7.1 SR 07-15-2024The Elk River Vision
A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community
engagement that encourages and inspires prosperity
Request for Action
To
City Council
Item Number
7.1
Meeting Date
July 15, 2024
Prepared By
Chris Leeseberg, Senior Planner
Item Description
Variance: Freestanding Sign Size, 18823 Freeport St.
NW - Holiday Gas Station
Reviewed by
Zack Carlton
Cal Portner
Tina Allard
Action Requested
Direct staff, by motion, to prepare a resolution making Findings of Fact denying the sign size (area) variance
for the following reasons:
1. The general purpose and intent of the ordinance is not met.
2. Installing a sign that exceeds the commercial zoning district limits by ~180% is not reasonable.
3. The interchange at Highway 169 and School Street is not a unique circumstance requiring a sign larger
than the 150 square feet that is currently permitted.
4. A sign that is 276 square feet would be the largest and tallest sign in the area and would alter the
essential character of the area.
Background/Discussion
The property is zoned Highway Commercial (C3) which limits the size of freestanding signs to 150 sq.ft. The
applicant has requested a variance to exceed the permitted sign size of signage by 126 sq.ft. (144 sq.ft. main
sign, 132 sq.ft. gas pricing, 276 sq.ft. total). During the construction of the interchange at Highway 169 and
School Street, the existing freestanding sign on the property was removed and has not yet been replaced.
During their June 25, 2024, meeting, the Board of Adjustments (BOA) denied the variance for an increase in
sign size and as a result, the request was automatically appealed to the City Council for consideration. The
BOA did approve the request for an increase in signage height to 50' above the adjacent grade of Highway
169.
The Board noted that they had discussed increasing sign heights during the recent sign ordinance amendment
discussion, but did not support an increase to the allowed sign area. They did not believe the request satisfied
the ordinance requirements.
Variances may be granted when the petitioner establishes that the variance satisfies all five of the criteria
described below. The variance is:
1. Is in harmony with the general purpose and intent of the ordinance, and
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The purpose and intent of the sign ordinance is to balance the advertising needs of the business community against
adverse effects on the public. The maximum sign size for commercial districts (C3) is 150 square feet. Exceeding the
maximum sign area by ~184% is not in harmony with the general purpose and intent of the ordinance.
2. Is consistent with the City of Elk River Comprehensive Plan.
The property is guided as Highway Business where commercial businesses with signage are expected. The proposal is
consistent with the comprehensive plan.
Variances may be granted when the petitioner establishes that there are practical difficulties in complying with
the zoning ordinance. Practical difficulties mean that:
3. The petitioner proposes to use the property in a reasonable manner not permitted by the zoning
ordinance;
Signage that exceeds the sign area limits by ~184% is unreasonable. Significant deviations from the established
regulations can disrupt the visual harmony of the area, potentially creating an imbalance in the aesthetics and
functionality intended.
4. The plight of the petitioner is due to circumstances unique to the property, not a consequence of the
petition's own action or inaction; and
The recent reconstruction of the interchange at Highway 169 and School Street is a unique circumstance for the
property. A freestanding sign meeting the 150 square-foot size limit is still visible from Highway 169, and while the
plight is unique, the request does not satisfy other standards for issuance of a variance at the requested size and
height.
5. The variance, if granted, will not alter the essential character of the locality.
If approved, the proposed 276 square-foot sign would be the largest, by square footage, freestanding sign in the area
and would alter the essential character of the locality.
Financial Impact
None
Mission/Policy/Goal
Ethical, efficient, and responsible.
Attachments
1. Board of Adjustments Staff Report dated 6-25-2024
2. Presentation
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The Elk River Vision
A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community
engagement that encourages and inspires prosperity
Request for Action
To
Board of Adjustments
Item Number
5.1
Meeting Date
June 25, 2024
Prepared By
Chris Leeseberg, Senior Planner
Item Description
Variance: Freestanding Sign Size (Height and Area),
18823 Freeport St. NW - Holiday Gas Station
Reviewed by
Zack Carlton
Action Requested
Deny, by motion, the sign size variance for the following reasons:
1. The general purpose and intent of the ordinance is not met.
2. Installing a sign that exceeds the commercial zoning district limits by 80% and taller than the recently
established sigh height ordinance is not reasonable.
