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10.3 SR 09-18-2023�, Elk s �- River Request for Action To Item Number Ma Tor and CinT Council 10.3 Agenda Section Meeting Date Prepared by WoYk Session Se tembeY 18, 2023 Michael HeckeY, PaYks and RecYeation Mana er Item Description Reviewed by Riverfront Concert Series Review oe Stremcha, Assistant Ci r Administrator Reviewed by Cal Pormer, City Administrator Action Requested Recap the 2023 RiveYfYont ConceYt Series and discuss the goals/priorities foY next yeaY. Background/Discussion Except for the last conceYt with the Fabulous rlrmadillos, the overall 2023 conceYt series experienced a decline in total attendance. Key contributing factors to the decline were the consistent hot weather and ��ildfires. Staff surveyTed neighboring cities that host summer concerts and found attendance at all locations `vas lo`ver than normal. Staff Yecentlyr met with The Bank of Elk River YepYesentatives and discussed a few ideas to make the 2024 Riverfront Concert Series more appealing and exciting. Some of the ideas proposed: ■ A broader band line-up to reach multiple age groups with diverse audiences. ■ The possibilityT of 5 or 6 bands that will attract larger crowds. ■ Themed nights such as Kickoff to Su�n�neT; T�opical Nigbt, Countzy �' 1�esteTn. Financial Impact The proposed 2024 budget for the Riverfront Concert Series is $35,000. Same as 2023. Mission/Policy/Goal OpportunityT to live, `vork and p1a�T Attachments ■ Concert Series Locations Information ■ Marketing Report 2023 The Elk River Vision A 2a�elcolning co�nlnunity 2a�ith T evolutiona� y and spizzted T esou� cefulness, exceptional se�vice, and coln�nunity engagelnent that encou�ages and ins�iz•es pTo�pe�zty. rowEREo ar �I'1 ���� Update�l• January 2023 Surrounding Cities Concert Information Location Elk River Big Lake Ramsey Buffalo Rockwoods Monticello Number of Concerts 9 10 (1 was cancelled) 10 10 19 3 Day of week Thursdav Thursday Thursdav Thursday Wednesday Wednesday Attendance lower than normal lower than normal lower than normal lower than normal about 20% lower lower due to weather Funded Sponsor Sponsors Sponsors, City, Lions Sponsors Sponsor Total $ $34,000 $24,000 $10,500 *wildfires and heat , _�j � � • . � � :'��' -� R11/ER'`.i�` �DG� C'ONI�MC7NS PARK DOWNTdWN ELK RIVER \I � � _ , �SIGNATURE SP�IyS�R ,�,,°�: ���"�" � � ��� _ `'�►� ��`l� �c�rl � , � �� ��4:�� �;� + ��:'� � � Q F E L�( I� I V E R �r��'. �,„4{�, s�°M*�'�` ,�:� �'� t ��,� ��.` �� R ��� - . . . - *�- s r�"�"['� � � � _ r__� •'L�'`��`�'' . . . � � z�4���4:, �� ��,� . � �° � ;�M � , �'�; �. Tx�� s..; a; { . � a�. ,eu �- .:. ..� � � �. : ��.' '..1 � „�p ..: � �� �� .. �" � . . . � t i�,'�Gt � t , ... f� � � �'•'.. � 5. \..... �/�w ,� ,�4 x�� ih�i' . ` y ''� �. "Ryp' 'r � . � � �qi� •M f .. . _j� _�t '�{ � qj�' " y , � y t �k i �?"43': . � ,� � �F�".. v.�+`- �.� 4° � � ��'�i . � . w�.: .:. e- � ��� � �. { _ a "�'; � � � ..N :. f� - ��r $�r _ ' � „ .�-r �, ��� � s� «.n�.��. � - _..�rr '1 \.j� � I fi -a + �., : _ ; a \ '� : �I, d� � i ��� �` ��� 1 �e^ a � �'i�lrY �° -. � - -1 , : -& '. . �t � ; �� a��7P' *`� ".4 ,� �F t � } 4� '� �; ��,,� �i� �,;�,� � Y' ���+�" � , r �, i , g�q_ '�'f �' i � �� � �.P i�' � r�. v� g ��4 I 3r �.{ - � �-�"' J� — _ � ���'.� ��r: ��, ' It n� �Al A 'y 'a.2r 4 i�l'.'I �'. # ��� �,��I[ ..