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7.1. EDSR 10-16-2023 Request for Action To Item Number Economic Development Authority 7.1 Agenda Section Meeting Date Prepared by General Business October 16, 2023 Brent O’Neil, Economic Development Director Item Description Reviewed by General Updates Cal Portner, City Administrator Reviewed by Action Requested Item presented for information and discussion purposes. Background/Discussion This item is an opportunity to share updates and discuss other non-action items. Financial Impact N/A Mission/Policy/Goal Support Elk River’s existing businesses through relationship building, programmatic offerings, and high-quality city services. Attract new business development to Elk River to build the city’s economic vibrancy, job offerings and tax base. Attachments  Sherburne County Housing Summit Flyer  Q3 Website Metrics The Elk River Vision A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community engagement that encourages and inspires prosperity. Updated: January 2023 Sherburne County Housing Summit Join us for a groundbreaking Summit to help identify the vision and need of housing in Sherburne County! Hear from local economic experts, county staff, legislative updates, and a panel of experts comprised of housing industry professionals. The goal of this summit is to create public and private engagement & partnership to generate meaningful change through intentional discussion. We want your feedback, knowledge, and expertise at the table to help solve for the housing shortage in Sherburne County. Wed, November 8 — 11:30 am - 4:00 pm Box Lunch Included Sherburne County Government Center 13880 Business Center Dr NW, Elk River, MN Networking Happy Hour to Follow 4:00 pm - 5:30 pm at Tipsy Chicken 13479 Business Center Dr NW, Elk River, MN RSVP Scan code to RSVP or visit http://tinyurl.com/MNHousingSummit Questions? Call Treadstone Mortgage at 612-567-1471 or email MollyN@ treadstonemortgage.com HOSTED BY:SPONSORED BY: Sherburne County Housing Summit 11:30 am Sign-in, grab lunch, get seated 11:45 am Opening Remarks MC Debbi Rydberg – Elk River Area Chamber of Commerce 12:00 pm Economic Update King Banaian – Dean of the School of Public Affairs and Professor of Economics at SCSU 12:45 pm Questions 1:00 pm Sherburne County Update Jessica Barthel – Economic Development Coordinator Marc Schneider – Sherburne County Senior Planner 1:45 pm Questions 2:00 pm Break 2:10 pm Legislative Update, Housing Related Mark Foster – Vice President, Legislative and Political Affairs with Housing First Minnesota 2:35 pm Eric Lucero – Minority Lead on Senate Housing Committee, Real Estate Broker, Building Contractor 2:55 pm Questions 3:05 pm Panel Discussion & Audience Engagement Moderated by Molly Nadeau – Loan Officer at Treadstone Mortgage Linda Schultz – Realtor® at Keller Williams Classic Realty NW Corey Wemple – Director of Real Estate Lending at The Bank of Elk River Chad Christian – Vice President at Christian Builders & Remodelers Kris Thompson – Realtor® at Sota Homes eXp Realty Denny Nelson – President of Progressive Builders 3:50 pm Adjourn 4:00 pm Networking Happy Hour at Tipsy Chicken Appetizers Provided & Cash Bar HOSTED BY:SPONSORED BY: Country Tota l users 1.United States 903 2.India 12 3.Cana da 9 4.Isra el 9 5.Irela nd 8 6.Philippines 5 7.France 3 8.Ja pa n 3 9.Greece 2 10.Mexico 2 ▼ What device are people using? De vice ca te gory Tota l users 1.desktop 594 2.m obile 426 3.ta blet 15 ▲ desk top mobile tablet 41.2% 57.4% Your audience at a glance! Jul 1, 2023 - Se p 30, 2023 ▼ Total users Jul 1 Jul 8 Jul 15 Ju l 22 Ju l 29 Aug 5 Aug 12 Au g 19 Au g 26 Sep 2 Sep 9 Sep 16 Sep 23 Sep 30 -10 0 10 20 30 40 Sessions 1,413 Keyboard shortcuts Map data ©2023 Terms of Use Total users 1 935 Enga gement rate 59.94% Views 2,724 Enga ged sessions 847 Sessions per user 1.37 New users 1,001 Total users 1,034 Let's learn a bit more ab o ut your users! Acquisition Sour ces Higher Trac - P ages Trac Type Higher Tr ac - States (globally) Higher Tr ac - Cities (globally) USA Audience google (direct) bing m.facebook .com yahoo link edin.com duckduckgo goldenshovelage… l.facebook .com ot hers 48.9% 33.3% 111 483483483 Elk River, M N Econom ic Devel… Elk River Econom ic Devel… imap by Economic G ateway Elk River Econom ic Devel… Erx Motor Park A Powersport s Pla… Business Toolbo… Elk River City Ne… Available Sites a… Elk River Hous in… others 21.4% 7.3%53.4% Pa ge title Total users…Views 1.Elk River, MN Econom ic Development 275 582 2.Elk River Econom ic Development Business Directory 86 200 3.imap by Econ om ic Gateway 80 109 4.Erx Motor Park A Powersports Pla yground 54 65 5.Elk River Econom ic Development Sta ff 44 80 6.Cultivating Comm unity And Growth The Impa ct Of The Elk River Fa rm ers Market 43 50 7.Availa ble Sites and Properties 32 58 8.Elk River City News 30 60 9.Elk River Housing and Redevelopm ent Authority 29 55 1…Elk River Econom ic Development H ousing Resou rces 29 35 First use r source Tota l users 1.google 506 2.(direct)344 3.bing 55 4.m.facebook.com 29 5.ya hoo 22 6.lin kedin.com 16 7.duckduckgo 13 8.golden shovela gency.com 13 9.l.facebook.com 10 10.lm .facebook.com 7 ▼ Region Tota l use rs 1.Minnesota 483 2.Illinois 97 3.Texas 72 4.Wa shington 25 5.Wisconsin 23 6.Virginia 22 7.Iowa 19 8.Missouri 19 9.Californ ia 17 10.Mich iga n 15 ▼ City Total users 1.Minneapolis 124 2.Elk River 80 3.Chicago 79 4.Dalla s 21 5.Moses La ke 18 6.Otsego 17 7.Cam bridge 12 8.Monticello 12 9.Gra n d Rapids 10 10.Ramsey 10 ▼ 6.8% 31.8% 58% Session default c…Tota l use rs 1.Organic Search 608 2.Direct 334 3.Organic Social 71 4.Referra l 28 ▼ Social Media Followin g 1.2K Follow ers What day of week users visit your website? 489 Follow ers Thank you for being a valued client! Sunda y Monday Tuesday Wednesda y Thursda y Frida y Satu rda y 0 100 200 300 *Engaged Sessions:In GA4, Google has replace d the conce pt of “bounce ” w ith “engage d se ssions.” To be considered “e ngage d,” a se ssion must e ither re sult in a conversion, last ove r 10 seconds, or have multiple screen or page vie w s. When calculating y our Engagement Rate, GA4 looks at the freque ncy of these sessions. *Engagement Rate: Percentage of engaged sessions. *Views:Numbe r of time s an app scre e n or a w e b page w as view ed. Repeate d view s of a single page or scre en are counted. *Sessions: Number of sessions that be gan on y our site or app. By default, a se ssion e nds (time s out) afte r 30 minute s of user inactivity. The re is no limit to how long a se ssion can last. *Sessions per User : The ave rage numbe r of sessions pe r user. Pages / Se ssion is the ave rage number of pages viewed during a se ssion. Re peated vie ws of the same page are counte d. GA4 Termino logy 850 Follow ers