02-20-2024 TER MINSpecial Meeting of the Elk River EDA
Together Elk River Committee
Held at the Elk River City Hall
Tuesday, February 20, 2024
Members Present: Charlie Blesener, Joanna Arbic, and Jennifer Wagner
Members Absent: Debbi Rydberg, and Molly Nadeau
Staff Present: Economic Development Specialist Josh Mollan. Economic Development Director Brent
O'Neil, and Senior Communications Coordinator Starr Sorheim
I . Call Meeting to Order
Pursuant to due call and notice thereof, the meeting of the Elk River Economic Development Authority
Together Elk River Subcommittee was called to order at 4:38 p.m. by Jennifer.
2. Consider Agenda
Moved by Charlie and seconded by Joanna to approve the agenda. Motion carried 3-0.
3. Consider Minutes
Charlie requested the second sentence in 4.2 be shortened after "construction".
Moved by Charlie and seconded by Joanna to approve January 16, 2024, Meeting Minutes as
amended. Motion carried 3-0.
4.1 Billboard Update
Josh provided Placer.ai data on the three potential billboard sites.
Jennifer preferred the I-94 billboard if our goal is to market to more non -Elk River residents after
construction has concluded. She also suggested looking at how the Westbound Highway 10 traffic continues
after the traffic pin between heading north on Highway 169 and continuing on Highway 10.
This item was tabled to discuss item 4.3 169 Redefine Update.
4.3 169 Redefine Update
Starr provided an update to 169 Redefine. She stated that she will continue to advocate for business signage
with MnDOT.
4.1 Billboard Update (continued)
Jennifer suggested that staff look into owning/renting a changeable copy sign.
4.2 Visitor Marketing
Josh shared that this item should remain top of mind especially for the future of the direction of the
committee.
4.4 Golden Shovel Article Update
Josh provided an update on the upcoming Golden Shovel article.
4.5 General Updates
Josh asked for feedback from the committee on engaging marketing services from Orange Ball Creative for
2024.
The committee was agreeable to continuing services with Orange Ball Creative for 2024.
Jennifer brought up a potential tagline of. "Are you a loyal local?"
S. Adjournment
Meeting adjourned by order of the chair.
The meeting was adjourned at 5:25 p.m.
Minutes prepared by Josh Mollan
Chair
Tina Allard, City Clerk
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