4.1. SR 04-13-1993
Memorandum
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ITEM 4.1
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To:
Mayor and City Council
From:
Thomas D. Zerwas, Chief
of Police -r-~ '
Date:
April 8, 1993
Police Department
Subject:
SECONDARY D.A.R.E. OFFICER
Recently, I was visiting with Linda Fredrickson from Marketing
Images of Elk River at a Chamber function. Linda assisted our
department in 1992 by spearheading Lucky Duck Days for D.A.R.E..
The conversation was in regards to the D.A.R.E. Program and if the
Elk River Police Department had any needs that she could assist
with in aChieving our goals. I indicated to Linda our desire to
have an additional D.A.R.E. officer in the secondary schools. This
officer would conduct a course on D.A.R.E. for all of the 7th
graders in the Independent School District #728. I indicated to
Linda that this would be a great addition to our department;
however, funds were very tight and we hadn't pursued it.
.
A couple weeks went by and I received a call from Linda; she
indicated that she may have come up with a fund-raising event that
could possibly support the Secondary D.A.R.E. Officer position.
Linda indicated that the Suburban Northwest Builders Association
had expressed their willingness to participate in an event called
D.A.R.E. To Build A House In Seven Days. Linda indicated this
event, after expenses, could possibly raise about $50,000.00 (fifty
thousand dollars). I indicated to Linda that I would be very
interested in pursuing this; however, I wanted the City Council's
blessing before we pursued it further.
Two meetings with Linda and Rick Olson took place after this
discussion; Rick is affiliated with Rick Olson Seminars and had
participated in a house building fund raiser in California where a
house was built in seven days. These meetings also included city
and school staff. At the last meeting on April 6th, 1993, it was
decided that we should present this information to the City Council
and seek their permission in pursuing this fund-raising event.
At 'Open Mike' on April 13, 1993, Linda Fredrickson, Rick Olson,
Linda Causton (ISD #728), and I will be present to discuss this
with you. Also, I have included a proposal to Minnesota D.A.R.E.
that Linda Fredrickson hand delivered on April 7, 1993. If this
fund raiser is approved by the City Council and Minnesota D.A.R.E.,
Rick Olson would like to make a formal announcement at the Elk
River Chamber of Commerce Luncheon on April 20, 1993.
We look forward to discussing this with you on the night of April
13th, 1993.
.
TDZ/kma
720 Dodge Avenue N.W., Elk River, Minnesota 55330 · (612) 441-2324
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April 6, 1993
Mr. David Weidenfeller
Attn: Minnesota DARE
102 State Capitol
st. Paul, MN 55155
Dear Mr. Weidenfeller:
We are writing to obtain the support of the Minnesota D.A.R.E.
Advisory Council for our community efforts to create an unforget-
table, landmark fundraiser.
.
The Elk River Police Department was the first to inaugurate
the D.A.R.E. Program in the state of Minnesota. In keeping
with that leadership role, we would like to be the first to
initiate the D.A.R.E. program in our secondary schools. We
have had many requests from parents and students, over the last
couple of years, to install a reinforcement program at the
seventh grade level. Need, has never been the issue - funding,
was.
Our department, along with residents, civic, and business leaders
of our community would like to propose, for your approval, an
event called, D.A.R.E. To Build a House in seven days. The
profit from our house building event will go towards the salary
of our secondary school officer. We are anticipating a profit
between 30 to 50 thousand dollars.
As you can well imagine, this will be a high visibility
fundraiser. We expect participation from manufacturers, and
building suppliers from allover the state, as well as our local
Elk River Builders Assn. We may even make the national news.
So, it is imperative we have your support. We would like to
make a formal announcement to the business community at our
Chamber of Commerce Meeting, April 20. We hope we have given
you enough time.
Thanks for your consideration of this extraordinary project.
.
Sincerely,
~homas D. Zerwas
Chief of Police
P.O. Bw, 72J - IJUtl) OWIIO Parkway - I:lk Riva, 1\1illllc:i'lla 55.UU- (ilI2) -t-tl 2.\2-t - hi>'. (612) -t-ll XIJ3/
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SUMMARY
LUCKY DUCK DAYS - August 16 - 21, 1993
Second Annual D.A.R.E. Fundraising week will be held in Elk
River, to benefit School District 728. As part of the D.A.R.E.
Awareness Week there will be a number of fundraising activities
taking place.
Approximately 40 retailers located throughout School District
728 will participate by wearing pins, "Ask Me How to Become
a Lucky Duck?" and then asking people to Adopt-A-Duck. A small,
plastic, floatable numbered, duck will purchased by people
wanting to support the D.A.R.E. program. There is no set price
for a dUCk, so any contribution is appreciated. The ducks
float down the Mississippi River in Elk River on August 21.
