8.1.B. PRSR 02-10-2010Item: 8. I .B.
ver
MEMORANDUM
TO: Parks and Recreation Commission
FROM: Steve Benoit, Recreation Manager
DATE: February 2, 2010
SUBJECT: Recreation Program Fee Description
Re uest
The Elk River Parks and Recreation Department is looking for feedback from the
Commission in regards to how recreation program fees descriptions are listed in marketing
materials.
In 2010 the Elk River Parks and Recreation Department will begin the implementation of a
non-resident fee scale for recreation programs. A question has arisen in determining the
best method in which to list the new fee structure in our marketing materials. The intent is
to display the fee structure in a way that clearly indicates that Elk River Residents receive a
lower rate for programs, but also promotes to non-residents that they are encouraged to
participate in our programs. A concern that relates to how the fees are listed is the use of
the term "non-resident" which has a negative connotation.
Attached are two options of how the fee structures could be listed in marketing materials.
Please note the fee information in italics.
Staff Recommendation
Staff recommends that the method shown in example one be utilized for our marketing
materials. While still clearly indicating that Elk River Residents receive a lower rate for
programs, this description does not phrase the fee scale for non-residents with a negative
approach. It should also be noted that by having non-residents enrolled in our recreational
programs, classes that may have been canceled due to low enrollment can still be held giving
the residents interested a chance to still benefit from the activity.
Examule 1
Mad Science Grades 1-5
You will get to explore, experiment, think and
question the many marvels of science as you
gain knowledge and satisfy your curiosity.
Beam into the world of scientists.
Wed June 23-Aug 11 7 sessions
9-10:45am Trott Brook Barn
#YD01-SU10 Fee: $40
Elk River Rerident.• ~'3S
Example 2
Mad Science Grades 1-5
You will get to explore, experiment, think and
question the many marvels of science as you
gain knowledge and satisfy your curiosity.
Beam into the world of scientists.
Wed June 23-Aug 11 7 sessions
9-10:45am Trott Brook Barn
#YDO1-SU 10 Elk River Re~ident.• x'35
Non-Resident. x'40