� � '��'+ �r �Y�.y�,. � �iR� ���: � � � J f .� i f � 'F� ` i� ' _ ��� :Y��� ..-- . � � � + � '�' F � 4,1'r� t� ; �� �� i Q ,r� _ � ti ' • "" � ,��; � , y �+ � � �.; ���t._ '�� ��, 1 ° P, i- j,l��� 'Fr��,;, � i� _ n . ' ' j� 7 �it�� 3 � `. �� i i ... . '1� 1 ,� . � �. • � �� � . _ '- ` ;. � � � � - J ,. _ `h � �. � f i' ilf Cx . � � y ��5� � I� '� ` � `�' ' �' f 1�'.�I - ' "�� ~ � f • �- � � � ,',,,�i � r� �; � - � +� ' • _ -� `,; � � - ` �-�`` , ;.�„ � �� � . � � :, �� ,� ti � � �� `�� b. � ��+ j . . �.;..��- � ll� � . i - � �I x- _ � • eta� s The Riverfront Concert Series is a weekly outdoor concert shown at Rivers Edge Commons Park in downtown Elk River. The Bank of Elk River is the signature sponsor of this event series. Residents are invited to grab dinner, visit the Farmers Market, and watch the free concert each Thursday. The shows start at 7:00 p.m. with a welcome from the Ma�or and an intermission/giveawa� feom The Bank of Elk River. Each week there is a different band. This year, only one concert was moved indoors on July 27. The concert was then held at the FT Center on the dry floor in the Cornerstone Arena. Attendance was around 125 that night. Also this �ear, the city hosted a small "Sips Encore" event where adults 21+ could pa� $10 for all-�ou- can-drink samples from 6:00 - 9:00 p.m. the night of the final concert on August 17. The band was The Fabulous Armadillos which al�ead� gathers a large crowd. This addition was onl� promoted the week of. �+��'�b��� 1 � a.. ,� =,,. . . � � �'�� i'OO P.M. RIVERS EDGE COMMONS PARK ' G75 MAIfJ STREET. POl^INTOVJN ELK RIVER Mick Sterling Presen#s: EI#an$angs E�Tpry J4wN & BErrviE TauPiN IA Hard Day'S Nigh# BEATLES TRIBUTE 7he Whi#esidewalls o0o woP, ROCKABILLY, & RQCK AND R�LL Hillbllly Int. COUNTRY C�1L61'Ch Of Cd5h JOHNMY CASH TRI6UTE GBII X JlJk2h0% AL� THE MI.ISIC OF THE 199Qs Jur1k FAA 1980s-2000s GENRE-BENDING MASHUPS ThB B�L1B RIA9eES REGIONAL COVER BAND Elk ---- Fdl7UIpU5 A:R1s3C111IO5 CLASSIC ROC?C AND R�DLL 7� ��eY I\1 RIV'ERS EDGE COMMONS AT 7:00 P.141. N1ick SterAng Presents: Lj1�0I15017C,�5 {€�ton John & 8emie TaupinJ * * � � �; � � �- � � ��:� �� � _�� 02 � 1 + ��3 �IV'E1�FR4NT CC�IVCERT SERIES Social Media Campaign Q u i c k Stats ;'� � �� • 18 posts �� � � , ��'�� 89,488 total reach on posts ,,� : • 1,316 total engagement on posts • 9 events created and boosted • 1,429 responses on events •$180 spent on social media ads �� Social media posts had a variety of graphics, photos, and videos used. ��1 �: Ts �6� =an �' L��h Levuis This cancert s�ries is �njay��i and appreciat�el! Thank� ta all invalveel in m�king it hap�en e�eey summer. Like Re�By WRde �1�.�, 4,000 3,000 2,000 ��� 0 � � � ��``�4� `�o ���9 w �� � ���, p'a'�z �w�z�a � ��,�a �r P '�r� Facebook Event Reach `�c,• �r �o+ .��i s�L �� '``�° � +�� `�` Gr�c ��� ���� �����Z �a�`�Z �J `J Q' P� � ,s ,�r� , ��,° ,�r� Mt�re C)►nlin+� �tats Tota�l concert day) was the highest daily total ��� � _ F g: Top Age Range for Facebook Concert Events Top Second Band Age Age Range Range Mick Sterling 55-64 45-54 A Hard Day's Night 35-44 55-64 The Whitesidewalls 55-64 35-44 Hillbilly Inc. 35-44 55-64 Church of Cash 55-64 65+ Gen X Jukebox 35-44 55-64 Junk FM 55-64 45-54 The Blue 55-64 35-44 Ringers The Fabulous Armadillos 55-64 65+ 55-6 66.7' oa � 5 � � � 5-44 3.3% • • t er