The winning duck gives its purchaser $500 in coupons and services
from the local retailers, second prize is $200 and Third Prize
is $100.
As part of Lucky Duck Days the Elk River Lions sell Elk Burgers
and donate the profits to D.A.R.E.
There will be frog jumping contests to add to the excitement
of the event. Participation is free. The winners get gift
certificates from local merchants.
All through Lucky Duck Week, under the direction of The Suburban
Builders Assn., and a Community Steering Committee a house will
be built and sold. All proceeds will go to D.A.R.E. (see
attached detail).
Also enclosed are samples of marketing pieces used to promote
Lucky Duck Days i.e. T-shirt, button, duck, flyer.
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Event: D.A.R.E. to build a house in seven days
Location: Elk River, Minnesota
Dates: August 16 - 22, 1993
Sponsors: Suburban Northwest Builders Association
Marketing Images
Rick Olson Seminars
Elk River Police Department
City of Elk River
The house to be built will meet the highest standards as
established by the Builders Association. It will incorporate
innovative design and energy efficient features of the highest
quality. It will be featured as part of our Parade of Homes
exhibit, so everyone will have a chance to view the quality
and workmanship. It will be a home our community will be proud
of. (attached are sample homes as featured in the Builders Assn.
Spring Home Preview).
Costs and Expenses
This project's success will rely heavily on the donation of
time, talent and materials of all associated building businesses.
Expenses incurred will be settled at the time of closing.
Structure
A Project Steering Committee will be created. It will consist
of Two Project Leaders (one a professional event coordinator,
and the other a profess~onal youth rally specialist who has
coordinated a similar project in California to benefit youth
ministeries).
Special Task Forces under the Project Leaders will be:
Builder Assn. - Will assign a General Contractor to orchestrate
building the home. And, will work closely with
the Generalf Contractor to assure availability
of laborers etc.
General Contractor - Will work with Donated Services Task
Force to keep them aware of building
material needs.
Make recommendations of subcontractors
to contact for the project.
Give definition to the build schedule
Work Force Coordinator - Take direction from the General
Contractor as to labor needs and scheduling.
Donated Services Task Force - Will be responsible for contacting
businesses, manufacturers and other related
building vendors for donation of their
products, as determined by the General
Contractor.
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Publicity Task Force - Will be guided by the Project Leaders
and the local paper editors.
Food for Work Crews - This task force is responsible for
coordinating seven different food days
for the work crews
i.e. MCDonald's, Hardees, Burger King,
Subway Sandwich, KFC, and Domino's.
Youth Activities Coordinator - This task force will be lead
by several outstanding high school
achievers. They will be spokesmen for
the youth in the community and help
coordinate youth participation where
needed.
All Steering Committee members will donate their services, there
will be no reimbursement for time and talent.
SUBJECT:
MAYOR AND CITY COUNCIL
:::::C:,K::::S, CITY ADMIN~~
SECONDARY D.A.R.E. OFFICER
TO:
FROM:
DATE:
On April 6, 1993, I attended a meeting regarding a project to
raise funds for a secondary D.A.R.E. officer. If this fund
raising project moves forward, the City would certainly be a
willing participant in terms of waiving local building permit
fees, SAC/WAC fees, and assuring a housing inspector is on site
most of the time.
This project would raise a lump sum amount in 1993 to finance a
new and additional police officer for the D.A.R.E. program.
A secondary D.A.R.E. officer certainly has benefits for the
entire community and would be a very positive additional
program.
.
However, a concern that must be reviewed relates to the ongoing
expenses associated with a new police officer. The City
currently is responsible for 58% of the expenses associated
with the school liaison program and a new D.A.R.E. officer
would be an addition to this program. If funds are raised in
1993 for the first year of this program, then the City may be
obligated to finance the program in future years if additional
funds are not raised. Furthermore, the school liaison program
has been on the School Board list of projects to maybe
cut/reduce if funding becomes tight. The City has to be
concerned about absorbing future costs of a new D.A.R.E.
officer or the public repercussions of eliminating a program
initiated only a few years earlier through a public fund
raising effort.
It is not my intention to cast a cloud of concern over this
fund raising effort but I feel it is necessary that the Council
be aware of future financial issues related to a new D.A.R.E.
police officer.
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720 Dodge Avenue N.W., Elk River, Minnesota 55330 (612) 441-7420
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720 Dodge Ave. N.W., Elk River, MN 55330
Phone: (612) 441-7420 Fax: (612) 441-7425
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