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4.4. EDSR 06-13-2022 The Elk River Vision A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community engagement that encourages and inspires prosperity Request for Action To Economic Development Authority Beautification Committee Item Number 4.4 Agenda Section General Business Meeting Date June 13, 2022 Prepared by Joshua Mollan, Economic Development Intern Item Description Beautification Committee Membership Reviewed by Brent O’Neil, Economic Development Director Reviewed by Action Requested Item presented is for discussion purposes. Background/Discussion Currently, administrative documents state that the Beautification Committee consists of five members: three members at large, one member representing the Sherburne County Master Gardeners Club, and one member representing the Elk River Chamber of Commerce. Financial Impact None Attachments None 13065 Orono Parkway Elk River, MN 55330 763.635.1000 ElkRiverMN.gov City Beautification Award Policy 2 | Page City Beautification Award Policy What is the City Beautification Award? The City Beautification Award recognizes business owners whose efforts to clean, repair, improve and enhance the overall aesthetics of either the interior or exterior of the business, property and/or space thereby maintaining the beauty of their neighborhood and surroundings. It is presented to encourage community improvements, enhance our city’s image and economic vitality. From May through October, The Beautification Committee will accept nominations from the public and/or self-nominations. Nominations meeting the judging rubric of the Beautification Award will become finalists. All finalists will receive public recognition for making and continuing to help keep the City of Elk River beautiful! Businesses can be nominated for this award by others within the community or they may nominate themselves (self-nomination is encouraged!). Award finalists will be shown in promotional materials. In November of each year, the Beautification Committee will select one of the finalists to be awarded The City Beautification Award. The City Beautification Award Recipient will receive the award at the following EDA meeting presented by the EDA President and a member of the Beautification Committee. In addition, award recipient will be recognized by the Mayor and City Council at their November meeting. What does the Beautification Committee look for? The City of Elk River Beautification Committee seeks to recognize commercial/industrial site impro vements, commercial/industrial upgrades, landscapes, interior/exterior renovations, restorations, and new structures that are architecturally noteworthy and well maintained. A major criterion is how the project visually enhances the surrounding neighborhood and community. How the business incorporates design, maintenance, color, organization and creativity within the existing community. Improvements to structures, interior /exterior spaces and the landscaping are important elements for consideration. Applications will be evaluated based on the overall visual appearance of the completed project. 3 | Page Application Requirements 1. Submit completed entry form plus at least two high-quality digital photos, including a “before” if available and “after” (if applicable) by the first Monday of each month beginning in May through October of each year. 2. Deliver via email by the end of the business day on the first Monday of the month: Subject: Attention City of Elk River Beautification Committee Attach the completed and signed form and pictures to the Economic Development Specialist: ceddy@ElkRiverMN.gov Eligibility  Site must be located within the City of Elk River corporate limits.  Self-nominations are encouraged!  A photo release approval will be needed to authorize the use of photos in various social media and print forums.  For new construction or renovations, a certificate of occupancy must have been issued.  Public projects are not eligible.  Previous recipients of The City Beautification Award are ineligible to receive the award in the succeeding two years at the same location. City Beautification Award Entry Form Nominee: Business Address: Email: Office Phone: Cell Description/Reason for the nomination along with work completed: How does your business property/space meet the minimum scoring rubric? ________________________________________________________________________ ________________________________________________________________________ 4 | Page Judging Rubric This award recognizes business, property and/or spaces that contribute to the beautification of the city through landscaping and architecture. Applicants need to score a minimum of 10 points in order to qualify as a finalist. Scoring Rubric 0 1 2 3 Total Criteria Does not meet the criteria Neutral Meets the criteria Exceeds the criteria The business property/space visually enhances the surrounding neighborhood. The business property/space is well maintained. The business property/space incorporates a visually pleasing color scheme. The business property/space incorporates creativity and design. The business made substantial improvements to their business property/space, either interior/exterior. Grand Total 5 | Page City Beautification Award Policy History Adopted by: On (date) Item # EDA 12/19/2016 6.2 EDA 4/17/2017 6.4 EDA 5/15/17 6.5 EDA 10/16/2017 3.5 EDA 12/17/2018 6.2 EDA 10/21/2019 7.1