3. The interchange at Highway 169 and School Street is not a unique circumstance to the property as a
150 square foot sign would still be visible.
4. A sign that is 276 square feet would be the largest and tallest sign in the area and would alter the
essential character of the area.
Background/Discussion
The property is zoned Highway Commercial (C3) which limits the height of freestanding signs to 40 feet
above the adjacent highway and the size of freestanding signs to 150 sq.ft. The applicant is requesting a
variance to exceed the allowed height and size of signage by 126 sq.ft. (144 sq.ft. main sign, 132 sq.ft. gas
pricing, 276 sq.ft. total). During construction of the interchange at Highway 169 and School Street, the
existing freestanding sign on the property was removed and has not yet been replaced.
The applicant completed a “flag test” to evaluate the proposed sign height and area. This information is
attached.
During the recent sign ordinance amendment discussions, the commission endorsed a minor increase in the
allowed heights for signs but were not supportive of an increase in sign sizes during those discussions. The
approved amendment limits sign heights to 40 feet above the adjacent highway grade.
Variances may be granted when the petitioner establishes that the variance satisfies all five of the criteria
described below. The variance is:
1. Is in harmony with the general purpose and intent of the ordinance, and
The purpose and intent of the sign ordinance is to balance the advertising needs of the business community against
adverse effects on the public. The maximum sign size for commercial districts (C3) is 150 square feet and 40 feet
Page 7 of 31Page 280 of 389
tall. Exceeding the maximum sign area by ~184% and exceeding the recently adopted height limit is not in harmony
with the general purpose and intent of the ordinance.
2. Is consistent with the City of Elk River comprehensive plan.
The property is guided as Highway Business where commercial businesses with signage are expected. The proposal is
consistent with the comprehensive plan.
Variances may be granted when the petitioner establishes that there are practical difficulties in complying with
the zoning ordinance. Practical difficulties means that:
3. The petitioner proposes to use the property in a reasonable manner not permitted by the zoning
ordinance;
Signage that exceeds the sign size limits by 80% and the height standard by 12 feet is unreasonable. Significant
deviations from the established regulations can disrupt the visual harmony of the area, potentially creating an
imbalance in the aesthetics and functionality intended.
4. The plight of the petitioner is due to circumstances unique to the property not a consequence of the
petition's own action or inaction; and
The recent reconstruction of the interchange at Highway 169 and School Street is a unique circumstance to the
property. A freestanding sign meeting the 150 square foot size limit is still visible from Highway 169, and while plight
is unique, the request does not satisfy other standards for issuance of a variance at the requested size and height.
5. The variance, if granted, will not alter the essential character of the locality.
If approved, the proposed 276 square foot sign would be the largest, by square footage, freestanding sign in the area
and would alter the essential character of the locality. While nearby signs are at or near 50 feet tall, the combination
of height and sign area would not fit the character of the immediate area or the Highway 169 corridor through Elk
River.
Financial Impact
None
Mission/Policy/Goal
Ethical, efficient, and responsible.
Attachments
1. Location Map
2. Narrative
3. Sign Plans
4. Case Study
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Page 9 of 31Page 282 of 389
V 24-08 Narrative
Following the removal of Holiday’s former monument sign and the construction of the School St
NW bridge over HWY 169, the southbound off ramp is encroaching onto Holiday’s property The
only place left to install a new sign on Holiday’s property with visibility from HWY 169 is at the
southwest corner of their property. The combined height of the finished bridge including its railing
is 24’-5” above the grade of HWY 169. Per sign code allowances, the top side of the sign cabinet
can only be 5’-7” higher than the bridge and the offramp railing. The sign must be taller to make
sure both the Holiday sign cabinet and their price signs are visible to both southbound and
northbound commuters, prior to reaching their respective off ramps for School St NW.
