6.1d ERMUSR 05-09-2023Elk River
Municipal Utilities UTILITIES COMMISSION MEETING
TO:
FROM:
ERMU Commission
Tony Mauren — Governance & Communications Manager
MEETING DATE:
AGENDA ITEM NUMBER:
May 9, 2023
6.1d
SUBJECT:
Staff Update
ACTION REQUESTED:
None
DISCUSSION:
• In April, all customers will receive the spring edition of the Current Newsletter and all
residential electric customers will receive the AC tune-up rebate flyer.
In addition to highlighting the inserts, April and May social media posts feature a variety
of topics including Clean Energy Choice certificates, Lineworker Appreciation Day, Earth
Day, ERMU's 2022 Year in Review, Arbor Day, National Electric Safety Month (May),
ERMU's RP3 designation, hydrant flushing, and Drinking Water Week. Staff will also be
posting public service announcements such as Severe Weather Awareness Week and
details on the commission meeting.
• Governance & Communications Manager Tony Mauren will not be in attendance at the
May commission meeting. He will be completing his final of three annual sessions for
the Minnesota Municipal Clerks Institute, May 8-12 in St. Cloud. Upon completion of the
program that week he will hold a Minnesota Certified Municipal Clerk designation.
• Staff is excited to take the next step into the world of drone technology to capture
images and video for more engaging visual presentations, as well as quick and safe
equipment inspections. As a result of discussions with the City's communications
department we have learned of the necessary requirements with the Federal Aviation
Administration (FAA) and have enrolled three staff members (communications, IT/OT,
and GIS/mapping) into Drone Pilot Ground School. They will need to pass an exam with
the FAA to obtain a license for commercial operation.
• In May the communications department is running its campaign for AC tune-up rebates.
In addition to the bill insert and social media, we are publishing ads in the Star News,
posting an alert bar on our website, boosting social media content to reach a greater
audience, and running a billboard ad. This campaign was created to fulfill our strategic
plan initiative to drive participation in Conservation Improvement Programs.
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ow what's cool?
wing money with an
AC Tune -Up Rebate.
Elk River � L
ERMUMN.COM Municipal Utilities
Example of the Billboard on northbound Highway 169 before Main Street
ATTACHMENTS:
• Bill Insert — The Current Newsletter — Spring 2023
• Bill Insert — AC Tune-up Rebate Flyer
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