vertisi n In addition to social media and keeping the website updated, the following items were done: website homepage banner added to city and Parks and Rec website, newspaper feont page banner ad, two newspaper articles, business cards ordered and put at various establishments, can coozies given awa� at events, magnets given awa� at the bank, kiosk posters up at various park kiosks, event graphics posted on the FT Center TVs, event graphic on Hwy 169 billboard, and concerts were included in website Newsflashes, e-newsletter, Chamber event listings, and Google events. •. Joanoe Pov:eO] �.. „��,� ,, . ,�, ��,�, � ,- .:, � T�1�r�ics ta ti�e �ank Qf �Ik �iver far sp4nsc�rin� these �„ , �� , . � � _ � �� ��,� � �:s•: ccsncer � ,..4hey �:r� great commun�ity �uilding everutsl! , � � ;�:.��., _ �; wo . i���. �ar�ai Scheme T17e �ar-�cl -he �ank �f Elk �iver has hacl a solirJ ccr�mitment tc the �eo�l�e of EI K R�fEFt a3 t�aell as Rf1M5EY! We �+;�nt t� �"H;�NK THEh.�1 far their comrritin�nt to liwe mu�ic in the �a�t. And hop� far a enjaya�le and su��essful season. For us th�y r�a�de a huge differenee. lfei,� firier��lly, �rofessi�n�l as w��ell as fun times!. '�Cl; i�S',,..The Panzi �oy�,,.. Like Repfy Hide __ . � � � The Bank o€ Elk R�ver �or�? 5�h?�r�e -h? 3�.nr� Thankyau! We Gp�r�ciate ��ll� pDSICI:r� comments, �f�ank yo�a far �eing �art of the e�reat rr�usi< �ra�,fi�ed e+.�er the years. L�ke Reply Hide __ . � � Panai 5chenie The &and We a�preciate yo�i guys : W� h��� that Folks in thase parts understand 4�,+hat a extellerrt carporate neighhor ya� ha�e f�een o�,�er these years. Nat ever�� bar�k��roulrJ t€�mmitt� tf�e arts fike y�su ha�re, °{au shaule� E�e very prau�l,,.Have � �,�hresorre S�mr�er,,,� f�e Panzi Bov�„ Like Rea{v Hide ':•,-r � `� 05 Ticket Sales Sips Encore Sales 153 � ��.� I ,250 Final Event Attendance ��� 750 500 250 p � � � � � � ����°� .�� ��z �oc,• G,�r � o+ � `�5w ��5� ��z`a� ``���� r � +�J�t- �` �`a0 �r` � Groc ��� P.� �r� N ote s I . Revamped logo 2. Modified event schedule 3. Broader band line-up to reach multiple age groups 4. Themed nights Social Comments � � Total Revenue from Ticket Sales $ I ,530.00 o����• �°��`z '�a``oz � �`J� zP�c� �r� J`oo Q� ,�r� ����r� n������tr� They shoulcl �tart ���,�iny the irrus�c an Th�rsda�r�s at �r�no Par�C a�r1u��r b�tt�r place Sha�led ar�d ��Ma�+ h�tt�er are� Inste�d af in t�e Hat sur7 k�y th� �r����ded Cr����' �p�ts to put;�our �hair� it R��fl} Is a Stupid �I�ce d����n b;+ the Jarn P��ke�l �i�+er b� t�e ��ar� �ncl th�;+ 3h�c�+�ld alsa rr��ke ut ��m�l�e fr�e Nl+�si� b;r th� reall�r Nic� �r�na Lake� f��1CF� BETTE€� PLr��E F�f� f�1l�SIC SH.�D-D �.hJC9 �LE�1T4' �F R���l1 �[T'� C�F ELIC RI'�E �H�LiLG LSE TF��4T f�ICE P�RI� Like Ra`]1+�� Hi�f� ''fl �#i�rian Lerr�l�� Ster�glein-Schrrtiidt I�°a�s disa�p�inted that th�e city ��I�����eci this al�ohol, �i�s Ence�r�, �t a f�rr�ily� furrcti�rr, �Iso that p�rking Ir�t is usecl b;+ ���,r�ral h�n�ica� f�lks f�r p�rking as there is �r''ERY' littfe h�nd�ca� parking �n r�ain st, �� no ����y to shuttEe falks that have ta ��r4� alon�s ����y a���ray. I��st thou�ht they had th�3 alcahcl thir�g � fe�h�� ����e�ks a�o on ��ain 3t, 'uVh� a��ir1, Wi�at is a�r �itytryin� to prc�mate� That ta h��+e fam�ly fun ���� ir�+�st h�+.�e alcoh�l? Pl��se ret�irrk this in th� fut�re, Lil�e Reply HicYe ;;rl � �' 06