A variance may be granted by the board only if it finds that:
The variance is in harmony with the general purpose and intent of the ordinance
The new sign is in harmony with the purpose of the sign ordinance because it enhances
communication.
The variance is consistent with the City of Elk River Comprehensive Plan (discuss with city staff in
needed)
Variances may be granted when the petitioner establishes that there are practical difficulties
in complying with the zoning ordinance. Practical difficulties means that:
The petitioner proposes to use the property in a reasonable manner not permitted by the zoning
ordinance
Provide gas and facilities
The plight of the petitioner is due to circumstances unique to the property not a consequence of the
petition's own action or inaction; and
Reconstruction
The variance, if granted, will not alter the essential character of the locality
Correct
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CUSTOMER
HOLIDAY STORES
LOCATION
ELK RIVER, MN
SITE NUMBER
0313
ACCOUNT REP
BEN DEHAYES
DRAWN BY
MH
REVISION
04
DATE
05/28/24
SCALE
NTS
HOLIDAY STORES | 0313 | ELK RIVER, MN | NORTHERN TIER | EXTERIOR SIGN PACKAGE | SITE PLAN PG 1 / 3
CUSTOMER ACCEPTANCE
SIGNATURE ___________________________________________________________________DATE ___________________
THIS DRAWING IS THE PROPERTY OF CORPORATE IDENTIFICATION SOLUTIONS, INC., CHICAGO, IL, AND CONTAINS PROPRIETARY AND CONFIDENTIAL
INFORMATION. THIS DRAWING IS TRANSFERRED TO THE CUSTOMERS AND SUPPLIERS OF CORPORATE IDENTIFICATION SOLUTIONS, INC BY WAY OF
LOAN. THIS DRAWING MAY NOT BE COPIED OR REPRODUCED, IN WHOLE OR IN PART, NOR MAY IT OR THE INFORMATION IT CONTAINS BE DISCLOSED
OR TRANSFERRED TO ANY OTHER PARTY OR PERSONS WITHOUT THE PRIOR WRITTEN CONSENT OF CORPORATE IDENTIFICATION SOLUTIONS, INC.
CORPORATE ID SOLUTIONS
5563 N ELSTON AVE.
CHICAGO, IL 60630
P: 773-763-9600 | F: 773-763-9606
CORPORATEIDSOLUTIONS.COM
Existing Monument
(Removed)
High Rise Sign
21'-8"
48'-0"
Page 11 of 31Page 284 of 389
CUSTOMER
HOLIDAY STORES
LOCATION
ELK RIVER, MN
SITE NUMBER
0313
ACCOUNT REP
BEN DEHAYES
DRAWN BY
MH
REVISION
04
DATE
05/28/24
SCALE
NTS
HOLIDAY STORES | 0313 | ELK RIVER, MN | NORTHERN TIER | EXTERIOR SIGN PACKAGE | MID SIGN PG 2 / 3
CUSTOMER ACCEPTANCE
SIGNATURE ___________________________________________________________________DATE ___________________
THIS DRAWING IS THE PROPERTY OF CORPORATE IDENTIFICATION SOLUTIONS, INC., CHICAGO, IL, AND CONTAINS PROPRIETARY AND CONFIDENTIAL
INFORMATION. THIS DRAWING IS TRANSFERRED TO THE CUSTOMERS AND SUPPLIERS OF CORPORATE IDENTIFICATION SOLUTIONS, INC BY WAY OF
LOAN. THIS DRAWING MAY NOT BE COPIED OR REPRODUCED, IN WHOLE OR IN PART, NOR MAY IT OR THE INFORMATION IT CONTAINS BE DISCLOSED
OR TRANSFERRED TO ANY OTHER PARTY OR PERSONS WITHOUT THE PRIOR WRITTEN CONSENT OF CORPORATE IDENTIFICATION SOLUTIONS, INC.
