6.0 HRSR 12-07-2009ITEM # 6.
City
E
Kiver
MEMORANDUM
TO: Housing & Redevelopment Authority
FROM: Catherine Mehelich, Director of Economic Development
DATE: December 7, 2009
SUBJECT: Discuss HRA Goals and Projects for 2010
Attachments
• 2009-2012 Economic Development Strategic Plan
Background
Overview of 2009 HRA Goals and Projects
• Coordinate completion of NSP Grant Application and implement program strategies
in target neighborhoods.
• Continue to market resources for housing rehabilitation and energy efficiency
financing assistance.
• Resume planning process for the comprehensive Downtown Redevelopment Plan
(j~ostponed until after 171 '`Ave Focused Area Study).
• Participate in joint meetings to update the City's Economic Development Strategic
Plan which identifies priority areas for EDA, HRA, City Council, and staff resources.
• Explore need and partnership opportunities for a selective housing redevelopment
program (voluntary acquisition/removal and replacement of blighted homes).
Addition by HRA at its Jan. 5, 2009 Meeting
2009 HRA Projects
• Distributed information about various housing rehabilitation and energy efficiency
financing programs offered by regional agencies for the benefit of Elk River
residents.
• Coordinated information on Elk River's foreclosure situation with Police, Utilities
and Code Enforcement to monitor neighborhood conditions.
• Distributed resources throughout the community about foreclosure prevention
services.
Discuss 2010 HRA Goals & Projects
HRA Meering December 7, 2009
Page 2 of 2
• Administered federal Neighborhood Stabilization Program (Foreclosure Recovery)
grant funds for down payment assistance and acquisition/rehabilitation.
• Participate in joint meetings to update the Ciry's Economic Development Strategic
Plan which identifies priority areas for EDA, HRA, City Council, and staff resources.
Issues for Discussion
A copy of the 2009-2012 Economic Development Strategic Plan is attached as a reference
on the priority goals and issues identified by the HRA, EDA and City Council in last spring's
worksession. Staff requests the HRA's feedback and direction on the preliminary list of
2010 goals and projects:
2010 Proposed HRA Goals and Projects
• Continue foreclosure recovery initiatives including:
o Administer NSP program in target neighborhoods -deadline for use of grant
funds is September 20, 2010
o Monitor and coordinate communications re: Elk River's foreclosure
conditions
o Distribute resource information for foreclosure prevention services
Continue to market resources for housing rehabilitation and energy efficiency
financing assistance.
Resume planning process for the comprehensive Downtown Redevelopment Plan.
Explore need and partnership opportunities for a selective housing redevelopment
program (voluntary acquisition/removal and replacement of blighted homes).
fiver
MEMORANDUM
TO: Housing & Redevelopment Authority
FROM: Catherine Mehelich, Director of Economic Development
DATE: December 7, 2009
SUBJECT: Discuss HRA Goals and Projects for 2010
Attachments
• 2009-2012 Economic Development Strategic Plan
Background
Overview of 2009 HRA Goals and Projects
• Coordinate completion of NSP Grant Application and implement program strategies
in target neighborhoods.
• Continue to market resources for housing rehabilitation and energy efficiency
financing assistance.
• Resume planning process for the comprehensive Downtown Redevelopment Plan
(postponed until after 77 ~~"Ave Focused Area Study).
• Participate in joint meetings to update the City's Economic Development Strategic
Plan which identifies priority areas for EDA, HRA, City Council, and staff resources.
• Explore need and partnership opportunities for a selective housing redevelopment
program (voluntary acquisition/removal and replacement of blighted homes).
Addition by HKA at its Jan. 5, 2009 Meeting
2009 HRA Projects
• Distributed information about various housing rehabilitation and energy efficiency
financing programs offered by regional agencies for the benefit of Elk River
residents.
• Coordinated information on Elk River's foreclosure situation with Police, Utilities
and Code Enforcement to monitor neighborhood conditions.
• Distributed resources throughout the community about foreclosure prevention
services.
Discuss 2010 HRA Goals & Projects
HRA Meeting December 7, 2009
Page 2 of 2
• Administered federal Neighborhood Stabilization Program (Foreclosure Recovery)
grant funds for down payment assistance and acquisition/rehabilitation.
• Participate in joint meetings to update the City's Economic Development Strategic
Plan which identifies priority areas for EDA, HRA, City Council, and staff resources.
Issues for Discussion
A copy of the 2009-2012 Economic Development Strategic Plan is attached as a reference
on the priority goals and issues identified by the HRA, EDA and City Council in last spring's
worksession. Staff requests the HRA's feedback and direction on the preliminary list of
2010 goals and projects:
2010 Proposed HRA Goals and Projects
• Continue foreclosure recovery initiatives including:
o Administer NSP program in target neighborhoods -deadline for use of grant
funds is September 20, 2010
o Monitor and coordinate communications re: Elk River's foreclosure
conditions
o Distribute resource information for foreclosure prevention services
Continue to market resources for housing rehabilitation and energy efficiency
financing assistance.
