10.3 SR 09-18-2023�,
Elk s �-
River
Request for Action
To Item Number
Ma Tor and CinT Council 10.3
Agenda Section Meeting Date Prepared by
WoYk Session Se tembeY 18, 2023 Michael HeckeY, PaYks and RecYeation Mana er
Item Description Reviewed by
Riverfront Concert Series Review oe Stremcha, Assistant Ci r Administrator
Reviewed by
Cal Pormer, City Administrator
Action Requested
Recap the 2023 RiveYfYont ConceYt Series and discuss the goals/priorities foY next yeaY.
Background/Discussion
Except for the last conceYt with the Fabulous rlrmadillos, the overall 2023 conceYt series experienced a decline in
total attendance. Key contributing factors to the decline were the consistent hot weather and ��ildfires. Staff
surveyTed neighboring cities that host summer concerts and found attendance at all locations `vas lo`ver than
normal.
Staff Yecentlyr met with The Bank of Elk River YepYesentatives and discussed a few ideas to make the 2024
Riverfront Concert Series more appealing and exciting. Some of the ideas proposed:
■ A broader band line-up to reach multiple age groups with diverse audiences.
■ The possibilityT of 5 or 6 bands that will attract larger crowds.
■ Themed nights such as Kickoff to Su�n�neT; T�opical Nigbt, Countzy �' 1�esteTn.
Financial Impact
The proposed 2024 budget for the Riverfront Concert Series is $35,000. Same as 2023.
Mission/Policy/Goal
OpportunityT to live, `vork and p1a�T
Attachments
■ Concert Series Locations Information
■ Marketing Report 2023
The Elk River Vision
A 2a�elcolning co�nlnunity 2a�ith T evolutiona� y and spizzted T esou� cefulness, exceptional
se�vice, and coln�nunity engagelnent that encou�ages and ins�iz•es pTo�pe�zty.
rowEREo ar
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Update�l• January 2023
Surrounding Cities Concert Information
Location
Elk River
Big Lake
Ramsey
Buffalo
Rockwoods
Monticello
Number of Concerts
9
10 (1 was cancelled)
10
10
19
3
Day of week
Thursdav
Thursday
Thursdav
Thursday
Wednesday
Wednesday
Attendance
lower than normal
lower than normal
lower than normal
lower than normal
about 20% lower
lower due to weather
Funded
Sponsor
Sponsors
Sponsors, City, Lions
Sponsors
Sponsor
Total $
$34,000
$24,000
$10,500
*wildfires and heat
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eta� s
The Riverfront Concert Series is a weekly outdoor concert shown at Rivers Edge Commons Park in
downtown Elk River. The Bank of Elk River is the signature sponsor of this event series. Residents are
invited to grab dinner, visit the Farmers Market, and watch the free concert each Thursday. The shows
start at 7:00 p.m. with a welcome from the Ma�or and an intermission/giveawa� feom The Bank of Elk
River. Each week there is a different band.
This year, only one concert was moved indoors on July 27. The concert was then held at the FT Center
on the dry floor in the Cornerstone Arena. Attendance was around 125 that night.
Also this �ear, the city hosted a small "Sips Encore" event where adults 21+ could pa� $10 for all-�ou-
can-drink samples from 6:00 - 9:00 p.m. the night of the final concert on August 17. The band was The
Fabulous Armadillos which al�ead� gathers a large crowd. This addition was onl� promoted the week of.
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�'�� i'OO P.M. RIVERS EDGE COMMONS PARK
' G75 MAIfJ STREET. POl^INTOVJN ELK RIVER
Mick Sterling Presen#s: EI#an$angs E�Tpry J4wN & BErrviE TauPiN
IA Hard Day'S Nigh# BEATLES TRIBUTE
7he Whi#esidewalls o0o woP, ROCKABILLY, & RQCK AND R�LL
Hillbllly Int. COUNTRY
C�1L61'Ch Of Cd5h JOHNMY CASH TRI6UTE
GBII X JlJk2h0% AL� THE MI.ISIC OF THE 199Qs
Jur1k FAA 1980s-2000s GENRE-BENDING MASHUPS
ThB B�L1B RIA9eES REGIONAL COVER BAND Elk ----
Fdl7UIpU5 A:R1s3C111IO5 CLASSIC ROC?C AND R�DLL 7� ��eY
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RIV'ERS EDGE COMMONS AT 7:00 P.141.
N1ick SterAng Presents:
Lj1�0I15017C,�5 {€�ton John & 8emie TaupinJ
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+ ��3 �IV'E1�FR4NT
CC�IVCERT SERIES
Social Media Campaign
Q u i c k Stats ;'� �
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• 18 posts �� � �
, ��'��
89,488 total reach on posts ,,� :
• 1,316 total engagement on posts
• 9 events created and boosted
• 1,429 responses on events
•$180 spent on social media ads
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Social media posts had a variety of
graphics, photos, and videos used.
��1 �: Ts �6� =an
�' L��h Levuis
This cancert s�ries is �njay��i and appreciat�el! Thank� ta
all invalveel in m�king it hap�en e�eey summer.