CORPORATE ID SOLUTIONS
5563 N ELSTON AVE.
CHICAGO, IL 60630
P: 773-763-9600 | F: 773-763-9606
CORPORATEIDSOLUTIONS.COM
DIESEL PRICER ALWAYS
TOWARDS ROAD
4" SHROUD ABOVE CABINET
TO HOLD BLUE RODS
QTY 1 ROW OF ILLUMINATED BLUE RODS
AROUND PERIMETER OF CABINETS
143.0 SF
DieselUnleaded
144.0 SF
12'-0"
48" LEDS 43.4 SF EACH
6" TOGGLES 2.8 SF
6'-6"22'-0"
2'-0"12'-0"PROPOSED HIGH RISE
287.0 SF
DieselUnleaded
(Grade of HWY 169)
0'-0" (Grade)
11'-0" (Bridge Wall)
14'-5" (Top of Railing)31'-6"17'-1"10'-0"52'-0" Grade to top of Sign62'-0" Grade of HWY169 to top of signPage 12 of 31Page 285 of 389
CUSTOMER
HOLIDAY STORES
LOCATION
ELK RIVER, MN
SITE NUMBER
0313
ACCOUNT REP
BEN DEHAYES
DRAWN BY
MH
REVISION
APPROXIMATE CONCEPTUAL RENDERING
DATE
05/28/24
SCALE
NTS
HOLIDAY STORES | 0313 | ELK RIVER, MN | NORTHERN TIER | EXTERIOR SIGN PACKAGE | MID SIGN PG 3 / 3
CUSTOMER ACCEPTANCE
SIGNATURE ___________________________________________________________________DATE ___________________
THIS DRAWING IS THE PROPERTY OF CORPORATE IDENTIFICATION SOLUTIONS, INC., CHICAGO, IL, AND CONTAINS PROPRIETARY AND CONFIDENTIAL
INFORMATION. THIS DRAWING IS TRANSFERRED TO THE CUSTOMERS AND SUPPLIERS OF CORPORATE IDENTIFICATION SOLUTIONS, INC BY WAY OF
LOAN. THIS DRAWING MAY NOT BE COPIED OR REPRODUCED, IN WHOLE OR IN PART, NOR MAY IT OR THE INFORMATION IT CONTAINS BE DISCLOSED
OR TRANSFERRED TO ANY OTHER PARTY OR PERSONS WITHOUT THE PRIOR WRITTEN CONSENT OF CORPORATE IDENTIFICATION SOLUTIONS, INC.
CORPORATE ID SOLUTIONS
5563 N ELSTON AVE.
CHICAGO, IL 60630
P: 773-763-9600 | F: 773-763-9606
CORPORATEIDSOLUTIONS.COM
Existing Monument
(Removed)
High Rise Sign
21'-8"
48'-0"
APPROXIMATE CONCEPTUAL RENDERING
NOT TO SCALE
Page 13 of 31Page 286 of 389
Holiday Station Store – 18823 Freeport St NW
Sign Height and Sign Area Variance Case Study
Prepared by James Clements with Corporate Identification Solutions on 5/28/24.
Case Study for the Proposed High Rise Sign Height and Sign Area
In preparation for our current variance application, we executed a “Flag Test”
starting at 9:00 AM on Monday, May 20th, 2024. This included JDI Signs &
Graphics suspending scaled banners representing the proposed high-rise sign
cabinet and price cabinet while (2) representatives from Holiday Stationstores LLC-
Northern Tier Division of Circle K executed drive byes to test the visibility and the
line of site for the proposed sign at (3) different heights. Please review Exhibits 1,
2 & 3. Our primary test locations were for potential customers approaching the
HWY 169 offramps for School St NW.
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Exhibit 1 - Sign Height of 37’
The sign height tested above grade for the proposed sign location was 37’.
