6.5. SR 10-06-2008Eli REQUEST FOR ACTION
River
To Item Number
Ci Council 6.5.
Agenda Section Meeting Date Prepared by
Administration October 6, 2008 Tina Allard, Ci Clerk
Item Description Reviewed by
Consider Webstreaming Marketing Proposal Lori ohnson, Ci Administrator
Reviewed by
Action Requested
Council motion authorizing the City of Elk River to enter into an agreement with CGI Communications.
Background/Discussion
The City considered a proposal from CGI Communications back in April of 2007. Staff decided to wait
to move forward on the project due to the amount of construction around town such as the downtown
area, the new library, and the YMCA. Now that these projects have been completed, CGI has come back
with an updated proposal to produce a total of 6 one minute community highlight videos that would be
linked on the city's home page of the website. The 6 videos would consist of a welcome, education,
quality of life, real estate/relocation and up to two additional videos to showcase various aspects of our
community.
The agreement would be required to remain in effect for at least three years. CGI Communications would
handle all aspects of the production from script writing to editing. Local businesses would be allowed to
advertise on the perimeter of the video panels with a video link provided to highlight their businesses.
Financial Impact
None
Attachments
Summary of Community Video Showcase Program
Action Motion by Second by Vote
Follow Up
S:\Adtinistration\Council RCA\Communications\CGI Project.doc
Summary of Community Video Showcase Program
CGI Communications, Inc. has entered into a partnership with the US Conference of Mayors to launch the technology that
CGI has developed for Streaming Video applications on the internet. As a result of this partnership, the City of Elk River
has been presented with the opportunity to receive a fully produced, NO COST Community Video Showcase program to
be placed on your City's website. CGI also has a video content alliance with search engine mega-giant Google®. The
videos that CGI will produce for the City of Elk River will also be submitted to Google's®video search database.
Our Streaming Video Tour Book is an invaluable tool for the City of Elk River to enhance its website by adding a video
welcome message, and to showcase your community in a powerful, new and innovative way. We will come to your
location with our film crew to videotape the necessary footage to fully produce the Welcome video PLUS 5 additional
community highlight videos on topics such as relocation, business and industry, education, etc. The program will be
customized to showcase the best of what Elk River has to offer to residents, visitors, and your business community. Also
with the click of a button you will be able to send your whole video interface to anyone in the world with an email address.
The video's will not come in as an attachment or a download, they will automatically buffer and play for the end user.
Whether it be a recruiter, site locator, future resident, or visitor you will now have a powerful and cutting edge way to
answer all questions about your community!
To view example's of our Video Tour Book, please click here:
http://www. cityofeas ley. com/
http://www. cityofbradenton. com/
Please note by use of our cookie embedded technology we can determine if the visitor is unique or repeat thus protecting
the frequent visitor from being inundated with you your message but at the same time bringing awareness to the videos
and providing you with a personal handshake to new residents and businesses alike!
In addition to the videos we will produce for and about your community, we will also provide your local business
community with the opportunity to utilize our technology by having their own video produced for them if they so choose
thus providing them with a cutting edge way to showcase and promote themselves! It is solely CGI's responsibility to offer
your local businesses an opportunity for participation. The City bears no liability whatsoever. The addition of this Video
Tour Book will truly make your City's website the focal point on the internet for information about Elk River.
Whether you are actively promoting tourism, recruiting businesses for economic development, or simply looking for ways
to provide the public with additional information about your community, this is a progressive opportunity to assist you with
achieving your marketing objectives. With no financial investment from City funds, we've eliminated the need for lengthy
budget meetings and approval processes, therefore allowing us to begin production immediately!
Thank you for taking the time to review our proposed program for the City of Elk River. We look forward to working with
you!
~~~-- ~~
Nicole Rongo
Marketing Manager
800.398.3029 x 203
nicoler@cgicommunications.com