2021 7,200Boys Hockey: –Sat
January 7, 2023 8,700Boys Hockey 5AA Section Finals, Lacrosse, Softball Tryouts, Youth Hockey: –Thu March 2, 2023 8,700 Boys Hockey 5AA Section Finals, Youth Baseball: –Thu March
3, 2022 9,400Youth Hockey Tournament: –Sat March 11, 2023 9,600Youth Hockey Tournament: –Sun March 12, 2023 Top 10 Days by Visits–Visits Trend Event Center Visitation
Furniture and Things Community 9,3809,6005,990 Sunday March 12, 2023–Friday March 10 –Visits Trend 148 minutesDwell Time: 1.69Visit Frequency: 14,800Visitors: 24,970Visits: Event
Center Visitation
Over 50mile visitation-
Over 50 625/4.2%Rochester: mile visitation-
Over 50 476/3.2%Brainerd: 625/4.2%Rochester: mile visitation-
Over 50 438/3.0%Warroad:476/3.2%Brainerd: 625/4.2%Rochester: mile visitation-
Over 50 403/2.7%Moorhead:438/3.0%Warroad:476/3.2%Brainerd: 625/4.2%Rochester: mile visitation-
Over 50 260/1.8%Thief River Falls: 403/2.7%Moorhead:438/3.0%Warroad:476/3.2%Brainerd: 625/4.2%Rochester: mile visitation-
Furniture and Things Community Sunday March 12, 2023–Friday March 10 –Visits Trend Event Center Visitation
169 Redefine Analysis May 6, 2023-January 1 –Eastbound Impressions
169 Redefine Analysis 20232022202120202019 NB Highway 169 Traffic Counts 12/1712/311/1911/510/2210/89/249/108/278/137/307/167/26/186/45/215/74/234/93/263/122/262/121/291/151/1350000300000250000200000
150000100000
Retail District Analysis
Retail District Analysis 20232022202120202019 Elk River Retail District Visits 12/1712/311/1911/510/2210/89/249/108/278/137/307/167/26/186/45/215/74/234/93/263/122/262/121/291/151/1200000180000160000
14000012000010000080000
The Home Depot 97.7 sq mi/238,920Maple Grove: 103.4 sq mi/243,783Coon Rapids: 126.4 sq mi/125,113Monticello:153.0 sq mi/140,211Elk River: 2022–Trade Area Analysis
The Home Depot 2022–Visits Trend Analysis
The Home Depot 2022-2017–Visits Trend Analysis
Thank you!Requests?Questions?