Resume planning process for the comprehensive Downtown Redevelopment Plan.
Explore need and partnership opportunities for a selective housing redevelopment
program (voluntary acquisition/removal and replacement of blighted homes).
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2009-2012 Economic Development Strategic Plan
Proposed Action Steps
Issue: Industrial Development
Objective: Attract new businesses & expand existing businesses to increase the city's
industrial tax base
Action Steps•
- Expand City's inventory of available C/I land for development.
• Evaluate current inventory of available C/I land.
• Define desired C/I market and rank by priority.
• Conduct research on site amenities required for target markets.
• Identify sites that meet site requirements.
• Evaluate assembly options (ownership, improvements, financing, etc)
• Evaluate financing and focused marketing tools to attract target market.
- Develop a Business Resource Directory highlighting services available from various
partner agencies for start-ups, expansion and relocations. Consider partnering with
Chamber to host Business Resource Expo.
- Enhance and promote TIF, Tax Abatement and Micro Loan programs for eligible
development and redevelopment projects.
- Evaluate and consider fresh approach to consistent marketing image as "The Light
Industrial Hub of the Northwest Metro", materials and methods.
- Maintain and build networks with banks, brokers/developers, chamber, existing
businesses, media and others.
- Maintain annual Business Retention & Expansion visits to manufacturers with
participation from elected/appointed officials.
- Consider DEED's Shovel-Ready Site Certification Program for marketing sites.
- Utilize DEED's Manufacturing Week to showcase existing firms.
- Conduct annual update of Retail Trade Analysis with UofM Extension Service and
share results with Chamber and business community.
- Maintain marketing participation with the Energy City program to educate existing
business community and recruitment tool for energy-related businesses.
- Consider viability of Business Incubator Program (tenant mix, financing, space).
Issue: Rehabilitation & Redevelopment
Objective: Facilitate rehabilitation and redevelopment of deteriorating commercial
and residential areas.
Action Steps:
- Resume and complete long range master plan for guiding vision of the greater
downtown area. Design connections (to river, businesses, Lions Park, schools,
etc.)
- Joint discussion to determine role of HRA/City/EDA in redevelopment (who
leads in identifying potential areas in need of rehab or redevelopment?).
Empower HRA/EDA to look critically at potential redevelopment areas.
- Examine available financing tools -both for public & private redevelopment.
- Encourage filling vacant C/I space with compatible businesses.
• Utilize MNCAR/MetroMSP to manage data of available C/I (sale or lease).
• Host a property manager/broker open house to share listing resources.
• Maintain "Business Development" presence on main city web page.
• Consider expanding EDA Micro Loan program citywide for to encourage
filling vacant retail/service properties.
• Encourage and partner with Chamber to conduct Business Retention &
Expansion program focused on retail/service businesses.
• Evaluate potential barriers and options to encourage business relocations (e.g.
ordinances, fees, SAC/WAC rates)
- Identify patterns of vacancy rates to identify areas for potential redevelopment.
- Maintain foreclosure information to monitor and address neighborhood issues.
Evaluate resources to address issue (e.g. NSP).
- Conduct Housing Market Study to identify gaps in market, identify priorities, and
role in addressing housing needs (after 2010 census?)
- Identify, preserve and maintain prime commercial areas for future development.
Ensure tools in place to attract desired development (e.g. ordinances).
Issue: Community Image & Marketing
Objective: Identify desired image and strategies to effect necessary changes
Action Steps:
- Joint discussion to determine role of EDA/HRA/Council to define and market
citywide image (who leads?)
- Determine best approach or a structure to develop the community's vision.
- Create marketing plan that reflects Elk River brand/image in a way that
complements other local efforts to promote the city internally and externally
(Chamber, School, County).
Issue: Transportation
Objective: Advocate proactive transportation planning and improvements that
complement economic growth.
Action Steps:
- Undertake a local proactive advocacy role to generate improvements
• Consider connections, service roads within developments
• Limit development by land use (interim uses to preserve future corridors)
• Make necessary improvements to existing roads.
• Consider alternative routes for east/west connections (partner regionally)
• Encourage service drives along new commercial areas (e.g. East Hwy 10)
- Consider transportation improvements in areas with redevelopment/development
opportunities.
- Consider transportation connections/traffic flow for problem areas.
- Maintain reasonable accessibility for businesses along Highways 10 and 169
- Support the City's Transportation Plan; support the Planning and Public
Works/Engineering staff in the Plan's implementation.