Like Re�By WRde �1�.�,
4,000
3,000
2,000
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Facebook Event Reach
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Mt�re C)►nlin+� �tats
Tota�l
concert day) was the highest
daily total
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Top Age Range for Facebook Concert Events
Top Second
Band Age Age
Range Range
Mick Sterling 55-64 45-54
A Hard Day's
Night
35-44 55-64
The
Whitesidewalls 55-64 35-44
Hillbilly Inc. 35-44 55-64
Church of Cash 55-64 65+
Gen X Jukebox 35-44 55-64
Junk FM 55-64 45-54
The Blue
55-64 35-44
Ringers
The Fabulous
Armadillos 55-64 65+
55-6
66.7'
oa
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5 �
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5-44
3.3%
• •
t er vertisi n
In addition to social media and keeping the website updated, the following items were done: website
homepage banner added to city and Parks and Rec website, newspaper feont page banner ad, two
newspaper articles, business cards ordered and put at various establishments, can coozies given awa� at
events, magnets given awa� at the bank, kiosk posters up at various park kiosks, event graphics posted on
the FT Center TVs, event graphic on Hwy 169 billboard, and concerts were included in website
Newsflashes, e-newsletter, Chamber event listings, and Google events.
•. Joanoe Pov:eO]
�.. „��,� ,, . ,�, ��,�, � ,- .:, � T�1�r�ics ta ti�e �ank Qf �Ik �iver far sp4nsc�rin� these
�„ , �� , . � �
_ � �� ��,� � �:s•: ccsncer � ,..4hey �:r� great commun�ity �uilding everutsl!
, �
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�ar�ai Scheme T17e �ar-�cl
-he �ank �f Elk �iver has hacl a solirJ ccr�mitment tc the
�eo�l�e of EI K R�fEFt a3 t�aell as Rf1M5EY! We �+;�nt t�
�"H;�NK THEh.�1 far their comrritin�nt to liwe mu�ic in the
�a�t. And hop� far a enjaya�le and su��essful season. For
us th�y r�a�de a huge differenee. lfei,� firier��lly,
�rofessi�n�l as w��ell as fun times!. '�Cl; i�S',,..The Panzi
�oy�,,..
Like Repfy Hide __ . � �
� The Bank o€ Elk R�ver
�or�? 5�h?�r�e -h? 3�.nr� Thankyau! We Gp�r�ciate
��ll� pDSICI:r� comments, �f�ank yo�a far �eing �art
of the e�reat rr�usi< �ra�,fi�ed e+.�er the years.
L�ke Reply Hide __ . �
� Panai 5chenie The &and
We a�preciate yo�i guys : W� h��� that Folks in
thase parts understand 4�,+hat a extellerrt carporate
neighhor ya� ha�e f�een o�,�er these years. Nat
ever�� bar�k��roulrJ t€�mmitt� tf�e arts fike y�su ha�re,
°{au shaule� E�e very prau�l,,.Have � �,�hresorre
S�mr�er,,,� f�e Panzi Bov�„
Like Rea{v Hide ':•,-r �
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05
Ticket Sales
Sips Encore Sales 153 �
��.�
I ,250
Final Event Attendance
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750
500
250
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P.� �r�
N ote s
I . Revamped logo
2. Modified event
schedule
3. Broader band line-up
to reach multiple age
groups
4. Themed nights
Social Comments
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Total Revenue from Ticket Sales
$ I ,530.00
o����• �°��`z '�a``oz
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They shoulcl �tart ���,�iny the irrus�c an Th�rsda�r�s at
�r�no Par�C a�r1u��r b�tt�r place Sha�led ar�d ��Ma�+ h�tt�er
are� Inste�d af in t�e Hat sur7 k�y th� �r����ded Cr����'
�p�ts to put;�our �hair� it R��fl} Is a Stupid �I�ce d����n
b;+ the Jarn P��ke�l �i�+er b� t�e ��ar� �ncl th�;+ 3h�c�+�ld
alsa rr��ke ut ��m�l�e fr�e Nl+�si� b;r th� reall�r Nic�
�r�na Lake� f��1CF� BETTE€� PLr��E F�f� f�1l�SIC SH.�D-D
�.hJC9 �LE�1T4' �F R���l1 �[T'� C�F ELIC RI'�E �H�LiLG LSE
TF��4T f�ICE P�RI�
Like Ra`]1+�� Hi�f� ''fl
�#i�rian Lerr�l�� Ster�glein-Schrrtiidt
I�°a�s disa�p�inted that th�e city ��I�����eci this al�ohol, �i�s
Ence�r�, �t a f�rr�ily� furrcti�rr, �Iso that p�rking Ir�t is usecl
b;+ ���,r�ral h�n�ica� f�lks f�r p�rking as there is �r''ERY'
littfe h�nd�ca� parking �n r�ain st, �� no ����y to shuttEe
falks that have ta ��r4� alon�s ����y a���ray. I��st thou�ht
they had th�3 alcahcl thir�g � fe�h�� ����e�ks a�o on ��ain 3t,
'uVh� a��ir1, Wi�at is a�r �itytryin� to prc�mate� That ta
h��+e fam�ly fun ���� ir�+�st h�+.�e alcoh�l? Pl��se ret�irrk
this in th� fut�re,
Lil�e Reply HicYe ;;rl
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