The sign height above the grade of HWY 169 was 47’.
Northbound Photos (37’) – Please note that the existing laneways have are
currently shifted due to active construction.
Photo 1 of 3
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Photo 2 of 3
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Photo 3 of 3
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Southbound Photos (37’)
Photo 1 of 3
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Photo 2 of 3
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Photo 3 of 3
Flag Test R esults for a 37’ High Sign
The line of site is partial obstructed from northbound commuters.
Southbound commuters cannot see the sign until after they have exited HWY 619.
Holiday’s Conclusion – A 37’ (H) sign was not acceptable from any vantage point.
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Exhibit 2 - Sign Height of 47’ – This is the same height as the existing
Burger King High Rise Sign.
The sign height tested above grade for the proposed sign location was 47’.
The sign height above the grade of HWY 169 was 57’.
Northbound Photos – Please note that the existing laneways have are currently
shifted due to active construction.
Photo 1 of 2
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Photo 2 of 2
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Southbound Photos (47’)
Photo 1 of 3
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Photo 2 of 3
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Photo 3 of 3
Flag Test Results for a 47’ High Sign
The sign height is acceptable for northbound commuters.
Southbound commuters cannot see the sign until after they have exited HWY 169.
Holiday’s Conclusion – A 47’ (H) sign was not acceptable for southbound HWY
169.
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Exhibit 3 - Sign Height of 52’
The sign height tested above grade for the proposed sign location was 52’.
The sign height above the grade of HWY 169 was 62’.
Northbound Photos – Please note that the existing laneways have are currently
shifted due to active construction.
Photo 1 of 2
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Photo 2 of 2
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Southbound Photos (52’)
Photo 1 of 3
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Photo 2 of 3
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Photo 3 of 3
Flag Test Results for a 52’ High Sign
The sign height is acceptable for both northbound and southbound commuters.
Holiday’s Conclusion – The proposed 52’ (H) is an acceptable height for all HWY
169 commuters.
Page 31 of 31Page 304 of 389
Holiday StationHeight and Size Variance
Page 305 of 389
Page 306 of 389
Background
§BOA denied the sign size variance
§Automatic appeal
§Zoned Highway Commercial (C-3)
§Freestanding signs
§150 square feet
§Variance for sign area
§451 square feet as measured with one box or
§287 square feet measuring two signs individually
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Applicable Regulations
1. Is in harmony with the general purpose and intent
of the ordinance
§Balance the advertising needs of the business
community against adverse effects on the public
§Doubles sign size limit
§Not in harmony with the intent of the ordinance
Page 310 of 389
Applicable Regulations
2. Is consistent with the City of Elk River
Comprehensive Plan
§The property is guided as Highway Business where
commercial businesses with signage are expected
§The proposal is consistent with the comprehensive plan
Page 311 of 389
Applicable Regulations
3. The petitioner proposes to use the property in a
reasonable manner not permitted by the zoning
ordinance.
§Doubling the permitted sign area is not a reasonable
use
§Significant deviations impact the surrounding
community
§The petitioner does not propose to use the property in a
reasonable manner
Page 312 of 389
Applicable Regulations
4. The plight of the petitioner is due to circumstances
unique to the property not a consequence of the
petitioner's own action or inaction.
§Reconstruction of the interchange is a unique
circumstance
§A sign constructed according to the ordinance is still
visible from the highway and above the grade/bridge
§While the plight is unique, the request does not satisfy
other standards for issuance of a variance at the
requested height and area
Page 313 of 389
Applicable Regulations
5. The variance, if granted, will not alter the essential
character of the locality.
§The sign would be the largest freestanding sign
advertising a single business in the area
§The proposed sign would alter the essential character of
the locality
Page 314 of 389
Action Requested
§Direct staff, by motion, to prepare a resolution making
Findings of Fact denying the sign size (area) variance
for the reasons outlined in the memo
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