02-21-2023 TER MINSpecial Meeting of the Elk River
Economic Development Authority
Together Elk River Subcommittee
Held at the Elk River City Hall
Tuesday, February 21, 2023
Members Present: Jennifer Wagner, Charlie Blesener, and Debbi Rydberg
Members Absent: None
Staff Present: Economic Development Director Brent O'Neil, Economic
Development Specialist Joshua Mollan, Senior Communications
Coordinator Starr Sorheim
Others Present: None
I . Call Meeting to Order
Pursuant to due call and notice thereof, the meeting of the Elk River Economic
Development Authority Together Elk River Sub -Committee was called to order at
4:33 pm by Jennifer Wagner.
2. Consider Agenda
Moved by Charlie and seconded by Debbi to approve the agenda. Motion
carried 3-0.
3. Consent Agenda
Moved by Debbi and seconded by Charlie to approve the January 17, 2023
Meeting Minutes. Motion carried 3-0.
4.1 Committee Structure
Brent opened the floor for feedback on the structure of the committee. The group
discussed the opportunity for the subcommittee to evolve into an ad hoc committee.
All members received this suggestion positively.
Brent reviewed a potential three tier committee system: a delegated authority
committee subject to standard committee bylaws, a subcommittee with some
members representing the commissioning body, and a hybrid committee with bylaws
that could be flexible to preference.
Brent suggested increasing the number of members of the subcommittee. All
members suggested 5 non -staff members would be ideal for this subcommittee.
Brent suggested that in any direction the committee goes, audio recording of the
meetings should remain acting as a consistent record of the meetings.
4.2 Billboard Content Plan
Starr introduced her initial content outline. Jennifer suggested combining the farmers
market and Riverfront Concert Series into one messaging item. Starr told the
committee that she will add more detail to the plan and prepare initial content before
next month's meeting.
4.3 169 Redefine Activities
Brent told the committee that staff will continue to work with Orange Ball Creative
for 169 Redefine marketing in 2023.
Josh mentioned that staff will remain in contact with the communications team
regarding the use of the in-house sign machine.
Jennifer requested that if we get content from Orange Ball that they send in pdf and
png formats.
4.4 Other 2023 Initiatives
Staff will follow up with Orange Ball on 2023 marketing. Starr will connect with
MNDOT and start producing content for the billboards.
S. Adjournment
There being no further business, Jennifer Wagner adjourned the meeting of the Elk
River Economic Development Authority Together Elk River sub -committee at 5:30
pm.
Minutes prepared by Joshua
Tina Allard, City Clerk
P o■ E e E o 811
ivATURE