6.1d2 EMRUSR 02-11-2025i=,-
Elk River
Municipal Utilities
AMI Communication Timeline
Introduction to AMI (November 2023 — December 2023)
November 2023
• AMI Project FAQ Page: A dedicated FAQ page for the AMI project was launched on ERMU's
website with continuous updates provided throughout the project.
• Customer Notification: All customers received a one-third sheet insert introducing AMI with
their November billing statement.
• Newsletter and Social Media:
o Introductory AMI information was shared in ERMU's monthly e-newsletter, The
Connector.
o A social media post on November 1 introduced AMI to customers via Linkedln,
Facebook, Instagram, and Twitter.
December 2023
• The Current Newsletter: Introductory AMI information was included in the winter edition of The
Current, distributed with customers' December billing statements.
• Social Media Post: A follow-up post on December 4 directed customers to The Current for more
details.
AMI Installation Updates (March 2024 — November 2024)
March 2024
• The Current Newsletter: An AMI installation update was included in the spring edition of The
Current and distributed with customers' March billing statements.
• Social Media Post: A March 4 post directed customers to The Current for more information.
May 2024
• Appointment Letters: Water meter installation appointment letters were mailed to customers in
stages beginning May 3.
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• The Current Newsletter: Information about SmartHub and how it enhances account
management was included in the summer edition of The Current.
• Social Media Post: A May 3 AMI installation update was provided via Facebook, Instagram, and
Twitter.
July 2024
• Appointment Letters: A second round of water meter installation appointment letters was
mailed on July 3.
September — October 2024
• Appointment Letters: Water meter installation appointment letters continued to be mailed to
customers in stages.
November 2024
• Customer Reminder: All customers received a one-third sheet insert reminding them about the
AMI project and providing electric meter installation information, included with their November
billing statements.
• Social Media Post: A November 13 post provided an AMI installation update via Facebook,
Instagram, and Twitter.
Final Push for Water Appointments and Electric Notifications (December 2024 — February 2025)
December 2024
• The Current Newsletter: An article about the benefits of AMI meters was featured in the winter
edition of The Current.
0 Note: Customers in billing cycle 1 received the insert in their January 2025 billing due to
a distribution issue.
• Social Media Post: A December 2 post highlighted the winter edition of The Current on Linkedln,
Facebook, Instagram, and Twitter.
January 2025
• Call Campaign: A call campaign targeted approximately 800 residential customers who had not
yet scheduled their water meter installation appointments:
0 300 calls were made on January 27, with the remainder placed on January 28.
• Social Media Posts:
0 January 22: A reminder post about residential electric meter installations (Facebook
only).
0 January 31: A post featuring Allegiant staff alongside an Allegiant co -branded truck
(Facebook only).
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February 2025
• Direct Mail Postcard: A postcard was sent on February 11 to all remaining residential water
customers who had not scheduled their meter replacement appointments.
• Call Campaigns:
o February 2: Calls notified cycle 2 customers that Allegiant would be in their area for
electric meter replacements.
o February 9: Calls notified cycle 3 customers of upcoming electric meter replacements.
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